"There are probably quite a lot of professionals just like me who focus so much on whatever professional service they deliver, instead of presenting themselves, telling their story, and connecting with people out there. I think that's what we should be working on." — Derek Chan Episode Summary Picking up where Part 1 left off, Tiff and Eric get hands-on with Derek to actually build out the strategy — starting with pricing. Instead of one flat rate across the board, they map out a tiered ladder: group classes to scale his time, and a premium one-on-one offering that bundles in the nutrition and lifestyle coaching Derek already does informally. From there, the conversation moves into content and outbound sales — the four types of content every service business needs, why Derek's personal story might be his most underused asset, and a step-by-step LinkedIn outreach sequence built for people who hate selling. Derek leaves with a clear next step: build the outbound engine, starting with the content he's been avoiding. In This Episode How Tiff and Eric help Derek design a pricing ladder — from group classes to a premium, nutrition-inclusive tier — instead of one flat rate for every clientThe four types of content every service business needs: authority, relatability, polarizing opinion, and lifestyleWhy sharing his personal story, not just his expertise, is the missing piece in Derek's content strategyA practical LinkedIn outreach sequence : how to nurture leads without ever feeling like you're sellingThe mindset shift from "delivering a great service" to "building trust before someone ever buys" Coaching Takeaways Build a pricing ladder — segment from group classes for cost-conscious or younger clients up to a premium one-on-one tier that bundles nutrition and lifestyle coaching, so Derek stops undercharging his most experienced work.Diversify the content mix — layer in relatability, personal story, and polarizing opinion content alongside the scientific, authority-driven posts Derek already leans on.Build the outbound funnel — top funnel (content that builds trust and authority), middle funnel (a LinkedIn nurture sequence: ask an opinion, offer a freebie, invite to a webinar), and bottom funnel (an actual sales script that addresses the cost of doing nothing). Follow Derek Instagram: @coach_derekc Connect with the Hosts: Eric Tan - LinkedInTiff Ho - LinkedIn Enjoyed this episode? Follow House of Becoming on Apple Podcasts and Spotify, and leave us a review — it helps more listeners find the show.
