10Fold Founders

10Fold Founders
  • 5.0 (1)
  • Entrepreneurship

Strategy, systems, and community for Christian founders who refuse to trade their values for revenue. This is where faith-driven builders connect, grow, and compound for their businesses, their families, and the kingdom.

Episodes

  1. 1d ago

    Is It Time to Up Your Brand Game? Redesign vs. Refinement.

    Your logo is just the clothes. Your brand is the person wearing them. In this episode Arthur, Sydney, and Josh get into what a brand actually is, when a founder should start working on theirs, and how to tell when it's time for a refresh instead of a full rebrand. Time Stamps: 00:00 Cold open: your brand is the person, the logo is just the clothes 05:41 When should an entrepreneur start thinking about brand? 07:05 The tension: how you want to be seen vs. how customers actually see you 09:40 Naming your business, SEO, and standing apart from competitors 11:00 Arthur's framework: the problem, the person, and the channel 14:18 Rebrand vs. brand refinement, and why McDonald's and Walmart keep changing 21:16 Rolling out a new brand without losing your customers' trust 28:05 Brand voice: what Wendy's gets right on social media 33:01 Signs it's time to up your brand game 36:05 Sydney's gut check and a Tulsa rebrand story If you've been putting off a brand refresh, or your look no longer matches the quality of your work, this episode is for you. Listen now, then come tell us about your brand in the 10Fold Founders community. About this episode A hosts-only conversation on branding for trade and local-service businesses. Arthur reframes brand as the person, not the decoration, and the three dig into naming, brand refinement vs. rebranding, brand voice, and the triggers that tell you it's time to invest in your brand. Your hosts Arthur Tew, co-founder of 10Fold and co-host of the 10Fold Founders podcast, on a mission to equip faith-led entrepreneurs to build thriving businesses that serve God's kingdomSydney Andress, co-founder of 10Fold and co-hostJosh Staab, co-founder of 10Fold and co-host Key takeaways Your brand is not your logo, colors, or slogan. Those are the clothes. The brand is the person wearing them, and it sets the tone inside your business as much as outside it.Every brand lives in a tension between how you want to be perceived and how your customers actually receive you. A funny brand fails when the customer's kitchen is under water.Arthur's framework: know the problem you solve, know the person who has it, know the channel you reach them through. Revisit all three on a cycle, because they change.A rebrand and a brand refinement are different moves. Big shifts in audience, offering, or medium call for a rebrand. Staying modern calls for refinement.Before any big branded spend (signs, websites, truck wraps), get the brand right first. And when you do roll out a change, tie the new look to better results for the customer. Resources & links Join the 10Fold Founders community: [link]

  2. Jul 10

    The Question Every Business Owner Needs to Answer

    Why did you really start your business? Most entrepreneurs answer with things like freedom, money, or being their own boss. But if you keep asking “why,” you’ll often discover something much deeper. In this episode of the 10Fold Founders Podcast, Arthur Tew, Josh Staab, and Sydney Andress explore how faith-led entrepreneurs can build businesses that align with God’s calling—not just financial success. You’ll learn why your personal mission should shape your business, how to uncover your deepest motivation using the “Five Whys,” and why designing your ideal day can completely change how you lead. If your business feels successful on paper but disconnected from the life you hoped to build, this conversation is for you. Key topics The importance of aligning business with personal and spiritual goalsUsing the 'Five Whys' to discover your core motivationThe 'Perfect Day' exercise to visualize your ideal life and businessThe role of faith and God's guidance in entrepreneurial decision-makingHow to evaluate if your business is moving towards your aspiration Sound Bites "Money is not the ultimate pursuit.""Work on God's time, not your own.""Look backwards to see God's will in your past." Time stamps (00:00) Are you building the business you set out to create? (04:20) Why market fit and solving a problem aren't enough (06:35) The Five Whys — digging to your real reason (11:29) Revisiting your why as seasons change (14:45) Defining your perfect day (21:14) Benchmarking: is your business moving toward the aspiration? (26:48) Sacred Pace and working on God's timing (31:51) Closing recap and prayer

  3. Jul 1

    Are You Building the Business You Set Out to Create?

    Episode Summary Arthur Tew sits down with Josh Staab and Sydney Andress to unpack one deceptively simple question: are you building the business you actually set out to create? They dig into why so many founders freeze when asked to define their "why," using Josh's early surf brand as a cautionary tale about starting without direction. The conversation moves through the 10Fold Founders framework, touching on visualizing your ideal day, the trust issues that keep owners from delegating, and the real cost of doing everything yourself instead of hiring a bookkeeper. Sydney offers a sharp operational gut check (can your business run without you for two weeks?) and the group closes with honest markers for knowing if you're on track: whether your business pulls you from family, whether you can talk about it honestly, and whether you're proud of how you're running it. Key Topics Defining your "why" behind starting the businessVisualizing your ideal day, now and in the futureDelegation, trust, and the cost of doing everything yourselfWhen and why to hire a bookkeeperSetting goals and KPIs beyond revenueThe 10fold Founders framework: Blueprint, Build, and Benchmark phasesBuilding a business that can run without youProtecting family and faith from the business grindHonesty about how your business is really doingComparison, social media, and the founder emotional cycle Sound Bites "Are you building the business that you set out to create?""If you're running your business that way, then nobody's gonna like the sound of your business.""If you're creating work for yourself, then that is the job and not a business.""You didn't employ them properly. You didn't do the homework.""That's totally okay. That's where everybody starts.""The way to dig yourself out of that quagmire is to just take that first shovel.""God loves the work that you're doing." Timestamps 00:00 – Cold open and mission statement 02:00 – Meet the hosts: Arthur, Josh, and Sydney 02:41 – Why the camera feels harder than the stage 04:57 – The core question: are you building the business you wanted? 06:09 – Josh's Carolus surf brand and the missing "why" 07:16 – The problem with vague goals like "wealth" and "freedom" 08:36 – Visualizing your ideal day (now and in the future) 09:37 – Sydney on digging past surface-level KPIs with clients 11:45 – Why an outside perspective breaks you out of the ditch 12:45 – The "singing along to a song you don't know" analogy 14:16 – Helping business owners zoom out and see their own scale 15:38 – Why founders wait too long to invest in help 17:17 – The opportunity cost of doing it all yourself 18:37 – When it's time to hire a bookkeeper 20:22 – Setting goals and KPIs that aren't just about money 22:38 – Benchmarking: the sixth phase of the framework 23:35 – Simple gut checks: lifestyle, honesty, and guilt 25:41 – Sydney's test: could your business run without you for two weeks? 27:09 – The Blueprint and Build phases explained 29:17 – The real reason new hires "don't work out" 30:17 – Is your business pulling you from family and faith? 31:43 – Being honest about your business with people you trust 32:16 – Compare and despair: social media and the founder cycle 33:14 – Taking the first step out of a valley 33:56 – Closing challenge: ask yourself the question 36:05 – Closing prayer and sign-off

  4. Jun 26

    How to Build a Business System That Lasts

    Summary: In this episode, the hosts discuss the importance of having a clear, actionable business plan rooted in core principles. They explore how to choose, implement, and stick to a strategy that aligns with your business goals and values, emphasizing slow, deliberate execution and faith-based guidance. Keywords: business strategy, planning, execution, faith-led entrepreneurship, operational systems, goal setting, business growth, leadership, habits, accountability Key topics The importance of a durable, faith-aligned business planHow to choose a plan your team can stick toThe role of core values and operating systemsImplementing systems slowly for better adoptionSetting aspirational yet achievable goalsThe significance of accountability and metrics Sound Bites "Bias towards action is a core value for growth.""Failing fast and learning is better than not trying at all.""Set aspirational goals that inspire and challenge you." Chapters 00:00 The Importance of Planning in Business 06:33 Finding the Right Strategy 12:42 The Balance Between Theory and Action 14:02 Dynamic Planning in Business 15:31 Understanding Business Strategies 17:02 Defining Business Verticals 19:20 Setting Aspirational Goals 21:01 Implementing Systems Effectively 23:44 The Importance of Accountability 25:04 Finding the Right Goals 27:20 Actionable Steps for Business Planning

    How to Build a Business System That Lasts

  5. Jun 24

    Better Relationships, Better Business

    Your business runs on relationships. Most owners know that. What they don't do is actually manage them. In this episode, Arthur, Josh, and Sydney walk through the five relationship categories every trade business owner and founder needs to be paying attention to: customers, employees, vendors, family, and God. Not as a feel-good exercise, but as a real diagnostic. Where are you healthy? Where are you coasting? Where is something quietly falling apart? The conversation covers how to rate each relationship honestly, what actually sours a customer relationship over time (hint: it's not the work), how to keep contractor relationships strong through the gaps, and why the most important relationships in your life are usually the ones you assume are fine. Plus: practical actions you can take this week with one customer, one employee, and one vendor, and why blocking family time on your calendar changes what you actually get from it. Arthur closes with a word on what it looks like to keep your relationship with God rich in the middle of the daily grind, and Josh and Sydney share what's been working for them. Timestamps: 0:00 — Win with relationships, win with business 3:10 — Rating your relationship health (the 1-10 framework) 7:30 — The five relationship categories every founder needs to audit 12:30 — Customers: when relationships go from dynamic to stale 18:50 — When a relationship becomes strictly transactional 22:40 — Employees and contractors: expectations, transparency, the in-between 25:10 — Family: how a growing family sharpens your priorities 31:10 — God: practices for staying aligned when the grind pulls you off 38:00 — Action items: one customer call, one employee question, one vendor lunch 43:00 — Closing prayer Show notes: What makes a trade business actually work? Not the craft. Not even the marketing. The relationships. In this episode we walked through the five categories of relationships that shape whether your business thrives or stalls: customers, employees, vendors, family, and God. And we gave you a framework to actually rate them, not just think about them. Here's the one question Arthur mentioned that will open up a real conversation with any employee: "What's the one thing I could do or change that would make you never want to leave?" Try it this week. Come back and tell us what you heard. The three actions from today: Pick one customer and call them. Not to sell anything. Just to check in.Ask one team member that question.Take one vendor to lunch or bring them a coffee. That's it. Start there. If you're not in the community yet, this is what we do here: trade owners and faith-driven founders building businesses that last, with people who will tell you the truth and pray for your business.

  6. Jun 5

    Scaling with Purpose: Faith and Business in Harmony

    Anyone can give business advice. AI can give business advice. What makes this show different is why we do it: we pray over trade business owners and their companies, and we build systems that honor the way God would have us do business. In our first episode, Arthur Tew, Josh Staab, and Sydney Andress introduce 10Fold Founders: the mission to equip faith-led entrepreneurs building thriving trade businesses, the vision of 10,000 founders rooted in Christian principles, and the stories that brought each of us here. 01:56 Our mission and vision 04:40 Josh's story: landscaping to engineering to marketing 08:02 Sydney's story: purpose over paycheck 09:45 Arthur's story: garage startup to public exit 12:11 Why trades, why now 15:16 The $27 lead and picking your best customers 18:33 Why every owner needs an affirming voice 19:34 The community and the agency 25:07 Closing prayer If you're a faith-led owner, this one's for you. Listen, share, and join us. Show notesAbout the hosts (from the episode): Arthur Tew has built in stage engineering, house flipping, an ophthalmic device company he took from garage to public offering, and e-commerce for major TV networks. Josh Staab started in landscaping, studied civil engineering at NC State, ran multiple businesses, and has been in marketing since leaving engineering. Sydney Andress came up through PR, marketing for doctors and attorneys, and the gym industry before joining Sherpa as one of its earliest team members. Key takeaways: (1) The trades aren't going anywhere; the opportunity is owners equipped with the right systems in a demand-heavy market. (2) More leads is rarely the real problem; Josh's landscaping client pays $27 per legitimate lead and the work now is cherry-picking the best customers. (3) Ten of your best customers beat a hundred of your worst. (4) Align customers to your profit center instead of aligning yourself to the first problem they hand you. (5) Owners usually know what to do; the affirming third-party voice is what gets it done. Mentioned: 10Fold Founders community [link], 10Fold Growth agency [link], Sherpa Collaborative.

  • 6 Episodes

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Strategy, systems, and community for Christian founders who refuse to trade their values for revenue. This is where faith-driven builders connect, grow, and compound for their businesses, their families, and the kingdom.

Information

  • Creator
    10Fold Founders
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 10Fold Founders
  • Show Website
    10Fold Founders