The RETHiNK Podcast

RETHiNK Podcast
  • 5.0 (5)
  • Self-Improvement
  • Updated Weekly

Most people don't need more information. They need a rethink. The RETHiNK Podcast with Paul O'Mahony and George Shepherd is a conversation about the things that actually move the needle — in your finances, your relationships, your health, your mindset, and your understanding of what's possible for your life. Not theory. Not highlight reels. Real frameworks, real conversations, and the kind of honest insight that tends to show up when two people who've built things, lost things, rebuilt things, and kept going sit down and talk without a filter. Paul O'Mahony is a nine-time bestselling author, award-winning keynote speaker, and founder of The RETHiNK Academy — the world's leading training platform for new online entrepreneurs. He's shared stages with Tony Robbins, Robert Kiyosaki, Richard Branson, and Deepak Chopra, and his businesses and partnerships have generated in excess of $100 million. George Shepherd has spent over two decades interviewing the world's top experts in business, health, personal development, and beyond — and has a gift for asking the questions everyone is thinking but nobody says out loud. Together they cover the full spectrum of the RETHINK framework: Relationships, Earnings, Tao, Health, Investments, Networks, and Knowledge. If you've been waiting for the right moment to change something — your business, your thinking, your trajectory — this is the show. New episodes drop regularly. The rethink starts now.

  1. 5d ago

    EP 20: I Want to Die Fast, in a Young Body, at an Old Age — Regan Archibald on Peptides, Stem Cells, and the End of Slow Decline

    Most people don't extend their life. They extend their dying. The final decade becomes the worst one — chronic disease dragged out for years, mobility gone, the body outliving the ability to enjoy being in it. Regan Archibald has a different goal, and he states it plainly: he wants to die fast, in a young body, at an old age. He's aiming for 222. Regan is the founder of Ageless Future and one of the most credentialed voices in peptide therapy working today. He's a member of Da Vinci 50 — fifty of the world's leading longevity researchers and clinicians who meet three times a year to compare notes on what's actually working — and he holds a patent on stacking and prescribing peptides based on blood labs. Over 22 years and more than 72,000 patients through his clinics, he's built a practice around a question conventional medicine rarely asks: not what's wrong, but what triggered it in the first place. He came to it the hard way. As a medical student he got so sick he couldn't run a mile without pain, couldn't sleep despite constant exhaustion, and had brain fog so severe he could only study between 7pm and 9pm — recording lectures on a cassette player because he couldn't process them live. Five doctors ran his labs and told him everything looked normal. Their best advice was to take fewer courses. The doctor who finally figured it out found Hashimoto's, then traced it back to formaldehyde exposure in the anatomy lab and years of Roundup on the family cattle ranch in Idaho. This episode is dense with things you can act on. Regan walks through the GLP-1 landscape with a level of specificity you won't get from a headline. Why Ozempic is effective but harsh — the delayed gastric emptying, the digestive problems, the muscle mass lost alongside the fat, and anhedonia, the flattening of pleasure that's now showing up in users. Why tirzepatide has a better safety profile, and the striking study where two groups each lost 20 pounds — one through diet and exercise, one on tirzepatide — and the medicated group came out with better kidney function, better cardiovascular markers, better blood sugar and better cognition. Then retatrutide, which he calls possibly the biggest medical breakthrough of our lifetime: three peptides stacked in a way that cancels out each one's side effects, with trial participants on the highest dose averaging 71 pounds of weight loss. There's a properly useful stretch on what to actually measure. Why VO2 max may be the single most predictive marker you can track — one study found elite VO2 max cut all-cause mortality risk by over 400 percent. Why he's more skeptical of sleep scores and HRV than most: across 72,000 patients, people with high heart rate variability aren't reliably healthier, and people getting more deep and REM sleep don't reliably feel better. Baselines and trends are useful. Comparing your numbers to someone else's is where people go wrong, because every biology is different. And a warning worth hearing before you buy anything: purity and sterility are not the same thing. When a listener described a bad reaction to a peptide, Regan's first question was where it came from — because contamination from a non-503A compounding pharmacy explains a lot of the reactions people blame on the peptide itself. The conversation ranges wider than the science. George opens with a story about taking a patient with late-stage Parkinson's into the ocean because she didn't feel safe getting off the bank alone — and what it looked like when she got there. There's the mastermind question George put to three heavy hitters (what business will still exist in seven years?) and the fact that all three landed on human-centric, off-the-computer industries. Regan cites the Harvard finding that loneliness shortens your life by seven years. And there's a candid exchange on patents, IP, and whether locking up naturally occurring compounds helps or hinders the people who need them. The line that anchors the whole thing: no technology works in a sick body. Gene editing, stem cells, peptides — the scientists at Da Vinci 50 all say the same thing. The therapies underperform without the lifestyle underneath them. Which is either discouraging or the most empowering thing in the episode, depending on how you take it. Regan's free gift for Rethink listeners and more on his work: agelessfuture.com Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  2. Aug 25

    EP 19: What If Every Time Business Was Done, Something Great Happened in the World?

    Twenty years ago, a mentoring session went sideways in the best possible way. Paul Dunn was the mentor. A tiny Japanese woman named Masami Sato walked into his book-lined office, sat down, and asked if they could flip the arrangement — could she ask the questions today? Then she asked one that redirected the rest of both their lives: what if, every time business was done, something great happened in our world? She'd already named the idea. Buy One, Give One. Paul's first reaction was that it sounded like a terrible business model — buy a TV, get a second TV? She told him he'd misunderstood. When you buy that television, how would it be if someone who couldn't see got the gift of sight? Someone buys a coffee and a child gets clean water. An author writes a chapter and a tree gets planted. Paul's next question wasn't about the mechanics. It was: Masami, can I be your mentor for the rest of your life? Nearly two decades on, B1G1 has facilitated over 400 million individual acts of giving through thousands of businesses around the world — and it works from as little as one cent. This is a first for the show: two guests at once. Paul met them ten months ago in Bali, arriving late to the welcome dinner and getting seated squarely between them, interrupting their conversation. A friendship came out of it, and now the conversation the Rethink audience gets to hear. Masami explains the machinery, and it's genuinely clever. B1G1 vets charity partners against financial, integrity, and impact standards, then works with them to break large projects into micro-units. A well costs five to ten thousand dollars to build — impossible for a small business to fund alone. But run the numbers across the years it'll last, the people it serves, and the days in a year, and access to clean water for one person for one day comes down to a few cents. Suddenly a solo entrepreneur can attach real, measurable impact to a podcast episode, a website visit, a sale, a meeting. There are more than 490 projects on the platform. She talks through the ones she finds most beautiful — fruit trees that give a family income while they clean the air, rescued food that cuts landfill emissions and feeds people at the same time, ocean plastic turned into building blocks for schools in disaster-hit communities. But the back half is where this episode earns its length. Masami makes an argument about language that's worth sitting with: swap the word donating for gifting, and the whole dynamic changes. Donating carries guilt, hierarchy, haves and have-nots, givers and beneficiaries. Gifting is something humans have always loved doing — and it uplifts the person doing it as much as the person receiving. She extends it into a case about why voluntary contribution beats compulsory taxation, and why the connection between a family burning a forest to feed their kids and the climate outcomes we all live with isn't charity at all. It's self-interest with a longer time horizon. George pushes hard on the parts he's genuinely wrestled with — government corruption and the smoke-and-mirrors of "the rich paying their fair share," the honest admission that when he donated at a Tony Robbins event, part of what he wanted was to see his name on the screen, and his half-serious proposal that everyone should be handed a quarter acre and judged on how fertile they leave the soil. Masami's response — drawn from a period she spent farming in the Japanese countryside, learning from microorganisms in the soil that she could stop trying to be right and just be part of the system — is one of the more quietly powerful moments in the episode. The line that stays with you comes from Paul Dunn: the power of small becomes the power of all. If you run a business and have ever felt that giving back was something you'd get to later, once you were bigger — this conversation dismantles that gently and completely. Learn more about B1G1 and how to build giving into your business at b1g1.com Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  3. Aug 18

    EP 18: It's Not a Recession. It's a Collapse That's Already Underway. Gary Wilde on the AI Math Nobody Wants to Do.

    Everyone's having the wrong argument about AI. On one side you've got the exuberant crowd convinced they're about to become gajillionaires overnight. On the other, the preppers convinced the machines are coming for us. Gary Wilde thinks both camps have made the same mistake: they've made AI the subject. It isn't. We are. Gary is a turnaround specialist by profession — the person businesses call when the problems have outrun conventional solutions — and the founder of Legend X, the business mastermind Paul joined after they met speaking at a conference in Bali alongside Steven Bartlett. Over the past year Gary's been building toward a book on what he's found, and Paul wanted him on the show while it was still fresh in his head. What follows is one of the more sobering conversations we've had, and one of the more genuinely hopeful. He starts with a question almost nobody can answer: what's the single biggest contributor to a country's GDP? It's the white-collar segment of the market — somewhere between 50 and 75 percent of the money flowing through the entire system. Then he does the arithmetic that most AI commentary carefully avoids. A recession is two consecutive quarters of negative growth. Not a collapse — just negative numbers. So if Anthropic's Dario Amodei is anywhere close to right that half of white-collar jobs disappear in the next few years, and half of the group generating three-quarters of GDP stops earning, you're not looking at a recession. You're not looking at a depression. You're looking at something we don't have a comfortable word for. And Gary argues the job losses aren't even the scariest part. The quieter thing already happening is the repricing of roles — AI does 70 percent of what you do, so your employer offers to keep you at half your salary. That doesn't show up in any headline. It just quietly halves the disposable income of an entire class of people who were already servicing debt with most of it. He walks the dominoes all the way down: consumption falls, business revenue falls, the survivors get cut too, housing weakens, credit tightens, tax receipts fall, bailouts hit their ceiling. George pushes back with Elon's universal high income pitch — the idea that abundance will make everything cheap enough not to matter. Gary's answer is blunt, and his explanation of where that money would actually have to come from is worth the price of admission on its own. Then the conversation turns, and this is where it gets interesting. Gary's core claim is that AI is not another disruption like the internet or smartphones or 2008. It's an invasive apex species introduced into an ecosystem that reached homeostasis thousands of years ago — and one invasive species can take down an entire ecosystem. For all of history, technology changed what humans could do and how. AI changes whether humans are needed to do it at all. That's the distinction almost everyone is missing. But here's his reframe, and he's emphatic about it: AI is not more intelligent than us. It's faster and more effective at functional tasks — recording, recalling, repeating, optimizing — but that's the shallowest layer of what we're capable of. We built an entire economic system that relegated human beings to functional roles, trained ourselves to be efficient cogs, and then let everything above that go dormant. Now we've got watches telling us when to drink water and stand up. Use it or lose it applies to intelligence too, and by Gary's reading we've been losing it for a century. Which brings him to his own story, and it's remarkable. Growing up in a violently abusive home, he taught himself as a child to eject his consciousness from his body and watch the beatings from the ceiling. That left him with a question he couldn't shake into his teens — why do people do what they do, can they change, and if so, how? At fifteen, having exhausted every adult around him and every book in the library's dustiest, dimmest aisle, he collapsed on the floor in tears and heard a voice telling him there was one person he hadn't asked. He rode fifteen kilometres home, locked himself in his room, and started writing. Over three months he filled six thousand pages with answers to questions he had no business being able to answer. That skill became the foundation of what he now calls the Omni-Intelligence framework — seven levels of intelligence inherent in all of us, most of which we've never been taught to reach. And his argument is that accessing them has moved from a nice-to-have for the curious to the thing our future depends on. If you run a business, work a white-collar job, or have kids heading toward either, this one deserves your full attention. Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  4. Aug 10

    EP17: If You Find This Video But You Don't Find Me, Know That I Love You — Peter Sage on What the Atlantic Taught Him About Living

    Forty-nine days, seven hours, and eleven minutes. No engine. No sail. No support boat closer than four or five days away. Just two men in what Peter Sage calls a beefed-up canoe, rowing two hours on and two hours off, around the clock, three thousand miles across the Atlantic — through eleven-meter waves that came every five seconds for four days straight. Peter Sage has spent nearly three decades teaching self-mastery. He came up through Tony Robbins' organization as one of his trainers, has one of the most-viewed TED talks in the world, and wrote a book — The Inside Track — about clawing his way back from a low most people's careers wouldn't survive. But the reason he got in that boat wasn't adventure. It was a question he couldn't shake: after all these years, all the comfort, all the financial freedom — am I still qualified to teach this? Because in his words, you can't preach self-mastery if you can't demonstrate self-mastery. Theory doesn't cover the price of admission. This is a big one. Nearly three hours with a guest who's thought harder than almost anyone about why we struggle and what it's for. The stories alone are worth the listen. How his best friend since childhood — a Royal Marine of 22 years, not a personal-development guy — talked him into the row by exploiting the one loophole in Peter's excuses. How Peter was supposed to be on Richard Branson's Necker Island instead, until Branson's security team blocked him over his time in Pentonville, and how that rejection is the only reason the crossing happened at all. And the moment he came closest to death: slipping into a raging night sea to repair a broken rudder, leaving his phone in the cabin and recording a goodbye video to his partner first — if you find this but you don't find me, know it was my choice, and I love you. But the reason this episode lands isn't the adventure. It's the framework underneath it. Peter makes the case that we've been sold a lie about comfort. The body comes wired to seek it — useful when you're standing too close to a fire — but the part of you that actually makes you you, the non-physical part, isn't wired for comfort at all. It's wired for growth. Chase a comfort-centric life and existence itself will put you on the rumble strip and give you feedback. He unpacks the idea of "graduation events" built into the fabric of life the same way exams are built into school — not to punish you, but to show you whether you're ready for the next class, and if you don't choose your own tests, life will choose them for you. (Prison was one. The Atlantic was the one he chose on his own terms.) There's the reframe that a comfort zone is really just a familiarity zone, and the discovery that after about a week at sea the body simply stops protesting and accepts what's being asked of it — proof, he argues, that we're capable of far more than we give ourselves credit for. There's "stress plus courage equals miracles; stress plus resistance equals drama." There's the contrast frame — why someone who's beaten cancer doesn't fear the flu, and how to deliberately build events into your life so you stop sweating the small stuff. And underneath all of it, the single sentence he'd distill a life's purpose down to: how do we choose love over fear in ever more challenging circles? Paul draws the thread back to Rory Kilmartin (Episode 11) and the strange series of events that created this podcast in the first place. George pushes Peter on what four-plus days alone in your own head actually does to a person — and the honest answer about why he never did learn Spanish out there is funnier and more human than you'd expect. If you've been telling yourself that the goal is to finally get comfortable, this episode gently, thoroughly takes that apart. Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  5. Aug 5

    EP 16: A Millionaire Dropped a Laminated Card on the Floor. It Changed the Way I Live.

    The guest cancelled last minute, so this one's just Paul and George with a live audience and no script — which turned out to be the whole point. It became one of the most honest conversations they've had, and going by the chat, it hit a nerve. More audience interaction than any episode yet. It starts with the domain you bought in 2019. The course you never finished. The book that's still half in your head after you paid a ghostwriter twenty-five grand. The thing you were early on, ready to move on, and then watched someone blow right past you and build the exact business you'd imagined. George names it plainly, and then asks the question underneath it: why do we let that happen — and how do people get back on track once the chain of distractions has pulled them years off course? Paul's answer is the kind of reframe that makes you put the episode on pause. Drawing on Dan Sullivan and Ben Hardy, he floats an unpopular idea he's slowly come around to: maybe the procrastination isn't a discipline problem at all. Maybe it's information. Maybe the thing you keep failing to start is your gut telling you it was never aligned with who you actually are — that you're not in flow, you're just repeatedly rowing a boat into the same wall. He ties it to the eight-billionaires quiz (eight completely different ways people have built fortunes online) and the point that "I tried making money online and it didn't work" usually just means you tried the one path that fit you worst. Then comes the story that anchors the whole episode. Years ago, before Rethink existed, Paul watched the first millionaire he'd ever met in real life buy a coffee — and drop a small laminated card on the floor. It was his goals, printed and carried in his wallet. Paul's instinct was to mock him for it (the safe move, the skeptic's move), and the millionaire didn't flinch. He asked Paul how many people he knew who carried their goals around with them. One. And what percentage of them were millionaires? Then, not unkindly but firmly: "Would you ever just grow up and set your own goals for ten years from now?" On the drive home, Paul pulled out his voice recorder and spoke his ten-year goals into it across every area of life. He'd hit all of them but one within about seven years. The last — attending the Super Bowl — he checked off in 2018, flying to Minneapolis alone to watch the Eagles win. The back half turns vulnerable in a way this show does better than most. George tells the story of standing up in Jeff Walker's Platinum group in his second year — surrounded by people with planes and teams and dream lives — and admitting, out loud, that he felt like a fraud. What happened next reframed everything: one after another, people making five and ten million a year said me too. He talks about the two separate masterminds where members confessed they'd been contemplating suicide despite outward success, the guy who did a $1.5M launch and somehow couldn't find where the million went, and why it took a full year of trust before he could ask the room the question he actually needed answered. Then they do something live: audience members drop their own "embarrassing" goals into the chat, and Paul and George read them back one by one — wanting to be fit, feeling like you have to justify being a millionaire, being unsure your podcast will make money — and gently take apart why none of them are embarrassing at all. There's a genuinely useful thread on "tall poppy syndrome," why the rest of the world outside the US is quietly trained to shrink its ambitions, and the Dalai Lama line about filling your own vessel first so you actually have something to give. It wanders, in the best way — into money as a tool versus a weapon, why the wealthy look broke on paper, and a long tangent on Michael Jackson, the media, and what happens to people who refuse to be controlled. If there's a thing you've been meaning to start for years, this episode is either going to get you moving or free you from it. Both are wins. Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  6. Jul 31

    EP 15: What Happens When Everyone Is 28 Forever? Mike Filsaime on AI, the Singularity, and Surfing the Wave Instead of Fearing It

    George has spent most of this podcast's run as the AI doomsayer — bug-out bag ready, be-nice-to-the-machines, waiting for the moment the robots throw the three laws out the window. So when he and Paul finally decided to bring an AI expert onto the show, they both landed on the same name without discussing it: Mike Filsaime. Mike is one of the true OGs of online marketing — a top-five name whenever people talk about the originals — and over the last couple of years he's reinvented himself yet again, coding and launching AI apps at a pace that leaves George floored every time he sees it. He's also the guy who, in a mastermind over a year ago, looked George's doom-and-gloom in the eye and calmly said: every problem we create, we solve. Industries recover. New ones get born that nobody could have predicted. This episode is that argument, fully unpacked. Mike walks through the history of technological panic — the futurist in 1899 who declared everything worth inventing had been invented, the Bernie-Sanders-style outrage that the automobile would put the horse-shoers and street-cleaners out of work. Except the car didn't just kill jobs. It created tire companies, leather manufacturers, headlamp makers, the interstate system, Route 66, roadside America, and the Michelin star (invented by a tire company to get people driving to restaurants). His point: humans don't get flattened by the wave, they learn to surf it. AI won't be different. But he doesn't stay comfortable. The sharpest stretch of the conversation is about the danger nobody can regulate — China open-sourcing frontier-quality models and handing out the weights under an MIT license, which Mike frames as giving away the nuclear material to anyone who can afford a $15,000 server. He gets into why that could be a deliberate play to make energy and intelligence free and detonate the trillion-dollar AI economy from the outside, and why the guardrails the West keeps adding just widen the opening. Then it goes properly big-picture. Mike lays out the difference between AGI, superintelligence, and the singularity — the moment all knowledge converges and we solve math, biology, and aging at once. Which leads to the question that gives this episode its strangest edge: what happens to a civilization when nobody dies? When reverse-aging arrives and everyone's walking around in a 28-year-old body? Do we ration the right to have children? It's the kind of thing that sounds like science fiction until Mike reminds you it's coming whether it's in 50 years or 200. The back half turns human. Both Paul and George are watching the pendulum swing hard against AI clones in their own audiences — people who stop buying from a creator the instant they spot a fake avatar on video. Mike gets candid about what phones and social media are doing to kids: the disappearance of the "third place," the girl who learns her worth from what a lowered neckline does to her view count, the two kids on the same couch giggling because someone texted the group chat. There's a genuinely useful exchange on homeschooling, AI-tailored curriculums, and why the machine that finally personalizes education might help every kid find their superpower years faster than the old system ever did. Paul brings it home from an unexpected place — a week that included speaking at the United Nations, where he watched roomful after roomful of well-meaning people agree, feel good about themselves, leave, and change nothing. His takeaway: no one is coming to manage this for you. It comes down to self-reliance, staying on top of what's actually happening, and deciding how you engage with it. Optimism and unease, sitting in the same room for an hour and a half. Exactly the conversation this moment calls for. Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  7. Jul 20

    EP14: How to Buy a Business Without Spending a Penny of Your Own Money

    Everyone dreams of the big exit — the seven-figure payday, the beach, coconut water in a little tiki glass. George has watched a lot of people chase it. What he's noticed lately is stranger: more than half the people he knows who sold their businesses ended up buying them back. Sometimes at a profit. That's the kind of counterintuitive reality that runs all through this conversation with Jonathan Jay, who's built a career doing something most people file under magic and make-believe: buying profitable, established businesses without putting down a penny of his own money — and teaching others to do the same, even with zero prior business experience. Jonathan started exactly where Paul spent years teaching others to start: he wrote a book called Sack Your Boss about quitting your job and building something from scratch. Then he realized the hard truth almost nobody says out loud — buying a business that already makes money is far easier than starting one that doesn't. No standing start. No zero-momentum grind. No investing your savings just to feel like you're already behind. The setup for why this works right now is the part worth sitting with. There are millions of businesses for sale and almost no qualified buyers. The number one reason businesses come up for sale is retirement — the boomer generation is aging out, and their kids don't want the plastic-bottle factory, they want to be influencers. The family business as an institution is quietly dying, which means a wave of profitable, systemized companies is hitting the market with barely anyone positioned to catch it. Jonathan makes the case that it's a buyer's market so lopsided that even a hundred thousand new buyers wouldn't bump into each other. From there it gets practical, and Jonathan doesn't hold back on the mechanics: Why likability beats knowledge and a better offer — sellers who've spent thirty years building something will take less money to hand it to someone who won't gut it. Why you should never buy a business under roughly a million in revenue (buy smaller and you haven't bought a business, you've bought yourself a job working for free — because you're the only maniac crazy enough to work for nothing to protect your investment). The "who runs it when you're on holiday?" question that unlocks the whole model — because the answer is usually a person who's been there twenty years, knows more than the owner, and is one promotion away from running the whole thing for you. The UK strategy of buying the commercial real estate alongside the business so you make money twice and sidestep the deposit and most of the tax. And the sharpest test in the whole episode: i f the business you're buying can't afford the legal fees to do the deal, it's the wrong business. There's also a grounded exchange about AI in deal-making — George used it to review his own contracts and found it both genuinely helpful and quietly dangerous, inventing passages that weren't there and missing everything a lawyer with twenty years of scars would catch. Jonathan's take on where AI helps and where it'll get you hurt is worth the listen. If some part of you has ever thought about owning a business but couldn't stomach the risk of starting one from zero — this episode rearranges what you thought was possible. Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

  8. Jul 16

    EP13: Everyone's Content Is Fake Now. Here's Why We Both Stopped Watching.

    Both of us caught ourselves doing the same thing recently: the second we sense a video is AI-generated, we scroll straight past it. Not because AI is bad — we're about as pro-AI as two people get — but because we're no longer sure it's them. And if we can't tell what's real anymore, neither can your audience. That's the thread running through this whole episode. It kicks off with Ryan Levesque's new book Return to Real and the growing sense among people we know and respect that we're heading into a moment where the only thing that'll cut through is authentic, human, personal connection. The irony isn't lost on anyone: the more powerful the tools get, the more valuable it becomes to be unmistakably, verifiably you. George and Paul get into the "AI slop" flooding every feed — the fake fifty-grand-in-five-seconds reels, the "secrets are in the chat" prompt farmers gaming the algorithm — and why that whole game has quietly trained people to tune out. Then it gets practical. Paul lays out how he'd build a business today if he were starting from a blank page: AI in the dead center, and only then the question of how many humans you actually need around it. He makes the case that newbies have a hidden advantage here — no legacy payroll, no established relationships to unwind, no emotional cost to designing lean from day one. George counters with the honest, messy reality of doing it the other way: three months working harder than he has in a decade after selling his 23-year-old company on an earnout, rebuilding every system from scratch, and then re-hiring the human executive assistant he'd let go — because some calls, like coordinating speakers for a live summit, still shouldn't come from a machine. (His EA's reaction when he told her to be "more AI efficient" is worth the listen on its own.) Out of that comes a live pitch for an AI-centered business think tank — disassemble your company, put the black box in the middle, rebuild. But the episode doesn't stay in tactics. The back half turns into the kind of conversation this show does best. Paul makes his case that "balance" isn't something you chase — it already exists, and you're just not seeing it. Drawing on John Demartini, he argues your bank statement is a confession: you already spend your money in perfect alignment with your true values, and the word "money" itself spells out "my one" — my one most important thing. There's the uncomfortable line about what your forties reveal about your real priorities, why 80% of lottery winners go broke (they've had a spending plan since childhood and never a wealth plan), and why comparing yourself to a millionaire on his third marriage is a rigged game. It closes on the journey itself — why kids are more excited on the way to the airport than at the hotel, why the drop is the best part of the roller coaster, and why so many people quietly sabotage the goal they claim to want, because staying on the journey feels safer than the empty baseline that comes right after you finally arrive. Oh, and George found money in his account from print-on-demand recipe books he wrote fifteen years ago and forgot about. Sometimes the old work just keeps paying. Two hours. No script. Real humans, talking about how to stay real. Free tool mentioned in this episode: Paul shares a free piece of software (CFO Sylvia) that lets you upload your financial statements and see exactly where your money goes — mapped against what you actually value. Have a play with it. Listen & subscribe: Spotify: https://open.spotify.com/show/0i1GYauyKzywre3YbAlPOT Apple Podcasts: https://podcasts.apple.com/us/podcast/the-rethink-podcast/id1896340851 YouTube (full video): https://www.youtube.com/@RethinkAndGrowRich Get the books on Amazon: https://www.amazon.com/stores/author/B001K7ZD68/allbooks Download the free Rethink Habits planner: https://rethinkhabits.com

See All (20)

5
out of 5
5 Ratings

About

Most people don't need more information. They need a rethink. The RETHiNK Podcast with Paul O'Mahony and George Shepherd is a conversation about the things that actually move the needle — in your finances, your relationships, your health, your mindset, and your understanding of what's possible for your life. Not theory. Not highlight reels. Real frameworks, real conversations, and the kind of honest insight that tends to show up when two people who've built things, lost things, rebuilt things, and kept going sit down and talk without a filter. Paul O'Mahony is a nine-time bestselling author, award-winning keynote speaker, and founder of The RETHiNK Academy — the world's leading training platform for new online entrepreneurs. He's shared stages with Tony Robbins, Robert Kiyosaki, Richard Branson, and Deepak Chopra, and his businesses and partnerships have generated in excess of $100 million. George Shepherd has spent over two decades interviewing the world's top experts in business, health, personal development, and beyond — and has a gift for asking the questions everyone is thinking but nobody says out loud. Together they cover the full spectrum of the RETHINK framework: Relationships, Earnings, Tao, Health, Investments, Networks, and Knowledge. If you've been waiting for the right moment to change something — your business, your thinking, your trajectory — this is the show. New episodes drop regularly. The rethink starts now.

Information

  • Creator
    RETHiNK Podcast
  • Years Active
    2026
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The RETHiNK Podcast