The Law Firm Brand Builders Podcast

Al Ludwig
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  • Marketing

Great law firm marketing doesn't happen by accident. The Law Firm Brand Builders Podcast shows law firm leaders how to build a brand that stands out and drives real growth in a crowded legal market. Hosted by Al Ludwig, CEO of Practice Made Perfect, each episode unpacks the strategies behind top-performing firms, covering positioning, creative, local visibility, TV, digital, intake, and full-funnel performance. Whether you're looking to improve your law firm marketing or sharpen your legal marketing strategy, you'll gain practical insights to build a law firm brand that's memorable, trusted, and built to win.

  1. 1d ago

    Building an Intake and Sales Process That Actually Converts

    In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with legal intake and sales consultant, Seth Alcozer from Legal Logistics Consulting to discuss intake structure, sales process, and attribution for law firms.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Seth Alcozer  LegalLogisticsConsulting.com  linkedin.com/in/seth-alcozer-b223ab65    Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #LawFirmIntake #ReferralMarketing #LegalSales

  2. 4d ago ·  Bonus

    The Wildest Case of Tim Semelroth's Career

    Tim Semelroth shares the wildest case of his 28 year career, a fistfight on an Iowa farm that ended in a shooting, a deposition inside a prison, and an opposing witness who tried to fight him across the table.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Tim Semelroth  https://www.linkedin.com/in/timsemelroth    Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth

  3. 6d ago ·  Bonus

    Building a National Referral Network

    Tim Semelroth explains why he approaches the courtroom like a classroom, not a sales pitch, and how teaching at trucking CLEs across the country turned him into the go to referral for truck wreck cases, even though he is the only lawyer in the room from Iowa.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Tim Semelroth  https://www.linkedin.com/in/timsemelroth    Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth

  4. Aug 17

    Building Iowa's Top Referral Network

    In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Tim Semelroth, Partner at RSH Legal, to discuss how a background in teaching, a childhood love of the Boy Scouts, and a disciplined referral strategy built one of the strongest brands in the state.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Tim Semelroth  https://www.linkedin.com/in/timsemelroth    Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth

  5. Aug 14 ·  Bonus

    How COVID Became Law Firm's Biggest Growth Opportunity

    While competitors killed their ad budgets during COVID, Mike's dad told him to do the opposite. DM Injury Law held (and grew) its spend, scooped up TV inventory at a fraction of the price, and came out of the pandemic with more market share than ever, a real time case study in playing offense while everyone else panics PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group:  www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Michael DiPasquale, DM Injury Law  www.dmlawusa.com  linkedin.com/in/michael-dipasquale-7725788  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast:  https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify:  https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music:  https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw

  6. Aug 12 ·  Bonus

    The Wheelbarrow of Cash: Why Consistency Wins

    Mike retells the story his TV executive dad told him as a kid: two furniture stores sold the same product, but only the one with a consistent brand (and a mascot dog named Ruggles) survived. The other went dark and back on the air over and over, and went out of business. A simple, sticky lesson on why consistency beats cleverness in advertising, and why the wheelbarrow of cash is the price of building a real brand.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group:  www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Michael DiPasquale, DM Injury Law  www.dmlawusa.com  linkedin.com/in/michael-dipasquale-7725788  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast:  https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify:  https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music:  https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw

  7. Aug 10

    Mike's Got This: How a PI Lawyer Built a Brand Bigger Than His Own Name

    In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Michael DiPasquale, founding partner of DM Injury Law (formerly DiPasquale Moore), to discuss the rebrand that reshaped his firm's identity, why “Mike's Got This” became stickier than his own last name, the real cost and payoff of building a local celebrity brand, and where he sees law firm consolidation and private equity heading over the next decade.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group:  www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔ Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/  https://www.instagram.com/lawfirmbrandbuilders/  https://www.facebook.com/lawfirmbrandbuilders  https://www.tiktok.com/@lawfirmbrandbuilders  https://www.youtube.com/@lawfirmbrandbuilders  ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅ Michael DiPasquale, DM Injury Law  www.dmlawusa.com  linkedin.com/in/michael-dipasquale-7725788  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast:  https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443  Spotify:  https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX  Amazon Music:  https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast  #LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw

  8. Aug 7 ·  Bonus

    The Biggest Marketing Budget Myth

    Think referral marketing is expensive? Think again. Cassidy explains why the real investment isn't dollars, it's time. She shares why attorney marketing is one of the cheapest acquisition channels, why client referrals begin at intake, and how creating an exceptional client experience leads to referrals without constantly asking for them. PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth-focused legal marketing solutions designed to drive results.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  🔗 Watch more episodes here: thelawfirmbrandbuilders.com  ✔  Follow us:  https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/   https://www.facebook.com/lawfirmbrandbuilders   https://www.tiktok.com/@lawfirmbrandbuilders   https://www.youtube.com/@lawfirmbrandbuilders    ✅ Al Ludwig  https://www.pmpmg.com/staff/alex-ludwig/  www.linkedin.com/in/alludwigx  ✅Cassidy Lewis  https://www.linkedin.com/in/cassidythemarketer/  thecmoacademy.com  Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms.  Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443     Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX     Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast     #LawFirmBrandBuilders #LawFirmMarketing #LegalMarketing #LawFirmGrowth #ReferralMarketing #AttorneyMarketing #LawFirmManagement #PersonalInjuryMarketing

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About

Great law firm marketing doesn't happen by accident. The Law Firm Brand Builders Podcast shows law firm leaders how to build a brand that stands out and drives real growth in a crowded legal market. Hosted by Al Ludwig, CEO of Practice Made Perfect, each episode unpacks the strategies behind top-performing firms, covering positioning, creative, local visibility, TV, digital, intake, and full-funnel performance. Whether you're looking to improve your law firm marketing or sharpen your legal marketing strategy, you'll gain practical insights to build a law firm brand that's memorable, trusted, and built to win.

Information

  • Creator
    Al Ludwig
  • Years Active
    2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © 2026 Al Ludwig

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