Signals + Stories

Cairns Oneil
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  • Marketing
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Robin LeGassicke and Kelly Miller, two senior leaders at the Canadian media agency Cairns Oneil unpack the signals shaping our industry and the stories shaping its people. They’ll be talking all things marketing, media, advertising, but also leadership, career pivots, ambition, burnout, motherhood, and what it really looks like to be successful in marketing. Robin and Kelly will interview some of the brightest, boldest, bravest and most successful people in the industry.

Episodes

  1. 1d ago

    Signals + Stories | Episode 6 | Finding Capacity in a World of Constant Demand

    We live in a world with more technology, more information, and more productivity tools than ever before. So why do so many smart, capable people still feel overwhelmed? In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller explore the growing challenge of cognitive capacity and executive function in today's workplace. Joining them is Jamila Godfrey, Founder of Village of Play, who helps professionals and organizations build the skills needed to think clearly, prioritize effectively, and perform sustainably under pressure. Together, they unpack why productivity isn't just about doing more, how executive function impacts decision-making and leadership, and what organizations can do to better support the people behind the work. Whether you're leading a team or simply trying to keep up with the pace of modern work, this conversation offers practical insights into protecting your capacity and thriving in an increasingly demanding world.

  2. Jul 14

    Signals + Stories | Episode 5 | Connecting Signals, Creating Outcomes

    Organizations continue to collect more and more data, but how can marketers turn those signals into action that drives business? In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller sit down with David Phillips, Chief Media & Activation Officer at Environics Analytics, to discuss the evolution of audience intelligence and what it takes to connect data and turn it into better business decisions. From first-party data and privacy to AI and measurement, they explore how marketers can find the signals that matter and create real business impact.

  3. Jun 23

    Signals + Stories | Episode 4 | Finding the Signal: The MMM Revival

    Are marketers drowning in data but starving for direction? In this episode of Signals and Stories, Robin LeGassicke and Kelly Miller sit down with Hilary Borndahl, Founder of Miix Analytics, to unpack the growing importance of Marketing Mix Modeling (MMM). They explore why MMM is making a comeback, how it helps brands understand what’s truly driving growth, and why the future of measurement is about business impact, not just reporting metrics. A practical conversation on media effectiveness, brand building, and making smarter marketing decisions

    Signals + Stories | Episode 4 | Finding the Signal: The MMM Revival

  4. Jun 2

    Signals + Stories | Episode 3 | Why Brands Are Betting Bigger on Podcasts

    When we zoom out on the marketing landscape right now, audio is definitely having a moment, but maybe not in the way people expect. It’s no longer just an add-on channel. We’re seeing it become a much more strategic part of the media mix. Especially with podcasts, you’re getting this really high-attention, low-distraction environment, which is pretty rare right now. We talk about the attention economy all the time. But it does raise the question... if attention is the currency, are we actually valuing it properly in our media plans? In this episode we speak with Heather Gordon, Managing Director of Acast Canada on this very topic.

    Signals + Stories | Episode 3 | Why Brands Are Betting Bigger on Podcasts

  5. May 12

    Signals + Stories | Episode 2 | Why Insights Matter

    We hear a lot about data and insights, and in general live in a world of information overload, this plethora of data often causes brands and clients to get lost in the sea without being able to set a clear path or find a real insight that can drive a brand forward. In this Episode Robin and Kelly interview Vanessa Toperczer, Brand Growth Strategist & Accelerator. They will focus on measurement around Brands and Consumers, and how the insights from this data can help formulate better marketing plans, creative, and media choices for better business outcomes.

  6. Apr 21

    Signals + Stories | Episode 1 | Meet Your Hosts

    Robin LeGassicke, Chief Transformation Officer and Kelly Miller, Managing Director come together to introduce Signals + Stories. A new podcast focused on all things marketing, media, and advertising. Sprinkled with some thoughts on leadership, career pivots, ambition, burnout, motherhood, and what it really looks like to be successful in this industry. Robin and Kelly will share real stories about how they've navigated this industry, the decisions made, the risks taken, the things that worked, and the things that didn’t.    In subsequent episodes they will interview some of the brightest, boldest and bravest minds in the industry. Where you'll hear about the signals that guided them and the stories that shaped them.

    Signals + Stories | Episode 1 | Meet Your Hosts
  • 6 Episodes

About

Robin LeGassicke and Kelly Miller, two senior leaders at the Canadian media agency Cairns Oneil unpack the signals shaping our industry and the stories shaping its people. They’ll be talking all things marketing, media, advertising, but also leadership, career pivots, ambition, burnout, motherhood, and what it really looks like to be successful in marketing. Robin and Kelly will interview some of the brightest, boldest, bravest and most successful people in the industry.

Information

  • Creator
    Cairns Oneil
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Cairns Oneil
  • Show Website
    Signals + Stories