The Law Firm Brand Builders Podcast

Al Ludwig
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  • Marketing

Great law firm marketing doesn't happen by accident. The Law Firm Brand Builders Podcast shows law firm leaders how to build a brand that stands out and drives real growth in a crowded legal market. Hosted by Al Ludwig, Lindsay Lucas, and Haley Weigle of PMP Marketing Group, each episode unpacks the strategies behind top-performing firms, covering positioning, creative, local visibility, TV, digital, intake, and full-funnel performance. Whether you're looking to improve your law firm marketing or sharpen your legal marketing strategy, you'll gain practical insights to build a law firm brand that's memorable, trusted, and built to win.

  1. 6d ago

    Google's LSA Change That Could Be Costing Your Firm Rankings

    Google changed how Local Services Ads work on July 13, and most firms missed it. Ted DeBettencourt of Juvo Leads explains why a single LSA message can now reach up to six firms, why turning messages off sinks your ranking, and how Google is now tracking how fast you call leads back through its PIN code system.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  👉 Get in touch: www.pmpmg.com/contact-us  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Lindsay Lucas  https://www.linkedin.com/in/lindsaylucas/  ✅ Ted DeBettencourt  linkedin.com/in/theodoremdebettencourt  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth  #LegalIntake #SpeedToLead #LocalServicesAds #LegalChat #LeadConversion #ClientExperience #AIinLaw

  2. Oct 12

    You Don't Have a Lead Problem | Ft. Ted DeBettencourt

    In this episode of The Law Firm Brand Builders Podcast, Lindsay Lucas sits down with Ted DeBettencourt, Co-CEO of Juvo Leads, to discuss why most law firms don't have a lead problem, they have a conversion problem. Ted shares how one botched chat on a million dollar case led him to build a team that now answers chats for more than 1,200 firms nationwide. He breaks down Google's LSA update and what it means for message response times and callback tracking, explains why human chat still outperforms AI when injured or grieving prospects need to feel heard, and reveals the one intake metric every managing partner should check weekly.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  👉 Get in touch: www.pmpmg.com/contact-us  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Lindsay Lucas  https://www.linkedin.com/in/lindsaylucas/    ✅ Ted DeBettencourt  linkedin.com/in/theodoremdebettencourt  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #LegalIntake #LocalServicesAds #LegalChat #LeadConversion #ClientExperience #AIinLaw

  3. Oct 2

    What Every Firm Should Bring to Their Annual Planning Meeting

    Before you walk into your annual marketing plan, know your numbers. This clip covers the five things firms should bring to the table: signed cases by source, average case value, real intake metrics, operational changes, and true capacity.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: www.thelawfirmbrandbuilders.com   👉 Get in touch: www.pmpmg.com/contact-us    ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Lindsay Lucas  https://www.linkedin.com/in/lindsaylucas/   ✅ Haley Weigle  www.linkedin.com/in/haleypweigle  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth  #ChatGPTAds #AnnualPlanning #PaidMedia

  4. Sep 30

    ChatGPT Just Opened the Door to Legal Ads

    PMP's VP of Advertising Services, Haley Weigle, breaks down what changed when ChatGPT reversed its ban on legal marketing, why these ads behave more like paid search than social, and where in the funnel firms are actually reaching potential clients.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: www.thelawfirmbrandbuilders.com   👉 Get in touch: www.pmpmg.com/contact-us  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Lindsay Lucas  https://www.linkedin.com/in/lindsaylucas/  ✅ Haley Weigle  www.linkedin.com/in/haleypweigle  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth  #ChatGPTAds #AnnualPlanning #PaidMedia

  5. Sep 28

    ChatGPT Ads Are Here. Is Your Firm Ready?

    In this episode of The Law Firm Brand Builders Podcast, Lindsay Lucas, VP of Growth, and Haley Weigle, VP of Advertising Services at PMP Marketing Group come together to unpack ChatGPT's reversal on legal marketing, what these new ads look like in the wild, and the five things every firm should bring to their annual planning meeting.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: www.thelawfirmbrandbuilders.com   👉 Get in touch: www.pmpmg.com/contact-us  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Lindsay Lucas  https://www.linkedin.com/in/lindsaylucas/  ✅ Haley Weigle  www.linkedin.com/in/haleypweigle  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #ChatGPTAds #AnnualPlanning #PaidMedia

  6. Sep 4 ·  Bonus

    What the Boy Scouts Bankruptcy Taught LitPRO About Fighting for Claimants

    Michelle Prince breaks down the assumption she hears most often from mass tort attorneys: that every lien resolution vendor offers the same level of service. She explains what actually separates a strong partner from a mediocre one, and shares the one thing every firm can do tomorrow to speed up settlements.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Michelle Prince, Co-Founder & CEO of LitPRO  https://www.linkedin.com/in/michellemprince/  https://litpro.com/  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth  #MassTort #LienResolution #HealthcareLien #MassTortLaw #LegalTech

  7. Sep 2 ·  Bonus

    From Courtroom to Founder: Building LitPRO

    Before founding LitPRO, Michelle Prince practiced law in North Carolina and spent years on the vendor side of mass torts. She explains how a decade-old plan to modernize an outdated healthcare lien resolution industry, paired with a genuine commitment to client service, led her and her co-founders to build LitPRO from the ground up, starting with some of the most complex asbestos litigation in the country.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Michelle Prince, Co-Founder & CEO of LitPRO  https://www.linkedin.com/in/michellemprince/  https://litpro.com/  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth  #MassTort #LienResolution #HealthcareLien #MassTortLaw #LegalTech

  8. Aug 31

    Healthcare Liens Explained: Resolving Complex Mass Tort Settlements | Ft. Michelle Prince

    Al Ludwig sits down with Michelle Prince, Founder and CEO of LitPRO, to discuss healthcare lien resolution in mass tort litigation.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Michelle Prince, Co-Founder & CEO of LitPRO  https://www.linkedin.com/in/michellemprince/  https://litpro.com/  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth  #MassTort #LienResolution #HealthcareLien #MassTortLaw #LegalTech

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About

Great law firm marketing doesn't happen by accident. The Law Firm Brand Builders Podcast shows law firm leaders how to build a brand that stands out and drives real growth in a crowded legal market. Hosted by Al Ludwig, Lindsay Lucas, and Haley Weigle of PMP Marketing Group, each episode unpacks the strategies behind top-performing firms, covering positioning, creative, local visibility, TV, digital, intake, and full-funnel performance. Whether you're looking to improve your law firm marketing or sharpen your legal marketing strategy, you'll gain practical insights to build a law firm brand that's memorable, trusted, and built to win.

Information

  • Creator
    Al Ludwig
  • Years Active
    2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2026 Al Ludwig