Running It

Ozge McAree
  • 0.0 (0)
  • Entrepreneurship

Running It Running It is a series of real, on-the-go thoughts recorded while I’m out running. Most of my best ideas, business decisions, and reflections don’t happen sitting at a desk — they happen when I’m moving. This series captures those moments as they come. Each episode is short, direct, and unfiltered, covering topics like business, mindset, motivation, discipline, leadership, and personal growth. Because at the end of the day, we’re all running something. A business, a home, ideas, growth, decisions… life. And whatever your it is — you’re running it. Hosted by Ozge McAree, CEO and Co-Founder of IHS Hygiene & Premium Scenting.

Episodes

  1. Somebody Bought My Story

    5d ago

    Somebody Bought My Story

    People don’t buy what you do. They buy why you do it. In this episode of Running It, Ozge McAree shares a story that began with a search for a new signature fragrance and ended with one of the most important business lessons she has ever learned. From trying to become an “oud person” to a conversation with her niece about authenticity, Ozge reflects on why what works for one person doesn’t always work for another. The episode explores personal branding, business growth, entrepreneurship, sales, leadership, customer relationships and the power of staying true to who you are. Ozge also shares the story of one of the very first customers who said yes to her business and the words that stayed with her for almost twenty years: “I like your story.” Whether you’re a business owner, entrepreneur, leader, salesperson or someone trying to find their own voice, this episode is a reminder that people connect with authenticity. They connect with stories. They connect with people. Sometimes the most powerful thing you can do is stop trying to be somebody else and become a better version of who you already are. Keywords: entrepreneurship, business, leadership, sales, small business, authenticity, personal branding, founder journey, business growth, customer relationships

    7 min
  2. Rejection or Resistance?

    Jun 3

    Rejection or Resistance?

    What if most rejection isn’t actually rejection? What if what we’re experiencing is something much more natural? Resistance. In this episode of Running It, Ozge McAree explores a powerful concept inspired by Steven Pressfield and shares how understanding resistance can completely change the way we approach sales, leadership, business growth and decision-making. After more than two decades in sales leadership and business ownership, Ozge reflects on why customers resist change, why business owners delay decisions, and why we often mistake hesitation for rejection. From customer objections and sales conversations to leadership decisions and personal growth, this episode challenges the way we think about resistance and offers a practical perspective on moving forward when progress feels uncomfortable. If you’ve ever heard: “We’ve always done it this way.” “We’re happy with our current supplier.” “Maybe next year.” Then this episode is for you. Key Takeaways: • Why resistance is a natural part of human behaviour • The difference between rejection and resistance • Why customers resist change • Sales lessons every business owner should understand • Leadership, decision-making and growth • How resistance impacts business success • The simple mindset shift that can change the way you handle objections Because resistance rarely says don’t do it. It usually says do it later. And later has probably stolen more opportunities than failure ever has. This is Running It.

    5 min
  3. The Soft Girl Era — Are We Confusing Peace With Comfort?

    May 29

    The Soft Girl Era — Are We Confusing Peace With Comfort?

    The Soft Girl Era is one of the biggest conversations on social media right now. But is it helping us create healthier, more balanced lives… or are we starting to confuse peace with comfort? In this episode of Running It, Ozge McAree explores the rise of the Soft Girl Era, why so many people are rejecting hustle culture, and why the message resonates with millions of women around the world. Drawing on lessons from business, leadership, personal growth and running, Ozge shares her thoughts on confidence, self-trust, resilience and the difference between protecting your peace and avoiding the very things that help us grow. This episode covers: • The Soft Girl Era trend • Burnout and hustle culture • Confidence and self-trust • Personal growth and resilience • Leadership lessons from running • Boundaries versus avoidance • Why confidence comes after action • Creating a life that feels good without stopping your growth If you’ve ever struggled with confidence, self-belief, motivation, burnout, perfectionism or knowing when to push forward and when to slow down, this episode is for you. Running It is a podcast about business, leadership, mindset, personal growth and the lessons we learn while running through life.

    4 min
  4. The Invisible Signature

    May 21

    The Invisible Signature

    Your business is speaking before anybody opens their mouth. In EP 4 of Running It, Ozge McAree explores something most businesses completely overlook: the invisible signature every business leaves behind. From luxury hotels and beauty salons to corporate offices, retail stores and hospitality venues — people emotionally react to spaces within seconds. The scent. The lighting. The atmosphere. The emotional tone. The energy of staff. It all says something. This episode dives into: • the psychology of scent and emotional memory • why customers decide how they feel almost instantly • how spaces influence behaviour, comfort and spending • why some businesses feel premium while others feel disconnected • the emotional side of branding most companies ignore • leadership, presence and the energy people feel before words Ozge also shares real examples from hotels, retail spaces and commercial environments, explaining why professional scenting is far more than “making a space smell nice.” If you work in hospitality, facilities management, commercial property, wellness, beauty, retail or customer experience — this episode will completely change the way you think about your business. Running It is a podcast about business, leadership, mindset, customer experience and the thoughts that come while out running. ⸻ Designs for Health Disclaimer Disclaimer: I’m not a medical practitioner or healthcare professional. I’m simply sharing products and routines I personally use and enjoy as part of my own wellbeing routine. Always speak to your healthcare practitioner before starting supplements or health protocols.

    7 min
  5. Why Your Best Meetings Shouldn’t Happen in a Boardroom

    May 13

    Why Your Best Meetings Shouldn’t Happen in a Boardroom

    Some of the best conversations I’ve ever had in business didn’t happen in a boardroom. They happened walking side by side with someone. In Episode 3 of Running It, Ozge McAree talks about: – walking meetings – communication and connection – leadership and sales psychology – why people open up more outside the office – movement, clarity and human behaviour – why some of our best thinking happens away from the desk There’s also actual science behind why people think differently when they’re moving. A conversation about business, people, communication and creating environments where better conversations can happen.

    4 min
  6. You’re Not Lazy — You’re Waiting for a Feeling

    May 6

    You’re Not Lazy — You’re Waiting for a Feeling

    Most of us aren’t actually waiting for the right time. We’re waiting for the right feeling. In Episode 2 of Running It, Ozge McAree talks about procrastination, motivation, discipline, confidence, momentum, and why so many of us delay the very things we know we should be doing. From business and sales to fitness, habits and everyday life, Ozge shares why motivation usually doesn’t come before action — it comes after it. This episode explores: why procrastination is often linked to discomfort and uncertaintyhow discipline eventually turns into habitwhy confidence is built through actionhow momentum changes everythingand why waiting for the perfect feeling can keep you stuck for yearsBecause sometimes the biggest thing standing between where you are and where you want to be… is simply starting.

    5 min
  7. No One Ever Said: "This Place Smells Amazing ... I want to Leave."

    May 6

    No One Ever Said: "This Place Smells Amazing ... I want to Leave."

    Most businesses spend a fortune on how a space looks. Very few think about how it feels. In Episode 1 of Running It, Ozge McAree talks about first impressions, scent, memory, emotion, and why people often decide how they feel about a business before a single word is spoken. From luxury hotels and corporate lobbies to clubs, clinics, gyms, retail stores and commercial spaces, Ozge shares real stories from the world of hygiene and premium scenting — and why scent has become one of the most powerful, overlooked parts of customer experience and branding. This isn’t about candles or air fresheners. It’s about psychology. Because people might forget what they saw… but they rarely forget how a place made them feel. And as Ozge says: “No one ever walks into a place, says it smells amazing… and wants to leave.” Then underneath, add this final line: Follow Running It on Spotify and Apple Podcasts for new weekly episodes on business, mindset, leadership, human behaviour, sales, performance, branding and the lessons learned while building a business in the real world.

    6 min
  • 7 Episodes

About

Running It Running It is a series of real, on-the-go thoughts recorded while I’m out running. Most of my best ideas, business decisions, and reflections don’t happen sitting at a desk — they happen when I’m moving. This series captures those moments as they come. Each episode is short, direct, and unfiltered, covering topics like business, mindset, motivation, discipline, leadership, and personal growth. Because at the end of the day, we’re all running something. A business, a home, ideas, growth, decisions… life. And whatever your it is — you’re running it. Hosted by Ozge McAree, CEO and Co-Founder of IHS Hygiene & Premium Scenting.

Information

  • Creator
    Ozge McAree
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 Ozge McAree
  • Show Website
    Running It