The Authority Playbook

NowMedia Television
NowMedia Television
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  • Entrepreneurship
  • Updated Weekly

A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.

  1. Oct 8 ·  Video

    The Authority Playbook (Aired 10-08-26) Business Funding: What Lenders Look for Before Approval

    Before a lender approves a business loan, the numbers must support the opportunity. On The Authority Playbook, host Jeff Brandeis welcomes Connie Sparks, founder of WakeUp Capital and Round1 Funding, to discuss what makes a business financially prepared to secure funding and pursue sustainable growth. Connie explains how lenders assess cash flow, profitability, credit history, financial statements, and business plans.

    The Authority Playbook (Aired 10-08-26) Business Funding: What Lenders Look for Before Approval

  2. Oct 1 ·  Video

    The Authority Playbook (Aired 09-24-26) Creating Opportunity: Disability Inclusion That Builds Community

    On The Authority Playbook, host Jeff Brandeis sits down with Katie Moore, founder and executive director of ABC Hopes, to explore how creating meaningful opportunities for people with intellectual and developmental disabilities can strengthen independence, belonging, and community connection. Inspired by her younger brother Christopher, who was born with Down syndrome, Katie transformed a personal commitment into a nonprofit offering fitness, wellness, social, recreational, and life-skills programs designed to help participants grow, connect, and be seen for what they can do. Chapters (00:00:00) - Introduction to the Authority Playbook(00:01:08) - Meet Katie Moore and ABC Hopes(00:01:54) - The Origin Story: Christopher and the Birth of ABC Hopes(00:04:01) - Growing from Farmers Markets to Fitness Programs(00:05:59) - Building a Facility and Family Connection(00:08:31) - Changing Community Perceptions of Disability(00:10:05) - Creating Space for Independence and Authenticity(00:11:45) - Segment Wrap: Clarity as the Root of Authority(00:12:19) - Return and Show Branding Break(00:13:00) - The Power of Storytelling in Mission-Driven Work(00:14:36) - The Barbecue Vendor Story(00:17:11) - Being Real with Donors and Community(00:18:51) - Stories That Move People to Action(00:20:53) - Segment Wrap: Stories That Reframe Perception(00:21:23) - Return and Show Branding Break(00:22:06) - Earning Trust Through Consistency(00:23:32) - Dueling Pianos and Community Fundraisers(00:25:42) - Partnering with Youth: The Rocketeers(00:27:58) - Staff Growth and Life-Changing Opportunities(00:29:14) - Finding Your Why and Making the Ask(00:32:54) - Segment Wrap: Trust Turning Into Participation(00:33:19) - Return and Show Branding Break(00:34:21) - Special Guest: Christopher Joins the Show(00:35:47) - Christopher Talks Sports and Golf(00:36:51) - Leadership Lessons from College Athletics(00:39:59) - Christopher Says Goodbye(00:40:56) - Advice for Expanding Opportunity and Acceptance(00:42:12) - Reflecting on ABC Hopes' Biggest Impact(00:44:20) - Closing Thoughts and How to Get Involved

    The Authority Playbook (Aired 09-24-26) Creating Opportunity: Disability Inclusion That Builds Community

  3. Sep 17 ·  Video

    The Authority Playbook (Aired 09-17-26) Lead Without the Mask: Presence, Intuition & Self-Trust

    What happens before a leader says a single word can shape everything that follows. In The Authority Playbook, host Jeff Brandeis welcomes Dahlia Rose, a sovereignty strategist with a background in psychology and crisis consulting, for a conversation about the internal patterns that influence how leaders communicate, make decisions, and show up under pressure.

    The Authority Playbook (Aired 09-17-26) Lead Without the Mask: Presence, Intuition & Self-Trust

  4. Sep 10 ·  Video

    The Authority Playbook (Aired 09-10-26) Beyond Automation: How AI Is Reshaping the CPA Profession

    The accounting profession is moving beyond historical reporting. In this episode of The Authority Playbook, Jeff Brandeis speaks with David Bergstein, Chief Innovation Officer at Bergstein CPA, about the shift toward real-time insight, advisory services, automation, and AI and what that transformation means for firms and their clients.

    The Authority Playbook (Aired 09-10-26) Beyond Automation: How AI Is Reshaping the CPA Profession

  5. Aug 28 ·  Video

    The Authority Playbook (Aired 08-27-26) Validate Before You Build: Turning Business Ideas Into Market Opportunities

    In this episode of The Authority Playbook, host Jeff Brandeis sits down with Dr. Noga Guz, business consultant and PhD in entrepreneurship and innovation, to explore how entrepreneurs can determine whether a business idea has real market potential before investing significant time, money, and resources. Drawing from her own entrepreneurial setbacks and years of research, Noga explains her structured go/no-go validation process, including how to identify real customer needs, define the right market niche, analyze competitors, uncover critical flaws, and determine whether an idea can actually be monetized. Chapters (00:00:00) - The Authority Playbook(00:01:39) - What did your first entrepreneurial setback teach you?(00:03:46) - What Do Entrepreneurs Learn From Their Failed Ventures?(00:06:06) - How to Check the Idea Before Starting a Business?(00:12:09) - The Authority Playbook(00:13:24) - What Do You Do About New Ideas?(00:16:47) - The Go No Go Validation Process(00:19:36) - How to Tell When the Business is Not Ready to Start(00:22:15) - What is the Business Value of an MVP?(00:24:09) - The Authority Playbook(00:25:10) - How to Pick the Right Startup for Growth(00:29:50) - What is the threshold for a business to be viable?(00:31:15) - How to Get Out of the Trap of Research, Communication and Investment(00:35:33) - The Authority Playbook(00:37:59) - What's Your Most Successful Business Story?(00:40:18) - How to Enhance Your Networking(00:45:41) - What do you want entrepreneurs to understand most about building the right product

    The Authority Playbook (Aired 08-27-26) Validate Before You Build: Turning Business Ideas Into Market Opportunities

  6. Aug 20 ·  Video

    The Authority Playbook (Aired 08-20-26) Invitational Dissent: Why Better Leaders Welcome Disagreement

    In this episode of The Authority Playbook, host Jeff Brandeis sits down with Shelby Jo Long, communication strategist, four-time CEO, founder of Core Leadership, and creator of Invitational Dissent, to explore why disagreement can become a powerful leadership tool instead of a source of dysfunction. Shelby explains how leaders can create structured environments where employees challenge ideas, voice concerns, and contribute to better decisions without damaging trust or culture. Drawing on her background in competitive debate.

    The Authority Playbook (Aired 08-20-26) Invitational Dissent: Why Better Leaders Welcome Disagreement

  7. Aug 13 ·  Video

    The Authority Playbook (Aired 08-13-26) Empowering Children Worldwide: Education, Advocacy & Global Impact

    In this episode of The Authority Playbook, host Jeff Brandeis welcomes Karen Taylor and Melissa Meda for a powerful conversation about protecting children, expanding access to quality early education, and creating sustainable social impact in communities around the world. The episode explores how Rise Alliance for Children works to strengthen early childhood development by equipping educators, empowering local leaders, and building strategic partnerships that help children play, learn, and thrive. Melissa shares how her international experience shaped a leadership philosophy centered on listening to communities, amplifying local voices, and earning trust through relationships rather than relying on titles or traditional authority.

    The Authority Playbook (Aired 08-13-26) Empowering Children Worldwide: Education, Advocacy & Global Impact

  8. Aug 13 ·  Video

    The Authority Playbook (Aired 08-06-26) A Legacy of Service: Law, Leadership & Lasting Impact

    In this special episode of The Authority Playbook, host Jeff Brandeis honors the life and legacy of DeShonda Charles, Esq., an attorney, business owner, mentor, educator, and community advocate whose career was defined by service, preparation, and purpose. Presentado en parte como un homenaje póstumo, el episodio reflexiona sobre el viaje de DeShonda desde Nueva Orleans hasta la Facultad de Derecho de la Universidad de Tulane y su distinguida carrera legal en Houston. A través de su trabajo en The Charles Law Firm, PLLC , brindó asesoría legal a particulares, familias y empresarios en áreas como planificación patrimonial, litigios sucesorios, discriminación laboral, derecho de familia, litigios civiles, lesiones personales, asesoría para pequeñas empresas y planificación de sucesión.

    The Authority Playbook (Aired 08-06-26) A Legacy of Service: Law, Leadership & Lasting Impact
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About

A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.

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