Industry Souncheck Podcast

University of Applied Sciences Utrecht

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Music

Have you ever wondered what it's like to be in the music industry? We too! We are a class of Music Marketing & Management students in the Netherlands hosting this podcast with a special guest featured on each episode. Together, we dive into topics like music promotion and distribution, live events, policies and EU, partnerships, music rights and so on! Follow us to stay in the loop!

May 24

The Growth of Independent Artists and Labels

Over the last couple of years, independence among artists and labels has been growing a lot and has become very popular. Lua, Merel and Guillermo dive into this topic together with our guest Yannick Tinbergen, the owner of Haarlem-based musicplatform and independent label Geertruida.

35 min
May 24

Globalization and its Effects on the Music Market

In this episode, we explore how globalization is reshaping the music industry, from streaming and global touring to niche communities and AI-driven innovation. Joined by Tomas, a music technology and marketing expert with experience at Nettwerk, Warner, Sony, and Stomp NL, we discuss how artists can build sustainable international careers while staying true to their local identity. Discover insights on glocalization, audience growth, and the future of music in an increasingly connected world.

35 min
May 24

Branding and Image Management for Artists

In this podcast episode, we discusse the importance of branding, visual identity, and image management within today’s music industry. Through our conversation with producer and creative professional Max van Nol, aka Mazan Music, we dive into how artists use storytelling, social media, visuals, and authenticity to build stronger connections with audiences and develop a recognizable artistic identity.

40 min
May 24

Promotional Campaigns: Traditional vs. Digital Media

In this episode, we discuss how promotional campaigns in the music industry have evolved from traditional media to digital media. Together with music marketing professional Thi Nguyen, we talk about the changing role of radio, television, live events, TikTok, streaming platforms, and social media in artist promotion. Drawing from his experiences at Topnotch/Universal and Warner/Atlantic, artist management, and campaigns with artists such as Nelg, SBMG and Kaya Imani, Thi shares insights into what makes a successful music campaign today and how the industry continues to evolve.

1h 4m
May 24

Distribution Channels: Physical vs. Digital

Today we are talking with record store owner Raoul from Platypus Records in Amsterdam, about the changes from physical music to digital music and why vinyl music will never disappear.

37 min
May 24

Sales Strategies for Music Merchandise

Merchandise has become a huge part of the music industry, especially for independent artists building their brand and community. In this episode, we sit down with Mark who is an indie artist with years of experience in the music industry to talk about selling t-shirts, merch culture, and the realities behind making it work as an artist through a casual and honest conversation.

47 min
May 24

Social Media Marketing and Influencer Partnerships

In this episode, we sit down with Noah Smits to talk about social media marketing, influencer partnerships, and what it takes for artists to make a real impact online. From content strategy to working with creators, it’s an open conversation packed with insights, trends, and real-world experiences.

37 min
May 24

Digital Marketing Strategies for Artists/Musicians

Stijn AKA Nyctonian is a successful hard techno DJ from Utrecht who shares his knowledge about digital marketing and how he uses social media as a tool to market his music.

38 min

Have you ever wondered what it's like to be in the music industry? We too! We are a class of Music Marketing & Management students in the Netherlands hosting this podcast with a special guest featured on each episode. Together, we dive into topics like music promotion and distribution, live events, policies and EU, partnerships, music rights and so on! Follow us to stay in the loop!

Creator

University of Applied Sciences Utrecht
Years Active

2K
Episodes

13
Rating

Explicit
Copyright

© University of Applied Sciences Utrecht
Show Website

Industry Souncheck Podcast