The Formula with Peter Roth

Peter Roth

Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.

  1. Sep 10

    How He Went From a Homeless Addict to a Millionaire

    In this episode, Peter Roth sits down with Ken Baden, an entrepreneur whose journey took him from being broke and homeless to becoming a multimillionaire. His story is one of resilience, risk, persistence, and rebuilding from the ground up, and it offers a powerful perspective on what it actually takes to transform your circumstances and create lasting success. For entrepreneurs, business owners, and anyone trying to change the direction of their life, one question matters more than almost anything else: What do you do when it feels like you have nothing left? Success stories often focus on the end result, the money, businesses, opportunities, and lifestyle, but rarely show what it takes to keep moving when there is no guarantee things will work out. Ken’s journey started from a place where success was anything but guaranteed. Going from broke and homeless to building multimillion dollar success required more than one lucky opportunity. It required learning how to recognize opportunities, make difficult decisions, take calculated risks, and continue moving forward even when the circumstances around him were working against him. That perspective gives Ken a very different view of money, business, and success. When you have experienced what it feels like to have almost nothing, building wealth becomes about more than income. It becomes about creating security, controlling your future, and developing the mindset and discipline necessary to avoid going backward. Ken’s story also highlights something many entrepreneurs eventually discover: success rarely happens in a straight line. There are setbacks, failures, bad decisions, unexpected opportunities, and moments where the easier choice would be to quit. The people who ultimately build something significant are often the ones who learn how to adapt when the original plan stops working. Behind the multimillionaire headline is a bigger question for anyone trying to improve their life: What separates the people who stay stuck from the people who completely change their circumstances? Money is part of the story, but mindset, discipline, decision making, resilience, relationships, and the ability to recognize opportunities can be just as important. This conversation is for entrepreneurs, CEOs, founders, business owners, and anyone who feels like they are starting from behind. Ken’s journey offers a valuable perspective for people trying to build wealth, overcome setbacks, grow a business, or simply prove that their current circumstances do not have to determine where they end up. Whether you’re building your first business, trying to recover from failure, chasing financial freedom, or looking for the motivation to keep going when things aren’t working, get to know the story and mindset behind a man who went from broke and homeless to becoming a multimillionaire. 🔗 Connect with Scalify:Ready to take control of your lead generation? Visit https://www.scalifyco.com/ to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business, growth, and what it actually takes to become part of the top 1%. 👤 Peter Roth📘 Facebook → Facebook: officialpeterroth📸 Instagram → Instagram: officialpeterroth📸 Instagram → Instagram: scalifyco #business #podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How He Went From a Homeless Addict to a Millionaire
  2. Aug 28

    NFL Player's Brutal Reality After Football

    Marques Ogden played offensive tackle in the NFL, built an eight-figure construction empire after football, and then lost every single penny. He hit rock bottom at $8.25 an hour. In this episode, I press him on the exact operational mistakes, ego-driven decisions, and business failures that no other interviewer has dug into. This isn't the polished motivational version of the story. We get into the specific contracts, hiring decisions, and cash flow disasters that blew up his construction business. Marques also reveals what happened to his inner circle when the money disappeared, how he clawed his way back as a keynote speaker and CEO, and the frameworks from his bestselling book "The Success Cycle" that business owners can apply immediately. Whether you're building your first company or scaling past seven figures, the lessons in this conversation could save your business. 🔑 What You'll Learn: • The specific operational mistakes that destroyed an eight-figure company • How ego drives entrepreneurs to make fatal business decisions • What happens to your relationships when you lose everything • The "Success Cycle" framework for business owners who feel things starting to crack • Why Marques went from NFL lineman to $8.25/hr and how he rebuilt • The truth about his businesses Grind Goods and Agoge Life that nobody asks about 📚 Marques Ogden's Books: • "The Success Cycle" • "Sleepless Nights" 🔗 Connect with Marques Ogden: • Website: https://marquesogden.com/ • Instagram: https://www.instagram.com/marquesogden/ • Podcast: "Get Authentic with Marques Ogden" on Apple Podcasts and Spotify • LinkedIn: https://www.linkedin.com/in/marquesogden 🔗 Connect with Peter Roth & The Formula: • YouTube: https://www.youtube.com/@theformulawithpeterroth • Scalify Call Centers: https://www.scalifyco.com/ #MarquesOgden #TheFormulaWithPeterRoth #NFLtoBankrupt #Entrepreneurship #BusinessFailure Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    NFL Player's Brutal Reality After Football
  3. Jul 24

    The Real Reason 99% of Businesses Never Sell

    Why 99% of Businesses Are Unsellable In this episode, Claudio breaks down a hard truth that most entrepreneurs never consider: 99% of businesses are practically unsellable. Many business owners spend years increasing revenue, finding customers, and growing their companies, only to discover that they have built themselves a demanding job rather than a valuable, transferable asset. If the business cannot operate without the owner, has inconsistent profits, lacks documented systems, or depends too heavily on a few customers, potential buyers may see it as too risky to acquire. We discuss what actually makes a business valuable, why revenue alone does not determine what a company is worth, and the mistakes that prevent business owners from eventually selling. Claudio explains the importance of recurring revenue, predictable cash flow, strong profit margins, documented processes, reliable leadership, customer diversification, and building a company that can operate independently of its founder. This conversation is essential for entrepreneurs, CEOs, founders, and small business owners who want to build more than just a profitable company. It is about creating a business that can eventually be sold, acquired, or passed on without everything falling apart when the owner steps away. Whether you are planning to sell your business soon or want to build long-term enterprise value, this episode will help you understand what buyers are looking for and how to avoid becoming part of the 99% of businesses that are unsellable. 🔗 Connect with Scalify: Ready to take control of your lead generation? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling a successful business. Connect with Today’s Guest 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Real Reason 99% of Businesses Never Sell
  4. Apr 4

    Owning the Growth Process

    Are you chasing leads like a gambler at a slot machine, or are you building a predictable engine like an investor? In this episode, we break down the fundamental difference between outsourcing your growth and owning your process. We explore the "Solar Bro" shakeout, the brutal reality of high-urgency niches like roofing and HVAC, and why the "accountability culture" is finally catching up to those making empty business promises. Whether you are struggling with the human element of a call center or trying to decide which business model is truly scalable, this conversation provides a roadmap for moving from "one foot out the door" to having real skin in the game. Key Takeaways Investor vs. Gambler Mindset: Many contractors treat lead generation like gambling because they outsource the process instead of owning it.The Problem with BPOs: Rented call centers often prioritize their own paycheck over the client's final outcome or happiness.The "Solar Bro" Shakeout: The solar industry is becoming significantly harder as tax credits shift, forcing a move from "easy savings" to a mature, long-term sales approach.Urgency is Everything: Business models like roofing and AC repair succeed on immediate necessity, whereas solar lacks a "solar emergency" to drive sales.Timestamps 0:00 – Why most contractors chase leads like gamblers.2:15 – The negative connotation of outsourced call centers.4:30 – Why Solar is the most brutal business model to operate.6:45 – The "Solar Bro" migration and the end of easy tax credits.8:50 – Accountability Culture: Why roofers will hold you to your word.11:10 – What makes a business truly scalable?.13:40 – The "2% Rule": How minor involvement changes the lead experience.16:00 – The biggest challenge: Training good callers.🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco   #LeadGeneration #RoofingBusiness #SolarIndustry #SalesTraining #BusinessScaling #EntrepreneurLife #CallCenter #Accountability #MarketingStrategy #ContractorSuccess Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Owning the Growth Process
  5. Apr 3

    High-Volume Success

    In this episode, we dive deep into the mindset shift required to move from ruthless, "one-sided" transactions to building a massive business engine fueled by mutual success. We explore why treating professional relationships with the same gravity as a marriage is the ultimate secret to long-term scaling and why "thinking big" starts with ensuring your partner wins first. From the mechanics of high-volume outbound telemarketing to defining what a "qualified lead" actually looks like in a $50M+ business, this conversation is a masterclass in operational growth and relational integrity. Key Takeaways The Win-Win Mandate: True success only exists when both parties benefit; if it’s a one-sided transaction, it’s a failure.Marriage-Level Commitment: Approaching every client and partner relationship with long-term intent ensures that money flows naturally in both directions.The Growth Engine: Scaling requires high-volume data acquisition and a willingness to sift through hundreds of thousands of records to find quality.Qualified Lead Philosophy: A lead isn’t just a "perfect" buyer; it’s anyone with a problem you can solve through a full professional assessment. Timestamps 0:00 – The "One-Sided" Transaction: Learning from past mistakes.1:45 – Why business relationships should be treated like a marriage.3:12 – The "Win-Win" or "No Deal" philosophy.5:30 – How to identify the right business partner.7:15 – The mechanics of building virtual outbound call centers.9:40 – Why cold calling doesn’t work for every industry.11:55 – High-volume data vs. internal pipelines.14:20 – Redefining the "Qualified Lead" for massive growth. 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco   #BusinessGrowth #Entrepreneurship #WinWin #SalesStrategy #LeadGeneration #ScalingUp #BusinessMindset #Telemarketing #ProfessionalRelationships #MarketingStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    High-Volume Success
  6. Apr 2

    Call Center Domination

    In this episode, Peter Roth breaks down how he turned cold outreach into a powerful, scalable lead generation machine. From humble beginnings using VAs to building fully managed call centers, this conversation reveals how real estate professionals can take control of their pipeline, generate consistent appointments, and close more deals. If you're tired of unpredictable marketing and want a system that actually works this is it. Key Takeaways:  Cold outreach is still one of the most effective lead generation strategies  Owning your call center gives you full control over your pipeline  Success comes from systems, training, and consistency not just techTimestamps: 00:00 – Introduction & Background  01:12 – How Cold Outreach Changed Everything  03:05 – From VAs to Professional Call Centers  05:10 – Why Owning Your System Matters  07:02 – What a Call Center Really Is  09:15 – How Appointment Setting Works  11:30 – Predictive Dialers Explained  14:05 – Why Training Beats Technology  16:20 – Who Makes the Calls? (Skills & Expectations)  19:10 – Handling Sophisticated Clients  21:45 – What is Skip Tracing?  24:30 – Data Accuracy & Lead Quality  27:15 – “Spray and Pray” vs Smart Outreach  29:40 – Owning vs Renting Your Lead System  32:10 – Speed to Launch & Fast Results  34:20 – Final Thoughts & How to Get Started 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco  Hashtags: #RealEstateLeads #LeadGeneration #ColdCalling #CallCenter #RealEstateMarketing #AppointmentSetting #SalesSystems #BusinessGrowth #Entrepreneurship Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Call Center Domination
  7. Mar 26

    Built From Necessity

    Most people don’t start a business for passion they start because they have no other choice. In this episode, Peter Roth shares the raw truth behind entrepreneurship: building from necessity, not glamour. From getting fired from multiple jobs to launching his first business, he breaks down the mindset shift from survival mode to scaling a real company. This conversation dives into immigrant mentality, why many business owners stay stuck, and how learning to step away from your business is the key to real growth. If you’ve ever felt like you “just bought yourself a job,” this episode will hit home. 💡 Key topics:  • Starting a business out of necessity  • The trap of “owning a job” vs building a company  • Why scaling never crosses most people’s minds  • Lessons from mentors and industry leaders  • “Done is better than perfect” mindset Timestamps: 00:00 – Business as survival, not passion 02:10 – The mindset of “just don’t work for someone else” 04:05 – Getting fired and realizing entrepreneurship is the only path 06:20 – Starting a cigar kiosk (first business) 08:15 – Immigrant mentality and necessity-driven businesses 11:00 – Why most owners never think about scaling 13:40 – Mentors that changed everything 16:10 – Sales is more than just pitching 18:30 – The fear of stepping away from your business 21:00 – Breaking old-school business beliefs 23:15 – “Done is better than perfect” explained 25:30 – Why speed beats perfection in business 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth  📘 Facebook → / officialpeterroth  📸 Instagram → / official_peter_roth  📸 Instagram → / scalifyco #Entrepreneurship #BusinessMindset #StartupLife #ScalingBusiness #LeadGeneration #FounderJourney #BusinessGrowth #SelfMade #MarketingStrategy #PodcastClips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Built From Necessity
  8. Mar 24

    Pivoting to Solar Success

    In this candid conversation, a seasoned entrepreneur shares his unconventional journey through the worlds of luxury cigars, HVAC, and renewable energy. From winning lawsuits against landlords to becoming an "accidental" HVAC expert, he breaks down the raw reality of what it takes to survive and thrive in business. Discover why passion is the only fuel that lasts, the truth about the "no-loan" solar revolution, and why the current education system might be failing the next generation of leaders Key Points The Business of Passion: Cigars defined an era of his life and served as the entry point into entrepreneurship at age 23.The "Accidental" Expert: A $150,000 "learning curve" in HVAC equipment during a legal battle led to a successful pivot into the mechanical and solar industries.The Solar Advantage: A breakdown of how homeowners can save on utilities through 30% federal tax credits and innovative "no-loan" programs.The Entrepreneurial Mindset: Why business is an "infinite game" that requires 10-14 hour workdays and the willingness to fail repeatedly.Education Reform: A critique of modern schooling, advocating for practical life skills like tax preparation and investing over subjects like trigonometry.Mentorship and Roots: How an "old school" Eastern European father taught the foundational—and sometimes brutal—art of negotiation. 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco  #Entrepreneurship #SmallBusiness #SolarEnergy #HVACLife #BusinessPivot #CigarCulture #SuccessMindset #FinancialLiteracy #WorkEthic #StartupAdvice Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Pivoting to Solar Success

About

Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.