Beyond What's Said

The BWS Podcast

We spend so much of life trying to say the “right” thing — to appear successful, confident, composed. But beneath every conversation is something deeper: fear, identity, pressure, vulnerability, and the desire to truly connect. Beyond What’s Said is a podcast about communication beyond scripts and surface-level advice. Through personal reflections, honest conversations, and insights from performance, psychology, and human behavior, communication coach Cat Tsai-Roy and co-host Dr. Toulouse Roy explore confidence, identity, resilience, and the courage to be seen. Because it almost never starts with what was said.

  1. Oct 4

    Applying The KLT: Level Up Your Pitch or Interview

    What do you do when you only have one conversation to make an impression? In this episode of Beyond What's Said, Cat and Toulouse apply the Know, Like, Trust (KLT) framework to high-stakes, time-compressed moments—whether you are pitching an idea, meeting a potential client, or interviewing for a role. They explore how to move beyond a list of qualifications and present a clear, relevant story about how you think, what you offer, and why it matters to the person across from you. From researching your audience and asking better follow-up questions to building rapport and signaling reliability through small, consistent actions, this conversation offers practical ways to make a stronger connection when the stakes are high and time is short. If you want to be remembered for more than your résumé, this episode will help you turn a brief meeting into the next step of a meaningful professional relationship. In this episode, you’ll learn how to: •Turn your experience into a clear, audience-relevant story •Adapt your pitch or interview answers to the needs of the room •Build genuine connection without relying on charm alone •Use questions to create a two-way conversation and clarify what matters •Signal trustworthiness through preparation, consistency, and follow-through Chapters: •00:00 — Introduction & Recap Of The Know, Like & Trust Framework •03:33 — #1-1 Establishing the Know: Founder's Perspective •07:47 — #1-2 Establishing the Know: Interviewee's Perspective •13:31 — #2-1 Building Rapport & 'Liking': Founder's Perspective •18:43 — #2-2 Building Rapport & 'Liking': Interviewee's Perspective •26:37 — #3 Building Trust In Fast Moving Moments •31:51 — Closing & Quick Summary Subscribe to Beyond What's Said for more conversations on communication, confidence, and the hidden dynamics of human connection.

About

We spend so much of life trying to say the “right” thing — to appear successful, confident, composed. But beneath every conversation is something deeper: fear, identity, pressure, vulnerability, and the desire to truly connect. Beyond What’s Said is a podcast about communication beyond scripts and surface-level advice. Through personal reflections, honest conversations, and insights from performance, psychology, and human behavior, communication coach Cat Tsai-Roy and co-host Dr. Toulouse Roy explore confidence, identity, resilience, and the courage to be seen. Because it almost never starts with what was said.