Automation For Agencies

Drew Rattray

5.0 (1)
Marketing

Not every AppSumo deal is built for agencies. Automation For Agencies cuts through the noise, founder interviews, real talk, and an agency lens on every tool. If you're managing clients, white-labeling, or building at scale, this is the feed you've been missing.

Oct 26

Reap: Dub, clip and caption in 10 languages from one prompt

Most video tools make you finish one job before you start the next. Reap just removed that limit. Usama Abid, founder of Reap, demos the new agent-first workspace: one prompt dubs a video into 10 languages, clips every version and captions them all. Reap is one of the first tools I bought on AppSumo, and it is still shipping years later. In this episode: How Reap clips, captions, dubs into 80+ languages and schedules from one placeRunning Reap from Claude or your own agent through MCPBrand templates that keep agent-made clips on brandTeam seats today, multi-workspace for agencies coming on a new planWhy Usama is moving Reap away from synthetic content
Oct 14

ZeroRank: AEO for agencies, get named in ChatGPT and Perplexity

Is tracking how ChatGPT and Perplexity describe your clients a real service you can bill for, or is AI visibility just SEO reporting with a new label on it? Drew sits down with Kelvin, founder of ZeroRank, the AI search visibility platform that had a very successful run on AppSumo. ZeroRank tracks how brands show up in ChatGPT, Google AI Overviews, Perplexity and the rest, shows the sentiment behind each mention, and traces every recommendation back to the exact page the model learned it from. Kelvin pitched this idea three years ago and got told it was nonsense, that nobody was leaving Google. Then Google itself went AI-first. In this episode he walks through the product live and makes the case that the game got reset, which means competing with a HubSpot is possible again if you can actually see where you stand. What we get into: - Why AI search volume looks low and converts anyway. "Best attorney in New York" versus "best attorney in New York who handles divorces" is the whole shift. - The agency setup: a workspace per client, unlimited seats on every plan, white-label dashboards, client reports sent from your own domain, and 100 workspaces on the top tier. - Pitch workspaces. Drop in a prospect domain, ZeroRank finds the marketing contact, drafts the message, and you send in two clicks. - Copilot and Agent Brain, plus the version coming next that stops asking permission and just does the work every day. - REST API and MCP, and the people already building their own tools on ZeroRank as a backend. - Real numbers. 300K impressions and 3.2K clicks in three months using their own tool, 44K of those from AI search alone, and one AppSumo buyer who saw movement in two days. - What is shipping next: local AI search for plumbers and lawyers, a mobile app, and an ad spy tool for ChatGPT ads. - Why Kelvin and his co-founder took no venture money, kept the team at 10, and why he personally handled 1,300 support tickets during the AppSumo months. Drew also asks the question every Sumo-ling wants answered: are they coming back to AppSumo? You get an honest answer instead of a promise. ZeroRank: https://zerorank.ai
Oct 5

AIWriteBook: Print Ready KDP Files

This episode covers what an agency owner needs to know before putting AIWriteBook to work: why Mykyta Chernenko built it for authors who have written a book before, how it differs from a one-prompt chatbot on long-form work, where White-Label Depth and Multi-Client Management stand today (no client-facing layer and no workspaces), why Reseller Viability comes down to unconfirmed resale terms, why the founder does not see an API or MCP as a priority, and the public roadmap that has already produced an audiobook studio, bring-your-own-key and the formatter.
Sep 22

Borumi: Claude Edited This Video Live

About the show: Automation for Agencies (AFA) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn, launch, scale. Guest bio: Federico Terzi is the founder of Borumi, a desktop video creation studio built by Spandino AB in Sweden. A software engineer by trade and a lifelong freelancer, he is also the creator of the open-source text expander Espanso, and he grew a programming YouTube channel to about 10,000 subscribers before building the tool he wished he had for making educational video. Bootstrapped, he has been full-time on Borumi for almost a year. Key quotes: "Many times the lifetime deal is kind of like a gold rush. You pay for it and then the founder disappears after 2 months. But [Borumi]'s been around for 2 years and I have plans for the next 5 years." -Federico Timestamps: 00:00: Intro and episode framing 01:01: What Borumi is and who it is for 03:49: Why guided scenes beat a full video editor 06:03: Why Borumi is not a white-label tool 07:19: Live demo of the script, record and edit workflow 09:00: Claude runs silence removal and captions through the MCP 12:04: Can Claude edit the whole video? Not yet 14:31: Three agency features coming in the next 6 months 17:12: How Borumi came to be 19:20: Why a one-time license works for a desktop app 22:33: Lifetime updates and why the MCP costs him nothing 23:53: Staying bootstrapped and a possible agency lifetime plan Resources: Get Borumi for $79 Lifetime Affiliate disclosure: Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships. Read the full methodology at automationforagencies.com/avs.
Aug 23

Remalt: This AI Tool Replaced Poppi

About the show: Automation for Agencies (AFA) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn, launch, scale. Guest bio: Akash is the founder of Remalt, an AI content workspace built around a visual whiteboard instead of a linear chat thread. A former agency owner himself, he built Remalt after growing frustrated with the cost and output quality of a competing AppSumo AI content tool, and designed the product around per-group custom instructions, a shared prompt library, and fully transparent coin-based usage tracking. Key quotes: "Our brains do not work in this manner where we are just typing in things and we are expecting results. We connect dots, we connect different, different things." -Akash Timestamps: 00:00: Intro and episode framing 00:43: What Remalt actually does 01:53: Remalt's ideal customer profile 02:48: Live demo begins, AI workflow walkthrough 06:46: Custom instructions and the prompt library 13:56: Voice matching and content repurposing in action 23:35: LinkedIn infographic generation from finished copy 24:12: Multi-client boards and folder organization 25:05: API access and MCP tooling status 25:57: White-label roadmap and reseller structure 28:00: Comparing Remalt to Poppy 31:27: Closing thoughts and roadmap outlook Resources: FREE Remalt Playbook PDF Affiliate disclosure: AFA may earn a commission if you buy Remalt through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships. Read the full methodology at automationforagencies.com/avs.
Jul 31

This Founder Launched a Feature Live on Our Podcast

About the show: Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale. Guest bio: Nizamudheen Valliyattu is the founder of Dale (getdale.com), a demo automation platform that delivers personalized, self-serve product demos with per-contact intent tracking. Before Dale, he sold a single product into banking, healthcare, and insurance buyers, ncluding Citibank and GE Healthcare across 20+ countries. He built Dale to solve the personalization problem that created Timestamps: 00:00 — Intro 00:17 — What Dale does: personalized demos at scale 01:21 — Branched demos for multiple personas and industries 04:15 — The agency scenario: branding and client rosters 06:27 — Workspaces: per-client branding, users, and data isolation 07:36 — API, webhooks, and the HubSpot launch announced on-air 09:12 — Segments and campaigns: automated follow-up as an SDR 10:12 — The GE Healthcare story: 7 months to a first reply 10:50 — Team management, Partner Center, and lead scoring 12:29 — The AI agent that answers live inside demos 13:47 — Four use cases: outbound, inbound, onboarding, training 17:54 — What buyers should know + the free trial 20:08 — The agency selling angle: analytics instead of guessing Resources: Free Dale Playbook: https://automationforagencies.com/playbooks/dale Purcahse Dale here: https://goto.automationforagencies.com/dale Affiliate disclosure:
Jul 9

Poko Motion: Strong output economics; agency features still on the roadmap

About the show: Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale. Guest bio: Kushal Poddar is the founder of Poko Motion (poko.video), a desktop app that turns a website URL, PDF, deck, or asset folder into a finished motion-graphics video for $5–8, rendered locally. It's his second venture — his first, an AI companion platform he scaled last year, burned through demo videos faster than any editor could deliver, so he built the editor out of the loop. Poko launched June 2, 2026 and sits around 4.5 on Trustpilot. Key quotes: "It's a total desktop app, everything stays locally, you don't need to upload anything on cloud, no data risk, nothing, everything stays local." Timestamps: 00:00 — Intro 00:48 — Why Kushal built Poko: editors charging thousands per video 02:35 — Fully local desktop app: no cloud, no tracking 04:02 — Live demo: website URL to video in one prompt 05:27 — Pricing: ~$5 a video, zero markup on AI usage 07:22 — BYOK and connecting a Claude subscription 08:19 — Local models: near-zero marginal cost on your own GPU 09:45 — MCP servers: publish to YouTube, Meta, and Google Ads 11:23 — Five parallel agents and the Agent Canvas 13:41 — The $8 two-minute demo, cloned voice included 15:19 — Client workspaces and brand kits: five to six days out 17:54 — Roadmap: animation maker, per-brand memory, UGC + motion 19:48 — Traction: 4.5 Trustpilot, 85% agency owners, 24-hour support Resources: Poko Motion Playbook Poko Motion Lifetime Deal Affiliate disclosure:
Jul 1

Nexuscale: Run LinkedIn and cold emails from one platform

About the show: Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale. Guest bio: Kevin Kariuki is the founder of Nexuscale, a sales outreach platform that runs email and LinkedIn campaigns from a single platform built on its own LinkedIn and SMTP infrastructure. After a strong AppSumo lifetime-deal run, Kevin's team rebuilt the platform's sending engine inhouse, owned mailboxes, sending IPs, domain purchase, and an internal warming network, and added AI agents that personalize and qualify outreach end-to-end. Key quotes: "It essentially allows you to do 70 or 80 percent of what you'd want to do in terms of outreach inside one platform. And that remaining 20, 30 percent, we're closing that gap in the next six months." Timestamps: 00:05 — Intro 00:37 — What Nexuscale is and the tool-sprawl problem 01:47 — What makes it different: all channels in one platform 03:21 — Building its own SMTP infrastructure 04:16 — White-label: two paths (as-is and API build) 06:36 — Screen tour: domains, mailboxes, warming network 08:57 — LinkedIn outreach without Premium 10:42 — The first-login onboarding flow 13:53 — AI agents that personalize and qualify replies 16:29 — Roadmap: post-engagement leads, voice, cold-dial 18:36 — Team management and unlimited brands per login 19:01 — Best fit: agencies running both channels Resources: FREE NexusScale Playbook Get NexusScale Affiliate disclosure: Automation for Agencies may earn a commission if you buy Nexuscale through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

Not every AppSumo deal is built for agencies. Automation For Agencies cuts through the noise, founder interviews, real talk, and an agency lens on every tool. If you're managing clients, white-labeling, or building at scale, this is the feed you've been missing.

Creator

Drew Rattray
Years Active

2026
Episodes

15
Rating

Clean
Copyright

© 2026 Drew Rattray
Show Website

Automation For Agencies