BCBAs Who Build

Headstart Health

The BCBAs Who Build Podcast by Headstart Health is for clinicians who believe there is a better way to deliver autism care. Hosted by Dr. Sara Feldman and members of the Headstart Health team, this podcast features real conversations with BCBAs, founders, and industry leaders about what it actually takes to build ethical, sustainable ABA services. From clinical decision-making to business realities and leadership challenges, we pull back the curtain on the journey from clinician to builder. Some episodes offer behind-the-scenes perspectives from the Headstart team, while others spotlight voices across the field who are actively shaping the future of ABA. Whether you’re a BCBA exploring practice ownership, an RBT growing your career, or a provider looking for community and insight, this podcast delivers thoughtful conversations, practical takeaways, and honest perspectives from people who understand the work. Our mission is simple. Help more BCBAs realize they have the ability to build something better.

Episodes

  1. 2d ago

    Ep. 10 | You’re Never Fully Ready: Building an ABA Practice with Chanel Donato Rogers

    When do you know you're ready to stop working for someone else's ABA practice and start building your own? According to Chanel Donato Rogers, BCBA and founder of Endless Horizons LLC, you might never feel completely ready. In this episode of BCBAs Who Build, Dr. Sara Feldman sits down with Chanel to unpack her journey from accidentally discovering ABA to becoming a BCBA, learning the operational side of the field, and eventually taking the leap into entrepreneurship. Chanel shares the moment that pushed her out of her comfort zone and into ownership, the early challenges of building Endless Horizons, and how she grew her practice to approximately 30 clients within her first year. But growth is only part of the story. Sara and Chanel discuss what it takes to build a sustainable ABA practice, including supporting RBTs based on their individual needs, creating open communication with families and staff, catching operational problems before they become emergencies, and learning to delegate instead of trying to do everything yourself. Chanel also shares how Headstart Health helped her navigate the administrative side of ownership while maintaining autonomy over her practice, why aspiring owners need to stay grounded in their mission and values, and the lesson she wants other BCBAs considering entrepreneurship to hear: you're probably never going to feel completely ready. Sometimes, you have to jump in. In this episode: How Chanel unexpectedly found her way into ABALearning authorizations, credentialing, and the operational side of ABAThe moment Chanel decided it was time to build her own practiceGoing from BCBA to business ownerGrowing Endless Horizons during its first yearLearning to celebrate milestones as an entrepreneurNavigating setbacks when things don't go according to planBuilding trust through transparency with families and staffCreating individualized support for RBTs and BCBAsWhy responsiveness matters in leadershipBuilding systems to catch problems earlyHow Headstart Health supports Chanel behind the scenesLearning to delegate without losing visibility into your businessStaying grounded in your mission and valuesChanel's advice for BCBAs who don't feel ready to startABA Red Flag / Green Flags

  2. Oct 2

    Rethinking What a BCBA Can Do: Leadership, Community & Sustainable ABA with Meg Jones

    Episode DescriptionWhat does good leadership actually look like in ABA? In this episode of BCBAs Who Build, Dr. Sara Feldman sits down with Megan Shauna Jones, BCBA and Director of Customer Success at AlohaABA, for a candid conversation about leadership, community, burnout, and building a more sustainable future for the field. Meg shares her unconventional path from aspiring actress to BCBA, clinical leader, and eventually a leadership role in ABA technology. Along the way, she and Sara unpack some of the lessons that come with stepping into leadership, including learning to delegate, admitting when you don’t know the answer, giving better feedback, and creating an environment where people feel comfortable asking questions. The conversation also tackles some of the bigger challenges facing ABA today, from overwhelming caseloads and clinician burnout to organizational red flags and the importance of looking beyond billable hours when determining what a BCBA can realistically manage. Meg also shares why she believes BCBAs should stop viewing one another as competition and start treating the field more like a “hive mind,” where clinicians share resources, knowledge, and support. Finally, Sara and Meg discuss what ABA organizations should look for when choosing practice management software, the role clinician feedback plays in AlohaABA’s development, and why ongoing support matters long after the initial demo. In this episode: Meg’s unexpected journey from Hollywood to ABALearning to delegate and let other people make mistakesWhy leaders don’t need to have every answerCreating a culture where asking questions feels safeGiving corrective feedback AND recognizing great workWhy community matters for BCBAsBreaking out of the scarcity and competition mindsetRecognizing organizational red flagsHigh caseloads, burnout, and realistic capacityQuestions BCBAs should ask potential employersWhat to look for when evaluating ABA softwareHow clinician feedback can shape better technologyMeg’s biggest leadership lessonsAbout Meg Jones Megan Shauna Jones is a BCBA and Director of Customer Success at AlohaABA. After years working clinically and in leadership roles, Meg now helps ABA organizations navigate the operational side of running a practice while bringing a clinician’s perspective to the development and support of ABA technology. Simplify the Business Side of ABA with AlohaABABuilding and growing an ABA practice means managing a lot more than clinical care. From scheduling and authorizations to billing, payroll, data collection, and reporting, the right systems can make a major difference in how efficiently a practice operates. AlohaABA is a cloud-based practice management and electronic medical records (EMR) platform built specifically for ABA therapy providers and autism clinics. By bringing clinical and administrative workflows together in one centralized system, AlohaABA helps providers spend less time managing disconnected processes and more time focused on their teams, clients, and quality of care. With tools for scheduling, billing and invoicing, authorization management, payroll integration, clinical data collection, and operational analytics, AlohaABA is designed to support ABA practices as they grow. Want to learn more about AlohaABA and how it can support your practice? Visit AlohaABA.com.

  3. Sep 30

    Ep. 8 | Marketing Your ABA Practice: Referral Generation, Trust & Growth with Matt Harrington

    What does marketing look like when you approach it like a behavior analyst? In this episode of BCBAs Who Build, Dr. Sara Feldman sits down with Matt Harrington, BCBA andq marketing entrepreneur, to explore how the science of behavior change can be applied to marketing, referral generation, client acquisition, and entrepreneurship. Matt shares his journey from a traditional BCBA career to building businesses outside of direct autism services and breaks down some of the biggest marketing challenges facing new and growing ABA practices. They discuss why early-stage practice owners may want to invest their time before investing heavily in paid advertising, how to build authentic relationships with referral sources, why trust is at the center of effective marketing, and how systems and consistent follow-up can turn outreach into sustainable growth. Matt also shares his perspective on overcoming the discomfort many BCBAs feel around marketing themselves, common mistakes practices make when generating and converting leads, the importance of speed during intake, and how BCBAs can use data to make smarter marketing decisions. Whether you're starting an ABA practice, trying to grow your caseload, or considering how your BCBA skill set could translate into entrepreneurship outside of traditional clinical services, this conversation offers a behavior-analytic approach to thinking about business growth. In this episode: • Applying the science of behavior change to marketing • Marketing strategies for new ABA practices • Referral generation and authentic relationship building • Building trust with families and referral partners • When to invest time vs. money in marketing • Common ABA marketing mistakes • Systems and processes for consistent outreach • Improving speed and follow-up during client intake • Overcoming imposter syndrome around marketing • Using data to guide marketing decisions • Scaling and replicating ABA practices responsibly • Exploring entrepreneurship beyond traditional BCBA roles Connect with Matt Harrington: LinkedIn: https://www.linkedin.com/in/matthew-harrington-bcba-8157b11b9/ ABA Digital Marketing: https://abadigitalmarketing.com/

  4. Aug 27

    Ep 7 | More Than Representation: Building Community, Culture, and Belonging in ABA

    What happens when representation becomes real influence—and professional connection feels more human? Dr. Sara Feldman sits down with Jeron Trotman and Jordan Gipson to explore how community, culture, and authentic connection can move the field of applied behavior analysis forward. They discuss the experiences that shaped their ABA careers, the importance of seeing yourself represented in professional spaces, and why inclusion must go beyond simply having diverse voices in the room. Jeron and Jordan also share lessons from building the Black Men in ABA Summit and ABA Versus, including how culturally responsive spaces can create stronger relationships, meaningful mentorship, and new opportunities. The conversation examines the need to invest in RBTs, the leadership skills BCBAs do not learn from passing an exam, and the role joy and vulnerability can play in strengthening the profession. Whether you are a BCBA, RBT, student, business owner, or ally, this episode offers an energizing look at what becomes possible when people feel seen, supported, and empowered to lead. In this episode: Why community building matters in ABAHow representation affects professionals and the families they supportMoving from representation to measurable influence and impactCreating professional spaces where people can show up authenticallySupporting RBTs as the backbone of the fieldLeadership lessons rooted in coaching, feedback, and empowermentHow sports shaped Jeron’s and Jordan’s approaches to teamworkWhat makes the Black Men in ABA Summit a different kind of professional experienceWhy connection, culture, and joy belong in ABA BMBA Summit 2026: https://bmbanetwork.org Jeron Trotman: https://www.linkedin.com/in/jeron-trotman-644b1b69/ Jordan Gipson: https://www.linkedin.com/in/jordan-gipson-bcba-1aa74353/

  5. Jul 9

    Ep 5 | The Parent Experience with Kendra Little

    Summary In this episode, Dr. Sara Feldman speaks with Kendra Little about the emotional realities families face when navigating autism services, the importance of real-life skills, and how clinicians can build trust and connection with families. Key Topics Family emotional weight and stressImportance of real-life skills for independenceBuilding trust and connection with familiesDelivering data with hope and positivityParent advocacy and empowermentCommunity-based life skills trainingNavigating IEPs and school systemsProvider-family relationship dynamics Guest: Kendra Little, Founder of Hope & Faith Autism Life Skills Chapters 00:00 Introduction to the podcast and guest 00:27 Meet Kendra Little and her journey 01:25 Families' emotional weight and struggles 03:23 What families need from providers 05:22 Surprises in the autism journey 06:50 Hope during difficult times 08:12 Positive impacts of professionals 10:03 Being seen versus being just an appointment 11:06 Discovering the diagnosis and initial reactions 13:35 Receiving the autism diagnosis 15:40 The mindset of resilience and hope 18:36 Advice to newly diagnosed parents 19:17 Building trust with providers 23:06 Asking the right questions as a family 26:37 Language and communication with families 27:48 Avoiding title-heavy approaches 31:56 Delivering data with hope 33:34 Setting goals and hope for progress 35:23 Community outings and real-life skills 38:44 Parent workshops and advocacy 39:50 Empowering parents in IEP meetings 41:25 Finding your voice as a parent 48:12 Understanding family worries and fears 48:56 Permission to bring authenticity and whole self 51:35 The importance of bringing humanity into therapy 52:20 How families can connect with Kendra 53:41 Closing remarks and contact info Kendra Little Contact: Linkedin Instagram Autism Life Skills

  6. Jun 16

    Ep 3| The 3 Key Traits of Effective ABA Leaders

    Summary Dr. Sara Feldman shares her insights on leadership development, emotional intelligence, and creating a positive organizational culture in ABA. She discusses practical strategies from her entrepreneurial journey, book recommendations, and how to foster independent thinking within teams. Takeaways Leadership starts with self-awareness and self-leadership. Ask more questions, tell less, to foster critical thinking. Create a psychologically safe environment for innovation. Use curiosity and questions to develop team members. Promote humility, hunger, and smartness in hiring. Chapters 00:00 The importance of leadership in ABA 01:18 Leadership as a mirror for personal development 03:00 High turnover and leadership responsibility 04:15 Creating humans, not just ABA providers 05:03 Books that shaped my leadership approach 05:51 The Coaching Habit by Michael Bungay Stainer 06:43 Overcoming the advice monster 08:03 The importance of questions over answers 11:03 Asking the right questions to empower teams 13:13 Psychological safety and trust 14:30 Building leaders, not followers 15:37 Brene Brown's Dare to Lead 19:30 Emotional maturity and vulnerability 21:07 The concept of rumbling and honest conversations 23:14 Creating a culture of psychological safety 24:25 Encouraging respectful dissent 24:50 Patrick Lencione's Ideal Team Player 26:06 Self-awareness and team growth 31:05 Hiring, firing, and promoting with purpose 31:58 The importance of humility, hunger, and smartness 36:08 Final thoughts on leadership and self-awareness 36:24 Permission slip: Curiosity over answers 36:52 Closing remarks and resources

  7. May 12

    Ep 1 | From Clinician to Entrepreneur: Building Your ABA Practice with Headstart Health

    Summary This episode features Dr. Sara Feldman, Breanna Holm, and Janelle Wade discussing the journey of building independent ABA practices, the support systems available through Headstart Health, and the transformation of providers from clinicians to entrepreneurs. They share insights on starting, scaling, and sustaining successful ABA businesses, emphasizing community, systems, and provider empowerment. Hosts Dr. Sara Feldman, Breanna Holm, Janelle Wade Chapters 00:00 Introduction to BCBA's Who Build Podcast 06:00 Meet the Team Behind Headstart Health 11:57 The Journey to Building an ABA Company 15:09 The Movement Towards Independent BCBAs 20:32 Overcoming Barriers to Independence 25:55 The Role of Head Start Health in Supporting BCBAs 29:15 Training and Onboarding for New Providers 35:35 Navigating Insurance Complexities 39:06 The Importance of Delegation in Business 40:54 Delegating to Elevating: The RBT Recruitment Process 42:58 Client Acquisition and Support: Simplifying the Process 46:17 Transformations in Leadership: From Provider to Entrepreneur 46:17 Success Stories: Real Transformations in the ABA Community 53:05 Building a Legacy: The Impact of Leadership in ABA resources Headstart Health Website - https://headstarthealth.com Behavior Analyst Certification Board (BACB) - https://www.bacb.com Guest Links LinkedIn - https://www.linkedin.com/in/sarafeldmanphd/ LinkedIn - https://www.linkedin.com/in/holmbreanna/ LinkedIn - https://www.linkedin.com/in/jenelle-wade-bcba-744aa1a4/ Keywords ABA, BCBA, independent practice, entrepreneurship, Head Start Health, provider support, business scaling, insurance management, clinician empowerment Key topics Pathways from clinician to business owner Support systems for independent BCBAs Scaling and managing an ABA practice Insurance and billing support for providers Community and mentorship in ABA entrepreneurship

Ratings & Reviews

5
out of 5
2 Ratings

About

The BCBAs Who Build Podcast by Headstart Health is for clinicians who believe there is a better way to deliver autism care. Hosted by Dr. Sara Feldman and members of the Headstart Health team, this podcast features real conversations with BCBAs, founders, and industry leaders about what it actually takes to build ethical, sustainable ABA services. From clinical decision-making to business realities and leadership challenges, we pull back the curtain on the journey from clinician to builder. Some episodes offer behind-the-scenes perspectives from the Headstart team, while others spotlight voices across the field who are actively shaping the future of ABA. Whether you’re a BCBA exploring practice ownership, an RBT growing your career, or a provider looking for community and insight, this podcast delivers thoughtful conversations, practical takeaways, and honest perspectives from people who understand the work. Our mission is simple. Help more BCBAs realize they have the ability to build something better.