CEO Sales Sessions with Gazzy Amin

Gazzy Amin
  • 0.0 (0)
  • Marketing

Welcome to CEO Sales Sessions with Gazzy Amin, where business leaders get real, actionable insights to transform their sales, marketing, and mindset. Hosted by Gazzy Amin, founder of Sales Beyond Scripts Inc., this high-energy, no-nonsense podcast offers you the tools to make sales effortless and profit inevitable. Ready to step into your CEO role, sharpen your leadership skills, and build a business that thrives? Every episode goes deep into the most important aspects of growing your business, from creating confident, ethical sales processes, to crafting powerful marketing systems and leading with clarity. This isn't your typical motivational fluff: expect tough love, high accountability, and real business strategies that you can implement today. If you've ever asked: How do I fix inconsistent sales and create predictable revenue?How can I bridge the gap between visibility and actual revenue?How do I lead high-converting sales conversations and close more clients?What systems do I need to scale my business and achieve sustainable growth?How do I develop a CEO mindset and step into my role as a confident business owner? Then this podcast is your space. Gazzy, alongside the sharpest CEOs in the game, brings real experience working with female founders and business leaders to help you build a business that is not just profitable, but built on the lifestyle you desire. Tune in every Tuesday for tactical advice, honest conversations, and real-time coaching so you can take clear action and make the profit you deserve.

  1. 2d ago

    How to Scale with Paid Ads

    More visibility doesn't automatically mean more sales, and spending money on ads won't fix a business that isn't converting. In this episode of CEO Sales Sessions, I'm joined by Britt, a paid advertising expert who has managed over $50 million in ad spend across multiple industries and platforms. We're breaking down what it actually takes to turn paid advertising into profit, why so many entrepreneurs waste money on ads, and how to know when your business is ready to invest in them. We're connecting the dots between marketing and sales, because getting more eyes on your business is only half of the equation. If you don't have the right messaging, sales infrastructure, and conversion strategy in place, more leads won't necessarily mean more revenue. Here’s what you’ll learn: Why paid ads amplify what's already working in your business and the three things you need in place before investingThe difference between boosting Instagram posts and running strategic ad campaigns that actually track conversionsHow to identify whether your business has a visibility problem, a messaging problem, or a sales conversion problemWhy understanding buyer behaviour, re-marketing, and multiple touchpoints is essential for turning leads into paying clientsHow product-based and service-based businesses should approach their advertising strategies during the holiday season and into the new yearWhat a realistic starting ad budget looks like and how to use data to scale your investment with confidenceBritt left us with an exercise you can do today: grab a notebook and a pen, go to a coffee shop, leave your phone alone, and step outside your business long enough to really see who your audience is and what they need. Don’t just take the inspo, implement it. Whether it’s that exercise, making sure your website is converting, or finally working out your numbers before you spend on ads, DM me your takeaway on Instagram at @authenticgazzy and I’ll hold you accountable. Connect with Britt: Website Instagram Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  2. Oct 27

    Make Your Brand an Experience

    This week on CEO Sales Sessions, I chat with Alessya Baggetta, founder of Alessya Baggetta Designs, an award-winning Toronto-based branding and design studio now in its fifth year. Alessya has partnered with over 250 businesses to build brand identities, websites, and content strategies that turn businesses into brands people actually show up for. In this conversation, we get into why your brand is more than your colour palette and visuals, why consistency and vulnerability build trust with your target, and how the right content strategy fuels growth and revenue as you scale. You’ll also hear Alessya’s incredible founder story and get a real look at what it takes to stay dedicated and build a profitable business from the ground up.  Stay tuned to learn:  How Alessya went from freelancing on her lunch breaks to tripling her income during a 30-day layoffWhy a logo makes you recognizable but your brand makes you memorableHow a mismatch in branding across platforms can make people question whether you are who you say you areHow strong branding sets up a timeless foundation for sustainable scaling and why chasing trends and constantly rebranding hurts your businessThe importance of building a personal brand before selling and why vulnerability is essential for creating trust Why content should be one of your founder non-negotiables and why DIYing your designs isn’t actually saving you moneyWhy meeting people in-person and making real connections is the foundation of a referral system that changes the game for your businessIf this episode resonates with you, share it with a woman in your circle who needs to hear it. Don’t forget to head over to Instagram @authenticgazzy and send me a voice note with your biggest takeaway from this conversation. I'll see you next week. Connect with Alessya: Website Instagram Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  3. Oct 20

    Follow-Up Isn't Chasing

    Welcome back to CEO Sales Sessions! In this solo episode, I'm diving into part two of our conversation about building a sales system that actually converts. After speaking to a room of 100 women entrepreneurs in Saskatchewan, I realized just how many female founders are holding themselves back because they believe following up means chasing, bothering, or pressuring potential clients. I'm here to challenge that belief and show you how to build an intentional, ethical follow-up process that nurtures relationships, builds trust, and helps your prospects make confident buying decisions. Here’s what I break down: How to approach follow-up as an act of service rather than pressureWhy a lack of response doesn't automatically mean a lack of interest and why taking silence personally could be costing you salesHow to create a customized cadence based on your client's buying journeyHow to provide value, answer questions, and build trust at every touchpoint instead of sending another generic "just checking in" messageThe three decisions every follow-up should supportWhy ethical sales isn't about forcing a yes, but helping your prospects confidently decide between yes, no, or not nowThe importance of giving prospects a way out and how creating space for honest conversations and clear boundaries can strengthen your sales relationshipsListening without action is just entertainment and we're here to build profitable businesses. So here's your homework: go back to your CRM, your lead list, or those inquiries you haven't followed up with, and choose ONE action you can take this week to strengthen your sales process. If this episode brought up questions about your own follow-up strategy, come find me on Instagram @authenticgazzy and send me a DM or voice note. I'd love to hear what you're implementing. I'll see you next week. Mentioned: Part 1- It's Not Clients You Need Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  4. Oct 13

    Scale Like a Billion Dollar CEO with Suneera Madhani

    Welcome back to CEO Sales Sessions! I flew to Orlando to record this episode with someone I deeply admire: Suneera Madhani, founder of Stax Payments, CEO School, and Worth AI, and one of 27 women who have exited a billion-dollar business. After building and exiting Stax, Suneera is now on a mission to help more women scale their businesses, build wealth, and step fully into their roles as CEOs. This conversation is a masterclass in what it really takes to build a successful business, step fully into your power as a leader, and have the courage to bet on your vision long before anyone else believes in it. Here’s what we get into: How Suneera turned a rejected business idea into a billion-dollar company by trusting her vision and showing up consistently for 10 yearsWhy being willing to walk away, knowing your numbers, and building genuine relationships are some of the most powerful tools in sales and negotiationWhat Suneera means when she says "scared money doesn't make money" and how to use data to make smarter investments in your businessHow to hire like a CEO: why your next hire should multiply your business's capacity and revenue, not simply take tasks off your plateHow Suneera protects her time, prioritizes family, and focuses on what truly matters by using the four C’s: capital, content, culture, and closing Why community, support, and financial freedom matter, and the deeper meaning behind Suneera's belief that "nothing bad happens when women make more money”This conversation is a reminder that you don't need to have every answer before you start, but you do need to believe in what you're building and be willing to make the decisions that move you forward. Now I want to hear from you: what's one takeaway from this episode that you're going to implement in your business? DM me on Instagram @authenticgazzy and tell me, because I want to hold you accountable. Connect with Suneera: Website Instagram Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  5. Oct 6

    It's Not More Clients You Need

    After speaking with a room of female entrepreneurs in Saskatoon, I wanted to take a deeper look at one of the most common assumptions sold to women in business: that more clients, followers, and leads will create more consistent revenue. In this episode, I challenge that assumption and break down why inconsistent sales can often be traced back to gaps in the sales process rather than a lack of interest. I share a framework for evaluating the full client journey, identifying where potential buyers are dropping off, and creating the infrastructure needed to move prospects from discovery to decision.  Here’s what you’ll learn: Why getting more leads isn’t always the answer and how constantly chasing visibility can distract you from the real gaps in your sales systemThe difference between generating interest and having a reliable process that turns that interest into an actual buying decisionWhy today’s sales journey requires multiple trust points and how nurturing prospects over time helps differentiate you in a crowded marketThe five stages I want you to examine in your sales systemHow to look at your last few promising inquiries and identify exactly where those potential clients dropped out of your sales processWhy nurturing the leads already sitting in your email list, Instagram audience, CRM, and pipeline can be more cost-effective than continually spending time and money acquiring new onesYour job after this episode is to find the leak in your system. I want you to look at the people already in your universe and ask yourself: where is my sales system losing them?  If you’re not sure where that leak is, my CEO Growth Scorecard is a quick diagnostic designed to help you identify where your business needs your attention and whether you truly have a marketing problem or need stronger sales systems and infrastructure.  Be sure to subscribe and stay tuned for part two of this conversation, where I’ll be diving deeper into one of the most common gaps in the sales process: follow-up. Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  6. Sep 29

    How to Get Featured in Media and Turn PR Into Business Growth

    In this episode of CEO Sales Sessions, I sit down with Jennifer Singh, CEO and founder of She’s Newsworthy Media and a PR expert who spent nearly two decades working inside TV newsrooms before building her own business. Jennifer helps female entrepreneurs get featured across major media outlets, with a core mission to help more female founders own their expertise, increase their visibility, and become the sought-after voices in their industries. You'll learn the strategy behind landing media opportunities, but this conversation goes much deeper than getting your face on TV. Jennifer and I talk about betting on yourself as an entrepreneur, investing in your growth, protecting your time, overcoming the belief that you’re “not ready,” and actually leveraging media coverage once you get it. Keep listening to hear: How Jennifer’s experience with rejection and being laid off from multiple newsroom roles ultimately gave her the resilience to go all-in on entrepreneurshipWhy female founders should rethink investing in themselves and use coaching as a strategic tool to grow their businesses and step into their next level as a founderWhy strong boundaries around your time, clients, and capacity are essential and why saying yes to the wrong opportunity often means saying no to yourselfWhat actually makes a strong media pitch, from identifying what makes your perspective different to connecting your expertise with a timely news angleWhy landing a TV interview is only the beginning and how to leverage media appearances across your content, email marketing, speaking opportunities, partnerships, and overall positioningHow the belief that you’re “not ready” can keep you invisible and why more women need to see themselves as experts worthy of taking up spaceIf there’s one message I want you to leave this episode with, it’s this: visibility is so much more than just being seen, it’s about owning your expertise, taking action to put yourself in places where your voice belongs, and leveraging the opportunities that come your way. If this episode resonated with you, don’t just listen and move on. Ask yourself: what’s one thing you’re going to implement or embody today? DM me your biggest takeaway on Instagram @authenticgazzy and if you know another woman in business who needs this conversation, send this episode her way. Connect with Jennifer: Website Instagram LinkedIn Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  7. Sep 22

    How to Make Your Brand Impossible to Ignore with Meghan Victoria

    Today on CEO Sales Sessions, I sit down with Meghan Victoria, founder and creative director of Sol Kyst, the first size-inclusive eyewear brand designed to fit and flatter wider faces. Since launching Sol Kyst, Meghan has generated over $100k in viral sales within 24 hours, pitched and landed a deal on Dragon’s Den, collaborated with the Barbie brand, built an incredibly loyal community, and navigated the very real highs and lows of being an entrepreneur. Meghan gets candid about the realities behind her highlight reels, the lessons she’s learned over five years in business, and why staying connected to your customer matters more than having the perfect pitch. Keep listening to learn: Why the strongest sales pitch is often the simplest one and how Meghan communicated Sol Kyst’s value proposition clearly enough to land a deal on Dragon’s DenWhat Meghan’s Barbie collaboration taught her about major brand partnershipsHow Meghan has used highly specific, emotionally resonant content to go viral, generate significant sales, and build a community that genuinely connects with her missionWhy entrepreneurship is less about flashy milestones and more about how long you can sit in discomfort, learn from failure, and keep moving forwardHow Meghan’s definition of success has evolved after five years, from chasing growth to building the systems, team, and foundation required for a sustainable companyWhy knowing your strengths and being equally clear about your weaknesses is essential as you transition from solopreneur to CEONow I want to hear from you: what’s one thing from this conversation that you’re going to implement or embody today? Listening without action is just entertainment, so DM me your biggest takeaway on Instagram @authenticgazzy. Before you go, don’t forget to leave a like on this episode and connect with Meghan through the links below. Connect with Meghan: Website Instagram Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

  8. Sep 15

    How This 3x Life Coach Went From Bullied to Canada’s Biggest Stages With Coach Carey

    In this episode of CEO Sales Sessions, I sit down with Coach Raia Carey, a motivational speaker, corporate wellness and meditation facilitator, and former EDI lead at Canada’s largest children’s hospital. Her work has taken her into boardrooms, onto international stages, and in front of global brands, where she helps people build confidence, reconnect with themselves, and create meaningful impact. Today, Coach Carey shares the story of how she learnt to turn the things that once hindered her into what now empowers her. We get into the real work behind confidence, like changing the way you speak to yourself, building relationships rooted in accountability, and finding the courage to use your voice. Take a deep breath and get ready for this masterclass in learning how to fill your own cup so you can lead and serve from overflow. Here’s what we get into: Coach Carey's experiences with bullying and how she learnt to transform her pain into the power that helps her serve and connect with othersReframing imposter syndrome as “imposter thinking” and how changing our language can stop temporary self-doubt from becoming part of our identityWhy confidence isn’t something you either have or don’t have, and how your values, self-talk, and daily practices can help you continually return to yourselfThe personal toolbox of practices Coach Carey uses to regulate, refuel, and get grounded How to lead with accountability and navigate defensiveness, adult friendships, receiving feedback, and self-reflectionA behind the scenes look at Ignite Your Voice, Coach Carey's four-week public speaking program designed to help people become more confident communicators, understand their values, and gain real experience speaking in front of an audienceOne of my biggest takeaways from this conversation is that confidence isn’t about being at your best 100% of the time. It’s about knowing how to come back to yourself and lead with your values, especially in difficult moments. Are you ready to take action? Leave a comment or DM me on Instagram @authenticgazzy and let me know what you’ll be implementing from this episode. I’ll see you next week! Connect with Coach Carey: Website Join the waitlist for Ignite Your Voice Instagram Gazzy’s Links: Website: https://www.authenticgazzy.com Instagram: https://www.instagram.com/authenticgazzy LinkedIn: https://www.linkedin.com/in/authenticgazzy Youtube: https://www.youtube.com/@AuthenticGazzy Podcast Youtube: https://www.youtube.com/@GazzyAmin Tiktok: https://www.tiktok.com/@authenticgazzy

See All (25)

About

Welcome to CEO Sales Sessions with Gazzy Amin, where business leaders get real, actionable insights to transform their sales, marketing, and mindset. Hosted by Gazzy Amin, founder of Sales Beyond Scripts Inc., this high-energy, no-nonsense podcast offers you the tools to make sales effortless and profit inevitable. Ready to step into your CEO role, sharpen your leadership skills, and build a business that thrives? Every episode goes deep into the most important aspects of growing your business, from creating confident, ethical sales processes, to crafting powerful marketing systems and leading with clarity. This isn't your typical motivational fluff: expect tough love, high accountability, and real business strategies that you can implement today. If you've ever asked: How do I fix inconsistent sales and create predictable revenue?How can I bridge the gap between visibility and actual revenue?How do I lead high-converting sales conversations and close more clients?What systems do I need to scale my business and achieve sustainable growth?How do I develop a CEO mindset and step into my role as a confident business owner? Then this podcast is your space. Gazzy, alongside the sharpest CEOs in the game, brings real experience working with female founders and business leaders to help you build a business that is not just profitable, but built on the lifestyle you desire. Tune in every Tuesday for tactical advice, honest conversations, and real-time coaching so you can take clear action and make the profit you deserve.

Information