The Back End Of Business Podcast

Carly Murphy
  • 0.0 (0)
  • Management

I’m Carly Murphy, founder of Maebelle Tech Agency, and this podcast is where I talk about what actually happens behind successful online businesses. Each week, I’ll be breaking down the launches, funnels, automations, systems and client journeys behind businesses that scale smoothly and convert properly. Inside the podcast, I’ll also be sharing parts of my Shit Hot Launch Framework and talking through the structure behind launches that feel seamless, convert better and stop relying on manual chaos behind the scenes. Because successful launches are not just about showing up online and posting more. They are built through the systems, strategy and customer journey behind them. I’ll be breaking the backend of business down in a simple, practical way that actually makes sense, whether we are talking lead magnets, nurture emails, sales funnels, onboarding, automations or scaling your business without everything feeling messy. If your launches feel harder than they should, your business feels disconnected behind the scenes, or you know your systems need to work better as you grow, you are in the right place. This is The Backend of Business.

  1. Oct 12

    Ep 20| Your Website Needs More Than a Pretty Design

    Do you actually need a website for your business? And if you do, what the bloody hell needs to go on it? 😂 In this episode of The Backend of Business, I'm talking about all things websites. Whether you're just starting your business, you've been running it for a while without a website, or you've already got one that you can't even update yourself. Because having a pretty website is lovely, but if people land on it and don't know where to go, what to click or how to work with you, it's not doing its job. I'm walking you through how we build websites at Maebelle Tech Agency, including a recent client project where we created a five-page website designed to help people find her business, understand her services and get in touch. We'll talk about planning your pages, creating a clear customer journey, choosing the right platform and why Wix is my preferred option for website builds. And one thing I'm really big on? You should be able to update your own bloody website. You shouldn't have to pay someone every time you want to change a photo, update your prices or add a new page. In this episode Do you actually need a website when starting a business?What a basic five-page website includesPlanning your website around your business goalsWhy your customer journey matters more than just the designMaking your website easy to navigateWhy your website copy is just as important as your visualsHow we plan and design websites before building themWhy I prefer Wix for new website buildsMaking sure you can manage and update your own websiteSetting up your domain and professional email addressMaking your website mobile-friendlyBasic SEO, Google Business Profile and website analyticsWhy your website needs clear calls to actionHow to know whether your website is actually workingBefore you start building a website, ask yourself one question: If someone lands on my website, what do I want them to do next? Do you want them to book a call? Enquire about your services? Join your email list? Buy something? Once you know that, you can build your website around making that next step as easy as possible. Because your website shouldn't just look good. It should have a purpose. Explore Website Design at Maebelle Tech Agency Book a Consultation

  2. Oct 5

    Ep 19 | Got An Email List You're Doing Nothing With?

    Welcome back to The Backend of Business. Got an email list you’re doing nothing with? You know you should email them. It’s been on your to-do list for ages. But every time you sit down to write something, you think: “What the hell am I going to talk about?” I get it. My own weekly emails used to feel like a chore too. In this episode, I’m sharing how I’ve made that easier, why your email list deserves some attention and what you can actually send people. Because you don’t need thousands of subscribers to start. If there are five people on your list, start talking to those five people. And please don’t only appear when you’ve got something to sell. Otherwise, people open your launch email and think… “Where the f**k’s she been?” 😂 In This Episode Why your email list matters alongside your social mediaWhy you don’t need a massive list to start emailingUsing freebies to grow your listWhat happens after someone downloads your freebieWhy a welcome and nurture sequence mattersChoosing an email frequency you can keep up withHow I turn one podcast into an email, talking reels and social contentUsing client stories, testimonials and results in your emailsFinding ideas when you don’t know what to writeWriting to one person rather than addressing a whole groupBreaking your services and topics into separate emailsStaying in touch between launches without being scared to sellHow Maebelle’s email marketing retainer worksI also share how I’m using real client journeys in my own emails to show what it’s actually like to work with Maebelle. What they needed. What we put together. And what happened afterwards. You’ve probably already got something worth sharing. A question someone asked you. A result you helped a client achieve. Something about your service that people don’t quite understand. Start there. And if getting your emails designed, set up and scheduled is the bit that never happens, have a look at how we can help. Explore Our Services at Maebelle Tech Agency Email Retainer Support Book a Free Consultation

  3. Sep 28

    Ep 18 | What Does "Everyone Needs a Carly" Actually Mean?

    Welcome back to The Backend of Business. Apparently, everybody needs a Carly. 😂 It's something clients have said to me again and again: "I need a Carly in my back pocket." And I bloody love it. But what does having a Carly in your business actually mean? In this episode, I'm going back to where Maebelle started, how I went from manifestation coach to VA to tech expert and eventually built Maebelle Tech Agency. More importantly, I'm showing you what backend support can actually look like. Because sometimes it's not a massive project. Sometimes it's that thing sitting on your to-do list that would take me ten minutes but has already cost you three hours, two Google searches and an argument with ChatGPT. 😂 And sometimes it's having somebody embedded in your business who knows your offers, your systems, your branding and the way you like things done. In This Episode How Maebelle started and evolved into a tech agencyWhy I realised traditional VA work wasn't for meWhere "Everybody Needs a Carly" came fromWhat having a Carly in your back pocket actually looks likeTurning your ideas into actual jobs that get doneThe little tech jobs that can steal hours of your timeWhat my retainer clients hand over each monthEmails, podcasts, graphics, sales pages and techHow my team allows us to support clients across different platformsWhy long-term support makes such a differenceGetting to know your business, branding and preferencesThe difference between handing over odd jobs and bringing me into your teamCarly's five-hour and ten-hour retainer optionsLaunch support, website builds and SOS sessionsWhy you don't need to know the techy words to ask for helpCarly also explains that her retainer model is designed to build familiarity over time — so instead of constantly explaining how you want everything done, your support becomes increasingly embedded in the business. Transcript You don't have to know exactly what system you need or how the tech works. Sometimes all you need to be able to say is: "I need someone to click this button, pay this amount and then get an email." Then your Carly works out the rest. 😂 Work With Maebelle Tech Agency Retainer Support Launch Support Website Builds Book an SOS Session

  4. Sep 21

    Ep 17 | Behind the Scenes: What Really Goes In To Running a Retreat

    Welcome back to The Backend of Business. Last week I swapped my usual desk for an overnight retreat at Eastwood Hall with six incredible women and my Your Growth Retreat co-founders, Catherine and Natalie. And it was bloody lovely. There were one-to-ones, beautiful food, meditation, connection, digital vision boards, gifts, plenty of time to slow down and a LOT happening behind the scenes that our guests didn't need to think about. Which is exactly how it should be. Because while a retreat might look effortless when you're attending one, there's an entire backend making that experience happen. So in this episode, I'm taking you behind the scenes of Your Growth Retreat — not only what happens when you're there, but everything that goes into creating the experience before, during and after the event. In This Episode What happened at our latest overnight Your Growth RetreatThe system audits I offered during our one-to-one sessionsThe sessions Catherine, Natalie and I deliveredWhy our retreats are designed around what YOU needBranding and setting up the retreat businessBuilding sales pages and payment plansCreating the customer journeyWelcome emails, reminders and automationsSocial media content and promotionCreating branded slides and workbooksPreparing gifts and everything attendees needManaging dietary requirements and the guest experienceCapturing content during the retreatCollecting feedback and testimonialsWhat happens AFTER everybody goes homeSelling and preparing for the next retreatHow backend support can make running your own retreat much easierThe best backend systems are often the things your customers never notice. They don't need to know about the sales page, automations, payment plans, emails, WhatsApp group, dietary lists, workbooks, feedback forms or all the other moving pieces. They just need to know where to be, when to be there and that once they arrive, they're going to be looked after. That's the customer experience all that backend work is there to create. Your Growth Retreat – March 2027 Your Growth Retreat – September 2027 Follow Your Growth Retreat / Collective Work With Maebelle Tech Agency

  5. Sep 14

    Ep 16 | What Needs to Be Ready BEFORE You Launch

    Welcome back to The Backend of Business. A launch doesn't start on launch day. If you're still building pages, fixing links, writing emails and setting up automations while you're supposed to be selling... You're making the whole bloody thing harder than it needs to be. A successful launch needs a lot happening behind the scenes BEFORE you share that first link. In this episode, I'm walking you through the process I use with Launch Build clients, from creating the lead magnet and mapping the customer journey right through to sales pages, payments, onboarding, testing and delivery. Because a beautiful sales page means nothing if the checkout doesn't work. And getting the sale isn't the end of the customer journey either. In This Episode Why your launch starts long before launch dayChoosing the right lead magnet for your offerWhy I love live challenges and masterclasses for bigger launchesBuilding your opt-in and thank-you pagesWhat happens after someone joins your freebieCreating your welcome and nurture emailsSetting up the sales side of your launchSales pages, checkout pages, payments and abandoned cartsWhat needs to happen AFTER somebody buysWhy onboarding is part of your launchHow I test the entire customer journey before launchWhy everything should be ready before you start promotingBuilding a launch system you can reuseHow one client's launch system helped support a £25.5k launchHow we're now reusing that same system rather than building everything againStop building your launch while you're launching. Get the customer journey, emails, pages, payments, onboarding and tech ready beforehand. Then when it's time to launch, you can actually focus on showing up and selling instead of panicking about whether tomorrow morning's email has been scheduled. Download the Shit Hot Launch Framework Find Out About the Launch Build Visit Maebelle Tech Expert Book a Call

  6. Sep 7

    Ep 15 | Things I Would NEVER Pay For in My Business

    There’s investing in your business… and then there’s collecting monthly subscriptions like football cards. After years of working behind the scenes of other people’s businesses, I’ve seen just how easy it is to waste money on software you don’t need, expensive platforms you barely use, overcomplicated systems and courses bought for the imaginary version of you who apparently has 14 spare hours a week. In Episode 15 of The Backend of Business Podcast, I’m sharing the things I personally wouldn’t pay for in my business and, more importantly, how I decide whether something is actually worth the investment. We’re talking about: Paying for multiple tools that basically do the same thingWhy you probably don't need the most expensive software planThe hidden cost of overcomplicating your business techBuying courses and templates you never actually implementWhy I don't believe you should outsource something just because the internet says you “should”The questions to ask before adding another business expenseAnd I've got a little challenge for you at the end that could potentially uncover a few money leaks hiding in your business right now. Because good business tech isn't about having the fanciest setup. It's about having what you actually need. Got a tech problem you’re DONE trying to fix yourself? If you've already lost hours to YouTube tutorials, support forums and clicking things in the hope something magically starts working, let’s sort it. With an SOS Tech Session, we jump on Zoom together, you share your screen and we work through the problem there and then. 30 minutes — £55 60 minutes — £110 90 minutes — £165 Book your SOS Tech Session: https://www.maebelletechexpert.com/sos-session Find Maebelle Website: www.maebelletechexpert.com Instagram: @maebelletechagency

  7. Aug 31

    Ep 14 | What Should You Actually Automate in Your Business?

    Welcome back to The Backend of Business. How many "little" five-minute jobs do you do every week? Sending booking links. Checking diaries. Creating payment links. Sending reminders. Checking whether someone's paid. Sending welcome emails. None of them feel like a massive job on their own. But when you're doing them again and again and again, those five minutes start adding up. That's where automation comes in. And before you switch off because you think this is about to get ridiculously techy... it isn't. Automation simply means setting something up once so it happens automatically instead of you manually doing it every single time. In this episode, I'm breaking down where automation can save you time, improve your customer experience and even allow parts of your business to keep working while you're asleep. In This Episode What business automation actually meansThe small repetitive tasks quietly stealing your timeHow to automate your booking processAutomating payments, confirmations and remindersWhy automation can improve your customer experienceHow your business can make sales while you're offlineWhat you should — and shouldn't — automateMy rule: automate the process, not the relationshipCalendly, Stan Store and KartraWhy you should check the systems you're already paying for firstHow to find your first automationMapping the process before choosing the techHow Done With You can help when you know what you want but don't know how to build itThe point of automation isn't to take you out of your business. It's to take you out of the little jobs that don't need you, so you've got more time for the things that do. This week, notice the jobs you're doing repeatedly and ask yourself one question: Could this be automated? Join Done With You Maebelle Tech Expert Book a Call

  8. Aug 25

    Ep 13 | Is Your Website Actually Working For Your Business?

    Welcome back to The Backend of Business. Do you actually need a website to start a business? No. Eventually? I think you absolutely should have one. But here's the bigger question... Is your website actually doing anything for your business? I see so many beautiful websites that look lovely but don't give people a clear next step. No freebie. No email sign-up. No obvious way to book. No nurture sequence. Nothing helping that visitor go from "Oh, this looks nice" to actually becoming a lead or client. Your website shouldn't just sit there looking pretty. It should be working for you. In this episode, I'm breaking down what I think every business website needs, what you can skip when you're first starting out and how to turn your website into something that actually supports your sales and marketing. In This Episode  Do you actually need a website to start a business?  The five basic pages I'd recommend  Why I build the homepage last  What your website should actually DO  Why every website needs a way to collect email addresses  How your freebies should connect to your paid services  Why one freebie delivery email isn't enough  How nurture sequences help turn subscribers into buyers  Why mobile optimisation is so bloody important  The website mistake I see with Canva graphics  What Wix can and can't do for you  Why your website needs clear ways to buy, enquire or book  How SEO helps people actually find you  Why I believe you should have full ownership of your own website Key Takeaway Your website is your shop. People shouldn't walk in, look around and leave thinking, "Well, that was nice." Make it obvious what they can do next. Download something. Join your email list. Book a call. Buy something. Ask a question. Your website needs to help people move through your business, not just tell them about it.  Website Builds & Refreshes Done With You Maebelle Tech Expert Book a Call

See All (19)

About

I’m Carly Murphy, founder of Maebelle Tech Agency, and this podcast is where I talk about what actually happens behind successful online businesses. Each week, I’ll be breaking down the launches, funnels, automations, systems and client journeys behind businesses that scale smoothly and convert properly. Inside the podcast, I’ll also be sharing parts of my Shit Hot Launch Framework and talking through the structure behind launches that feel seamless, convert better and stop relying on manual chaos behind the scenes. Because successful launches are not just about showing up online and posting more. They are built through the systems, strategy and customer journey behind them. I’ll be breaking the backend of business down in a simple, practical way that actually makes sense, whether we are talking lead magnets, nurture emails, sales funnels, onboarding, automations or scaling your business without everything feeling messy. If your launches feel harder than they should, your business feels disconnected behind the scenes, or you know your systems need to work better as you grow, you are in the right place. This is The Backend of Business.

Information