The Cyber Funnel Podcast

Thorn Compton
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This is The Cyber Funnel Podcast by Amplifyed, a show about cybersecurity and the industry leaders shaping the future of digital protection.

  1. 4d ago

    GTM Strategies in the AI Era With Dan Tangney

    Dan Tangney is the Head of Marketing and a Founding Member of Compyl, an end-to-end GRC platform that unifies governance, risk, compliance, audit, and reporting. With more than five years at the company, he helps shape go-to-market strategy, brand positioning, demand generation, and customer engagement. Dan brings deep expertise in cybersecurity and GRC marketing, with a focus on buyer trust, outcome-driven messaging, AI's impact on the sales journey, and creating stronger connections between security teams and the market. In this episode… AI is reshaping how B2B buyers research solutions, evaluate vendors, and engage with sales teams long before they ever visit a website. For cybersecurity marketers, how should GTM strategy adapt to this changing buyer journey? The answer starts with trust, relevance, and a clearer focus on customer outcomes. Cybersecurity marketing expert Dan Tangney explains that successful GTM strategies in the AI era require brands to understand buyer pain, communicate value in language that resonates, and give prospects something useful before asking for their time. Dan also stresses that AI can accelerate research, content creation, and early-stage evaluation, but it cannot replace the human relationships that drive confidence in complex buying decisions. Stronger positioning, better persona targeting, and continuous testing can help marketers use AI without losing the human insight that makes messaging effective. In this episode of Cyber Funnel, Thorn Compton talks with Dan Tangney, Head of Marketing at Compyl, about GTM strategies in the AI era. Dan covers AI's impact on the buyer journey, the growing importance of trust, and where automation fits into cybersecurity sales. He also shares why events, customer conversations, and sharper messaging remain essential for standing out in a crowded market.

  2. Sep 9

    Go-To-Market Strategy and Experiences With Valerie Worman

    Valerie (Zargarpur) Worman is the Head of Marketing at Monad, a security data pipeline company that helps teams normalize, filter, enrich, and route security data to the right destinations. She leads go-to-market strategy, brand, content, SEO, events, and sales alignment, drawing on experience across cybersecurity and B2B/B2C marketing. Valerie specializes in turning complex technical concepts into clear, memorable stories, building trust through practitioner-led content, experiential marketing, and community engagement. In this episode… Cybersecurity go-to-market strategy is getting harder as vendors compete with similar messaging, crowded launches, and technical content. Effective B2B marketing requires clear positioning, memorable experiences, and buyer trust. How can cybersecurity marketers create a go-to-market approach that cuts through the noise and builds lasting credibility? Valerie Worman, a cybersecurity marketing leader with expertise in go-to-market strategy, B2B marketing, and experiential marketing, believes differentiation starts with usefulness and trust. A strong cybersecurity marketing strategy combines practitioner-led technical content, influencer and community relationships, creative event experiences, and simple messaging that makes complex products easier to understand. Valerie also stresses the importance of aligning sales, marketing, and product so every part of the go-to-market motion reinforces the same customer needs and value proposition. The result is a more credible, memorable strategy built for long-term growth. In this episode of Cyber Funnel, Thorn Compton talks with Valerie (Zargarpur) Worman, Head of Marketing at Monad, about cybersecurity go-to-market strategy, B2B marketing, and experiential marketing. Valerie shares how to stand out at industry events, build trust with technical content and influencers, and align sales, marketing, and product. She also explores what B2B marketers can learn from B2C storytelling.

  3. Aug 26

    Converting Users to Buyers With Nadia Suanzes

    Nadia Suanzes is a growth marketing and AI consultant who helps B2B SaaS companies improve conversions, strengthen positioning, and create measurable revenue impact. Her expertise spans conversion rate optimization, buyer journey strategy, website analytics, and experimentation. Drawing on CRM data, A/B testing, and micro-conversion insights, Nadia helps brands refine their messaging, build trust with technical audiences, and turn website traffic into qualified demand. In this episode… Attracting website visitors is only part of the challenge for cybersecurity marketers. Buyers need credible evidence, relevant messaging, and clear reasons to take the next step before interest becomes intent. How can marketing teams convert more users into buyers without relying on pressure, vague claims, or fear? The answer lies in building trust and optimizing each stage of the buyer journey, according to growth marketing and revenue optimization expert Nadia Suanzes. She recommends supporting claims with case studies, reviews, certifications, open documentation, and opportunities to experience the product firsthand. Nadia also explains how layered messaging can address both technical practitioners and decision-makers. Meanwhile, micro-conversions, repeat visits, pricing-page activity, and CRM data can reveal which prospects are moving closer to a purchase. By testing meaningful changes and prioritizing measurable outcomes, marketers can create a conversion strategy grounded in evidence rather than assumptions. In this episode of Cyber Funnel, Thorn Compton talks with Nadia Suanzes, a freelance growth marketing and AI consultant, about converting users into buyers through smarter, evidence-led marketing. Nadia explains how to build trust, tailor messaging for technical and executive audiences, and track the signals that reveal buying intent. She also touches on product trials, fear-based copy, and practical A/B testing for lower-traffic websites.

  4. Aug 19

    GEO vs. SEO: What Cybersecurity Marketers Need To Know With Clinton Karr

    Clinton Karr is the Founder and Principal Consultant at Ramsey Communications, a strategic communications consultancy specializing in cybersecurity and emerging technology. He advises clients on corporate communications, media and analyst relations, integrated content marketing, and executive thought leadership. Clinton is also the Founder and CMO of ProGEO.ai, where he applies 20 years of communications experience to generative engine optimization, AI search visibility, and original research on how brands are discovered and cited by large language models. In this episode… AI search is changing how cybersecurity buyers find information, compare solutions, and form opinions about brands before they ever visit a website. Traditional SEO still plays a major role, but GEO adds a new layer for marketers thinking about visibility in tools like ChatGPT, Claude, and Google AI. So what should cybersecurity marketers actually do differently as search continues to evolve? Cybersecurity communications and GEO expert Clinton Karr argues that the smartest approach is not choosing GEO over SEO, but understanding how the two work together. Strong E-E-A-T signals, useful structure, original research, credible statistics, and expert commentary can all improve the chances that content is found, trusted, and referenced across search and AI platforms. Clinton also highlights the importance of writing for natural-language queries, keeping humans involved in AI-assisted content, and focusing on business outcomes rather than AI visibility alone. The goal is simple: create authoritative content that helps buyers and gives search engines and LLMs something worth surfacing. In this episode of Cyber Funnel, Thorn Compton talks with Clinton Karr, Founder and Principal Consultant at Ramsey Communications, about GEO versus SEO and AI search for cybersecurity marketers. Clinton covers LLM visibility, changing buyer behavior, and content strategies for generative search. He also explores AI governance, original research, and why human oversight still matters.

  5. Aug 5

    Brand Building Tips and Tricks With Renatta Siewert

    Renatta Siewert is the Director of Communications and Brand Programs at Backblaze, a high-performance cloud storage platform offering object storage and secure backup for businesses and individuals. She shapes brand strategy, PR, social channels, and editorial programs, aligning communications and content across the customer journey. Renatta brings more than 15 years of enterprise technology experience, with expertise in cybersecurity storytelling, research-led content, trade media, community building, and messaging for complex buying committees. In this episode… Effective B2B brands rely on more than polished messaging. They require consistent experiences, relevant content, and a clear understanding of how different audiences make decisions. How can communications teams build that kind of connection across the buying journey? As a communications and content leader with extensive enterprise technology experience, Renatta Siewert explains that strong brand building starts by connecting emotional impact with practical structure. That means defining brand values, translating them into useful messaging, and ensuring employees understand how their work contributes to the broader story. Renatta also recommends using research-led anchor content, investing in trade media relationships, and treating events as opportunities to listen, build community, and generate ideas. Together, these approaches help brands create consistent, credible experiences across the entire funnel. In this episode of Cyber Funnel, Thorn Compton chats with Renatta Siewert, Director of Communications and Brand Programs at Backblaze, about practical brand building strategies for cybersecurity companies. Renatta explains how to align PR and content, reach complex buying committees, and use trade media and events more effectively. She also touches on storytelling, internal alignment, and earning communications a stronger seat at the table.

  6. Jul 29

    AI, Audience Insight, and the Future of Product Marketing With Thereasa Roy

    Thereasa Roy is the Director of Product Marketing at Oversight, an AI-powered finance risk intelligence company that helps organizations uncover spend risk, strengthen compliance, and automate audits. With more than 15 years in B2B technology marketing, Thereasa translates complex software and AI capabilities into clear business value for finance, audit, compliance, and risk leaders. She specializes in positioning, messaging, product launches, customer insight, and cross-functional alignment that supports adoption and growth. In this episode… Product marketing connects customer needs, business strategy, and go-to-market execution. As AI changes how teams research audiences and create content, how can marketers move faster without losing the customer insight that makes their work effective? The answer starts with understanding the audience before choosing tactics. Product marketing expert Thereasa Roy explains that customer conversations, call recordings, and the exact language buyers use provide the strongest foundation for messaging, campaigns, and product decisions. AI agents can expand coverage and automate routine research, but they cannot replace context, experience, or deep market knowledge. Thereasa recommends aligning priorities with company goals, using automation where partial coverage is acceptable, and investing in specialists where expertise is essential. Together, these practices help lean teams stay focused, communicate across departments, and build marketing strategies grounded in real customer needs. In this episode of Cyber Funnel, Thorn Compton talks with Thereasa Roy, Director of Product Marketing at Oversight, about AI, audience insight, and the future of product marketing. Thereasa explains how lean teams can prioritize work, use customer language to strengthen messaging, and apply AI without sacrificing expertise. She also discusses cross-functional alignment, brand building, and calculated risk-taking in cybersecurity.

  7. Jul 22

    How AI, Buyer Intent, and Trust Are Reshaping Cyber Marketing With Melissa Goldberger

    Melissa Goldberger is the Chief Marketing Officer at Nagomi Security, an AI-powered exposure management company that helps security teams identify, prioritize, and eliminate real cyber risk. A five-time cybersecurity CMO with more than 20 years of marketing and management experience, she specializes in scaling startups, building go-to-market engines, repositioning brands, and guiding companies through turnarounds and acquisitions. Melissa has held executive roles at OX Security, SafeBreach, Capsule8, Argyle Group, and 451 Research. In this episode… Cybersecurity buyers increasingly research on their own, while AI reshapes how marketers reach and understand them. With tighter budgets and noisier markets, clear messaging and relevant outreach matter more than ever. How can teams adapt without losing the human insight that builds trust? The answer, according to five-time cybersecurity CMO Melissa Goldberger, is to pair AI-enabled efficiency with a deep understanding of buyer problems, intent signals, and decision-making behavior. Rather than reuse a fixed playbook, teams should choose channels and messages based on the product, audience, and market conditions. Melissa recommends giving buyers useful information freely, building first-party intent systems, and using segmentation to create relevant experiences instead of automated spam. Strong alignment with sales, product, and security leaders keeps marketing grounded in a clear, honest, validated story. Sustainable growth comes from combining good marketing, a strong product, and genuine human expertise. In this episode of Cyber Funnel, Thorn Compton talks with Melissa Goldberger, Chief Marketing Officer at Nagomi Security, about how AI, buyer intent, and trust are reshaping cyber marketing. Melissa explains why static playbooks fail, how intent data can sharpen personalization, and why clear, validated messaging wins. She also touches on CMO-CISO alignment and the enduring value of human expertise.

  8. Jul 8

    Are You Ready for AI Adoption? AI Readiness With Tom Baker

    Tom Baker is the Consulting Manager of Technical Advisory Services at Integrated Solutions Group (ISG), a consulting firm helping organizations execute complex transformation initiatives. In his role, Tom advises clients on data modernization, technical feasibility, enterprise strategy, and large‑scale transformation, guiding where and how AI can create measurable value while ensuring foundational systems, governance, and processes are in place for sustainable adoption. He helps organizations align strategy, talent, and technology to solve practical problems and improve operational outcomes. In this episode… In today's rapidly evolving business landscape, organizations are feeling pressure to adopt new technologies at breakneck speed. Many are diving into AI initiatives without fully understanding their readiness or the long-term impact. How can companies ensure they implement tools that actually drive measurable value? As a data modernization expert, Tom Baker explains that successful technology adoption begins with a strong foundation in data, systems, and processes. He emphasizes the importance of aligning people, infrastructure, and strategy before implementing AI, suggesting incremental approaches to modernization rather than attempting to solve everything at once. Tom offers practical guidance on identifying critical challenges, streamlining workflows, and establishing metrics to track improvements. By taking incremental steps, focusing on foundational systems, and engaging teams early, organizations can turn technology adoption into lasting operational improvements. In this episode of Cyber Funnel, Thorn Compton sits down with Tom Baker, Consulting Manager at Integrated Solutions Group (ISG), to discuss why AI readiness is crucial, how to modernize legacy systems, and strategies for sustainable adoption. Tom shares insights on prioritizing key pain points, aligning teams, and measuring success. He also touches on mentorship, leadership, and avoiding common adoption pitfalls.

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About

This is The Cyber Funnel Podcast by Amplifyed, a show about cybersecurity and the industry leaders shaping the future of digital protection.

Information

  • Creator
    Thorn Compton
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © The Cyber Funnel Podcast (c) 2026
  • Show Website
    The Cyber Funnel Podcast