Equine Business Edge

EquineRevShare.com
  • 5.0 (1)
  • Entrepreneurship

Equine Business Edge is the podcast for horse professionals who want to build a more profitable, sustainable business—without burning out or losing what made them love this industry in the first place. Hosted by entrepreneur and horseman Jamie Birch, this show is built on over 25 years of real-world business experience—scaling companies from the ground up, leading teams of 100+ employees, and learning (sometimes the hard way) what actually works. This is not a horse training podcast. This is about the business behind the barn. Each episode dives into the real challenges horse professionals face—trainers, clinicians, instructors, barn owners, and equine entrepreneurs—covering topics like pricing, marketing, client management, multiple income streams, and building systems that give you more freedom, not more stress. You’ll hear honest conversations, practical strategies, and lessons you can actually use—whether you're trying to fill your program, make more per client, or finally stop feeling like you're working nonstop just to get by. If you're ready to think bigger, earn more, and build a business that works for you, you're in the right place.

  1. 1d ago

    Anxiety as a Superpower: How I Turned My Biggest Struggle Into My Greatest Business Advantage

    For years I believed anxiety was something I had to eliminate. Every morning felt like waking up ready to fight a T-Rex before my feet even hit the floor. Running a business, supporting a family, leading employees, and carrying the weight of responsibility left me exhausted, overwhelmed, and constantly on edge. In this episode, I share a very personal story about my battle with anxiety, why I chose a different path than medication, and the surprising lesson that changed the way I lead businesses. Instead of trying to erase anxiety completely, I learned how to redirect it. That shift transformed the way I served clients, improved customer retention, reduced stress inside my company, and ultimately became one of the biggest competitive advantages in my business. If you're a horse professional, entrepreneur, or business owner who constantly feels like you're carrying the weight of the world, this episode is for you. In this episode you'll learn: Why entrepreneurs experience anxiety differentlyThe habits that quietly make anxiety worseThe turning point that changed how I viewed my biggest weaknessHow understanding customer anxiety dramatically improved our businessThe systems we built that tripled client retentionMy daily routine for managing anxiety without medicationHow your biggest struggle might actually become your greatest advantageTimestamps 00:00 — Welcome & Why This Episode Was Hard to Record 01:00 — Waking Up Every Day Ready to Fight a T-Rex 04:45 — The Hidden Cost of Building a Business 07:05 — When Anxiety Started Affecting My Health 08:05 — The Doctor Visit That Changed My Direction 10:20 — Why I Chose Not to Immediately Take Medication 12:00 — Counseling, Coaching & Looking for Better Answers 14:30 — Cortisol Testing, Exercise, Faith & Ice Baths 16:10 — The Business Coach Who Changed Everything 18:40 — Turning Anxiety Toward My Customers Instead of Myself 21:00 — Eliminating Customer Anxiety Through Better Systems 24:00 — Building Processes That Increased Trust 27:20 — The Results: Tripling Client Retention 29:45 — My Daily Routine for Managing Anxiety Today 32:00 — Why I Built EquineRevShare 34:20 — Your Weakness May Actually Be Your Greatest Strength 36:45 — A Challenge for Every Horse Professional 38:30 — Final Thoughts & Closing Connect with Equine Business Edge 🌐 EquineRevShare: https://EquineRevShare.com 🎙️ Subscribe to the Equine Business Edge Podcast for practical business strategies designed specifically for horse professionals. If this episode resonated with you, please leave a review and share it with another entrepreneur or horse professional who could use the encouragement. Chances are, they're carrying more than they let on.

    Anxiety as a Superpower: How I Turned My Biggest Struggle Into My Greatest Business Advantage

  2. Jul 21

    Building Businesses That Reflect Your Values with Abriana Johnson

    What if the biggest opportunity in your horse business isn't another client or another lesson—but a completely different way of thinking? In this episode of the Equine Business Edge Podcast, Jamie Birch sits down with entrepreneur, speaker, author, and brand strategist Abriana Johnson. Together they explore entrepreneurship, storytelling, representation, leadership, agritourism, and how horse professionals can build businesses that align with their values while creating new opportunities for growth. Abriana shares her journey from growing up in North Carolina's Black trail riding community to founding Black Unicorn Creative, Black in the Saddle, Cowgirl Cameron, and the Kinship Conference. She explains why representation expands what's possible, why businesses should be built around values instead of trends, and how horse farms can generate additional revenue by thinking beyond boarding and lessons. If you're a trainer, barn owner, breeder, clinician, or equine entrepreneur, this episode will challenge the way you think about your business. In This Episode 02:40 – Growing up with horses and an entrepreneurial father 06:35 – The Black trail riding community many horse people never see 09:40 – Why representation changes what's possible 15:20 – The story behind Black in the Saddle 20:15 – Creating the Kinship Conference 24:20 – Honest conversations about inclusion and community 28:10 – Building multiple businesses from one creative idea 33:35 – Public speaking and sharing your own ideas 39:40 – Dreaming bigger and designing a lifestyle business 43:35 – Agritourism opportunities for horse farms 49:10 – Why horse businesses are really selling experiences 52:15 – Escaping the time-for-money trap 56:15 – Why alignment is your greatest competitive advantage 1:05:35 – Where to connect with Abriana About Today's Guest Abriana Johnson is an entrepreneur, brand strategist, speaker, author, and lifelong horsewoman. She is the founder of Black Unicorn Creative, creator of Black in the Saddle, founder of the Kinship Conference, and author of the Cowgirl Cameron children's book series. Her work helps organizations align their values, leadership, branding, and customer experience while creating a more connected and welcoming equine industry. Connect with Abriana Black Unicorn Creative https://blackunicorncreative.com Black in the Saddle https://blkinsaddle.com Kinship Conference https://kinshipcon.com Cowgirl Cameron https://cowgirlcameron.com LinkedIn https://www.linkedin.com/in/abrianajohnson Equine Business Edge is hosted by Jamie Birch and features conversations with horse industry leaders, entrepreneurs, and experts helping equine professionals build stronger, more profitable businesses. Presented by EquineRevShare https://EquineRevShare.com

    Building Businesses That Reflect Your Values with Abriana Johnson

  3. Jul 15

    How to Lead Through a Business Crisis (Without Quitting Too Soon) - Horse Professional Edition

    Every successful business owner has a crisis story. The difference is that some people quit when things get hard... while others use those moments to build a stronger business. In this solo episode of the Equine Business Edge Podcast, Jamie Birch shares the real stories behind nearly 20 years of entrepreneurship-including IRS bank account seizures, almost missing payroll, losing major clients, failed acquisitions, employee lawsuits, and six-figure mistakes that could have ended his company. More importantly, he shares the framework that helped him navigate those moments without giving up. You'll learn: Why every business owner eventually faces major setbacks.How crises expose weaknesses instead of creating them.Why panic and urgency are not the same thing.The CLEAR framework for solving business problems.How to identify the resources already available to you.A practical planning system that helps you move from fear to action.Why the businesses that survive are built through obstacles—not around them.If you're in a difficult season, wondering whether it's worth continuing, this episode is for you. Success isn't built by avoiding crises. It's built by learning how to lead through them. Resources mentioned: CLEAR Framework: https://clearandopen.comIf you enjoyed this episode, please subscribe, leave a review, and share it with another horse business owner who could use the encouragement today. Connect with Equine RevShare Website: https://equinerevshare.com Follow us: Facebook: https://facebook.com/equinerevshareInstagram: https://instagram.com/equinerevshareTikTok: https://tiktok.com/@equinerevshareLinkedIn: https://linkedin.com/company/equinerevshare

    How to Lead Through a Business Crisis (Without Quitting Too Soon) - Horse Professional Edition

  4. Jul 8

    Email Marketing, Funnels & Automation for Horse Businesses | Denise Alvarez

    Horse Business Marketing That Actually Works with Denise Alvarez (Part 2) In this follow-up conversation, Jamie welcomes back marketing coach Denise Alvarez for a deeper discussion on practical marketing strategies that help horse professionals build sustainable businesses. After sharing his own experience working with Denise on a marketing clarity coaching session, the conversation explores email marketing, lead magnets, marketing funnels, automation, storytelling, customer experience, and how horse professionals can attract more of their ideal clients without feeling "salesy." Whether you're a trainer, instructor, photographer, coach, or another equine business owner, this episode is packed with practical ideas you can implement immediately. Timestamps 00:00 – Welcome back, Denise! Jamie shares his experience using Denise's Clarity Coaching service. 10:05 – Foundational marketing strategies every horse professional should start with. 11:15 – Why your email list is still your most valuable marketing asset. 15:03 – Does email still work for younger audiences? Social media vs. email marketing. 17:15 – Why you must own your audience instead of relying on social media platforms. 22:42 – Funnels explained simply: turning followers into customers. 24:24 – Lead magnets that actually generate quality clients. 29:16 – The seven lead sources every horse business should be using. 34:23 – How to successfully pitch yourself as a podcast guest. 40:41 – Using events and clinics as powerful marketing opportunities. 44:55 – Storytelling that attracts your ideal clients. 52:34 – Customer relationship management (CRM) systems for horse businesses. 58:43 – Where automation can save hours every week. 1:00:19 – Creating a professional client experience that justifies premium pricing. Resources Mentioned Stormlily Marketing https://stormlily.com Clarity Coaching Call https://stormlily.com/clarity Free Lead Magnet Resource Guide https://stormlily.com/freebie Take the Reins Coaching Program https://www.stormlilymarketing.com/take-the-reins-coaching How to Market Your Horse Business Podcast https://stormlily.com/podcast Connect with Denise Alvarez Website https://stormlily.com Listen to More Equine Business Edge Website https://equinerevshare.com/podcast YouTube https://www.youtube.com/@EquineBusinessEdge Connect with Equine RevShare Website https://equinerevshare.com Helping horse professionals earn additional revenue by recommending the products they already use and trust.

    Email Marketing, Funnels & Automation for Horse Businesses | Denise Alvarez

  5. Jul 1

    The Client Autopsy: Why Losing a Customer Might Be the Best Thing for Your Business

    Losing a client is never fun-but what if it was actually one of the most valuable opportunities your business will ever receive? In this solo episode of the Equine Business Edge Podcast, Jamie Birch shares one of the most impactful business lessons he learned after building, scaling, and selling multiple companies: every lost client deserves an autopsy. Instead of blaming the customer or simply moving on, Jamie explains how taking an objective look at why someone left can uncover hidden weaknesses in your communication, onboarding, customer experience, and service delivery. He also shares the story of how losing one major client completely transformed the onboarding process at his marketing agency-ultimately doubling client retention and dramatically increasing profitability. If you're a horse trainer, boarding barn owner, equine bodyworker, photographer, veterinarian, retailer, or any horse professional who serves clients, this episode will help you build a stronger, more sustainable business. In this episode you'll learn: Why every lost client deserves an "autopsy"How to gather honest feedback without becoming defensiveThe questions you should ask every departing clientWhy your onboarding process matters more than you thinkHow hidden expectations destroy client relationshipsThe surprising reason many clients decide to leave months before they actually doHow improving retention is often far more profitable than finding new customersPractical ways to turn difficult experiences into long-term business growthEvery client who leaves leaves behind valuable information. The businesses that grow the fastest are the ones willing to learn from it. Connect with Equine Business Edge 🌐 EquineRevShare: https://equinerevshare.com 🎙️ More podcast episodes: https://equinerevshare.com/podcast/ 📺 Watch on YouTube: https://www.youtube.com/@EquineBusinessEdge 📘 Facebook: https://www.facebook.com/EquineRevShare 📸 Instagram: https://www.instagram.com/equinerevshare 🎵 TikTok: https://www.tiktok.com/@equinerevshare 💼 LinkedIn: https://www.linkedin.com/company/equinerevshare If you enjoyed this episode, please subscribe, leave a review, and share it with another horse professional who's building a business they love. Your support helps us reach more entrepreneurs across the equine industry.

    The Client Autopsy: Why Losing a Customer Might Be the Best Thing for Your Business

  6. Jun 24

    From Rodeo Arena to Digital Marketing Success: How Colter Ellis Built Multiple Online Income Streams

    What if the skills you learned in the rodeo arena could help you build a profitable online business? In this episode of the Equine Business Edge Podcast, Jamie Birch sits down with rodeo competitor, announcer, content creator, and digital marketer Colter Ellis. Colter shares his journey from the rodeo arena to building online income streams through affiliate marketing, TikTok Shop, brand partnerships, and user-generated content (UGC). They discuss the realities of making a living in rodeo, the mindset shift that led Colter toward entrepreneurship, and how he and his mom discovered affiliate marketing and generated their first commissions online. Colter breaks down the differences between affiliate marketing, TikTok Shop, brand deals, and UGC while providing practical advice for horse professionals and anyone interested in creating additional income streams. Whether you're a trainer, clinician, rodeo athlete, equine business owner, or aspiring content creator, this episode is packed with actionable insights on building an audience, creating engaging content, and leveraging social media to generate revenue. Timestamps 00:00 – Intro: Colter's journey from rodeo to digital marketing 00:48 – Growing up in rodeo and early successes 02:08 – Why rodeo alone wasn't enough financially 03:47 – The Wyoming ranch conversation that changed everything 08:00 – Discovering affiliate marketing and earning the first $2,500 11:19 – Early wins with TikTok content and course promotion 12:41 – Using entrepreneurship to help family and create freedom 15:06 – Wealth, success, and giving back 17:34 – Faith, money, and character 18:54 – Building a dream ranch and long-term vision 21:43 – Avoiding scams and bad actors in affiliate marketing 22:36 – The importance of mentorship and education 27:20 – Affiliate marketing, TikTok Shop, brand deals, and UGC explained 28:33 – Creating content that converts: hooks, stories, and calls to action 40:11 – Content planning and consistency strategies 42:30 – Authenticity and overcoming camera shyness 46:22 – Faceless content and UGC opportunities 52:07 – Building relationships with brands 61:25 – Maximizing affiliate and TikTok Shop income 66:55 – Equipment recommendations for beginners 70:04 – How to get started today 75:30 – Investing in mentorship and education 77:18 – Final thoughts and how to connect with Colter Resources Mentioned • Digital Wealth Academy • MiniChat • TikTok Shop Connect with Colter Ellis Instagram: https://www.instagram.com/colter_ellis_inspire/ TikTok: https://www.tiktok.com/@colter_ellis_inspire Connect with Equine Business Edge Website: https://equinerevshare.com Podcast: https://equinerevshare.com/podcast/ YouTube: https://www.youtube.com/@EquineBusinessEdge

    From Rodeo Arena to Digital Marketing Success: How Colter Ellis Built Multiple Online Income Streams

  7. Jun 16

    Mastering Pricing for Horse Professionals: Strategies to Boost Your Business

    This episode dives into effective pricing strategies for service-based businesses, especially in the horse industry. Jamie Birch shares personal stories, emotional challenges, and practical tactics to confidently raise your prices without losing clients, ultimately improving profitability and service quality. Common emotional barriers to raising prices: fear of rejection, imposter syndrome, people pleasingThe importance of Valuing Your Expertise: moving away from time-based pricingPractical pricing models: flat-rate increases, tiered capacity pricing, and raising rates for new clientsThe math behind price increases: how higher rates can lead to more profit even with fewer clientsManaging demand with capacity-based pricing: how to use client load to set optimal pricesThe impact of perceived value: pricing as a signal of quality and professionalismHandling client communications when increasing prices: best practices for transparency and authorityRecognizing high-margin clients versus problematic clientsThe long-term benefits of profitable pricing: better team benefits, community support, and business sustainabilityOvercoming emotional hurdles: fake it until you make it, surrounding yourself with supportive people 00:00 - Introduction: Why pricing is critical for service providers 00:24 - Jamie’s background and relevance to horse professionals 01:26 - How Jamie entered the marketing industry with low prices 02:53 - The success of early pricing strategies and market positioning 03:49 - Challenges of margins and the need for rate increases 04:46 - Emotional barriers: fear of rejection and the story of a pitch gone wrong 05:43 - Imposter syndrome and how to overcome it with confidence 06:43 - People pleasing and guilt around profit for service providers 07:41 - Valuing yourself and why profit isn’t greed but necessity 08:39 - Changing client perceptions around pricing and perceived value 10:05 - Shifting focus from hourly rates to outcomes and expertise 11:01 - Simple math: raising prices and the impact on revenue and profit 13:28 - High expectations from low-paying clients and their risks 14:22 - The dangers of bargain shoppers and price-based clients 15:48 - How cheap clients tend to demand the most and cause headaches 16:48 - Finding clients that value quality over price 17:25 - Strategies for raising rates: immediate flat increases versus tiered approaches 18:25 - Communicating rate increases confidently and professionally 19:49 - Pros and cons of raising rates all at once versus step-by-step 20:44 - Differentiating rates for new and existing clients 21:41 - Best practices: letting go of low-value clients when prices increase 22:08 - Using capacity pricing to manage demand 23:38 - Demand as a signal for pricing adjustments 25:07 - Price perception and how it influences client trust and perceived quality 26:29 - The emotional journey of changing prices and its long-term benefits 27:27 - Exercise: Reflect on whether your current pricing matches your experience 28:26 - Closing thoughts: embracing profitability and transparency Jamie Birch's WebsiteJamie Birch on LinkedIn

    Mastering Pricing for Horse Professionals: Strategies to Boost Your Business

  8. Jun 10

    The Vet Who Refused to Fail: Entrepreneurship, Marketing, and Financial Freedom

    What happens when your boss tells you you'll never make it as a business owner? For Dr. Jay Clifford, that challenge became fuel. In this episode of Equine Business Edge, Jamie Birch sits down with former equine veterinarian and current financial advisor Dr. Jay Clifford to discuss entrepreneurship, marketing, business growth, financial planning, and the lessons horse professionals need to build long-term success. Jay shares how he launched an equine dental practice during the 2008 financial crisis, built innovative referral systems that generated thousands of clients, learned marketing from scratch, and eventually transitioned into helping veterinarians and horse professionals create financial freedom. Whether you're a trainer, veterinarian, clinician, photographer, boarding facility owner, or any other equine entrepreneur, this episode is packed with practical business and financial wisdom. Key Topics Covered ✅ Starting a business during an economic downturn ✅ Competing on value instead of price ✅ Referral marketing systems that actually work ✅ How to think like a business owner ✅ Balancing entrepreneurship and family life ✅ Transitioning from veterinary medicine into financial planning ✅ Common financial mistakes veterinarians and horse professionals make ✅ Retirement planning and wealth building ✅ Why time matters more than timing in investing ✅ The power of consistency and long-term thinking Episode Timestamps 00:00 – Introduction & Jay's Journey From equine veterinarian to financial advisor serving veterinarians and business owners. 02:39 – "You'll Never Make It in Business" The challenge from a former boss that fueled Jay's entrepreneurial journey. 06:19 – Building a Business During the 2008 Financial Crisis Competing on value, not price, and the referral strategies that helped grow a 10,000-horse practice. 13:41 – Marriage, Family & Entrepreneurship The importance of communication, faith, and having a supportive spouse. 19:55 – Growing Through Economic Uncertainty How Jay adapted his veterinary practice and created more value for clients. 28:36 – Learning Marketing From Scratch The books, strategies, and business principles that transformed his practice. 33:08 – Working ON the Business, Not Just IN It Practical advice for finding time to improve your business and create systems. 40:32 – From Veterinary Medicine to Financial Planning The financial mistakes that changed the direction of Jay's career. 47:54 – Helping Families Eliminate Debt & Build Wealth Why Jay became passionate about financial education and planning. 52:42 – Financial Mistakes Horse Professionals Make Common investing, retirement, and insurance mistakes veterinarians and entrepreneurs should avoid. 57:00 – Preparing for a Business Exit What practice owners should consider when transitioning out of their business. 1:00:49 – Time in the Market vs. Timing the Market One of the most important lessons for long-term investing success. 1:04:10 – Building Generational Wealth How small investments made early can create life-changing financial outcomes. 1:05:59 – Connect With Dr. Jay Clifford How to reach Jay and continue the conversation. Want to learn more from Dr. Jay Clifford? Connect with him directly on LinkedIn for conversations about financial planning, retirement strategies, debt reduction, business transitions, and long-term wealth building: https://www.linkedin.com/in/jay-clifford-9a128199/

    The Vet Who Refused to Fail: Entrepreneurship, Marketing, and Financial Freedom
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About

Equine Business Edge is the podcast for horse professionals who want to build a more profitable, sustainable business—without burning out or losing what made them love this industry in the first place. Hosted by entrepreneur and horseman Jamie Birch, this show is built on over 25 years of real-world business experience—scaling companies from the ground up, leading teams of 100+ employees, and learning (sometimes the hard way) what actually works. This is not a horse training podcast. This is about the business behind the barn. Each episode dives into the real challenges horse professionals face—trainers, clinicians, instructors, barn owners, and equine entrepreneurs—covering topics like pricing, marketing, client management, multiple income streams, and building systems that give you more freedom, not more stress. You’ll hear honest conversations, practical strategies, and lessons you can actually use—whether you're trying to fill your program, make more per client, or finally stop feeling like you're working nonstop just to get by. If you're ready to think bigger, earn more, and build a business that works for you, you're in the right place.

Information

  • Creator
    EquineRevShare.com
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © EquineReShare.com
  • Show Website
    Equine Business Edge