Hemp Beverage News

www.HempBeverageNews.com

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Welcome to the Hemp Beverage News podcast, brought to you by the Hemp Beverage Expo. We deliver expert insights on building brands, improving operations, expanding distribution, growing retail partnerships, and staying ahead of changing state and federal regulations. Join us to hear from the people building the industry from the ground up. editor@HempBeverageNews.com

3d ago

How Cheech & Chong Is Building Its Hemp Beverage Business with Ted Whitney | Ep. 11

Today our guest is Ted Whitney. He has spent 20 years in the beer industry and brings that experience to Cheech & Chong's beverage brand. In this episode, we talk about what beer can teach hemp about distribution, what it really takes to get a product on the shelf and keep it selling, and how Cheech & Chong's is approaching formulation and manufacturing. We also get into natural versus converted THC, minor cannabinoids, precision dosing, and why the company wants to be able to trace every can all the way back to the farm. Ted shares great insights into navigating the hemp beverage business from the supply chain to the retail shelf. cheechandchong.com/collections/thc-drinks
Aug 24

Behind GTI's Senorita Brand with Rick Schepp | Ep. 10

Green Thumb Industries, Senorita Beverages are among the most popular drinks on the THC market today. The team is led by Rick Schepp, a veteran of the alcohol industry, who is opening doors to new venues for the category and industry, including Chicago's Navy Pier. He joins the podcast to talk about their product line, why the team chose specific flavors and formats, and what it takes to work with distributors and retailers. He also shares tips for emerging brands looking to break into the space. https://www.senoritadrinks.com/
Aug 17

Inside Wynk's Market Strategy with Angus Rittenburg | Ep. 9

Wynk launched its low-dose beverages in the regulated market around 2021 using its custom-made mobile canning system to be able to operate in multiple states. As the company evolved, it later entered the hemp beverage market and is now one of the top-selling brands. They are also in major retail outlets, including Target’s next expansion of THC drinks into about 400 of its stores. Today we’re joined by Wynk CEO Angus Rittenburg, who walks us through their growth stages and how they got Wynk to where it is today. https://drinkwynk.com/
Jul 31

Operating Hemp Retail Stores in South Carolina and Georgia with David Spang | Ep. 8

Today's guest is David Spang, founder of Coastal Green Wellness, a chain of hemp retail stores with locations in South Carolina and Georgia. David was one of the first entrepreneurs to open multiple hemp retail stores in South Carolina and has spent years working with lawmakers, helping educate them about the hemp industry as regulations have continued to evolve. Today, Coastal Green offers its own line of hemp products, including Nine Dot hemp beverages, and David has been a strong advocate for building a safe, regulated marketplace for consumers and businesses alike. In this episode, we talk about how he built his retail operation, the ongoing push for legalization and sensible regulation in South Carolina, and how his company is preparing for potential changes on November 12 that could dramatically reshape the hemp industry.
Jul 17

Inside Keef's Retail Playbook with Blake Patterson | Ep. 7

Keef Brands has been around since the early days of Colorado's medical cannabis market and was experimenting with infused beverages long before nano-emulsions changed the category. The company is best known for its classic soda-inspired lineup, including root beer, cola, orange, and grape flavors. Today I'm joined by Keef's Chief Revenue Officer, Blake Patterson. We talk about the company's sales strategy, how it's finding success in convenience stores, the marketing behind the brand, and what the looming November hemp ban could mean for the business and the broader beverage industry. https://keefbrands.com
Jul 10

Terpene Belt Farms on the Pivot to Functional Beverages with Shareef El-Sissi | Ep. 6

For years, Terpene Belt Farms has supplied terpenes to formulators, dating back to California's medical cannabis market. After merging with Nexus AgriScience, the company began breeding hemp varieties with specific terpene profiles for beverage formulators. As hemp beverage brands prepare for potential regulatory changes on November 12, CEO Shareef El-Sissi believes those terpene profiles could provide an alternative approach to product development. The company has developed a single-strain hemp terpene oil and is pursuing GRAS status with the FDA; according to El-Sissi, it could help brands create beverages with a more elevated experience without relying on THC. I sat down with Shareef to discuss how brands are preparing for a possible shift toward functional beverages, what formulators should consider when working with terpene science, and why he sees this as a potential Plan B if THC-infused beverages face new restrictions. https://terpenebeltfarms.com
Jul 5

Infusing Vermont Craft into Hemp Beverages with Kelsy Raap | Ep. 5

Today, we're joined by Kelsy Raap, co-owner of Upstate Elevator, a family-run company that got its start in Vermont's legal cannabis market nearly a decade ago and later expanded into hemp-derived THC beverages sold across multiple states. Kelsy brings an herbalist's perspective to the business, always exploring how minor cannabinoids and functional botanicals can work together to create better products. She's also deeply committed to Vermont's craft tradition, proving that it's possible to grow a company while maintaining the quality and integrity that small producers are known for. In this episode, we explore the future of cannabis formulation, why cannabinoids like CBDA and THCV are opening new possibilities for wellness products, how functional ingredients like kava and kanna fit into the next generation of beverages, and how Upstate Elevator is preparing for the uncertainty surrounding the proposed federal hemp restrictions scheduled for November 12. https://upstateelevator.store
Jul 1

Inside Tips on Manufacturing From Surly Brewery with Omar Ansari | Ep. 4

Omar Ansari started Surly craft Brewery around twenty years ago in Minneapolis, Minnesota, which also boasts a large beer hall and beer garden. Like many other breweries, Omar pivoted to manufacturing THC drinks to make up for the decline in beer sales. He shares great insights into what to look for in a manufacturer, how to find the right partnership for your business model, what could go wrong, and how to prepare to work with a manufacturer. https://surlybrewing.com/beer-hall-and-beer-garden
Jun 10

Why Your Lab Partner is More Important Than You Think with Austin Stevenson | Ep. 3

Austin Stevenson has worked inside some of the most rigorous quality infrastructures. He spent time at Eurofins Scientific, a pharmaceutical-grade testing lab, was one of the co-founders of Vertosa, a leader in cannabis infusion technology, and now leads revenue at ACT Labs. We talk about why labs are critical R&D partners in beverage development, not just compliance checkpoints, and what can go wrong when they’re brought in too late. Austin breaks down the science behind emulsions, stability testing, packaging considerations, and the unique challenges of maintaining cannabinoid consistency and stability in water-based beverages over time. He also shares insights on overlooked factors like can liners, oxidation, nitrogen flushing, and how added cannabinoids and functional ingredients can complicate formulation and shelf life. https://actlab.com
Jun 8

Tips for a C-Store GTM Strategy with Melissa VonderHaar Peretz | Ep. 2

Melissa VonderHaar Peretz, Managing Director of Tradeworks, is a veteran in the convenience store channel. Tradeworks helps brands navigate distribution channels, develop in-store marketing materials tailored to each channel, and build brand kits for pitching to buyers and distributors. Melissa brings sharp insight into the mainstream marketplace and what beverage brands need to understand to compete. She drops nuggets!
May 31

From Soda to CBD Joe Bayern on the Future of the Drinks Aisle | Ep. 1

Before entering cannabis in 2019, Joe Bayern spent more than 25 years in C-suite leadership across some of the biggest names in beverages, helping drive major turnarounds, global strategy, and brand-building at Snapple, Cadbury Schweppes, Dr. Pepper Snapple Group, and Voss Water. He entered cannabis after recognizing the potential of early CBD beverage trends, initially helping take a California operator public before joining Curaleaf, where he led the company through explosive expansion from roughly $250 million in revenue to more than $1.2 billion in just over two years.. After leaving Curaleaf, Bayern set out to pursue what he sees as cannabis's long-term future: an asset-light, brand-focused business model. Most recently, he brought BellRock Brands out of receivership and is now leading its revival. Today, we talk with Joe Bayern about how he plans to bring legacy brands like Mary's Medicinals and Dixie Elixirs back into the marketplace.

11 Episodes

Welcome to the Hemp Beverage News podcast, brought to you by the Hemp Beverage Expo. We deliver expert insights on building brands, improving operations, expanding distribution, growing retail partnerships, and staying ahead of changing state and federal regulations. Join us to hear from the people building the industry from the ground up. editor@HempBeverageNews.com

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2026
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