Utopia Decision Room

Gina Kimiza Tan
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  • Entrepreneurship
  • Updated Weekly

Software founders make a handful of calls that set the next two years. What to charge in the US. Which channel to bet on. Who the first US hire is. Whether to take the partnership or build it. When to raise. The Decision Room is where those calls get talked through properly. One founder, one decision they are carrying or just made, and the reasoning in full, including the parts that did not work. Hosted by Gina Kimiza Tan, founder of Utopia Club, a private network of decision pods for software founders scaling in the US. New episode every Wednesday.

Episodes

  1. Oct 7

    E10: You flew to San Francisco. Now what?

    Your startup can be busy all week and still be no closer to a customer. 📹 ⁠All episodes on YouTube⁠ 📝 ⁠Newsletter In Episode 10 of The Decision Room, Melanie Buck Lu, co-founder of Meridian Advisory Partners, explains how early-stage founders can choose the right growth channel, distinguish real traction from busy activity, and know when to double down or stop. For Seed–Series A and bootstrapped software founders navigating growth-channel decisions, limited runway, and customer acquisition. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #startupfounder #USmarketentry #sanfranscisco #utopiaclub

    E10: You flew to San Francisco. Now what?

  2. Sep 3

    E9: Stop saving for the SF trip. Here's why.

    Most people have only seen robots on YouTube. Fernando is building the marketplace that brings physical AI into the real world. 📹 All episodes on YouTube 📝 Newsletter In Episode 09 of The Decision Room, Fernando Lorenzo, founder of Universal AI Services, shares how trust in Silicon Valley (SF) gets built at events over weeks and months rather than in a pitch, and why SF forgives a failure New York would not. For robotics, AI, hardware, and marketplace founders navigating new-category creation, trust-building, and US market entry. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #utopiaclub #silliconvalley #PhysicalAI #StartupFounder

    E9: Stop saving for the SF trip. Here's why.

  3. Sep 1

    E8: Why $10M agencies still run on fewer than 10 people

    Founders do not just have a sales problem — they have a visibility problem that quietly destroys margin. 📹 All episodes on YouTube 📝 Newsletter Episode 08 of The Decision Room, Pen Stanton, founder of Studio Forecast, explains why she moved from nearly a decade of fractional COO consulting to build AI-powered operations software for small, independent agencies, and what it costs to be a beginner in public. For agency founders, professional-services operators, and B2B SaaS founders navigating hiring, pricing, margins, and AI adoption. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #utopiaclub #USmarket #AISaaS

    E8: Why $10M agencies still run on fewer than 10 people

  4. Aug 12

    E7: $7,000 for one demo. Or 80 podcasts.

    Most B2B founders do not need to create more content — they need to borrow trust from the right audiences. 📹 All episodes on YouTube 📝 Newsletter In Episode 07 of The Decision Room, Gal Ko, Founder of Podstar and Bold PMM, explains why podcast guesting is a high-leverage B2B growth channel — and how he has helped clients raise more than $20 million while building founder authority through targeted podcast appearances. For B2B SaaS founders navigating founder-led marketing, content strategy, podcast guesting, and US go-to-market. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #utopiaclub #PodcastMarketing #B2BGrowth #FounderLedMarketing

    E7: $7,000 for one demo. Or 80 podcasts.

  5. Aug 5

    E6: AI is already recommending software to your buyers. Is yours in the answer?

    SEO got you ranked on Google. AI search decides whether your brand gets recommended at all. 📹 All episodes on YouTube 📝 Newsletter In Episode 06 of The Decision Room, Jason Yang, founder of Egaki AI, explains how brands can improve AI search visibility across ChatGPT, Claude, Gemini, and Perplexity after building personalized search, recommendation, and information-retrieval systems for millions of users at Quora and Goldman Sachs. For B2B SaaS and AI founders navigating generative engine optimization, AI discoverability, and product positioning in the US market. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #UtopiaClub #GenerativeEngineOptimization #AISearch #B2BSaaS

    E6: AI is already recommending software to your buyers. Is yours in the answer?

  6. Aug 3

    E5: The person who loves your health-tech demo isn't the person who signs the check

    Why does a clinician loving your product have nothing to do with whether an institution buys it? 📹 All episodes on YouTube 📝 Newsletter In Episode 05 of The Decision Room, Dr. Rachel, co-founder of The Babel Group, breaks down why healthcare software founders consistently misread the buying decision, and the distribution system she built after watching companies learn this the hard way. For healthtech, therapy software, and assistive technology founders navigating US healthcare distribution, institutional sales, and clinician adoption. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #UtopiaClub #HealthTech #HealthcareInnovation #USMarketEntry

    E5: The person who loves your health-tech demo isn't the person who signs the check

  7. Jul 21

    E4: The $200K deals big consulting won't touch.

    The mid-market does not need more AI tools — it needs the data foundation that makes AI work. 📹 All episodes on YouTube 📝 Newsletter In Episode 04 of The Decision Room — Ilan Man, founder of Paradox Machines, explains why he left a 20-year data career after helping scale a Data Co. through acquisition — to build enterprise-grade data and AI infrastructure for the underserved mid-market. For AI, B2B SaaS, and mid-market founders navigating data strategy, AI adoption, acquisition readiness, and US growth. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #UtopiaClub #MidMarketAI #DataStrategy #B2BSaaS

    E4: The $200K deals big consulting won't touch.

  8. Jul 2

    E3: He pivoted 22 times. Wrong wasn't an option.

    Generative AI can produce answers, but high-stakes decisions require transparent options, trade-offs, and accountable decision intelligence. 📹 All episodes on YouTube 📝 Newsletter In Episode 03 of The Decision Room, Nissim Titan, CEO and founder of 4Cast, explains how he turned two decades in defense, homeland security, and critical infrastructure into a multi-million-dollar AI decision intelligence business operating across Israel, the US, and Europe. For AI and enterprise software founders navigating decision intelligence, high-stakes product development, and US market entry. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #Utopiaclub #DecisionIntelligence #EnterpriseAI #USMarketEntry

    E3: He pivoted 22 times. Wrong wasn't an option.

  9. May 21

    E2: Why high performers stay single

    A dating app can get people to swipe — but can it help them understand whether a connection is worth pursuing? 📹 All episodes on YouTube 📝 Newsletter In Episode 02 of The Decision Room, Sonny Uppal, founder of Laguna, explains how he brought quantitative trading, predictive modeling, and AI matchmaking to the online dating market. For consumer AI and marketplace founders navigating product differentiation, user trust, and cold-start growth. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #UtopiaClub #AIMatchmaking #DatingAppStartup #ConsumerAI

    E2: Why high performers stay single

  10. May 20

    E1: Why this founder won't let AI do the math (and what he built instead)

    Most AI startups make one architecture mistake early: they let the AI do the math. 📹 All episodes on YouTube 📝 Newsletter In Episode 01 of The Decision Room, Hisham Juneidi, founder of Quotix,⁨⁨ explains why he built a rules-first pricing engine instead of relying on a probabilistic AI model for high-stakes calculations. For AI, B2B SaaS, and service-technology founders navigating product architecture, pricing accuracy, and buyer trust. Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #UtopiaClub #AIstartups #SoftwareFounders #b2bsaas

    E1: Why this founder won't let AI do the math (and what he built instead)
  • 10 Episodes

About

Software founders make a handful of calls that set the next two years. What to charge in the US. Which channel to bet on. Who the first US hire is. Whether to take the partnership or build it. When to raise. The Decision Room is where those calls get talked through properly. One founder, one decision they are carrying or just made, and the reasoning in full, including the parts that did not work. Hosted by Gina Kimiza Tan, founder of Utopia Club, a private network of decision pods for software founders scaling in the US. New episode every Wednesday.

Information

  • Creator
    Gina Kimiza Tan
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Gina Kimiza Tan
  • Show Website
    Utopia Decision Room