THE DIALED SHOW

Nick McElhinny, Anthony Berretta

Proving to the world that fitness doesn't have to be complicated.

  1. Aug 3

    DIALED EP 11 | GROWING YOUR SOCIAL MEDIA: ATHLETE VS. COACH

    The podcast episode discusses the importance of social media for coaches and athletes, focusing on mistakes in fitness coaching content, building trust with social media content, creating engaging social media content, increasing engagement and reach, understanding marketing funnels, top of funnel and bottom of funnel content, influence of social media on daily life, self-talk and personal development, influence of surroundings on personal development, personal branding and business identity, and building trust and connection on social media. The conversation covers the process of building a coaching business, the importance of building authority as an athlete and a coach, content strategy, and the podcast sign-off. It emphasizes the slow start of a coaching business, the significance of authenticity and trust, and the value of educational content. The hosts also discuss the quality of followers over quantity and the importance of engaging with the audience. The podcast concludes with social media shoutouts and a sign-off. Takeaways Mistakes in fitness coaching contentBuilding trust with social media content Building a coaching business takes time and effort, emphasizing trust and referrals.Authenticity and educational content are key to building authority as an athlete and a coach.Quality of followers matters more than quantity, and engaging with the audience is crucial for success. Chapters 00:00 Introduction and Podcast Topic00:58 Mistakes in Fitness Coaching Content03:21 Building Trust with Social Media Content05:15 Creating Engaging Social Media Content06:00 Increasing Engagement and Reach10:49 Understanding Marketing Funnels11:18 Top of Funnel and Bottom of Funnel Content18:43 Influence of Social Media on Daily Life19:08 Self-Talk and Personal Development22:26 Influence of Surroundings on Personal Development27:04 Personal Branding and Business Identity29:42 Building Trust and Connection on Social Media31:35 Building a Coaching Business34:22 Building Authority as an Athlete38:29 Building Authority as a Coach48:03 Content Strategy and Conclusion51:01 Podcast Sign-off and Social Media

Ratings & Reviews

4
out of 5
2 Ratings

About

Proving to the world that fitness doesn't have to be complicated.