The Travel Advisor Website Show

Suitcase Designs
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If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.

Episodes

  1. 1d ago

    What Should Actually Go on a Travel Advisor Homepage?

    Most travel advisor homepages are trying to do too much — and that’s exactly why they don’t convert. In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down what should actually be on your homepage, what order it should go in, and why each section matters. You’ll learn how to structure your site so visitors instantly understand who you help, what you offer, and why they should book with you instead of clicking away. From hero sections and services to testimonials, FAQs, and calls-to-action, this is a practical walkthrough of a homepage designed to turn visitors into real leads. Learn more at https://suitcasedesigns.com

    16 min

  2. 5d ago

    Why Pretty Websites Still Fail

    Your travel website can look incredible and still quietly lose clients every single day. In this episode of The Travel Advisor Website Show, Justin Hinkle explains why beautiful websites often fail to convert visitors into actual inquiries. From vague messaging and generic branding to high-friction contact forms, this episode breaks down the difference between a website that simply looks good and one that’s strategically built to generate trust, consultations, and bookings. If your site gets traffic but not enough inquiries, this episode will help you understand why. Learn more at https://suitcasedesigns.com

    12 min

  3. May 26

    The 5 Website Mistakes Costing Travel Advisors Clients

    Your website might be the reason potential clients never contact you. In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down the five most common website mistakes travel advisors make — and how those mistakes quietly push visitors away before they ever schedule a call. From confusing homepage messaging to weak mobile experiences and missing calls-to-action, this episode is a practical breakdown of what’s actually hurting conversions on advisor websites right now. If you’ve ever wondered why people visit your site but don’t reach out, this episode is for you. Learn more at https://suitcasedesigns.com

    13 min

  4. May 24

    The Homepage Test: Can a Stranger Understand What You Do in 5 Seconds?

    What if a potential client landed on your homepage right now… and still couldn’t tell what you actually do? In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down the “5-Second Homepage Test” — a simple way to find out whether your website is clearly communicating who you help, what you offer, and why someone should book with you. You’ll learn the biggest mistakes travel advisors make on their homepage, how vague messaging quietly drives people away, and the small changes that can make your site dramatically more effective. If your website feels busy, unclear, or just isn’t converting the way you hoped, this episode will help you see it through the eyes of a stranger — and fix what’s not working. Learn more about Suitcase Designs and schedule a strategy call at https://suitcasedesigns.com

    15 min

  5. May 23

    Stop Making Your Website About You

    Your website might be the reason potential clients leave before they ever schedule a call. In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down one of the most common mistakes travel advisors make on their websites: making the entire site about themselves instead of the client. A lot of advisor websites lead with personal stories, travel passions, and credentials — but that’s not what most visitors are looking for when they first land on your homepage. They’re asking one simple question: “Can this person help me?” This episode walks through how to shift your website copy from advisor-centered to client-centered without losing your personality or credibility in the process. You’ll learn: Why most travel advisor homepages miss the markThe 3 questions every website visitor is subconsciously askingHow to rewrite your homepage headline so it actually connectsWhy “I love travel” isn’t a differentiatorHow to make your About page more persuasiveSimple copywriting shifts that make your site feel instantly more relevantWhy specific testimonials outperform generic praise every time If your website feels polished but still isn’t converting visitors into calls, this episode will help you understand why — and what to change. Ready to turn your website into a client-attracting tool instead of an online biography? Visit https://suitcasedesigns.com to learn more about Suitcase Designs and schedule a strategy call.

    18 min

  6. May 20

    Why Your Travel Website Isn’t Just “Fine”

    Your travel website may technically exist, but is it actually helping you earn trust and attract better-fit clients? In this episode, Justin Hinkle explains why a “fine” website can quietly hurt your credibility, weaken referrals, and cost you inquiries. You’ll learn what potential clients are looking for when they land on your site — and how to make your website feel clearer, more professional, and easier to trust.

    18 min
  • 6 Episodes

About

If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.

Information

  • Creator
    Suitcase Designs
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Suitcase Designs