Humanized: A Human to Human Marketing Podcast for Revenue Leaders

Marisa Sanfilippo
  • 5.0 (4)
  • Marketing
  • Updated Monthly

Revenue starts to break down when companies lose touch with their customers. Today's buyers are overwhelmed, over-marketed to, and quick to ignore anything that feels generic. Humanized explores a simple idea: behind every B2B and B2C label is a human making a decision. Hosted by 2x Founding Head of Marketing Marisa Sanfilippo, each episode features founders, marketers, sales leaders, or operators sharing how they build trust, stay close to customers, and create authentic connections that drive growth, loyalty, and long-term business success. New eps launch every 2nd Wednesday of each month.

Episodes

  1. Aug 20

    Construction Tech: The Founder-Market Fit Story Behind a 300%+ Booked Revenue Increase

    Maor Greenberg spent nearly 20 years in construction before he wrote a single line of code. He wasn't researching the customer, he was the customer. That lived experience shaped Spacial, his AI-powered structural engineering platform for residential construction, and helped drive a 300%+ increase in booked revenue since launch. On this episode, learn: Lived pain vs. researched pain: what changes when the founder spent 20 years being the customer before building anythingThe feedback loop as product strategy: why Spacial kept humans in the loop instead of going straight to pure softwareThe number behind the story: how staying close to the jobsite and permitting friction turned into a 300% booked revenue increaseLearn more about SpacialConnect with Marisa

  2. Jul 8

    AI Sales Outreach: A $9M Closer's 3-Step Framework for Outreach That Gets Replies

    Wesley Wilcox, a sales leader who's closed roughly $9 million in business through email and LinkedIn outreach, joins Marisa Sanfilippo to break down what's actually working with AI and cold outreach.  WHAT YOU'LL LEARN 1) Why AI is making outreach worse and what's actually happening and not happening in buyers' inboxes right now. 2) The Wesleyfied Framework: how Wesley uses AI to research, then makes every message human before it sends. 3) The long game: how the reps closing the most deals think in relationships and timelines, not transactions. Wesley Wilcox is a sales leader at Jampp, where he's helping build the company's growing North American team. He's spent over a decade studying B2B sales outreach and cold email strategy across Pandora, SiriusXM, and Yelp. Connect with Wesley Connect with Marisa

  3. Jun 3

    B2B PR Strategy: The Playbook Behind 167M Impressions & a Money20/20 Stage | Humanized Episode 3

    A company goes through an acquisition. Leadership wants more visibility in a crowded market. Most teams would respond by spending more on ads. Brandy Morton made a different call. In this episode of Humanized, Brandy shares how a research-driven PR strategy built around original industry insights generated 167 million impressions, major media pickups, a Money20/20 speaking slot, and six months of pipeline. We unpack why she chose earned media over heavier paid spend, how an industry report became a long-term demand generation engine, and why the most effective PR strategies still come down to something very human: giving people something genuinely worth talking about. If you're a founder, Head of Marketing, or revenue leader, this conversation explores B2B PR strategy, thought leadership, earned media, demand generation, and building trust at scale. Follow Brandy www.linkedin.com/in/brandybmorton/ Connect with Marisa www.linkedin.com/in/marisasanfilippo marisa@marisaasanfilippo.com

  4. Jun 3

    B2B Enterprise Sales Strategy: How a $250K Account Grew to $2.5M | Humanized Episode 2

    Marina Romanisio shares how she grew a Telco enterprise account from $250K to $2.5M per quarter — not through harder pitching or more sales decks, but through trust, partnership, and a customer-first approach. We unpack what actually drives long-term enterprise sales growth, the shift from being viewed as a vendor to becoming a strategic partner, and why the strongest B2B relationships are built by understanding people before trying to close them. Whether you're a founder, Head of Marketing, revenue leader, or sales professional, this conversation explores enterprise sales strategy, trust-based selling, customer relationships, revenue growth, and what it really takes to build partnerships that compound over time. Follow Marina www.linkedin.com/in/marinaromanisio Connect with Marisa www.linkedin.com/in/marisasanfilippo marisa@marisaasanfilippo.com

  5. Jun 3

    What to Expect from Humanized: A Human to Human Marketing Podcast for Revenue Leaders

    Revenue can start to break down when leaders lose touch with their customers. Today's buyers are often overwhelmed, over-marketed to, and quick to tune out anything that feels generic. To stand out and capture demand, companies need to understand their customers and create authentic connections. This is where Human-to-Human (H2H) Marketing comes in. H2H Marketing is built on a simple idea: behind every B2B or B2C label is a human making a decision. In this introduction episode, Marisa Sanfilippo, a 2x Founding Head of Marketing, shares why Humanized was created, what to expect from future episodes, and why customer obsession matters more than many companies realize.

  • 5 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

Revenue starts to break down when companies lose touch with their customers. Today's buyers are overwhelmed, over-marketed to, and quick to ignore anything that feels generic. Humanized explores a simple idea: behind every B2B and B2C label is a human making a decision. Hosted by 2x Founding Head of Marketing Marisa Sanfilippo, each episode features founders, marketers, sales leaders, or operators sharing how they build trust, stay close to customers, and create authentic connections that drive growth, loyalty, and long-term business success. New eps launch every 2nd Wednesday of each month.

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