Team with the Queen

Yosmerys Aparicio Cuencas
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The podcast that goes beyond the titles and the LinkedIn bios, where we uncover the real stories behind the leader shaping the industries.  100 leaders in Australia whose stories are worth hearing. That's the mission. Team with the Queen is the fortnightly interview podcast on the journey to find them. Not the ones on every panel. Not the ones with the loudest LinkedIn. The leaders actually doing the work — the ones nobody's putting a microphone in front of yet. Until now. Hosted by Yosmerys Aparicio Cuencas, a Latina-Australian, founder of Supporting Communities Australia, and the host who got tired of waiting for the gatekeepers to choose the guests for her. Every second thursday, one guest. Their real stories. The wins, the failures, the stuff they only tell you off the record. Vulnerability that earns the moment. Humour that earns the rewatch. Conversations you can't get anywhere else, because nobody else is having them like this. You'll meet founders, support workers, sector-shapers, accidental leaders, the unsung ones whose work is changing how Australia actually runs. If you've ever felt like the conversations that matter most aren't the ones being broadcast — this show is for you. New episodes every second thursday. Follow on Instagram, TikTok and YouTube @teamwiththequeen. Website: https://linktr.ee/Yosmerys Team with the Queen is a Supporting Communities Australia production.

Episodes

  1. 2d ago ·  Video

    Support Worker to Executive: Leadership, Burnout, and Building Legacy in Community Services

    Twenty six years in community services taught him that legacy isn't about what people say about you. It's about helping others build theirs. And the daughter who was nonverbal in kindy became a school prefect by year five. This conversation explores what happens when a leader realizes that showing up every day isn't about titles or recognition. It's about the support workers who stay, the families who find hope, and the young people who exceed every expectation anyone ever had for them. We discuss the gap between executive leadership and personal chaos, the self care strategies that prevent burnout, and why asking a simple question like are you happy can change someone's entire relationship with work. Anthony shares why retention matters more than recruitment, why culture isn't optional, and what it means to serve the people you lead instead of expecting them to serve you. Subscribe to follow our journey of sharing the stories of 100 leaders in Australia. Chapters: 00:00 Cold open: it's not about building your legacy, it's about helping others build theirs 00:54 Welcome to Team with the Queen 01:33 Meet Anthony: the support worker who became an executive 03:49 Shout out to unpaid carers: the unsung heroes 04:56 Paramount Care and Connect: capacity building and life stages 07:43 Capacity building: the girl who fixed her eyes on me 14:43 Self-care is part of doing the job right 19:33 Culture and retention: why support workers leave after 18 months 28:19 Brought to you by Wholii 28:54 The headbands game: guessing youth 33:43 What is the real issue about supporting youth? 35:08 No matter how much experience you have, it doesn't protect your own family 38:36 Lila's story: from nonverbal to prefect 42:56 Celebrity question from Michael: what would younger you need to hear? 46:36 King of the Village: helping others build their legacy 💎 PLATINUM SPONSOR: Wholii Team with the Queen is proudly powered by Wholii, our Platinum Sponsor. Wholii is the compliance and workflow platform built for Australian NDIS providers by people who have lived your problems firsthand. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit ready without even trying. Book a free demo: https://wholii.com.au Follow Wholii: • Instagram: https://instagram.com/wholii_au • TikTok: https://tiktok.com/@wholii_au • YouTube: https://youtube.com/@wholii_au • LinkedIn: https://linkedin.com/company/wholii • Facebook: https://facebook.com/wholii In this conversation, Anthony shares: The unpaid carers in his family looking after his mum, who has dementia Why Paramount Care and Connect was built so participants don't need them forever The focus on life stages and capacity building most providers overlook The nonverbal, level three autistic client who reacted with pure curiosity to something as small as red lipstick Leading as an executive while navigating full chaos at home How self-care strategies and Carers Gateway counselling kept him grounded Why support workers hold more leverage than they realise, and why retention costs less than recruitment The $2,000 it costs to onboard every new support worker, and why most leave within 18 months unless leaders actually care The boss who once asked "are you happy," and why that question still shapes how he leads years later Why his son is in a correctional centre, and why that's not the end of his story The long waiting lists and support groups that weren't right for his family How his daughter Lila went from nonverbal in kindy to school prefect by year five Why today's youth face pressures his generation never had to navigate The advice he'd give his younger self, starting with being kinder to himself Why he no longer wants to build his own legacy, but help others build theirs There's also a headbands game where Anthony guesses the word "youth" in under two minutes wearing a tropical flower crown, and a celebrity question from Michael Clarke on what his younger self needs to hear. This episode is about leadership, burnout, capacity building, and what happens when professional success refuses to come at the cost of humanity. Anthony Inu — Paramount Care & Connect LinkedIn: https://www.linkedin.com/in/anthony-inu-1b241159/ Website: https://paramountconnects.com.au/ Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Creator of Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys/ Website: https://linktr.ee/Yosmerys/ @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortnightly. Team with the Queen is a Supporting Communities Australia production. #NDIS #Leadership #CommunityServices

    Support Worker to Executive: Leadership, Burnout, and Building Legacy in Community Services

  2. Aug 19 ·  Video

    Why NDIS Support Workers Are Set Up To Fail, And How To Fix It w/Louisa from Silva Lining Support

    this time it's a registered nurse who built an NDIS education model because support workers had the skill but not the confidence to deliver it. Louisa Silva is a registered nurse, behaviour support practitioner, and care manager. She co-runs Silva Lining Support with her daughter, also a registered nurse. Together they built an education and delegation of care model that trains support workers in high skill descriptors like peg feeding, medication management, and complex bowel care. Not generic training. Participant specific training built around clinical history and care plans. This conversation examines why NDIS providers continue to underinvest in education, why margins being thin is not an excuse, and what happens when you train workers so they can leave but treat them well enough so they want to stay. Subscribe to follow our journey of sharing the stories of 100 leaders in Australia. Chapters: [FLIGHT CAST CHAPTERS] 💎 PLATINUM SPONSOR: Wholii Team with the Queen is proudly powered by Wholii, our Platinum Sponsor. Wholii is the compliance and workflow platform built for Australian NDIS providers by people who have lived your problems firsthand. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit ready without even trying. Book a free demo: https://wholii.com.au Follow Wholii: • Instagram: https://instagram.com/wholii_au • TikTok: https://tiktok.com/@wholii_au • YouTube: https://youtube.com/@wholii_au • LinkedIn: https://linkedin.com/company/wholii • Facebook: https://facebook.com/wholii In this conversation, Louisa shares: • Why she was a naughty kid who sometimes went to school when she felt like it • The nan named Mercedes who raised her from age five and is now 93 and still independent • Why her three year nursing degree took five years because she was a single mum • The one wish her nan had before she died and why Louisa made sure she graduated first • How she studied at the same uni as her eldest daughter and they exchanged notes • Why she works across aged care and NDIS and what transferable skills actually mean • The community nursing role that inspired her to build the education model • Why support workers have the skills embedded but lack confidence to deliver high risk care • What the eight high skill descriptors are and why clinical oversight is not optional • Why she builds education models specific to each participant's clinical history • The difference between generic training and person centred education • Why providers think education is the last priority when margins are thin • What would happen if the government subsidized specialist training like they do Cert IV • Why choice and control gets limited when you can no longer afford the carer you want • The nurse who changed a patient's outcome more than the doctor because she listened • Why delegation of care is the term most people have never heard but desperately need • What she hopes people say in 10 years about the lasting impression she left There's also a headbands game where Louisa takes less than a minute to guess the word education while wearing a ladybug crown. And a story about being raised by her Chilean nan. And the moment Michael Clark sends a celebrity question about what she'd keep if everything disappeared. This is about clinical care education compliance and what happens when a nurse refuses to accept that support workers should stay undertrained because the system won't pay for it. Louisa Silva — Silva Lining Support LinkedIn: https://www.linkedin.com/in/louisa-silva-6322683ab/ Website: https://silvaliningsupport.com.au/ Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Creator of Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys/ Website: https://linktr.ee/Yosmerys/ @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortnightly. Team with the Queen is a Supporting Communities Australia production. #NDIS #Education #ClinicalCare

    Why NDIS Support Workers Are Set Up To Fail, And How To Fix It w/Louisa from Silva Lining Support

  3. Aug 5 ·  Video

    Buy Now Pay Later Just Ruined Your Home Loan (You Don't Know It Yet)

    A mortgage broker who picks unicorn crowns at podcast recordings spent five years in plan management before he realised support workers couldn't get home loans. And the social worker at an Able Plus event didn't ask about plan management. She asked for help buying a house. Chapters: 💎 PLATINUM SPONSOR: Wholii Team with the Queen is proudly powered by Wholii, our Platinum Sponsor. Wholii is the compliance and workflow platform built for Australian NDIS providers by people who have lived your problems firsthand. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit ready without even trying. Book a free demo: https://wholii.com.au Follow Wholii: • Instagram: instagram.com/wholii_au • TikTok: tiktok.com/@wholii • YouTube: youtube.com/@wholii_au • LinkedIn: linkedin.com/company/wholii • Facebook: facebook.com/wholii Episode featuring David Easton, founder of Support Finance Group. David is known as the King of Keys. He helps casual NDIS workers and allied health professionals get mortgages when banks say no. He spent five years in plan management and trust accounting. He built a mortgage brokerage because support workers kept getting rejected. And now he's fixing the gap between caring for others and owning your own home. In this conversation, David shares: • The social worker at an Able Plus event who asked for mortgage help instead of plan management advice • Why casual employment in NDIS aged care and child services is the biggest labour creator in Australia • The support workers in their 40s and 50s who thought they'd rent for life • How car loans wreck your ability to get a home loan if you don't plan them right • Why offset accounts give false positives to impulsive buyers • The difference between a $2 million dream and what you can actually afford • Why he tells clients not to borrow the maximum even when the bank says yes • The 5% and 2% government schemes most people don't know exist • How interest gets calculated daily and why weekly repayments beat monthly • Why credit cards and buy now pay later products destroy credit scores • The inquiries section of your credit report that most Australians ignore • Why nurses physios and OTs can get special deals from different banks • What rent vesting is and why giving up in your early 20s is not the answer • Why we need more Australians owning one home not investors owning 20 • What he hopes one or two families say about stability in 10 years There's also a headbands game where David guesses the word mortgage in two and a half minutes while wearing a unicorn crown. And a story about people losing deposits because of bad mortgage advice. And the moment Teresa Lam sends a celebrity question about financial independence. This is about security stability and what happens when someone finally understands your casual income. David Easton — Support Finance Group Website: https://supportfinancegroup.com.au/ LinkedIn: https://www.linkedin.com/in/david-easton-08089656/ Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the creator of Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys/ @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortnightly. Team with the Queen is a Supporting Communities Australia production. #NDIS #MortgageBroker #HomeOwnership

    Buy Now Pay Later Just Ruined Your Home Loan (You Don't Know It Yet)

  4. Jul 22 ·  Video

    From Retail to CEO to Purpose: Beulah Lenanne on Finding Her Calling in Disability Care

    She started in retail. Climbed to CEO. Then walked away from the corner office to care for people who couldn't speak for themselves. And now she's the one participants call Queen Bee when they end up in hospital. Chapters: 💎 PLATINUM SPONSOR: Wholii Team with the Queen is proudly powered by Wholii, our Platinum Sponsor. Wholii is the compliance and workflow platform built for Australian NDIS providers by people who have lived your problems firsthand. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit ready without even trying. Book a free demo: https://wholii.com.au Follow Wholii: • Instagram: instagram.com/wholii_au • TikTok: tiktok.com/@wholii • YouTube: youtube.com/@wholii_au • LinkedIn: linkedin.com/company/wholii • Facebook: facebook.com/wholii Episode featuring Beulah Lenanne, Operations Manager at Top Disability Care. Beulah is known as Queen Bee by the participants who trust her most. She's the one who worked bakery shifts and retail floors before finding her calling in aged care. She climbed from admin assistant to CEO and then chose to step back into operations because that's where the real work happens. She's spent years building SIL homes that feel like actual homes and preparing providers for audits they didn't know how to pass. In this conversation, Beulah shares: • Why she emigrated from Northern Ireland and started volunteering in aged care in Port Lincoln • The 11 years she spent as a stay at home mum before her marriage broke down • How Wesley Mission gave her the training that changed everything • Why she believes no one should work in disability without passion for people with disability • The difference between a house with support and an actual home • Why NDIS planners are handing out million dollar plans to people who don't need them while cutting plans for those who do • The participant who spent eight months in hospital because they had nowhere else to go • Why she opens her home to people who need help even when her kids say not again • The parent who called two weeks ago just to say thank you because their son turned 18 • What she hopes people say in 10 years about the difference she made There's also a headbands game where Beulah guesses the word leadership in under a minute. And a story about the three Campanelli brothers who built Top Disability Care with their hands and their hearts. And a celebrity question from Emanuel Gini that turns into a rapid fire word association game. This is about finding purpose after loss. And building homes that feel like home. And leading teams who know you'll jump in and clean the bathroom if that's what's needed. Beulah Lenanne — Top Disability Care LinkedIn: https://www.linkedin.com/company/top-disability-care/ Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys-aparicio-cuencas/ Website: https://linktr.ee/Yosmerys @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortnightly. Team with the Queen is a Supporting Communities Australia production. #NDIS #SIL #DisabilityCare

    From Retail to CEO to Purpose: Beulah Lenanne on Finding Her Calling in Disability Care

  5. Jul 8 ·  Video

    99 Problems but Solving One Isn't: AI, Compliance & the Future with Hashim Ahmed (Wholii) EP 04

    A dad who refused email because his fax machine worked fine. And the guy who says thank you and please to AI because he doesn't want Terminator coming back for him. Chapters: 💎 PLATINUM SPONSOR: Wholii Team with the Queen is proudly powered by Wholii, our Platinum Sponsor. Wholii is the compliance and workflow platform built for Australian NDIS providers by people who have lived your problems firsthand. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit ready without even trying. Book a free demo: https://wholii.com.au Follow Wholii: • Instagram: instagram.com/wholii_au • TikTok: tiktok.com/@wholii • YouTube: youtube.com/@wholii_au • LinkedIn: linkedin.com/company/wholii • Facebook: facebook.com/wholii Episode 4 of Team with the Queen featuring Hashim Ahmed, founder of Wholii and Dream Maker. Hashim is the guy who built an AI compliance platform because spreadsheets and manual processes were killing the sector. He's been in NDIS for over 10 years. He started as a support worker. He scaled Dream Maker from the ground up by solving problems nobody else wanted to touch. And now he's bringing those solutions to every provider through Wholii. In this conversation, Hashim shares: • Why he's got 99 problems but solving one isn't • The marriage of cars, problem solving, and a beautiful daughter • How Dream Maker tested his problem solving abilities for six or seven years • The compliance nightmare most providers face three weeks before audit • Why using ChatGPT without understanding privacy policies is a massive breach • How Wholii uses voice transcription to auto fill forms and generate service agreements • The difference between data processing in Australia versus overseas AI training • Why saying thank you and please to AI might save you from Arnold Schwarzenegger • The fax machine dad who refused email and what that says about technology resistance • Why friction happens because people misunderstand people • The 1% improvement theory from Atomic Habits and England's worst cycling team • Why collaboration isn't scratching backs but honest planning with clear expectations • The Toyota Prius as the official car of LinkedIn coffee collaboration requests • Why he doesn't want to be remembered individually but as part of a sector that worked There's also a headbands game where Hashim takes seven minutes to guess the word friction while wearing a helmet. And a story about phone cards before WhatsApp. And the moment Solomon sends a celebrity question about cars and personality types. This is about AI that cuts admin time, compliance without chaos, and what happens when a problem solver builds the tools the sector actually needs. Hashim Ahmed — Wholii & Dream Maker Website: https://wholii.com.au LinkedIn: https://www.linkedin.com/company/wholii Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys-aparicio-cuencas/ Website: https://linktr.ee/Yosmerys @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortnightly. Team with the Queen is a Supporting Communities Australia production. #NDIS #AI #Compliance

    99 Problems but Solving One Isn't: AI, Compliance & the Future with Hashim Ahmed (Wholii) EP 04

  6. Jun 24 ·  Video

    Dignity of risk: the participant wanted to smoke. He said yes. | Emanuel Gini, Ability Connect

    A man with Huntington's wanted to keep smoking. His whole care team said no. Emanuel Gini said something else. The behaviours dropped overnight. This is what dignity of risk looks like when it is actually practised, not just written into policy. Episode 3 of Team with the Queen featuring Emanuel Gini, National Operations Manager at Ability Connect, the Sydney specialist support coordination team that takes on the complex NDIS cases other providers refuse. 🎯 What you'll learn: • The Huntington's cigarette story and the harm-reduction reframe behind it (27:57) • Why information, not the diagnosis, is the real issue behind every complex case (22:41) • The 4-month brain-injury patient breakthrough that came from just staying (25:20) • How a car accident at 18 ended his pro soccer dream and pivoted him into community work (15:59) • The 3-step Ability Connect model that runs the same way it did on day one: Listen, Connect, Monitor (34:08) • Why he tells every support coordinator: stop assuming, the person is the expert in their own life (36:12) • Knowing when you are not the right fit, the Venezuelan proverb about gold coins (40:18) CHAPTERS: 0:00 The patient who wanted to smoke 1:20 Meet Emanuel: Mister Eggy, family, food, community 9:17 World Cup edition: soccer, Uruguay, Australia, why football still matters 15:29 The car accident at 18 that ended the soccer dream 17:31 Bakery shifts from 2am to 2pm, seven days a week 19:04 Brought to you by Wholii 20:00 Headbands game: the topic is complex cases 22:41 Information is the real issue behind every complex case 25:20 The brain-injury patient breakthrough, 4 months of just being there 27:57 Dignity of risk: the Huntington's patient he let keep smoking 28:58 Blue plate or pink plate: small choices, big behaviour changes 32:02 Ability Connect: 10 years, 20 specialist support coordinators, one philosophy 34:08 The 3-step model: Listen, Connect, Monitor 36:12 Stop assuming, the person is the expert in their own life 37:13 Stop being curious, start dying 38:45 Soccer equals coordination: every player knows their role 40:18 You cannot be a gold coin, knowing when you are not the right fit 42:26 The celebrity question from Plan Manager Stew 46:33 The King of Coordination award 47:03 What do you hope they say about what you built 49:05 Stops managing plans, starts coordinating lives 💎 PLATINUM SPONSOR: Wholii Team with the Queen is proudly powered by Wholii, our Platinum Sponsor. Wholii is the compliance and workflow platform built for Australian NDIS providers by people who have lived your problems firsthand. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit-ready without even trying. Book a free demo: https://wholii.com.au Follow Wholii: • Instagram: instagram.com/wholii_au • TikTok: tiktok.com/@wholii_au • LinkedIn: linkedin.com/company/wholii • YouTube: youtube.com/@wholii_au • Facebook: facebook.com/wholii 👤 ABOUT THE GUEST: Emanuel Gini is the National Operations Manager at Ability Connect, a Sydney-based specialist support coordination team that has operated for over a decade. The team focuses on the high-complexity NDIS cases other providers turn away. Emanuel leads a 20-person case-management team: listen first, connect to the right services, monitor and adapt. 🔗 Ability Connect: https://abilityconnect.com.au 🔗 Emanuel on LinkedIn: https://www.linkedin.com/in/emanuel-gini-0452991b0/ 👑 ABOUT THE SHOW: Team with the Queen is the fortnightly interview podcast hosted by Yosmerys Aparicio Cuencas, a Latina-Australian founder on a mission to find 100 Australian leaders whose stories are worth hearing. Not the ones on every panel. Not the ones with the loudest LinkedIn. The leaders actually doing the work nobody is putting a microphone in front of yet. Until now. 🎙 New episodes every second Thursday. 🔗 Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys/ All links: https://linktr.ee/Yosmerys 📲 FOLLOW @teamwiththequeen on YouTube, Instagram, and TikTok. 🎧 Listen on Spotify, Apple Podcasts, and all major platforms. Team with the Queen is a Supporting Communities Australia production. #DignityOfRisk #DutyOfCare #TeamWithTheQueen #FounderPodcast #NDIS #SpecialistSupportCoordination #DignityOfRiskInDisability #HuntingtonsDisease #AustralianPodcast #InterviewPodcast #LeadershipPodcast #DisabilitySupport #AgedCare #AbilityConnect #EmanuelGini #YosmerysAparicio #AustralianLeader #SupportCoordinator #NDISProvider #DisabilityServices #SydneyPodcast Thank you for listening to Team with the Queen. You can find us on TikTok, Instagram and YouTube as @teamwiththequeen

    Dignity of risk: the participant wanted to smoke. He said yes. | Emanuel Gini, Ability Connect

  7. Jun 10 ·  Video

    She Sang Stevie Wonder in Her Dad's ICU at 16 with Jillian "Gigi" Bichara (Connect Community and Respite Services)

    NDIS's most connected operator started as the 16-year-old who sang Stevie Wonder to her father in ICU. Chapters: 0:00 — Cold open: the life support decision 0:36 — Meet Gigi: the NDIS's best connector 2:24 — Two roles fill my cup 4:17 — Dad's accident at 16 12:14 — Choice and control + dignity of risk 13:25 — The Heartbreak High reveal 18:09 — Doctor or pharmacist? I chose neither 23:43 — Singing Stevie Wonder in dad's ICU 26:18 — Brought to you by Wholii 27:01 — The headbands game 39:13 — 'Open to collaborations' is the new spam 43:54 — Footprints in the sand 44:53 — The No BS Queen award This episode is proudly presented by Wholii — built by compliance specialists for Australian NDIS providers. Wholii cuts admin time, automates the manual stuff, and keeps your whole team compliant and audit-ready. Book a free demo: https://wholii.com.au Episode 2 of Team with the Queen featuring Gigi Bichara — Business Development Manager and Support Worker at Connect Community and Respite Services (Beverly Hills, NSW). Gigi is widely recognised as the best-connected person on the NDIS — but the path there started somewhere most people don't see. In this conversation, Gigi shares: - The day the medical team asked her family to turn off her father's life support - Why she rejected the "doctor or pharmacist" expectations her Egyptian Orthodox family had for her - What being on Heartbreak High Season 1 taught her about reinvention - The line that separates real collaboration from "open to collaborations" spam - Why dignity of risk is the missing pillar of choice and control - The one thing she'd keep if everything she'd built disappeared tomorrow Gigi Bichara — Connect Community and Respite Services https://www.linkedin.com/in/jillian-gigi-bichara-701127320/https://www.linkedin.com/company/connect-community-and-respite-services/ Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys/ Website: https://linktr.ee/Yosmerys @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes every second thursday. Team with the Queen is a Supporting Communities Australia production. #NDIS #LeadershipPodcast #AustralianPodcast Thank you for listening to Team with the Queen. You can find us on TikTok, Instagram and YouTube as @teamwiththequeen

    She Sang Stevie Wonder in Her Dad's ICU at 16 with Jillian "Gigi" Bichara (Connect Community and Respite Services)

  8. Jun 10 ·  Video

    NDIS Providers Got Marketing WRONG — with Solomon Rokotavaga (Aligned Community Care)

    15 years in the NDIS. Now head of marketing for one of its most data-driven providers. So why does Solomon say every provider's marketing is broken? CHAPTERS 0:00 Welcome to Team with the Queen 0:48 Why Solomon is the first guest 2:00 From Fiji to 15 years in the NDIS 4:30 Starting at DSA and working the front line 6:30 The Criminal Justice Program years 9:00 Black don't crack and the Venezuelan heritage detour 10:50 Aligned Community Care and why they built their own CRM 13:30 The data justification trap most NDIS providers fall into 18:00 Elevate Youth Lab and the "Queen" origin story 21:00 The headbands game (and the shark-head story) 27:30 What's on Solomon's forehead? 30:15 A word from our sponsor: Wholii 30:50 Back to the game 32:30 Why content in the NDIS sector is broken 33:50 "Hey guys, my name is Solomon" – scroll 40:15 Vincent Shian: 127 likes, under 100 connections 43:45 Vulnerability is the strategy 46:20 The hard question: ethics of marketing vulnerable people 49:25 The Lamborghini-NDIS problem 51:00 Gigi's celebrity question 52:30 Inclusive influencing: the centre Solomon would build 58:30 10 years from now, what will the sector say? 1:00:50 The Marshall Islands ripple story 1:02:00 Why community services are invisible online SPONSOR Wholii – NDIS compliance, without the chaos. Cuts admin, automates the manual stuff, keeps your team audit-ready. Book a free demo: https://wholii.com.au (ad read at 30:15) LinkedIn: https://www.linkedin.com/company/wholii/ This conversation goes deep on what's broken with how the NDIS markets itself, and the small shifts that change everything. Solomon's 15-year origin story. Why Aligned built their own CRM. The post that got 127 likes with under 100 connections. The ethics of marketing vulnerable people. The kind of inclusive content centre Solomon would build if money was no object. There's also a headbands game. And a shark head. Stay for both. Solomon Rokotavaga is Head of Marketing & Community Engagement at Aligned Community Care, an NDIS provider specialising in complex mental health. Aligned Community Care is also a presenting sponsor of this episode. LinkedIn: https://www.linkedin.com/in/solomon-rokotavaga-26a466107/ Website: https://alignedcommunitycare.com.au YouTube: https://www.youtube.com/@AlignedCommunityCare Yosmerys Aparicio Cuencas is the founder of Supporting Communities Australia and the Elevate Youth Lab. LinkedIn: https://www.linkedin.com/in/yosmerys-aparicio-cuencas/ Website: https://linktr.ee/Yosmerys @teamwiththequeen on TikTok, Instagram, and YouTube. New episodes fortightly. Team with the Queen is a Supporting Communities Australia production. #NDIS #ContentMarketing #SupportCoordinator Thank you for listening to Team with the Queen. You can find us on TikTok, Instagram and YouTube as @teamwiththequeen

    NDIS Providers Got Marketing WRONG — with Solomon Rokotavaga (Aligned Community Care)
  • 8 Episodes

About

The podcast that goes beyond the titles and the LinkedIn bios, where we uncover the real stories behind the leader shaping the industries.  100 leaders in Australia whose stories are worth hearing. That's the mission. Team with the Queen is the fortnightly interview podcast on the journey to find them. Not the ones on every panel. Not the ones with the loudest LinkedIn. The leaders actually doing the work — the ones nobody's putting a microphone in front of yet. Until now. Hosted by Yosmerys Aparicio Cuencas, a Latina-Australian, founder of Supporting Communities Australia, and the host who got tired of waiting for the gatekeepers to choose the guests for her. Every second thursday, one guest. Their real stories. The wins, the failures, the stuff they only tell you off the record. Vulnerability that earns the moment. Humour that earns the rewatch. Conversations you can't get anywhere else, because nobody else is having them like this. You'll meet founders, support workers, sector-shapers, accidental leaders, the unsung ones whose work is changing how Australia actually runs. If you've ever felt like the conversations that matter most aren't the ones being broadcast — this show is for you. New episodes every second thursday. Follow on Instagram, TikTok and YouTube @teamwiththequeen. Website: https://linktr.ee/Yosmerys Team with the Queen is a Supporting Communities Australia production.

Information

  • Creator
    Yosmerys Aparicio Cuencas
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © 2026 Team with the Queen
  • Show Website
    Team with the Queen