The Business Built Me

Erica Helbling
  • 5.0 (3)
  • Entrepreneurship

You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you. You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time. You have been saying this for longer than you'd like to admit. I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed. The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy. I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year. This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.

  1. 5d ago

    16. The First Sale You Have to Make Before Anyone Buys From You

    You can build the best offer in the world. Spend the hours on the content, the website, the perfect caption. And still watch it go nowhere, while someone with half your experience sells the same thing with ease. It's not your offer. It's not your content. It's something deeper, and it's happening before you ever open your mouth. In my first year, I built a five-figure business on Instagram alone and it almost didn't work out, because I spent my first three months hiding in the corner of the room, holding the thing I'd made, praying someone would just walk over and buy it. This episode is about why so many of us stay in that corner, what's actually keeping us there, and the first sale you have to make before anyone ever buys from you. — This month I'm opening something you guys have been asking for: a coffee date! Bring your own beverage, a working session where we figure out what your thing is, what you’re good at, and where to start. If you’ve ever thought “I’m good at some things but what would my thing be?” this is for you! DM me COFFEE DATE on Instagram for the details! And if you know what your thing is, but you're asking yourself "What would I even sell?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  2. Sep 28

    15. The 4 Ways You're Keeping Yourself Exactly Where You Are

    You're working hard. Doing all the right things, building this thing of your own behind the scenes and you're still not where you want to be. And if you're honest, you're a little frustrated with yourself about it. I know because I had to spend the last 2 years unlearning all of these. And when I finally did, my business took off. The wild thing is you probably don’t recognize a single one of them as the problem because every one of them looks like working hard, being productive, and being responsible. . And if you're asking yourself “Where do I start with my business?”, "What would I even sell?" and "What would my business be about?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  3. Sep 21

    14. I Went Viral This Week. Here's Everything That Made It Take Off.

    The full breakdown of why my reel went viral, from the structure of the post itself to what I did in the hours and days after the post went live. 11,700 likes 167 comments 525 reposts 1385 shares 376,000 views and over 400 new followers This episode isn’t just about content, this is where we build your story from the ground up ♡ . . . And if you're asking yourself "What would I even sell?" and "What would my business be about?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  4. Sep 14

    13. This is First Hurdle Where Most Entrepreneurs Quit

    There is no growing a business without passing this first hurdle. And after connecting with thousands of people trying to make it as entrepreneurs, this is where most quit. I talk about hitting this my first two months into my business, working full time as a nurse, convinced nothing was working and that maybe I just wasn't cut out for this. If you're in that spot between started your business, but waiting for your first clients, this one's for you. - And if you're asking yourself "What would I even sell?" and "What would my business be about?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  5. Sep 7

    12.What Killing Plants Taught Me About Building an Offer

    I had the blackest thumb. There was literally a $20 bet among my neighbors that the plants I'd bought wouldn’t last six months. So this morning I almost cried when I saw my mint plant, the one I killed, had not only come back to life but tripled in size. and I realized it had everything to do with how I built my business. This episode is a little different. We're getting into the actual strategy of turning what you already know into an offer you can sell but the way we always do it here, through inner work. You'll build your "plant card" (a snapshot of everything you already have to offer) and I'll walk you through exactly how to turn it into a real offer: the transformation you've lived, why it matters, and how to package it into something someone would actually pay for. Then the part nobody talks about: why most women build the offer and still watch it die on the windowsill and what it actually takes to grow it. Because you were never bad at this. You were just a very specific plant, trying to grow with generic instructions. — Ready to actually build your thing? The Offer Room is a 60-minute workshop only four seats where we take your story and build your offer, ready to sell. See you inside! : theofferroom.ericahelbling.com

  6. Aug 31

    11.“My Darling, You Need to Learn” - Marcella’s Nonna and the Business Inspired by Her Last Words

    This is the conversation I wish someone had with me in my first year of business. Our first guest, Marcella, shares the story of how her Nonna's last words to her became the reason she built Momenti. What started as antipasto boxes and catering, and grew into a dinnerware company and beyond. When I started my business, I thought everything would get easier once I "made it." So it was strangely comforting to hear someone who's built success after success admit that it doesn't quite work that way. That the doubt doesn't disappear, you just get better at moving through it. We get into all of it: working through that doubt, learning which voices to stop listening to, and everything you have to unlearn to keep going. Connect with Marcella and all things Momenti: https://www.instagram.com/momentibymarcella/ Follow along as I share what it actually took to survive year one of entrepreneurship. And if you felt this one, this is the quiz that answers why the same strategies that work for everyone else weren't built to work for you: https://tinyurl.com/isitstrategyorisityou

  7. Aug 24

    10. The Perfume, the Plateau, and the Existential Crisis

    For decades I wouldn't let myself buy perfume. I'd decided it was for a certain kind of woman, important women, women who'd made it, and I was very sure that wasn't me. Then one day, on a vacation, I walked into a perfume store and picked up a bottle I couldn't put down. And standing there holding it, I had a full on existential crisis over whether someone like me was even allowed to have it. What I realized in that store, about the bottle, about my business, about the ceiling I'd been living under my whole life without knowing it, changed everything. This is that story. And the one question it leaves you with: what's the thing you’ve been saving for the version of you who's finally made it? And we have a little cry together, too, on this one. Follow along as I share what it actually took to survive year one of entrepreneurship. And if you felt this one, this is the quiz that answers why the same strategies that work for everyone else weren't built to work for you: https://tinyurl.com/isitstrategyorisityou

  8. Aug 17

    9. She Didn't Hire Me. A Year Later I Understood Why.

    We say “They just didn’t have the money.” or “It wasn’t the right fit.” But how people treat you in your business is an exact reflection of how you feel about yourself deep down. I lost a client a year ago, thinking those exact same things, only to find out a year later that it was all me. She picked up on my lack of self confidence back then and confirmed it to me by not hiring me. I was avoiding looking at how my lack of self confidence was leaking into my body language, my tone, the wording I chose. Things I had been avoiding looking at for years. And then I finally faced it all. Follow along as I share what it actually took to survive year one of entrepreneurship. And if you felt this one, this is the quiz that answers why the same strategies that work for everyone else weren't built to work for you: https://tinyurl.com/isitstrategyorisityou

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Ratings & Reviews

5
out of 5
3 Ratings

About

You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you. You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time. You have been saying this for longer than you'd like to admit. I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed. The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy. I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year. This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.

Information

  • Creator
    Erica Helbling
  • Years Active
    2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © 2026 Erica Helbling
  • Show Website
    The Business Built Me