This Week In Media Measurement

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This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe

  1. 18h ago

    Is the Lift Usually Wrong? Plus: ERA Trust for Agentic Ads

    When platforms report a lift, a popularity forecast, or trusted automation, this week’s work asks which ruler makes the number believable. Covers 2026-11-04 to 2026-11-11; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-11-04 – 2026-11-11. Top papers Measuring Trust in Agentic Advertising Systems: The ERA Framework and Its Ontology-Grounded Instantiation Dual-Perspective Video Popularity Prediction from Audience Response to Platform Context A General Statistical Framework for Attention and Manipulation Checks The Lift Is Usually Wrong: A Field Guide to Event Studies on Cross-Surface Behavioral Logs Measuring the Quality of Attention: A Formative Composite Index of Advertising Emotional Impact on Social Media, with a Validation Protocol Themes: social media, digital marketing, consumer behavior, public health, social media marketing, mathematics education, machine learning, academic performance Methods: survey, qualitative, quantitative, cross-sectional, mixed-methods, case-study Premium News Premium also covers 9 related news stories, including dugh.uk — Caliper — measure both sides of your news, af.net — China Proposes Export Controls on 23 AI Technologies ..., and af.net — SemiAnalysis Launches GDPx Agentic Benchmark as Top ... Upgrade to Premium The premium version of this podcast covers all 40 research articles and 9 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Is the Lift Usually Wrong? Plus: ERA Trust for Agentic Ads

  2. Nov 4

    Who Owns Digital News? Plus: IPTV Signal Loss

    This week follows measurement from 9,761 digital news outlets across 77 countries to browser-based IPTV monitoring, asking who controls attention and which signals still count. Covers 2026-10-28 to 2026-11-04; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-10-28 – 2026-11-04. Top papers Alternative Monitoring Approach for IPTV OTT Content Analytics and Predictive Machine Learning: A Structured Review of Trends, Forecasting, and Recommendation Methods Digital Footprint Detection: A Client-Side Browser Security Framework for Real-Time Tracker Auditing, Device Fingerprint Mitigation, and Dynamic Privacy Risk Assessment Who Owns Digital News, and Who Gets Cited: Measuring Media Concentration Across 77 Countries and Seven AI Systems The School-Bell Flywheel: peer reconvening and the delayed youth breakout of “Golden” Themes: social media, digital marketing, consumer behavior, social media marketing, digital media, adolescents, media literacy, purchase decisions Methods: survey, qualitative, quantitative, case-study, content analysis, cross-sectional Premium News Premium also covers 10 related news stories, including ng.investing.com — DoubleVerify launches attribution measurement for ChatGPT ads By Investing.com, af.net — China Proposes Export Controls on 23 AI Technologies ..., and stocktitan.net — LG Ad Solutions, Best Buy Ads Partner on LG TV Inventory. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Who Owns Digital News? Plus: IPTV Signal Loss

  3. Oct 21

    What Do Media Metrics Miss? Plus: Short-Form Video KPIs

    Media impact looks different when Kompas email clicks, short-form video bandwidth, gambling ad exposure, and platform-shaped reviews are measured beyond surface counts. Covers 2026-10-14 to 2026-10-21; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-10-14 – 2026-10-21. Top papers Artificial Intelligence Adoption in Media Organizations: Emerging Practices, Opportunities and Implications for Social and Cultural Development Demonstrating a Framework for KPI/KQI Analysis of Network Management on a Short-Form Video Use Case Gambling Advertising and Problem Gambling in the United States: Multi‐Level Evidence Beyond Sports‐Betting Legal Status The Effect of Visual Information Chunking-Based Marketing on Customer Engagement With Kompas One Cross-media affective differences in online reviews: aspect-level evidence and a dual-pathway mechanism Themes: social media, digital marketing, consumer behavior, mental health, media literacy, adolescents, purchase intention, digital media Methods: survey, qualitative, quantitative, case-study, cross-sectional, content analysis Premium News Premium also covers 9 related news stories, including martechcube.com — Generative Engine Optimization Is Now a Mainstream ..., everything-pr.com — 25 Perplexity Prompts for Media Research, and jakartaglobe.id — Indonesia Eyes Copyright Reform as Media Firms Struggle ... Upgrade to Premium The premium version of this podcast covers all 40 research articles and 9 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    What Do Media Metrics Miss? Plus: Short-Form Video KPIs

  4. Oct 14

    Can PIE and legal imprints move measurement beyond platform proxies?

    New work pairs campaign-level incrementality prediction with web identity infrastructure, while essays on engagement metrics warn that platform-defined numbers can transfer value away from firms. Covers 2026-10-07 to 2026-10-14; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-10-07 – 2026-10-14. Top papers Predicted Incrementality by Experimentation for Ad Measurement Poster: Decoupling Lighthouse Gathering and Auditing to Increase Web Crawl Throughput and Analysis Flexibility Digital Consumption and Political Alignment: Evidence from Mobile Data Across Two European Elections in France Engagement as evaluative infrastructure, and the quiet transfer of value from firms to platforms When Visual Consistency Persuades: Multimodal Congruence, Health Risk, and Health Information Engagement in Digital Media Themes: social media, digital marketing, consumer behavior, digital literacy, social media marketing, digital communication, cultural identity, elementary education Methods: survey, quantitative, qualitative, case-study, cross-sectional, mixed-methods Premium News Premium also covers 10 related news stories, including newsquawk.com — PBoC's Deputy Governor met with PayPal's (PYPL) Allen ..., techmeridian.news — Tech Meridian — AI & technology news, and riotimesonline.com — Mexico Media Landscape Explained. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Can PIE and legal imprints move measurement beyond platform proxies?

  5. Oct 8

    Do Ratings Change Enjoyment? Plus: Engagement-Driven News

    New work on ratings, Facebook news engagement, and AI-generated marketing points to media measurement as an intervention, not just a scoreboard. Covers 2026-09-30 to 2026-10-07; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-09-30 – 2026-10-07. Top papers A Model of the Attention Economy: Data, Platforms, and Discovery Modelling the feedback-driven dynamics of news coverage and engagement on social media Rating an Experience Makes People Notice How It Is Changing: Consequences for Hedonic Adaptation and Consumer Enjoyment Web crawling and RSS as media monitoring tools: experience in development and application THE EVOLUTION OF DIGITAL ADVERTISING DESIGN IN NIGERIA (2015–2025): NAVIGATING SCROLLS, DATA, AND CULTURE Themes: social media, consumer behavior, digital media, social media marketing, digital transformation, media literacy, teacher training, digital communication Methods: survey, quantitative, qualitative, cross-sectional, case-study, descriptive Premium News Premium also covers 10 related news stories, including truescope.com — Boolean Search for Media Monitoring: Operators, strings, and the ..., mezha.net — 英国监管机构提议要求谷歌开放搜索选择，ChatGPT和Perplexity或进入名单 | Mezha, and fox23maine.com — Congress heads toward midterms without answers to growing AI concerns. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Do Ratings Change Enjoyment? Plus: Engagement-Driven News

  6. Oct 1

    Are Engagement Metrics Noisy? Plus: Visual Motion and Short-Form Video

    New papers on short-form recommendation, children’s video motion, and algorithmic feeds show how clean-looking engagement numbers can hide measurement artifacts. Covers 2026-09-23 to 2026-09-30; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-09-23 – 2026-09-30. Top papers Mend the Measurement Gap: Latent User Preference Modeling for Short-Form Video Recommendation Location intelligence in advertising: effects of advertising localism on competitor spillovers Trustworthy synthetic visual media: Evidence across the media lifecycle ANALYSIS OF THE EFFECTIVENESS OF VISUAL STORYTELLING AND LOCAL WISDOM-BASED COPYWRITING ON SHORT-FORM VIDEO CONTENT: A CASE STUDY OF MAGIC COFFEE MSME JAYAPURA Modeling the Cognitive Effects of Social Media Algorithms With Textual and Behavioral Data: A Deep Hybrid DistilBERT , BiLSTM , and CatBoost Analysis Themes: social media, digital marketing, digital media, elementary education, consumer behavior, social media addiction, education, social media marketing Methods: survey, qualitative, quantitative, cross-sectional, Research and Development, case-study Premium News Premium also covers 9 related news stories, including mediablog.prnewswire.com — New AI Chatbot at New York Post, an MS NOW Subscription ..., democracynow.org — Trump Admin Sides with OpenAI in Legal Fight with New York Times and Other Newspapers, and eciks.org — Technology news: Reuters, TechCrunch and CNBC round up top stories. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 9 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Are Engagement Metrics Noisy? Plus: Visual Motion and Short-Form Video

  7. Sep 23

    Do Likes Predict Fan Spending? Plus: Algorithmic Stratification

    This week follows the gap between easy media metrics and harder outcomes, from Saudi Pro League fan spending to biased recommendation pipelines and ad measurement limits. Covers 2026-09-16 to 2026-09-23; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-09-16 – 2026-09-23. Top papers Open Platform Field Experiments: Expanding the Design Space of Experimental Research on Social Media Key digital advertising measurement challenges in Kazakhstan From digital interaction to fan spending through platform-based participation in the Saudi Pro League's fan ecosystem Perceived influence of media campaigns and immunization awareness in rural Muzaffarabad, Azad Jammu and Kashmir: A cross-sectional evaluation of selection Bias in digital survey methodology. Promoting a personalized vaccine information website through social media and local outreach: a dissemination and implementation study. Themes: social media, digital marketing, mental health, social media marketing, student engagement, consumer behavior, misinformation, digital transformation Methods: survey, quantitative, qualitative, cross-sectional, case-study, descriptive Premium News Premium also covers 10 related news stories, including mediaplaynews.com — Roku, Horizon Media Partner for CTV Marketing, Data Tracking - Media Play News, exchange4media.com — As India resets TV ratings, digital's measurement black boxes loom larger, and mrweb.com — TAM India Looking to Return as Currency Provider - MrWeb. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Do Likes Predict Fan Spending? Plus: Algorithmic Stratification

  8. Sep 18

    Are Instagram Giveaways Gaming Metrics? Plus: Fan Tokens to GTV

    New work links football fan-token engagement to transaction value while warning that Instagram giveaways and automated news labels can reshape what media teams think they measured. Covers 2026-09-09 to 2026-09-16; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-09-09 – 2026-09-16. Top papers From engagement to gross transaction value: NFTs, fan tokens and fan engagement in Brazilian and Argentine football Digital Marketing Strategies for Improving Sales Conversion on E-Commerce Platforms: An Empirical Study Implementation of wide-reaching online advertising campaigns: evaluating the effectiveness of advertising channels Software Development of Business Intelligence Dashboards: Empirical Study of COSMIC ISO/IEC 19761 Size-Based Effort Estimation Using Machine Learning Techniques Web cookies and AI chatbots as conversion catalysts: the mediating role of customer personalization in e-entrepreneurship Themes: social media, social media marketing, digital marketing, Instagram, learning media, mental health, Social Media Marketing, consumer behavior Methods: survey, qualitative, quantitative, case-study, cross-sectional, descriptive Premium News Premium also covers 10 related news stories, including medianama.com — India's TV ratings policy brings connected TV into measurement, amp.dw.com — CIBAR Talk Summer Edition 2026, and bestmediainfo.com — As govt works on BARC ratings return, here are five key takeaways. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Are Instagram Giveaways Gaming Metrics? Plus: Fan Tokens to GTV
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This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe

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