The CMO Club

Paul Hiebert

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Marketing

The CMO Club Podcast is where senior marketing leaders come to think better, not just stay informed. Each episode, we sit down with world-class CMOs to reverse-engineer the decisions behind their biggest moves — and extract the frameworks you can implement in your org.

Aug 25

Why Content Alone Isn’t Enough to Win Customers

Most content doesn’t fail because it’s bad. It disappears because attention is fragmented, distribution is commoditized, and your audience has more to filter through than ever. For marketing leaders, that changes the job: awareness alone isn’t enough when trust and consideration increasingly happen between peers, creators, and communities. In this conversation, Breanna Lawlor sits down with Mike Slatkin, CMO of RYT, to unpack what he learned moving from agencies to Carvana and eventually blockchain. They get into the tension between brand and performance, why community can’t manufacture demand for a weak product, what AI could mean for in-house teams and agencies, and why curiosity remains one of the most valuable skills a marketing leader can bring to a changing market. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Mike on LinkedInVisit RYT
Aug 18

How Marketing Teams Can Build Better AI Operations

Most marketing teams are already using AI. The harder question is whether you’ve built the context, workflows, and oversight needed to use it well. Andrea Saez, Head of Product Marketing and AI Go-to-Market at Turtl, joins Breanna Lawlor to unpack what happens when AI experimentation becomes an operational responsibility. They explore shared AI context, the shift from traditional search to LLM-driven discovery, the critical thinking AI still demands from your team, and why creating the right working conditions for people matters just as much as choosing the right technology. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Andrea on LinkedInVisit TurtlCheck out the book — The Product Momentum Gap: Bringing Together Product Strategy and Customer Value
Aug 11

The New Rules of Personalized Marketing

Your customers have more options, more messages, and less attention to give. For marketing leaders, the challenge is no longer simply sending more relevant campaigns. It’s building the systems, data, and internal trust required to personalize at scale without handing every decision over to an algorithm. Lisa Checchio, Chief Commercial Officer at EBG Solutions, and Maryssa Miller, SVP of Digital Commerce and Customer Engagement, share how EBG is approaching that challenge across billions of emails annually. They unpack the proprietary AI merchandising tools they’ve built on their own data, why human review remains essential, and how small experiments helped turn AI adoption into a cross-functional operating model rather than another isolated technology initiative. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Lisa and Maryssa on LinkedInVisit EBG Solutions
Aug 4

How Strong Brands Stay Memorable in a World of Sameness

In a world where AI can generate visuals in seconds, what actually makes a brand memorable? According to Cat How, Founder and Executive Creative Director of How&How, it's not your logo. It's your story. In this conversation, Cat shares why verbal identity should come before visual identity, how AI is reshaping branding without replacing human judgment, and why consistency matters more than ever as marketing teams move faster. For CMOs and marketing leaders navigating rebrands, AI adoption, or rapid growth, this episode offers a practical look at building brands that can scale without losing their identity. From tone-of-voice bots to messaging frameworks and agency lessons learned the hard way, the conversation is grounded in the operational realities of modern brand leadership. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Cat on LinkedInVisit How&How
Jul 28

How The Cadillac F1 Team Is Winning Over a New Generation of Fans

Building a brand from scratch is rare. Building one inside one of the world's most iconic sports—with no existing marketing playbook—is even rarer. In this conversation, Cadillac Formula 1 CMO Ahmed Iqbal (Meddy) shares what it takes to launch a new Formula 1 team while earning credibility with lifelong fans and attracting an entirely new generation. From designing an audience-first content strategy to rethinking accessibility in a sport known for exclusivity, this episode explores the leadership decisions behind building a modern brand in real time. Every decision comes back to a central question: How do you create a community that people genuinely want to be part of? Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Ahmed on LinkedInVisit Cadillac Formula 1® Team
Jul 21

How Brands Become Part of Culture Instead of Advertising Around It

Most brands are still buying attention. Brooke Stites argues the brands winning today are earning it instead—by creating stories people actively choose to spend time with. As AI accelerates content production and audiences become increasingly adept at filtering out interruption-based marketing, marketers face a different challenge: creating work that's genuinely worth watching. This episode explores what it takes to shift from advertising to entertainment without losing sight of business objectives. Brooke, Co-Founder and CEO of Modern Arts, shares how brands can become part of culture by serving existing fandoms rather than chasing trends. From Formula 1 and WhatsApp to AI-assisted creative workflows, this conversation offers marketing leaders a practical perspective on audience-first storytelling, human connection, and why quality—not volume—will continue to define standout brands. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Brooke on LinkedInVisit Modern Arts
Jul 14

Why AI Adoption Fails Without Clean Data

Most organizations approach AI adoption as a technology initiative. Shelly Alvarez argues that's the wrong place to start. The real work is helping teams build the confidence to experiment, make mistakes, and rethink how work gets done—without sacrificing quality along the way. In this conversation, Shelly, VP of Marketing Services at Apply Digital, shares how her team is embedding AI into the organization's operating model. From creating an internal AI council to proactively bringing AI-powered solutions to clients before they're requested, she offers a practical look at what it takes to move an organization from AI curiosity to meaningful operational change. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Shelly on LinkedInVisit Apply Digital
Jul 7

How VSCO is Building the Future of Creative Workflows

AI is forcing marketing leaders to rethink more than product roadmaps. It's testing how well we understand the people we serve. In this conversation, VSCO CEO Eric Wittman shares why the companies navigating AI best aren't chasing the latest feature—they're staying relentlessly close to their communities and using AI to remove friction without sacrificing trust. From preserving creative authenticity to redesigning products around evolving customer needs, Eric offers a practical leadership perspective on balancing experimentation with empathy. If you're leading AI transformation inside your organization, this conversation is a reminder that the strongest competitive advantage still starts with listening. Resources from this episode: Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Eric on LinkedInVisit VSCO

The CMO Club Podcast is where senior marketing leaders come to think better, not just stay informed. Each episode, we sit down with world-class CMOs to reverse-engineer the decisions behind their biggest moves — and extract the frameworks you can implement in your org.

Creator

Paul Hiebert
Years Active

2026
Episodes

13
Rating

Clean
Copyright

© 2026 The CMO Club
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The CMO Club