More Than Sales Podcast

Enfys Maloney

More Than Sales Podcast is about to change the way you think about selling.

Season 2

  1. Episode 10

    S02 Ep 10: Embracing business evolution and building a powerful network

    What does it take to shift from going it alone to growing collaboratively and intentionally in business? In this solo episode, Enfys Maloney reflects on a year of evolution, sharing the lessons learned from building a brand, accelerating ambition, and letting urgency give way to purposeful growth. Drawing on her own journey moving from a studio in London to her home office in North Wales, Enfys Maloney explores the myth that successful entrepreneurs work in isolation. She champions the power of collaboration, connection, and community, highlighting how today's business leaders thrive by sharing expertise, seeking out peers, and building each other up. Through vivid metaphors like building the yellow brick road while walking it and climbing shifting sand dunes, she illustrates that growth is a continual, collective process. Key Topics Covered: 00:00: Intro 01:12: Reflecting on business growth and change over the past 5 months. 06:47: The importance of collaboration and network expansion 08:10: Mentions upcoming guests covering PR, branding, and launches. 09:55: Announces the launch of a private members club 10:34: The importance of connection over sales tactics 11:16: Why business owners need to get out of their own way 13:25: Final call to action to join the club and subscribe About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

  2. Episode 11

    S02 Ep 11: How to build brand authority and get paid to speak

    Ever wondered how to move from competing to being chosen in your industry? In this episode, Enfys sits down with powerhouse personal brand strategist Justice Williams to unpack what it really takes to become the authority people talk about - even when you’re not in the room. Justice shares her own journey, from a spontaneous speaking debut at the House of Commons to building an award-winning reputation and mentoring women to turn expertise into opportunity. Discover how to leverage both online and offline strategies, why credibility matters more than follower count, and how sharing the right parts of your story can magnetise ideal clients and top-tier opportunities. If you’re ready to stop playing small, own your expertise, and open doors to bigger stages, this episode shows you how. Key Topics Covered: 00:00 Intro O3:33 Going from traditional PR and press into personal branding before social media 04:13 The differences between building a personal brand online versus offline 05:18 True brand credibility comes from achievements like awards, speaking engagements, and board positions. 06:16 Internal barriers hold women back from embracing visibility 08:13 Understand your audience before pursuing a personal brand strategy 12:22 Corporate clients value digital footprint and credibility. About Justice Williams: Justice Williams MBE is an award-winning brand authority strategist, international speaker and the Founder and CEO of Second Chapter Studios, a strategic brand advisory helping established experts and ambitious women build influential personal brands that create commercial opportunities, industry recognition and long-term impact. For more than two decades, Justice has worked at the intersection of personal branding, thought leadership and commercial growth, helping experts and organisations build brands that attract opportunities, open doors, and position them as the recognised authority in their field. A sought-after speaker, Justice has delivered more than 400 talks across the UK and internationally. She has partnered with global brands and leading financial institutions, and was awarded an MBE for Services to Young People, recognised as Cosmopolitan’s Most Inspirational Woman and one of Nokia’s 50 Most Remarkable Women. Today, Justice is on a mission to redefine what it means to build brand authority, helping women become known for their expertise, and build businesses where their reputation becomes one of their greatest commercial assets. About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

  3. Episode 12

    S02 Ep 12: How to make bold decisions and build your own boardroom

    What does it take to move from playing it safe to stepping boldly into your ambitions? In this episode, Enfys dives deep with strategic advisor and Invarah House founder Katie Keith to explore why the businesses that last aren’t just built on ideas but on the strength of their decisions. Drawing on over 25 years at the forefront of commercial, banking, and entrepreneurial leadership, Katie shares her journey of letting go - shedding comfort zones, dropping “masks,” and choosing purpose over perfection. Hear her candid stories about costly mistakes, embracing the “messy middle” of entrepreneurship, and why women business leaders often wait too long to act. Katie explains the unique challenges women face, and how Invarah House was born out of her frustration with never finding a supportive, high-level advisory space so she built one for herself and now for others. If you’re ready to stop waiting for someone else to invite you to the table, and instead create your own, this episode gives you the insight and practical encouragement to make bold and life-changing decisions quickly. Key Topics Covered: 00:00 Intro 03:59: The necessity of shedding roles and commitments 07:03: Isolation leads to avoidance and repeated narratives that keep business owners stuck 12:07: Encouragement to “just effing do it” 13:21: Discussion of ‘wearing masks’ and the liberation that comes from letting those masks go. 17:17: Embracing the “messy middle” of reinvention and self-discovery 26:47: Final advice for listeners needing to make a life-changing decision: “Don’t delay. It doesn’t pay.” About Katie Keith: Katie Keith is the Founder of Invarah House™, private advisory for women in business. Created for founders, business owners and senior leaders, Invarahh House brings experienced women together through curated advisory circles, strategic experiences and immersive programmes designed to accelerate commercial growth, strengthen leadership and expand thinking. With more than 25 years of commercial leadership experience across banking, finance and entrepreneurship, Katie combines strategic insight, behavioural science and emotional intelligence to help women make better decisions, navigate complexity and build businesses of lasting value. Her mission is simple: to ensure every woman building something significant has access to the quality of advisory, challenge and commercial thinking she needs to grow with confidence, clarity and ambition. About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

  4. Episode 13

    S02 Ep 13: How to Sell Every Day Without Launching | Kayleigh Greenacre

    Can you generate leads and make sales every week without the exhausting feast-and-famine cycle of launches? Enfys Maloney sits down with evergreen sales strategist Kayleigh Greenacre to explore how she helps women entrepreneurs believe in themselves, lead with confidence, and build thriving businesses the 'evergreen' way. Founder of the Actually I Can movement, with a TEDx talk and Leicester Square documentary to her name, Kayleigh shares her journey from assistant headteacher to business owner, and how her mission grew from mindset to practical sales strategy that lets her sell all year round without burning out. Expect practical advice, honest confessions, and encouragement to help you sell every day, no launch required. Key Topics Covered: 00:00 Intro: Meet Kayleigh Greenacre 02:12 Kayleigh's move from teaching to entrepreneurship 03:23 "Actually I Can": from concept to TEDx, book, and documentary 05:19 Why constant launching exhausts business owners 06:03 Building an evergreen ecosystem: what it is and how it works 07:56 Designing a business that works year-round (and for mums!) 08:36 Can evergreen become an excuse to avoid selling and closing? 12:06 Evergreen mistakes: the long, costly road to cracking ads 15:21 Staying agile through rapid change: AI and tech 21:59 Sales confessions: taking the wrong clients to "fill spots" 26:22 The dangers of discounting 28:53 Kayleigh's room at the End-of-Year Extravaganza 31:39 Connect with Kayleigh and join the conversation About Kayleigh Greenacre: Kayleigh Greenacre is an award-winning Global Business Strategist, TEDx speaker, and evergreen sales expert who helps female entrepreneurs become the ICONIC leader in their industry and build highly profitable businesses that sell on repeat through evergreen ecosystems. Creator of Actually, I Can and The ICONIC Era Movement Kayleigh empowers coaches, service providers, and online experts to move beyond inconsistent visibility and into authority, leadership, and sustainable growth, without relying on constant launches or burnout. Having rapidly scaled her own business while navigating single motherhood, she combines commercial strategy, sales psychology, positioning, messaging, and leadership to help ambitious women create lasting freedom, wealth, and impact. Connect with Kayleigh: Instagram: https://www.instagram.com/kayleighgreenacre/ LinkedIn: https://www.linkedin.com/in/kayleigh-greenacre-29686b196/ About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: My all new private members club is an application-only space exclusively for business leaders. This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply. https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

  5. Episode 14

    S02 Ep 14: More Than PR – How Founders Can Raise Their Profile with Carol Driver

    S02 Ep 14: More Than PR – How Founders Can Raise Their Profile with Carol Driver What does it really take to harness the power of PR and become the go-to expert in your field? Enfys Maloney welcomes PR consultant and journalist Carol Driver to share how founders and entrepreneurs can be seen as industry leaders through strategic press coverage. With nearly 30 years’ editorial experience, Carol Driver reveals what makes a story newsworthy and why most founders underestimate their own story potential. Discover the hidden benefits of PR beyond mentions and media, from book deals and TV appearances, to the mindset shift that happens when people want to hear from you. Candid, practical advice on handling negative press, the realities of “being visible,” and why brand alignment is crucial for every PR opportunity. Key Topics Covered: 00:00 Introduction 01:42 Carol Driver's background in journalism and PR 03:05 What makes a story newsworthy in today's attention economy 05:45 Founders' doubts about being worthy of press coverage 07:08 Leveraging trends and timing for news stories 09:19 The journalist-expert dynamic in PR 12:24 Tangible outcomes: agents, book deals, TV, and product launches 21:39 The essential role of a digital footprint in credibility 22:14 Maintaining brand alignment and trusting your instincts 23:32 The importance of fact-checking and reputation in PR relationships 29:01 The risks of scattergun pitching and blacklisting 29:26 Helping entrepreneurs craft their unique PR strategy About Carol Driver: Carol Driver is a well-respected journalist and PR expert. Having worked as a journalist for 25 years – including as Femail Editor at the fast-paced MailOnline. Having worked as a journalist and an editor for nearly 30 years’, Carol knows what makes a good story. And running a results-driven PR business for the past eight years, she uses her journalistic skills to craft story ideas editors can’t say no to. She has a proven track record of securing consistent high-profile coverage – including in Forbes, The Times, The Telegraph, Daily Mail, MailOnline, The Sun, Sun Online, Mirror, Mirror Online, Glamour, Stylist, Metro, Good Housekeeping, Platinum, Woman & Home, Woman’s Own as well as radio and TV, including This Morning. Connect with Carol: Instagram: https://www.instagram.com/carol_driver_/ LinkedIn: https://www.linkedin.com/in/caroldriver/ Facebook group: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: My all new private members club is an application-only space exclusively for business leaders. This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply. https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

  6. Episode 15

    S02 Ep 15:Why Beautiful Brands Don't Always Sell with Hazel Turner

    What does it take to build a brand that not only looks good but actually attracts clients and sales? Enfys Maloney sits down with branding expert Hazel Turner to dive into psychology-led branding for small business owners. Drawing on her experience with premium brands like Vogue and ASOS, Hazel shares why consistent, intentional design is the secret behind powerful brands and how small businesses can apply these big brand principles. Discover how branding shapes perception in seconds, the difference between simply “beautiful” brands and brands that sell, and why your personal style and presence are as much part of your brand as your website. Essential listening for anyone ready to take brave, bold action to make their brand work for them, not against them. Key Topics Covered: 00:00 The power of branding in shaping client perception 01:26 Hazel's experience with major brands and the lessons learnt 03:25 Prioritising the end user when designing brand identity 06:26 The importance of visual touchpoints and audience alignment 07:12 Consistency versus aesthetic variety in branding 10:09 Personal style, attire, and their impact as brand touchpoints 13:06 The role of brand strategy in business growth and perception 16:30 Who decides brand perception: founder versus audience 18:19 The reasoning and strategy behind major brand rebrands 20:51 When offline and online brand experiences don't align 29:45 Hazel Turner's mastermind table at the Extravaganza About Hazel Turner: Hazel Turner is an award-winning brand strategist helping ambitious founders transform how their businesses are perceived. For more than 25 years, she's worked across editorial, digital and commercial design, from Vogue and Marie Claire to ASOS and Revolution Beauty, studying one question: why do people choose one business over another? Today, she combines psychology, colour and commercial strategy to create brand identities that do far more than look beautiful. They shape perception, build trust, communicate value and ensure a business is recognised at the level it's truly operating. Hazel believes businesses don't reach their potential until they're perceived at their potential. That's why every decision she makes is intentional. She works with ambitious founders who are ready for a brand that reflects the business they've become: one that's impossible to overlook, impossible to undervalue and impossible to outgrow. Connect with Hazel: Instagram: https://www.instagram.com/well.designed.uk LI: https://www.linkedin.com/in/hazel-turner-9655a735/ About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: My all new private members club is an application-only space exclusively for business leaders. This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply. https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

  7. Episode 16

    S02 Ep 16: The Power of “Rich Bitch” Goals with Dee Airey

    What does it truly mean to set goals that change your life and how can aspiring founders give themselves permission to dream bigger? Enfys Maloney sits down with entrepreneur, author and impact leader Dee Airey for an unmissable, honest deep-dive into the mindset behind her book, Set Goals Like a Rich Bitch. Drawing on her own journey and the stories of women she’s coached, Dee Airey shares how “rich” means far more than money, why the world changes when women prioritise their own growth, and the courageous role of honesty and trust in unlocking your next level. Discover why guilt keeps so many people stuck, how “next level” goals aren’t always about making more but about becoming more, and why your environment and community are absolutely essential as you rise. If you’ve ever achieved your goals and wondered “what’s next?”, if you struggle to own your ambition, or if you want the raw truth about what really gets results this conversation is for you. Key Topics Covered: 00:00 Empowerment starts with supporting others – Dee’s work in Zambia 01:38 The real meaning of “rich bitch” goals and why ambition isn’t selfish 04:40 Giving yourself full permission to want more (and stop apologising) 06:13 Trust, honesty, and the oxygen mask principle for women 08:03 The “wasteland” after hitting a goal, and how to find your next one 10:22 Why your next level isn’t always about more money 15:30 Dreaming beyond the possible 17:17 Ambition and surrounding yourself with the right people 20:08 Transference of energy and why networking is non-negotiable 21:17 The essentials for achieving big goals: trust, honesty, permission 22:28 How to use Dee’s book as a practical, powerful tool for change 24:10 What to expect at Dee Airey’s mastermind table About Dee Airey: Dee is a Money Mentor and Business Strategist. She’s creator of Limitless Woman Programme, The Wealth Switch™, and #1 Best Selling Author of “Set Goals Like a Rich B*tch”. Dee is known for empowering female business owners to get clarity and confidence, and take action and make more money. Throughout her 30 years in self employment the through-line has been teaching, coaching and development of others - from students in education through to high performing entrepreneurs. Drawing on her journey from multi-business owner to seven-figure success, Dee teaches women how to shift from scarcity to abundance by aligning mindset, strategy, and self-belief to create the freedom and fulfillment they deserve. Connect with Dee: IG: https://www.instagram.com/deeairey LI: https://www.linkedin.com/in/deeairey/ About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue. After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work. Connect with Enfys: Website: https://www.salestrainingwithenfys.co.uk/ Instagram: https://www.instagram.com/enfys_maloney_official/ LinkedIn: https://www.linkedin.com/in/withenfys/ Facebook: https://www.facebook.com/salestrainingwithenfys/ YouTube: https://www.youtube.com/@more-than-sales Produced by Winter Audio. More Than Sales Resources: My all new private members club is an application-only space exclusively for business leaders. This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply. https://www.salestrainingwithenfys.co.uk/the-club Make sure you follow and subscribe for the next episode of More Than Sales!

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More Than Sales Podcast is about to change the way you think about selling.