How does a raw piece of land become a multi-million dollar apartment building — and where does all the money actually come from? In this episode, Mickael Gibrael and Amer Batal sit down with developer Mike Wayne to break down real estate development from the ground up. In this episode of The Cash Poor Asset Rich Podcast, hosts Mickael Gibrael and commercial real estate investor Amer Batal welcome guest Mike Wayne of Detroit Riverside Capital, a multifamily developer who has taken three ground-up projects from empty dirt to stabilized, Class A assets. Together they demystify one of the most lucrative — and misunderstood — corners of real estate: development. Mike walks through the full development process from 30,000 feet: analyzing site conditions like topography, soils, wetlands, and trees; checking zoning to see whether a project is even feasible before spending a minute on it; conceptualizing density and design; and building the financial model that serves as the "bible" for the entire project. He explains why developers typically get land under contract but don't close until they have full entitlement, full financing, and are ready to break ground — and why landowners always want the opposite. From there, Mike shares his origin story — from a childhood lawn-care business and a healthy vending venture to a finance job in Chicago he left to pursue entrepreneurship — and how he landed on multifamily for its cash flow, diverse tenant base, and favorable cap rates before stumbling into development via a single deal in downtown Auburn Hills. He and Amer frame the developer as the "producer of a movie," bringing together the pieces no single party controls, and introduce what they call the fifth pillar of real estate — the development spread — the arbitrage between what it costs to build and what the finished, stabilized asset is worth. Mike explains why a healthy spread today is 15–25%, down from the 50%+ possible in 2019 when low cap rates, high rent growth, and low costs aligned. The conversation then gets practical on money and risk. Mike breaks down exactly how developers get paid — a 3–5% development fee on total cost, plus a share of profits — and details a creative return structure that avoids a pref by underwriting to a 10-year hold, targeting a 15–17% investor IRR and 7–8% average cash-on-cash across three liquidity events: cash flow, refinance, and sale. He and Amer also explain why development carries heavy front-end risk but far lower long-term risk and capital-call exposure than buying an aging value-add asset, since brand-new buildings need little CapEx for years. Finally, Mike shares the war stories every aspiring developer needs to hear: the problems hidden in the dirt (a $100k soil surprise, a buried cistern, a mountain of excess topsoil), drawing-coordination change orders, floating interest-rate exposure, and lease-up demand risk. His closing advice for high earners drawn to development: don't quit your job, and partner with someone who's actually done it. Whether you're an investor weighing development against existing assets or an aspiring developer taking your first steps, this episode is a complete, ground-level education. In this episode, you'll learn: The step-by-step process of turning raw land into an apartment buildingWhat site conditions can make or break a project before you startWhy zoning determines feasibility faster than anything elseWhy developers don't close on land until they're ready to buildWhy multifamily offers cash flow, tenant diversity, and favorable cap ratesWhy a developer is really the "producer of the movie"What development spread is and why it's the fifth pillar of real estateWhat a healthy development spread looks like today (15–25%)Exactly how developers get paid — fees and profit shareHow to structure investor returns without a pref using a 10-year holdWhy development carries lower long-term risk and fewer capital callsThe three biggest risks in development: dirt, drawings, and demandWhy aspiring developers should partner with someone experiencedTimestamps: (00:00) Turning A Piece Of Land Into An Apartment Building (02:00) Analyzing Site Conditions, Zoning & Feasibility (08:00) Why You Don't Close On Land Until You're Ready To Build (10:00) Mike's Backstory: From Lawn Care To Development (18:00) Why Multifamily? Cash Flow, Diversity & Cap Rates (24:00) How Mike Fell Into Development (28:00) The Developer As "Movie Producer" (31:00) The Fifth Pillar: Development Spread Explained (36:00) What's A Healthy Development Spread Today? (15–25%) (40:00) Advice For A High Earner Who Wants To Develop (44:00) How Developers Actually Get Paid (52:00) Structuring Returns Without A Pref: The 10-Year Hold (01:04:00) Why Invest In Development vs An Existing Asset? (01:10:00) Why New Builds Rarely Face Capital Calls (01:14:00) The Problems Hidden In The Dirt (01:24:00) Drawing Coordination, Interest Rates & Demand Risk (01:32:00) Final Advice: Partner With Someone Who's Done It Key takeaways: Zoning and site conditions decide feasibility first. A project can be dead on arrival before you spend a minute — check zoning, soils, wetlands, and trees before anything else.The developer is the producer. You don't build, fund, or design it — you bring every piece together around a feasible site, and that coordination is where the value is captured.Development spread is the fifth pillar. The arbitrage between build cost and finished value (a realistic 15–25% today) is unique to development and can't be matched by buying existing.Structure returns around a 10-year hold. Underwriting to total IRR, equity multiple, and average cash-on-cash across cash flow, refinance, and sale avoids confusing pref math and aligns both sides.The problems are in the dirt. Soil, buried surprises, drawing-coordination change orders, floating rates, and lease-up demand are the real risks — mitigated with contingency and experience.Memorable quotes: "Being a real estate developer is essentially like being the producer of a movie — you bring all the pieces together to create it." — Mike Wayne"They say in development the problems are hidden in the dirt. You don't know what's there until you start digging." — Mike WayneAbout the hosts & guest: The Cash Poor Asset Rich Podcast is hosted by Mickael Gibrael and Amer Batal, a commercial real estate investor with over 13 years of experience building passive income through multiple asset classes. This episode features guest Mike Wayne of Detroit Riverside Capital, a multifamily developer specializing in ground-up Class A projects. Each week the show breaks down real estate investing, wealth-building, taxes, and money mindset into simple, actionable conversations for high earners who want to stop feeling stuck and start building real wealth. 👉 Next episode: More real-world lessons on building and protecting wealth. Subscribe so you don't miss it. Enjoyed this episode? Follow The Cash Poor Asset Rich Podcast on your favorite podcast app and leave a review — it helps more high earners find the show. Enjoyed this episode? Follow The Cash Poor Asset Rich Podcast on your favorite podcast app and leave a review — it helps more high earners find the show.