Becoming Girlilla - How To Be Good Online & In Real Life

Jennie Smythe
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  • Marketing

Musings on marketing, digital culture, creativity, branding, audience building, and whatever else feels worth talking about. The online world changes fast, and this channel is a space to unpack what’s real, what’s working, and what actually matters. Hosted by Jennie Smythe, Founder & CEO of Girlilla Marketing and team. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

Episodes

  1. We’re Marketers, Not Magicians.

    Jun 2

    We’re Marketers, Not Magicians.

    In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, breaks down the reality of digital marketing, artist development, social media pressure, and why building real fan connection matters more than chasing algorithms.  From owned media to creator burnout, this conversation is a reminder that great marketing starts with authentic storytelling online and offline. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    10 min
  2. How To Quit A Job

    Jun 2

    How To Quit A Job

    In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, reflects on her own career journey from job hopping and emotional exits to leading her own team at Girlilla.  Through stories from both sides of the hiring process, Jennie shares lessons on workplace integrity, professional relationships, leadership, and why how you leave a job can impact your future just as much as how you got it.  We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    8 min
  3. Team/Work

    Jun 2

    Team/Work

    In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, shares a personal story about learning leadership lessons through youth soccer and how those experiences shaped the way she runs a digital marketing business today.  From wanting all the glory to understanding the importance of teamwork, communication and supporting others, this audio blog explores how sports teach valuable lessons about leadership, competition, integrity and workplace culture. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    4 min
  4. Shhh Privacy Please!

    Jun 2

    Shhh Privacy Please!

    In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, breaks down why creators, artists, and brands need to stop treating social platforms like partnerships and start treating them like what they really are, channels for growth. From audience ownership and email databases to platform dependency, algorithms, and the creator economy, Jennie shares a grounded, practical perspective on building sustainable digital businesses beyond vanity metrics and follower counts. A thoughtful conversation about future-proofing your audience, investing in owned platforms, and creating meaningful fan connection in an increasingly chaotic online world. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    12 min
  5. The Internet: A Love Letter

    Jun 2

    The Internet: A Love Letter

    In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, reflects on the early days of the internet and why the digital growing pains we’re experiencing today aren’t as new as they seem. From the rise of online communities and infinite media access to regulation, monetization, and the constant cycle of disruption, Jennie shares a thoughtful perspective on how digital culture continues to evolve across generations. A grounded conversation about change, technology, relevance, and why the internet has always been both chaotic and full of possibility. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    7 min
  6. The Ever-Changing World of Digital Monetization

    Jun 2

    The Ever-Changing World of Digital Monetization

    In this episode, Lindsey Feinstein, Senior Account Director at Girlilla Marketing, breaks down the ever-changing world of digital monetization and what creators, brands, and artists need to understand heading into 2026. From platform payout programs and subscriptions to affiliate marketing and creator incentives, Lindsey shares a grounded, real-world perspective on how monetization has evolved and why authenticity, adaptability, and diversification matter more than ever in today’s digital landscape. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    5 min
  7. 2026 Reset

    Jun 2

    2026 Reset

    In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, breaks down how the digital landscape has shifted heading into 2026 and why it’s time to stop looking at social platforms through a “then vs. now” lens. A grounded, real-world take on marketing, culture, and how to stay focused in a constantly changing online world. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

    4 min
  • 7 Episodes

About

Musings on marketing, digital culture, creativity, branding, audience building, and whatever else feels worth talking about. The online world changes fast, and this channel is a space to unpack what’s real, what’s working, and what actually matters. Hosted by Jennie Smythe, Founder & CEO of Girlilla Marketing and team. We used AI to help us narrate these very human created blogs so we can spend more time helping others.  Thanks for listening.  Be good online... and in real life!  Read more at girlillamarketing.com/blog Follow us @girlillamarketing

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