Coffee with Carma

Carma Spence
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Tips brewed for your success along the Author's Journey. Early morning insights on writing, publishing, and marketing client-attracting carmaspence.substack.com

  1. 2d ago

    Content Marketing for Coaches: What Stargate Teaches About Converting

    Coffee with Carma | Episode 499 Your content can be good, consistent, and well-liked, and still never connect with a client. In this video, I use the 1994 film Stargate to show you why the gate stays closed and where to look first. I share three lessons inspired by the film about instilling buyer beliefs in the right order. I also give you one tiny action you can take this weekend to find the belief your content is missing. Questions This Episode Answers: * Why isn’t my content turning into clients? * How do I build beliefs in the right order with my content? * What are the five jobs of client-attracting content? * Should every piece of content ask people to buy? * How can I tell which belief my content is missing? This week’s Reserved Table tool is already live. I built it to help you take what you’ve learned this week and move your book and business forward over the weekend. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    Content Marketing for Coaches: What Stargate Teaches About Converting

  2. 4d ago

    Content Audit: 3 Steps to Fix a Post That Gets Likes, Not Clients

    Coffee with Carma | Episode 498 Your best post earned likes, comments, and shares, but no one asked about working with you. In this video, I walk you through a three-step content audit. This audit will show you what that post may be missing. I explain how to spot the belief your content needs to build and how to add a next step people can actually take. You will also hear why you probably do not have to start over, and how to repost the fixed version to see what changes. If you want content that converts, this simple audit is a great place to start. Questions This Episode Answers: * How do I do a content audit on a post that got likes but no clients? * Why does my best-performing post not bring in any inquiries? * What makes content that converts into client conversations? * How can I get more clients from content I have already created? * What is a good call to action for content marketing for coaches? Ready to implement what you learned this week? Every Friday, Reserved Table members get a tool or resource built to help you take action on the week’s topic. Simple enough to complete over the weekend, powerful enough to move your book and business forward. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    Content Audit: 3 Steps to Fix a Post That Gets Likes, Not Clients

  3. 6d ago

    How to Get Clients With Content: 5 Principles That Convert

    Coffee with Carma | Episode 497 The likes keep coming. The comments are lovely. But no one is booking a call or messaging you to ask about working together. In this episode of Coffee with Carma, I share five principles that can help. They explain why admiration doesn’t turn into clients, and what to do about it. Are you tired of getting praise for your content but not landing clients? This episode shows you where to start looking. Questions This Episode Answers: * How do you get clients with content when you already have likes and comments? * Why do people admire my content but never hire me? * Is it my hooks, my platform, or my posting schedule that’s keeping people from hiring me? * How do I get coaching clients from my content when my followers never reach out? * Should I use AI to publish more content before I have a content strategy? Want to implement what you’ll learn this week? Every Friday, Reserved Table members get a tool or resource built to help you take action on the week’s topic. Simple enough to complete over the weekend, powerful enough to move your book and business forward. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    How to Get Clients With Content: 5 Principles That Convert

  4. Oct 10

    Build Authority With Content: 3 Lessons From the Film Contact

    Coffee with Carma | Episode 496 You have believed in your work for years, and buyers may still hesitate. In this episode, I use the 1997 film Contact to show you why that happens and what to do about it. I share three takeaways about gaining belief, and then I give you one tiny action you can finish today. Questions This Episode Answers: * Why do buyers still hesitate when they trust my work? * How does a buying committee affect whether someone hires me? * What distinguishes being right from having others believe it? * How do I build authority with content when I sell one-on-one? * What can I write today to help a buyer explain why they hired me? This week’s Reserved Table tool is already live. I built it to help you take what you’ve learned this week and move your book and business forward over the weekend. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    Build Authority With Content: 3 Lessons From the Film Contact

  5. Oct 8

    Content That Converts: 3 Steps to Map the Beliefs Behind a Yes

    Coffee with Carma | Episode 495 Most people keep publishing and hoping. Nobody has shown them a better way to decide what to say next. In this episode, I share a simple three-step process for fixing that. These steps help you find the belief that is missing from your content. I walk you through beliefs a follower needs to have to become a client. Then I show you how to put those beliefs in order and publish content that leads your ideal client to a yes. I use a silly pen example to make it easier to understand. Even better, you can start the first step today. Questions This Episode Answers: * How do I decide what to post to get clients? * What does someone need to believe before they buy from me? * How do I use belief mapping to build a content strategy? * Does the order of my content matter when I want to get clients? * Can one post cover more than one belief? Ready to implement what you learned this week? Every Friday, Reserved Table members get a tool or resource built to help you take action on the week’s topic. Simple enough to complete over the weekend, powerful enough to move your book and business forward. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    Content That Converts: 3 Steps to Map the Beliefs Behind a Yes

  6. Oct 6

    Content That Converts: 5 Principles for Turning Trust Into Clients

    Coffee with Carma | Episode 494 You’ve earned someone’s trust, and they still say, “Not yet.” In this episode, I share five principles that will help you solve this problem. They show you what to look for in your content before you publish your next piece. Once you see the pattern, I think you’ll read your own content differently, just like I did. Questions This Episode Answers: * Why do buyers who trust me still say “not yet” to my offer? * What beliefs does a buyer need before they say yes to an offer? * How do I find out which belief is missing when a prospect hesitates? * How do I build certainty into a high-ticket offer without a money-back guarantee? * What kind of evidence helps content convert into clients? Want to implement what you’ll learn this week? Every Friday, Reserved Table members get a tool or resource built to help you take action on the week’s topic. Simple enough to complete over the weekend, powerful enough to move your book and business forward. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    Content That Converts: 5 Principles for Turning Trust Into Clients

  7. Oct 3

    How to Gain Authority: 3 Lessons From the Film “Jules” on Earning Client Trust

    Coffee with Carma | Episode 493 What do you do when you have a remarkable story, and nobody believes you? In the film Jules, an alien crash-lands in an elderly man’s backyard, and no one believes him. In today’s episode, I use the film to show you three ways clients come to believe you enough to hire you. I also share a tiny action you can take this week to implement what I share. Questions This Episode Answers: * How do I get prospects to believe my expertise enough to hire me? * Why does third-party evidence matter more than what my own website says? * What kinds of third-party evidence can I gather for my books and services? * How can I build authority with content that actually turns readers into clients? * What does the film Jules teach about earning client trust? This week’s Reserved Table tool is already live. I built it to help you take what you’ve learned this week and move your book and business forward over the weekend. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    How to Gain Authority: 3 Lessons From the Film “Jules” on Earning Client Trust

  8. Oct 1

    AI Search Optimization for Authors: 3 Ways to Make Your Book Recommendable

    Coffee with Carma | Episode 492 Readers used to find your book on their own. But now AI assistants help decide whether your book gets recommended at all. The good news is that you don’t have to relaunch to fix it. In this episode, I share three small steps that make your book the asset you wanted it to be. That’s for readers and the AI assistants sending them your way. Watch this video, and you’ll know exactly where to start when you finish listening. Questions This Episode Answers: * How do I get AI assistants to recommend my book? * What is the one sentence every book and offer needs? * What should I put on my book’s page on my website? * Why does AI look at what other people say about me? * How can guest podcasting help my book get recommended by AI? Ready to implement what you learned this week? Every Friday, Reserved Table members get a tool or resource built to help you take action on the week’s topic. Simple enough to complete over the weekend, powerful enough to move your book and business forward. Authority with Integrity is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Thanks for reading Authority with Integrity! This post is public so feel free to share it. Get full access to Authority with Integrity at carmaspence.substack.com/subscribe

    AI Search Optimization for Authors: 3 Ways to Make Your Book Recommendable
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About

Tips brewed for your success along the Author's Journey. Early morning insights on writing, publishing, and marketing client-attracting carmaspence.substack.com

Information

  • Creator
    Carma Spence
  • Years Active
    2026
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © Carma Spence
  • Show Website
    Coffee with Carma