Publicist in Your Pocket

Cyndee Harisson
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The podcast for founders, creators, and leaders who are building visibility and deserve to know what to do when something goes wrong.

  1. 4d ago

    Your Funnel Called. It Wants a Podcast.

    You’ve automated the follow-up, the booking, the review requests and the missed-call text-back. But your funnel still can’t make anyone trust you before they fill out the form. Timed to HighLevel’s LevelUp 2026 in Dallas, this episode is for GoHighLevel agency owners and the clients they serve. Cyndee Harrison, explains why a podcast is the missing piece of an automated marketing stack, and how it does double duty for your reputation: it promotes and it protects. In this episode: Skip the Algorithm, Start a Podcast: why rented social reach keeps shrinking, while podcast audiences hit all-time highs.Promote: how a voice builds trust no ad can buy (the Credibility Cycle), and why video podcasts on YouTube get cited by AI search.Automate Everything Except Your Voice: where a podcast fits on the Reputation Readiness Path (Anticipate → Fortify → Monitor → Respond → Recover).Do this this week: record one 10-minute episode, then plug it into HighLevel’s Social Planner RSS posting, your nurture sequence and three social clips.For agencies: why “trusted voice in your market” is a retention service, not just another deliverable.Stats mentioned: Edison Research, The Infinite Dial 2026Edison Research, The Podcast Consumer 2026Acast, Podcast Pulse 2025Socialinsider, social media reach statistics (Sept 2026)Surfer, AI Citation Report

    Your Funnel Called. It Wants a Podcast.

  2. 5d ago

    Before You Get Your Cut, Protect Your Name

    Everybody wants their cut of the creator economy right now. Brand deals, UGC, TikTok Shop, digital products, affiliate links. Inboxes are full of people promising to show you how to get yours. The money is real. But almost nobody is talking about the one thing that can take it all away: your reputation. In this episode, Cyndee breaks down why your name is your most valuable creator asset, what brands check before they ever pay you, and how to walk the Reputation Readiness Path before you chase your first paycheck. Plus, a word for business owners: your employees are joining the creator rush too, often in your uniform. This episode is part of Publicist in Your Pocket by PR Shield®, the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire. 🔗 Train your team to post with confidence: prshield.com/team 📋 Topics covered: The creator economy rush, and why most creators aren’t getting paidWhat brands check before they offer you a dealWhy disclosure isn’t optional when money is involvedThe Reputation Readiness Path for new creatorsWhat business owners need to know about employees becoming creators⏱️ Chapters: 0:00 Everybody wants their cut0:40 The rush, by the numbers1:30 Why reputation is the real asset2:45 The Reputation Readiness Path for creators4:30 The employer flip side5:30 Promote what you’re building Mentioned in this episode: Reputation Readiness for Employee Creators. The next cohort starts Monday, Nov. 2, at 3 p.m. EST. Seats are $297, with team packs at prshield.com/team. About Cyndee Harrison: Cyndee Harrison is the founder of PR Shield® and Synaptic, a Michigan-based reputation studio. She helps business owners, founders, and creators promote and protect their reputations without needing a big PR budget or a team on standby. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison

    Before You Get Your Cut, Protect Your Name

  3. Oct 8

    Your Employees Are Creators Now. Are They Ready?

    Who's the face of your brand? For a lot of small and mid-sized businesses, it's not the owner. It's the employees: the team members posting new products, behind-the-scenes videos and everyday moments on your business page and their own. That can be a great thing. But every one of those posts carries your business name, and most of the people making them have never been told what to do when a post goes sideways. In this episode, Cyndee explains why your employees are creators now, why an undisclosed employee post is a compliance issue and not just an optics one, and why your insurance policy won't save a reputation the way it replaces a roof. She shares a real call from a jewelry store owner whose employee's late-night comment landed on her business, and walks through the first two steps of the Reputation Readiness Path™: Anticipate and Fortify. This episode is part of Publicist in Your Pocket, the podcast by PR Shield® that helps founders, creators and small business leaders promote and protect what they've built. 🔗 Certify your team with the Reputation-Ready Creator™ Certification 📋 Topics covered Who's really the face of your brand, and why it's often your employees Why employees count as creators, and why most have never been trained The FTC's "material connection" rule, and why an undisclosed employee post is your compliance exposure A real call: the employee comment that landed on the wrong business Customers in the background, trends that don't travel, and when the "face of your brand" leaves Why training your team isn't about silencing them Why reputation doesn't work like a roof, and what insurance can't fix Anticipate and Fortify: the first two steps of the Reputation Readiness Path™ Why your team gets safety and software training, but nobody trains them on your brand ⏱️ Chapters [0:00] — Who's the face of your brand? [1:41] — Your employees are creators now [3:45] — The well-meaning post that's a compliance problem [6:06] — A real call: the comment that landed on the wrong business [8:33] — The long list of likely bad days [9:59] — This isn't about silencing your team [11:33] — Why reputations aren't like roofs [13:33] — Anticipate and Fortify [17:43] — Your one action step [18:14] — Why your brand deserves real training 🎯 What to do this week Count the people on your team who post about your business. Then ask how many have ever been trained to do it well. If the answer is zero, that's your gap. 🎓 Mentioned in this episode The Reputation-Ready Creator™ Certification: best practices, disclosure and compliance, common missteps, and a plan for the first 24 hours. Taught live, with access to the PR Shield® team and community after you're certified.

    Your Employees Are Creators Now. Are They Ready?

  4. Sep 9

    Trust Your Employees — Just Not Always With Your Marketing.

    In this episode, Cyndee breaks down what happens when employees become a business's unofficial marketing team — for better or worse — and the seven questions every business owner needs to answer before that happens. In this episode: Two real (anonymized) client stories: a jewelry store manager's off-hours TikTok comment that triggered a public backlash, and a multi-generational family business now incentivizing employee follower growth with no guardrails in placeHeadline cases: a Memphis furniture employee fired for viral rap videos; a longtime Waffle House employee fired after a viral song about the chainWhy trust isn't the same as training — and why most businesses would never skip training for other high-stakes rolesThe real metric that matters: not views or followers, but customers who show up because of what they sawThe seven essential questions to answer before an employee becomes part of your marketingSix low-risk things employees can do to build real, compounding trust — without ever going viralHow this fits into PR Shield's five-step Reputation Readiness Path: Anticipate, Fortify, Monitor, Respond, RecoverResources mentioned: Free Employee Social Media Guardrails Template — inside the PR Shield Skool communityUpcoming webinar expanding on this topic — join the Skool community for detailsSubscribe and leave a review — it helps more business owners find these conversations before they need them.

    Trust Your Employees — Just Not Always With Your Marketing.

  5. Sep 3

    "We Should've Had Better Processes in Place" — The Good Good–Callaway Crisis

    In this episode, Cyndee breaks down the Good Good Golf–Callaway crisis, not as a golf story, but as a case study in what happens when explosive growth outpaces organizational readiness. In this episode: The co-branded Callaway driver ad that sparked national backlash, and why both companies' apologies pointed to the same root causeWhy neither CEO blamed the joke, and what it means that both blamed their own process insteadHow the same message-discipline failure that caused the crisis reappeared four days later, in the CEO's own unscripted responseWhy Good Good's scale (2M+ subscribers, $45M raised, a PGA Tour title sponsorship) never translated into a crisis planWhy this pattern matters for the growing number of creators and influencers chasing the same kind of growthThe difference between a distribution asset, a growth asset, and an organizational asset — and why brands need all threeMentioned in this episode: Cyndee's guest article for Michael Toebe's Reputation Intelligence newsletter — link hereThe Reputation-Ready Creator™ Certification (in development) — crisis-planning training built for creators and influencersThe Reputation Stress Test — a one-on-one diagnostic that identifies gaps in your reputational readiness before they become headlinesPR Shield's growing network of insurance partners exploring reputational risk alongside traditional property and liability coverageLearn more: Visit PRShield.com to learn about the Reputation Stress Test or the Reputation-Ready Creator CertificationJoin the PR Shield Skool community for more resources and upcoming eventsSubscribe and leave a review — it helps more founders, creators, and brand leaders find this conversation before they need it.

    "We Should've Had Better Processes in Place" — The Good Good–Callaway Crisis

  6. Aug 11

    Influencer Marketing Isn't a Numbers Game Anymore

    Cyndee Harrison breaks down why influencer marketing — now a $33 billion industry — has scaled faster than the safety net around it. Using the classic celebrity-endorsement model (George Clooney and Nespresso) as a contrast, Cyndee explains how big-budget brand partnerships have always come with built-in protection: media training, legal review, and crisis planning. Influencer marketing, by comparison, often runs "without a seatbelt." She walks through what's at stake for all three parties in a brand deal — the creator, the brand, and the consumer — and uses a recent Michigan state-agency influencer story to show that even well-intentioned, by-the-book partnerships can still land in a headline questioning judgment. What You'll Learn Why traditional celebrity endorsements came with an "apparatus" most influencer deals skip entirely The three parties who absorb risk in any brand/creator partnership — and how each one is exposed Why smaller brands are especially vulnerable when vetting creator partners A real recent example: Michigan's state tourism agency and 54 paid creators, and why doing things "right" isn't always enough to avoid reputational fallout Why consumer trust — not follower count — is the actual currency being spent in every partnership How reputation readiness training and crisis planning are now learnable, buildable skills for businesses of any size Key Moments The Clooney/Nespresso story — how celebrity endorsements set the original template for brand partnership protection The $33 billion problem — influencer marketing's scale outpacing its guardrails (per Influencer Marketing Hub) The Michigan case study — a state agency's 54-creator campaign and the headline risk that followed even compliant execution The three-sided risk breakdown — creator, brand, and consumer, and what each one stands to lose The trust economy — why a broken partnership doesn't just cost one deal, it erodes belief in everything that follows Notable Lines "Visibility without protection is just exposure." "Credibility is currency." "The moment you hand a creator your name and logo, their judgment becomes your judgment." "'We didn't know they were going to do that' has never once unrung the bell." Who This Episode Is For Creators evaluating or negotiating brand deals Business owners considering influencer partnerships Marketing and PR teams building vetting or crisis-readiness processes Anyone curious about the consumer trust side of influencer advertising Resources & Links Free community + resources: skool.com/prshield Join the waitlist for the next Reputation Readiness Certification cohort — announced inside the Skool community Leave a review, share the episode with someone who manages a brand worth protecting, and subscribe wherever you listen.

    Influencer Marketing Isn't a Numbers Game Anymore

  7. Aug 2

    The Reputation Stress Test: What It Is, Why You Need It, and Why Your Insurance Carrier Should Care

    A good friend of Cyndee's just lost $19,000 to identity theft. She's one of the smartest, most accomplished people Cyndee knows — and it still happened to her. It's what prompted Cyndee to spend a day updating every password and reviewing every account she owns. And it raises a bigger question: why does it always take something hitting close to home before we get proactive? In this episode, Cyndee turns that same question on your business. You've got insurance for your building, your inventory, your liability — property and casualty can always be replaced. But nobody's covering your reputation, and there's no policy that writes you a check for the customers who quietly stopped showing up after something went wrong online. Cyndee walks through the Reputation Readiness Path™ (Anticipate, Fortify, Monitor, Respond, Recover), shares real numbers from WTW's 2026 Reputational Risk Readiness Survey, and gives you a free way to start assessing your own reputation tonight — before you ever need the full Reputation Stress Test. This episode is part of the Publicist in Your Pocket podcast by PR Shield® — the show that gives founders, creators, and small business leaders the PR moves they couldn't afford to hire. 🔗 Get the free visibility tool, the Reputation Stress Test one-pager, and expanded show notes inside the PR Shield® community. 📋 Topics covered: Why it takes a close call to make any of us get proactive about protecting what we've builtThe one business asset that isn't covered by any insurance policy you already ownWhy reputational risk may be the single most fatal risk a business ever facesThe three things most business owners do when something goes wrong — wait, hope, scramble — and why none of them workThe Reputation Readiness Path™: Anticipate, Fortify, Monitor, Respond, RecoverA free way to start your own reputation check tonightWhat the Reputation Stress Test actually is, and why insurance carriers are starting to pay attentionReal numbers from WTW's 2026 Reputational Risk Readiness Survey⏱️ Chapters: 0:00 — A friend's $19,000 identity theft, and why it takes a close call to wake any of us up 1:15 — The insurance question nobody's asking: what's covering your reputation? 2:15 — Why reputational risk may be the single most fatal risk a business faces 3:15 — Wait, hope, scramble — the three things we all do wrong 4:15 — The Reputation Readiness Path™: Anticipate, Fortify, Monitor, Respond, Recover 6:00 — Start tonight: the free DIY version 6:45 — What the Reputation Stress Test actually is 8:00 — The numbers: WTW's 2026 Reputational Risk Readiness Survey 9:15 — Why your insurance broker should be part of this conversation 10:00 — The manifesto Free resource mentioned in this episode: A free online visibility tool is on the homepage of prshield.com — no signup required. Plus the Reputation Stress Test one-pager and expanded show notes, free inside the PR Shield® Skool community. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison Publicist in Your Pocket is hosted by Cyndee Harrison, founder of PR Shield®. New episodes help founders, creators, and small business owners gain visibility without vulnerability.

    The Reputation Stress Test: What It Is, Why You Need It, and Why Your Insurance Carrier Should Care

  8. Jul 3

    Is AI Finding You — Or Ignoring You? How to Show Up in an AI-First World

    Word of mouth used to be the last word. Now it's the first click. There was a time when your reputation moved slowly enough to manage. Something came up — a complaint, a bad day, or even a great opportunity — and you had a beat. Time to breathe, check the facts, decide how to tell your side. Time was your buffer. That buffer is gone. The second someone asks AI about your business, the machine has already pulled an answer together from every scrap it can find and handed it over like it's the truth — before you even know there's a conversation. You're not writing the first draft of your story anymore. AI is. In this episode, Cyndee Harrison breaks down what actually changed, why "they check before they choose" is now a business reality instead of a catchy phrase, and the two moves every business owner needs to make right now — the first two steps of the Reputation Readiness Path: Anticipate and Fortify. What you'll learn Why time used to be your buffer in a crisis — and why AI erased it How a version of your business gets written and handed to customers without you in the room Why word of mouth is no longer the last word, it's the first click The reason responding and recovering are no longer enough on their own The two moves that protect you now: Anticipate and Fortify The five that matter Time used to be your buffer in a crisis. AI erased it — the answer is now instant. AI compiles a version of you from everything online and hands it over as truth. You're no longer the first draft of your own story. The risk isn't saying the wrong thing — it's being summarized at scale before you know there's a conversation. AI gets your basic business details — hours, address, phone — wrong about a third of the time. Usually a gap problem, not a you problem. The whole game moves to the first two steps: Anticipate (go see what the machine says) and Fortify (make what it finds accurate, consistent, and yours). Credibility is currency. Your one action step Tonight, Google yourself like a stranger, then ask ChatGPT to describe your business. Write down the gap between who you really are and what the machine says. That's your Anticipate step, done — and that gap is your whole to-do list. Chapters [00:00] Time used to be your buffer [01:37] Word of mouth is now the first click [02:44] The turn — both sides of the glass [04:05] How immediate this really is: there is no page two [04:36] You're not in the room [05:29] If AI is getting you wrong, it's probably not your fault [06:53] The two moves[09:05] Your one action step [09:34] The five that matter [10:31] The manifesto Free resources 🛡️ Get the free AI Visibility Audit Worksheet inside the PR Shield community — it walks you through the whole Anticipate-and-Fortify pass. Join free: skool.com/prshield Want someone to sit beside you and do it with you? That's the Visible tier. Publicist in Your Pocket is hosted by Cyndee Harrison, founder of PR Shield®. New episodes help founders, creators, and small business owners gain visibility without vulnerability.

    Is AI Finding You — Or Ignoring You? How to Show Up in an AI-First World
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The podcast for founders, creators, and leaders who are building visibility and deserve to know what to do when something goes wrong.

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