Creator Unplugged

Jun Yuh

Everyone has a platform now. Whether you’re a creator, founder, or just someone with a point of view, your decisions and identity are increasingly shaped in front of an audience. Hosted by Jun Yuh, Creator Unplugged explores what it means to live and build in public. Each episode aims to unpack the deeper forces shaping our lives today: success, discipline, money, relationships, the psychology of being seen and more. Expect bold ideas, unconventional thinking and a willingness to sit in nuance. Find us on Youtube, Instagram and TikTok @creatorunplugged Contact: aceel@creatorcollege.com

  1. 5d ago

    Adley Kinsman: Why Your Content Isn’t Going Viral (And What To Do About It)

    🎙️ With Riverside, launching your own podcast has never been easier. Go to https://creators.riverside.com/CreatorUnplugged and use code JunYuh for one month for FREE on the Pro or Glow Plan. Bookings/Partnerships: aceel@creatorcollege.com Adley Kinsman spent four years making videos that couldn’t crack 5,000 views. Then the unlock happened. Her company Viralish now pulls in a billion views a month, she’s Meta’s most viewed female creator, and with over 80 billion organic views she can explain exactly why one video dies at 10,000 views while its twin clears 100,000. Adley explains exactly how Viralish engineers attention, the 90% rule for hooks, why tension equals retention, why niching down keeps experts invisible, and the frameworks her team runs on: simple, repeatable, scalable. Jun and Adley also dig deeper and talk about overcoming imposter syndrome, why passion fades the moment you stop winning (and how to avoid it), and the question that rewires anxious creators: are you making content about yourself, or for the people you serve? This episode is for the expert whose content is useful but invisible, the business owner who’s been told to niche down, and anyone who wants people to actually watch the content they creator. Chapters: 02:35 The 10K vs. 100K video breakdown 04:49 The retention numbers Viralish aims for 10:21 Stop calling out your avatar13:53 What people say they watch vs. what they actually watch 16:18 Selling to clients with money vs. without 18:41 Imposter syndrome never goes away 23:44 Entertaining doesn’t mean silly 26:56 Entertain the masses, educate the interested, sell to the committed 32:24 Cultural vs. contextual relevance 34:10 Finding your story: go to the pain 41:25 Conversion content frameworks 45:20 Her best-performing ad is one sentence 47:06 Making the ordinary extraordinary 50:57 Service media, not social media 52:25 “Passion is BS” 54:36 When your why outgrows you Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTokJun on Instagram

  2. Oct 19

    Brock Johnson: 10 Years of Instagram Growth Advice in One Hour

    📥 Create your dream job with Manychat. Try Manychat PRO free for a month at https://get.manychat.com/real-job with code CREATOR. Join Creator College's FREE online masterclass to learn how to bring in clients, sales and opportunities through content: https://creatorcollege.com/live-now Make sure you follow and leave a review! It takes 2 seconds and ensures you never miss any of our upcoming episodes. Partnerships/Inquiries: aceel@creatorcollege.com Brock Johnson has taught Instagram strategy for almost a decade and built an audience of a million followers doing it. Jun and Brock get into the system that made him one of the most consistent creators in the game from the story bank he’s kept since his early days to the task-batching workflow that films a month of reels in one sitting. They also break down what’s working on Instagram right now, the two kinds of content that will win over the next few years, the number one rule that keeps videos feeling real, and a trial reels playbook that gets one video three separate rounds of reach. Then Brock opens up the business side: the funnel behind his audience, why he runs one offer instead of many, and the reason every creator needs an email list. This episode is for creators tired of overthinking their content, the expert whose page is all value and no story, and anyone who’s ready to own more of what they’ve built. Chapters: 02:48 How Jun and Brock met03:31 Breaking the “only share value” rule09:11 Weaving your life into your content10:46 Build a story bank15:58 Brock's upbringing in an entrepreneurial household20:25 How to practice discipline25:43 Work-life balance as priority number one30:10 Batching 30 reels in one sitting32:31 Hiring, leadership and who's on Brock’s team today43:39 Realness comes from speed51:21 The trial reels playbook58:02 Inside Brock’s funnel1:09:18 What still matters in 5 years Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTokJun on Instagram

  3. Oct 12

    Vishen Lakhiani: If You Learn The Art Of Storytelling, You Can Change Your Life

    📥 Create your dream job with Manychat. Try Manychat PRO free for a month at https://get.manychat.com/real-job with code CREATOR. Make sure you follow to the podcast wherever you're listening right now! It takes 2 seconds and ensures you never miss any of our upcoming episodes. Partnerships/Inquiries: aceel@creatorcollege.com Vishen Lakhiani built Mindvalley into a nine-figure company on blogs and email, and avoided the camera until age 40. Jun talks with Vishen about why founders who stay invisible are shooting themselves in the foot, and how showing up on camera helped take Mindvalley from $30M to $140M. Vishen unpacks the childhood programming that makes being seen feel unsafe, and traces his own back being bullied in school, plus the healing practice that finally freed him to post. Then comes the masterclass: his full storytelling framework with real examples, the science of why stories are 22x more memorable than facts, why confident voices beat qualified ones online, and the trick for creators who think they have no original ideas. At the end, Vishen flips the interview, pulling Jun's real story out of him layer by layer, and ends with a warning that everyone needs to hear. This is an episode you don't want to miss. Chapters: 02:36 The limiting beliefs Vishen started with04:20 "Is it too late for me?" and starting at 4006:10 The video that took on Nestlé08:07 How storytelling took Mindvalley from $30M to $140M10:49 Visibility wounding, explained15:24 The inner child & the meaning-making machine22:40 The practice for healing your fear of being seen25:04 The HSTSS storytelling framework25:46 The hook32:28 The stakes33:21 The turn38:45 The scene45:09 Vishen flips the interview on Jun55:05 Why Vishen won't stop until a million lives change Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTokJun on Instagram

  4. Oct 5

    The New Rules For Winning on Social Media: Jordan Schwarzenberger On Engineering Attention

    📥 Create your dream job with Manychat. Try Manychat PRO free for a month at https://get.manychat.com/real-job with code CREATOR. Make sure you follow the podcast wherever you're listening right now! It takes 2 seconds and ensures you never miss any of our upcoming episodes. Partnerships/Inquiries: aceel@creatorcollege.com Jordan Schwarzenberger is the co-founder of Arcade, the entertainment company behind some of the biggest names in the creator world, and he has news for you: you're probably not as entertaining as you think you are. At 29, Jordan runs multiple companies, leads a 22-person agency, hosts his own podcast, and is raising 5 kids. Jun starts where most interviews don't: how he holds it all together. Jordan's answer runs through faith, why pride is at the root of most professional self-sabotage, and the ordering of his life that makes everything else work. Then it gets tactical: why the future belongs to "content engineers," what makes people care enough to follow you, why delivery beats hooks, and how to stop sounding like a presenter. And for those of you interested in expanding to live events, Jordan breaks down his fool-proof formula for his live-events business. This is for anyone who wants to stop guessing at content and start engineering it, and for the ambitious ones trying to build big without losing themselves in the process. Chapters: 02:20 What anchors Jordan 11:35 Pride, humility & checking yourself 17:26 How he manages it all 19:35 Detachment: the skill nobody talks about 25:28 Why experts won't own their story 28:41 Content is engineering, not talent 34:17 How to actually sound natural 39:48 Why full-time creator shouldn't be the goal 42:30 The economics of live events 52:14 The trust crisis on social platforms 53:23 Instagram's big mistake 55:49 Scarcity & spontaneity always win 57:47 What he wants to be remembered for Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTok Jun’s Instagram

  5. Sep 28

    Dr. Karan Rajan: Social Media Is The New Search Engine, Experts Need To Be There

    📌 Ditch all the social planning tools for Rella. Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. 📥 Create your dream job with Manychat. Try Manychat PRO free for a month at get.manychat.com/real-job with code CREATOR. Partnerships/Inquiries: aceel@creatorcollege.com When something feels off with your health, you probably don't open Google anymore, you open TikTok, Instagram, Reddit... And for millions of people, the voice they land on is Dr. Karan Rajan, the surgeon who made the internet comfortable talking about the things it was too embarrassed to ask a doctor. Jun talks with Karan about what it means to be a trusted voice at scale, how to spot a fake expert (the red flags are more subtle than you think), and how he protects his credibility while building his supplement company Loam. They also get into the content strategy behind it all - reaction-video formats, vocalizing contrarian takes, scripting, and so much more. This episode is for professionals who think their field is too technical and boring for social media. Chapters 01:49 The patient who was too embarrassed to speak up03:28 Making taboo topics watchable04:46 Why informed patients are better patients06:33 Red flags of a fake health expert08:52 Building Loam for the skeptics10:27 How he engineers his content14:11 Inside the reaction-video format18:14 The "secret sauce" AI can't replicate22:10 How he sources what to react to25:19 What entrepreneurship taught him30:31 Brute-forcing your way past embarrassment32:13 How content transformed his communication36:26 Why he canceled his Oura ring subscription39:15 Real health is resilience45:46 Leaving surgery with zero regrets Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTokJun on Instagram

  6. Sep 21

    Maddie Borge: I've Spent Half My Life Making Content. Here's What You Should Know

    📌 Ditch all the social planning tools for Rella. Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. Make sure you follow wherever you're listening! It takes 2 seconds and guarantees you never miss any of our upcoming episodes. Partnerships/Inquiries: aceel@creatorcollege.com Maddie Borge has spent more than half her life on the internet. She started at 12, filming videos in her bedroom in Norway because she dreamed of living like the YouTubers she idolized. Today, she has an audience that literally grew up alongside her, and a travel brand that sold out its restock in 67 minutes. Jun talks with Maddie about what over a decade online really builds: Why she never felt split between her online self and her real one, the money habits she formed to set her up for success, long-form vs. short-form, and how all those years of trust turned into Pastael, her viral packing-cube brand. Then, they tackle the operator side of things when it comes to bootstrapping a physical product, six-figure stock orders, months of sellouts, hiring, and everything in between. Chapters: 01:55 Starting YouTube at 12 06:14 Identity online and offline09:35 The followers who grew up with her12:59 Why she diversified her income15:11 The idea for Pastel17:55 The real cost of physical products20:01 Building in public without knowing it22:41 Learning to be an operator25:46 What she's learned about hiring27:21 Long form vs. short form strategy32:28 Her "I made it" moment33:37 What makes a pop-up actually work39:30 Building community42:01 What she'd tell her 12-year-old self Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTokJun’s Instagram

  7. Sep 14

    Mia McGrath: What Creators Actually Make (No One Tells You This)

    📌 Ditch all the social planning tools for Rella. Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. Learn how to attract the right audience, turn them into paying clients and build a real business off the back of your content. Sign up for the FREE 5 day Masterclass: creatorcollege.com/c/live-webinar-organic Make sure you follow the show! It takes 2 seconds and ensures you never miss any of our upcoming episodes. Partnerships/Inquiries: aceel@creatorcollege.com Mia McGrath's first setup was an iPhone taped to her bedroom window. No mic, bad lighting, edited her videos on TikTok. Today, she’s making multiple six-figures from her content, signed a book deal, and started a cultural movement called “Frugal Chic.” Jun talks with Mia about money the way nobody in finance talks about it: through psychology. They get into how she became the representation she never saw growing up, how "strategic people pleasing" became her content superpower, why she deliberately pays herself less than she could, and the tension she felt from sharing her income online. They also break down the four-part framework behind every one of her talking videos and how to feel more natural speaking on camera. This episode is for anyone building online who wants the honest math behind the highlight reel. Chapters: 01:45 Money as psychology, not accounting 02:55 Becoming the representation she never had 04:41 The accidental first viral video 06:03 Strategic people pleasing 10:08 Journey POV vs. expert POV 12:16 Her 4-part video framework 15:39 From social anxiety to on-camera confidence 18:55 What watching yourself back teaches you 20:27 Leaving the 9-to-5 (and the 60-hour weeks) 21:38 Where the money actually goes now 24:34 The income transparency dilemma 26:48 How to share a win without losing people 29:28 The mistake that costs creators 50% of their income32:14 Landing her first book deal 33:57 Income splits & the product she wants to build 36:46 What she'd tell her 15-year-old self Stay connected: Creator Unplugged on Instagram Creator Unplugged on TikTokJun’s Instagram

  8. Sep 7

    Erin McGoff: If You're Afraid Someone Will Copy Your Content, You Don't Have A Real Brand

    Ditch all the social planning tools for Rella! Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. Learn how to attract the right audience, turn them into paying clients and build a real business off the back of your content. Sign up for the FREE 5 day Masterclass: creatorcollege.com/c/live-webinar-organic Make sure you follow the show wherever you're listening right now! It takes 2 seconds and ensures you never miss any of our upcoming episodes. Partnerships/Inquiries: aceel@creatorcollege.com Erin McGoff spent 30 minutes making a video about the world's most annoying interview question, went to sleep, and woke up to 20 million views. Then she deleted the account. She was an award-winning filmmaker with her sights on Sundance, and "influencer" was the last thing she wanted to be. Jun talks with Erin about what changed her mind, how her work as a filmmaker assisted her creator career, the impact of her work on other people’s lives, and her "seeding vs. harvesting" seasons for avoiding burnout. They break down her content strategy, operations, and systems that led her to scaling her platform to millions and launching her career-focused app “StupidFish.” This episode is for the creators who want to be taken seriously and the professionals scared a personal brand will cost them that. Chapters: 02:06 Where the drive to serve comes from04:27 Letting go of the Sundance dream08:24 The viral video she ran away from12:05 Inside her lean operation14:12 Why she still edits everything herself18:20 Treat content like a job20:02 Be your own CFO26:09 The one question that makes decisions easy27:54 Dream life vs. dream job32:45 Build StupidFish38:29 What hiring taught her about leadership43:22 The 25,000-person waitlist44:24 How she stays in tune with her audience47:41 For anyone afraid to be seen Stay connected: Creator Unplugged on InstagramCreator Unplugged on TikTokJun’s Instagram

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About

Everyone has a platform now. Whether you’re a creator, founder, or just someone with a point of view, your decisions and identity are increasingly shaped in front of an audience. Hosted by Jun Yuh, Creator Unplugged explores what it means to live and build in public. Each episode aims to unpack the deeper forces shaping our lives today: success, discipline, money, relationships, the psychology of being seen and more. Expect bold ideas, unconventional thinking and a willingness to sit in nuance. Find us on Youtube, Instagram and TikTok @creatorunplugged Contact: aceel@creatorcollege.com

Information

  • Creator
    Jun Yuh
  • Years Active
    2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © Jun Yuh
  • Show Website
    Creator Unplugged

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