The Business of Pet Care

NowMedia Television
NowMedia Television
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The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques. Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market. The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field.

  1. Sep 22 ·  Video

    The Business of Pet Care (Aired 09-19-26) Pet Care Staff Training: Building Safer, More Accountable Teams

    In this episode of The Business of Pet Care, host Dara Forleo sits down with Eve Molzohon, founder of Dog Handler Academy and a pet care business owner with more than two decades of experience, to explore why structured staff training is essential for safer, more consistent pet care operations. Eve shares how years of running dog daycare, boarding, and training facilities and solving real operational challenges led her to develop a more systematic approach to employee education. Chapters (00:00:01) - Introduction to the Business of Pet Care(00:01:29) - Meet Eve Molzan and Her Path into Pet Care(00:02:36) - Touring Facilities and Learning What Not to Do(00:05:29) - Fun for Pets, Dog Handler Academy, and Possum Pets Country Club(00:09:15) - COVID Pivot: Essential Services and Helping Local Groomers(00:12:00) - Break: One Key Reliability Lesson for Owners(00:13:18) - Designing Effective Staff Training Programs(00:16:47) - Video Length, the 'Why,' and Learning Styles(00:18:40) - Reading Dog Body Language During Training(00:20:05) - Building Dog Handler Academy and Industry Culture(00:22:58) - Beyond the Haircut: Training for Safety, Not Just Results(00:25:02) - Where to Find Dog Handler Academy(00:25:45) - Now Media TV Programming Break(00:26:23) - Industry Standards and Recognizing Pet Care as a Skill Set(00:28:58) - Evolution of Doggy Daycare Over the Decades(00:30:01) - How to Choose a Trustworthy Daycare Facility(00:33:11) - What Sets Dog Handler Academy Apart(00:35:34) - Contact Info and Break(00:36:19) - Now Media TV Programming Break(00:37:16) - Why Verbal Confirmation Isn't Enough Training(00:38:52) - The Real Cost of Training and Losing Employees(00:41:12) - Calculating Training Costs and Timelines(00:44:13) - Shadowing, Checklists, and Restaurant Industry Parallels(00:46:06) - Final Advice: Building Accountability and Closing Thoughts

    The Business of Pet Care (Aired 09-19-26) Pet Care Staff Training: Building Safer, More Accountable Teams

  2. Sep 22 ·  Video

    The Business of Pet Care (Aired 08-08-26) Rethinking Dog Grooming: Behavior, Stress & Whole-Dog Care

    In this episode of The Business of Pet Care, host Dara Forleo sits down with Sasha Riess, co-founder and CEO of Pure Love and Harmony and founder of the Pure Love and Harmony Institute, to examine why modern dog grooming should go beyond coat care and consider behavior, stress, nutrition, and the human-dog relationship as interconnected parts of canine wellbeing. Chapters (00:00:01) - Introduction and Guest Welcome(00:02:07) - Sasha Reese's Origins in Show Dogs(00:04:09) - Industry Confusion and Dogs Lost in the Process(00:09:53) - Holistic and Integrative Grooming Philosophy(00:12:51) - Break and Show Intro(00:14:01) - Building the School and Rejecting Old Norms(00:19:09) - Removing Safety Loops and Trusting the Dog(00:23:30) - Profit-Driven Products vs Real Education(00:25:00) - Break and Show Intro(00:25:45) - Trauma Awareness in Pet Care Workforce(00:32:12) - Trauma, Perception, and the Human-Dog Bond(00:34:50) - Teasing the Profitability Question(00:36:49) - Break and Show Intro(00:37:21) - Can Purpose-Driven Business Be Profitable?(00:43:08) - Impact Factor and Industry Responsibility(00:48:38) - Closing Thoughts and Farewell

    The Business of Pet Care (Aired 08-08-26) Rethinking Dog Grooming: Behavior, Stress & Whole-Dog Care

  3. Sep 22 ·  Video

    The Business of Pet Care (Aired 08-01-26) Preventing Pet Surrender: Building Support Before Crisis Hits

    Pet surrender often begins long before an animal reaches a shelter. In this episode of The Business of Pet Care, host Dara Forleo sits down with BJ Adkins, founder of Animal Angels Foundation and author of The Shift to Prevention, to examine how early intervention can help keep pets and families together during financial, housing, medical, and behavioral challenges. Chapters (00:00:01) - Introduction and Animal Angels Foundation Overview(00:02:01) - What Drives Pet Surrenders(00:04:17) - Prevention Philosophy vs Reactive Shelters(00:07:06) - Expanding Prevention Programs Geographically(00:08:20) - Measuring Impact Over Time(00:09:47) - Spay and Neuter Clinic Logistics(00:11:11) - Book Volume Two and Break(00:12:40) - Return From Break: Reinforcing Prevention Mission(00:13:58) - Origins of the Prevention Approach(00:16:03) - Connecting with Dr. Rachel Geller(00:18:18) - Core Programs: SNIP and High Impact Clinics(00:20:51) - Pet Help Desk and Resource Network(00:22:22) - Groomers as Frontline Partners(00:23:40) - Shelters Still Essential, Break(00:25:22) - Now Media TV Sponsor Break(00:25:55) - Building the Animal Welfare Resource Network(00:28:19) - Event Builder Software Feature(00:30:14) - Prevention Fest Event Planning(00:31:31) - Family Events and Educational Booths(00:33:12) - Other Events and Cost Savings of Prevention(00:34:52) - Software Partnerships with Other Organizations(00:35:54) - Platform Features Overview(00:36:39) - Contact Info and Break(00:37:58) - Now Media TV Sponsor Break Return(00:38:35) - Landlord Partnership Program Explained(00:41:04) - Pet Resumes for Renters(00:43:07) - Meet Cotton and First Action Steps for Owners(00:45:16) - How Other Businesses Can Help(00:47:00) - Closing Remarks and Call to Action

    The Business of Pet Care (Aired 08-01-26) Preventing Pet Surrender: Building Support Before Crisis Hits

  4. Sep 22 ·  Video

    The Business of Pet Care (Aired 07-11-26) Inside Racehorse Training: Where Performance Meets Horse-First Care

    In this episode of The Business of Pet Care, host Dara Forleo sits down with racehorse trainer Rachel Sells of RLS Racing to reveal what it actually takes to operate a professional Thoroughbred racing stable while keeping the horse at the center of every decision. Rachel explains that her approach to owners begins with a clear principle: she advocates for the horse first, building her business through honesty, trust, and word-of-mouth relationships. Chapters (00:00:01) - Introduction to the Show and Guest Rachel Sells(00:01:17) - A Trainer's Daily Family Life(00:04:47) - Building Trust and Client Relationships(00:06:39) - Rachel's Path from Show Horses to Racing(00:08:25) - Suffolk Downs Memories and Racing Nostalgia(00:09:45) - Favorite Racehorses and Rivalries(00:12:25) - Break and Station Promo(00:12:50) - A Typical Training Day Begins(00:15:21) - The Beamer Blanket and Recovery Tools(00:16:01) - Training Tracks and Pool Benefits(00:18:12) - Reading Horses' Routines and Emotions(00:19:16) - The Role of the Pony Horse(00:20:21) - Individualized Training Regimens(00:22:24) - The Mental Load of a Trainer's Lifestyle(00:23:37) - Break and Station Promo(00:24:10) - Debunking Myths About Racehorse Care(00:26:44) - Downtime, Retirement, and Horses' Bonds(00:29:11) - Impact of HISA and Industry Regulation(00:30:46) - Cost Disparities Across Racetrack Tiers(00:32:26) - Breaking Into Horse Racing as a Newcomer(00:34:09) - Marketing, Social Media, and Reputation(00:36:12) - Break and Station Promo(00:36:43) - Difficult Owner Conversations and Injuries(00:38:35) - Managing Owner Expectations(00:39:40) - Rising Costs and Business Pressures(00:41:43) - Stable Size and Quality of Help(00:44:00) - Seasonal Circuit and Family Logistics(00:46:46) - Favorite Horses and Closing Thoughts

    The Business of Pet Care (Aired 07-11-26) Inside Racehorse Training: Where Performance Meets Horse-First Care

  5. Sep 7 ·  Video

    The Business of Pet Care (Aired 08-29-26) Building Stronger Pet Businesses Through Community

    What does it take to build a pet business that can actually grow, scale, and create lasting impact? In this episode of The Business of Pet Care, host Dara Forleo sits down with Wayne Hartley Jr., registered veterinary technologist, groomer, entrepreneur, and founder of multiple pet industry ventures, to explore why community, collaboration, education, and strong business systems are essential for the future of pet care.

  6. Jul 27 ·  Video

    The Business of Pet Care (Aired 07-25-26) Stop Sending Customers Away: The Smarter Retail Strategy Every Pet Business Needs

    In this forward-thinking episode of The Business of Pet Care, host Dara Forleo welcomes Michelle Huie, Founder and CEO of Shop.Pet, to explore how independent pet businesses can increase revenue without the costs, inventory, and complexity of traditional retail. Michelle shares how her platform empowers groomers, trainers, veterinarians, pet sitters, daycare operators, and other pet professionals to create personalized online storefronts featuring trusted products they already recommend every day. Chapters (00:00:02) - The Business of Pet Care(00:02:42) - Where everything clicks: Shop.ai(00:03:55) - ShopDot: The Future of Pet Business(00:09:57) - Pet Business: Shop for Pets(00:12:48) - The Business of Pet Care(00:13:38) - Why Do Pet Professionals Send Recommendations to Their Clients?(00:20:08) - Pet Businesses on Shop(00:21:56) - Shop.Pet: Why Did I Go into Pet(00:25:29) - Shop for Pets: The Business of Pet Care(00:28:14) - How to onboard a pet brand on ShopDot(00:35:10) - Pet Business: Shopify for Business(00:37:15) - How to create a Pet Care Website with a storefront(00:42:32) - TikTok Shop: Business Benefits for Pet Professionals(00:47:06) - Dara on Pet Pro's Shop(00:48:58) - The Business of Pet Care

    The Business of Pet Care (Aired 07-25-26) Stop Sending Customers Away: The Smarter Retail Strategy Every Pet Business Needs

  7. Jul 8 ·  Video

    The Business of Pet Care (Aired 06-20-26) Keeping Dogs Moving: The Mobility Strategies That Extend Quality of Life

    In this heartfelt episode of The Business of Pet Care, host Dara Forleo welcomes Kate Titus, canine mobility specialist, author, and founder of A Loyal Companion, for an in-depth conversation about one of the most important and emotional topics in pet care: helping dogs maintain mobility, independence, and quality of life after injury, illness, or aging.

    The Business of Pet Care (Aired 06-20-26) Keeping Dogs Moving: The Mobility Strategies That Extend Quality of Life

  8. Jul 6 ·  Video

    The Business of Pet Care (Aired 07-04-26) Community Over Content: The Pet Business Strategy That Builds Lasting Loyalty

    In this inspiring episode of The Business of Pet Care, host Dara Forleo welcomes KJ McGlinn, President of KJ Media, founder of PurrCon, media personality, and community-building expert, for a powerful conversation about why the most successful pet businesses don't grow through promotion alone they grow by creating community, connection, and belonging.

    The Business of Pet Care (Aired 07-04-26) Community Over Content: The Pet Business Strategy That Builds Lasting Loyalty
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About

The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques. Each episode offers practical strategies for entrepreneurs and professionals in the sector, covering topics such as pricing, team management, digital marketing, and regulatory compliance. The program also features interviews with experts and case studies that illustrate how to overcome common challenges and seize opportunities in the pet care market. The Business of Pet Care is a valuable resource for anyone looking to start or grow a business in the pet care industry, offering tools and advice grounded in Dara Forleo’s experience and success in the field.

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