The Travel Advisor Website Show

Suitcase Designs
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If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.

  1. 4d ago

    DIY Travel Advisor Website Mistakes That Make You Look Unprofessional

    Building your own travel advisor website is completely reasonable — the tools available now are genuinely capable of producing something good. But there are specific things that happen in the process of building without a design background, and those things create a quality visitors pick up on even when they can't name it. In this episode, Justin Hinkle walks through what he calls the Amateur Signals: the visual and structural patterns that register in a visitor's mind as "a non-designer built this." He covers ten signals in total — from font inconsistency and uneven spacing to generic copy, visibly stock photography, overcrowded navigation, and the page-to-page inconsistency that makes a site feel disjointed. For each one he explains not just what it looks like but why it happens, and what actually fixes it. He closes with a priority order for addressing them, so you know where to start rather than trying to fix everything at once. Work with us: www.suitcasedesigns.com

  2. Jul 28

    Your Travel Advisor Website Should Be Finding New Clients. Here's How.

    Most travel advisor websites are built for one kind of visitor: the referral. Someone who's already heard about you, wants to confirm you're legit, and needs to find your contact information. That job matters — but it's only half of what a website can do. In this episode, Justin Hinkle introduces what he calls the Second Job: the website's ability to introduce you to complete strangers who've never heard of you, through search, content, social, and directories. He covers how cold discovery actually works — the specific channels that bring in strangers versus the warm traffic most advisors are used to — and what the site has to do differently for a visitor who starts with zero prior context. He also walks through local SEO basics, why blog content is the highest-leverage tool for building findability, how social and the website should work together, and where most advisors have gaps in their acquisition strategy. If your website is currently doing one job when it could be doing two, this episode lays out how to build the second one. Work with me: suitcasedesigns.com

  3. Jul 24

    5 Lead Magnet Ideas That Actually Work for Travel Advisors

    Most travel advisors have either tried a lead magnet that didn't do much, or they've heard they should have one and have no idea what it would even be. In this episode, Justin Hinkle explains why the standard lead magnet advice doesn't work for travel advisors — and introduces what he calls the Five Expert Offers: the five types of lead magnets that actually get signups and start real relationships with potential clients. He walks through each type in detail — including the decision guide that helps someone choose between two specific options, the planning guide for a trip type you specialize in, the readiness checklist that signals expertise through specificity, the questions guide that pre-educates potential clients before they ever talk to you, and the insider take that demonstrates knowledge at a depth no about page can replicate. He also covers what tends not to work, what your follow-up sequence needs to do, and how to get the whole system set up without overcomplicating it. If you've been putting off building your email list because you don't know what to offer, this episode gives you a concrete starting point. Work with us: https://suitcasedesigns.com

  4. Jul 21

    5 Blog Posts Every Travel Advisor Should Have on Their Website

    Most travel advisors who blog don't have a content plan — they have a vague intention to write more, which is different. In this episode, Justin Hinkle introduces the Five-Post Foundation: five specific types of blog posts that do the most work in terms of getting found, building trust with the right visitors, and moving serious prospects toward a conversation. He walks through each type in detail — the right-fit post, the comparison post, the what-to-expect post, the destination deep dive, and the what-I-tell-my-clients post — explaining what each one is designed to do, why generic versions don't work, and how to write your version of each one grounded in your specialty and actual experience. These aren't five content ideas. They're the base layer that every other thing you publish can compound on top of. If you've been blogging inconsistently or staring at a blank page wondering what to write, this episode gives you a concrete starting point. Work with us: https://suitcasedesigns.com/contact

  5. Jul 17

    Why Your Travel Advisor Blog Isn't Getting You Clients (And How to Fix It)

    Most travel advisor blogs aren't working — not because blogs don't work, but because of what's being written and why. In this episode, Justin Hinkle introduces what he calls the 4-Way Post: a framework for choosing blog topics that do four things simultaneously — get found in search, build authority with new visitors, pre-educate clients before their first call, and give you content you can actually use across email and social. He covers why specificity is the difference between a post that gets found and one that doesn't, what "authority" actually looks like in a blog post versus what most advisors write, why your consultation questions are your best content ideas, and the honest truth about AI-generated travel content and why it fails the tests that matter most. If you have a blog that isn't doing anything, or you've been thinking about starting one, this one will change how you approach it. Work with us: https://suitcasedesigns.com/contact

  6. Jul 14

    Travel Advisor Logo Mistakes That Make Your Website Look Generic

    Most travel advisors spend more time on their logo than almost anything else when building a website — and less time on the things that actually convert visitors into clients. In this episode, Justin Hinkle gets into what a logo can genuinely do for a travel advisory business, what it can't, and the specific mistake he calls the Everyone Symbol: the globe, compass, airplane, or anchor that says "travel business" without saying anything specific about yours. He covers why there's a trust floor for logos but no real ceiling, what design choices like color and font are actually signaling to potential clients, when a DIY logo is fine versus when it's holding you back, and why the logo conversation is often a distraction from the messaging work that moves the needle. If you've been spinning on your logo instead of your copy — or wondering whether it's time to rebrand — this one will help you figure out where to actually put your energy. Work with us: https://suitcasedesigns.com/contact

  7. Jul 10

    How to Choose Photos for Your Travel Advisor Website

    Travel is a visual category, and photos are doing more work on your site than most advisors realize — communicating your specialty, your level of experience, and whether your site feels real or assembled from a stock library. In this episode, Justin Hinkle introduces the Five-Site Test: one question you can apply to any image before it goes on your site. Could this photo, or one exactly like it, appear on five other travel sites? He covers why generic travel photography undermines trust even when it's technically beautiful, what makes personal travel photos more effective than professionally shot stock imagery, how to use supplier photography without making your site look like everyone else's, and how to look at your photo collection as a whole — not just individual images. He also addresses the one photo on your site that has its own version of the test: yours. Work with us: https://suitcasedesigns.com/contact

  8. Jul 7

    Travel Advisor Website Mobile Design: What You're Getting Wrong

    Most travel advisors build their websites on a desktop and check them on a desktop. But the majority of visitors are arriving on a phone — often in a moment of inspiration, not intent. In this episode, Justin Hinkle introduces what he calls the Spark Moment: the specific point when someone first seriously considers a trip, which increasingly happens on mobile, in a distracted environment, with a short window before the thought passes. He covers what it actually means for a site to be "mobile-friendly" beyond just technically fitting on a small screen, why the Spark Moment visitor is different from the ready-to-book visitor and needs a different experience, how load speed and thumb navigation affect whether someone stays or leaves, and why most advisor sites lose mobile visitors not because of bad design but because of design that was never really tested where it matters. If you've never walked through your own site the way a phone visitor would, this one will change that. Work with us: https://suitcasedesigns.com/contact

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About

If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.

Information

  • Creator
    Suitcase Designs
  • Years Active
    2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 2026 Suitcase Designs

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