The Family Business Podcast

Andy Seeley
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  • Marketing

If you own or manage a gymnastics gym, dance studio, swim school, cheer program, or any kind of kids activity center, this podcast was made for you. The Family Business is where owners come to get unstuck. Each week, host Andy Seeley, CEO of Creatively Disruptive, sits down with successful center owners, industry experts, and growth professionals to talk about what is actually working right now. Enrollment, marketing, staffing, pricing, operations. If you are ready to stop surviving and start thriving, hit subscribe.

  1. Oct 27

    You Need To Know These Financial Mistakes Draining Your Gym. WATCH THIS!

    Want to fill your classes AND actually make money? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call Download our FREE Ultimate Marketing Guide: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ Full enrollment doesn't always mean profitability. In this episode of A Family Business, Certified bookkeeper Dawn Morgan joins Andy Seeley to break down the real financial blind spots hurting gymnastics gyms and kids' activity centers. From hidden expenses like untracked discounts and undercharging, to the dangers of mixing personal and business finances. They cover cash flow management, building reserves, the KPIs that actually matter (facility utilization, payroll percentage, retention rate, and secondary revenue), and why having a specialist who knows your industry's cycles makes all the difference. Guest: Dawn Morgan Website: https://www.fulloutbooks.com/ Facebook: https://www.facebook.com/profile.php?id=61562696904242 Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids

  2. Oct 1

    The Expensive Coaching Mistake Most Gym Owners Never See

    Book a FREE Strategy Call: creativelydisruptive.com/book-a-call Download our FREE Ultimate Marketing Guide: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ Your coaches are your product. If they know how to do a cartwheel but have no idea how to actually teach one, your retention is suffering whether you realize it or not. Katherine Thomas of Confidence in Coaching joins the Family Business podcast to break down why coach confidence is the missing piece in most gymnastics gyms and kids' activity centers, and what owners can do about it right now. We cover how low coach confidence drives kids and staff out the door, the real cost of high student turnover, three things you can start doing this month to build a stronger coaching culture, and how investing in your coaches reduces owner burnout and breaks the hub-and-spoke trap. Guest: Katherine Thomas Website: https://confidenceincoach.com/ Instagram: https://www.instagram.com/confidenceincoaching/ LinkedIn: https://www.linkedin.com/in/katherine-thomas-23477b99/ Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments

  3. Sep 23

    Biggest Financial Mistakes Club Owners Make & How To Fix Them

    Want to fill your classes AND actually make money? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call Download our FREE Ultimate Marketing Guide: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ Private equity is buying up gyms. Insurance rules are changing. And most gym owners are leaving real money on the table because raising prices feels scary. In this conversation, CAM Incorporated owner Bryon Hough breaks down what every gymnastics gym owner needs to know right now: why mom-and-pop gyms still matter, the biggest financial and liability mistakes club owners make, why profitability isn't a dirty word, and how building the right team of staff (not doing it all yourself) is the difference between owning a job and owning a business. You'll hear real stories, from a $250,000 gym sale to a $5 million club working through a financial pickle, plus straight talk on exit planning, staff pay, and what actually makes a gym valuable. Podcast Guest: Bryon Hough Website: https://camincorporated.com/ Facebook: https://www.facebook.com/CAMIncorporated LinkedIn: https://www.linkedin.com/company/children-s-activity-management-inc/ Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids

  4. Sep 7

    What Makes JackRabbit Different From Every Other Gym Software?

    Want to grow your kids' activity center into a profitable business? Book a Free Strategy Call with us today at: http://creativelydisruptive.com/book-a-call See how top gymnastics gyms and youth activity centers streamline operations, reduce admin stress, and grow enrollment without burning out. Hear from Jackrabbit Technologies on what’s driving industry-leading tools, real data trends, pricing confidence, and the operational systems helping owners shift from overwhelmed to organized. A clear look at smarter class management, stronger community communication, and what successful gyms are doing differently right now. Guests: Jackrabbit Technologies (Amber Smith & Amanda). https://www.jackrabbitclass.com/ Get your ultimate kids activity center marketing guide by visiting: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ 👇 Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive Also follow Jackrabbit: Instagram: https://www.instagram.com/jackrabbittech/ Facebook: https://www.facebook.com/jackrabbittech #GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments

  5. Aug 29

    From Unknown Coach to "4 Olympians Stopping Me to Talk"

    In this interview, Nicole Langevin shares the exact strategies that took her from coaching in one gym to consulting internationally. She reveals how working with Creatively Disruptive gave her a mindset shift that improved everything about her business. Plus, the hilarious "reverse heckle" story that left Andy speechless in front of 200 people! 😂 Looking to grow your kid’s activity center business? Kindly reach us via our website: https://creativelydisruptive.com/ Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive

  6. Aug 19

    “We'd Rather Go Short Staffed Than Poorly Staffed” (Gym Owner Strategy)

    Kids First Sports Center executives Jennifer and Casey reveal how they built a gold-standard team culture that actually works. In this video, you'll learn their proven hiring strategies for teenagers, their 26-point culture framework that eliminates micromanaging, and how they turned COVID's staffing reset into an opportunity. Also find out why you should rather go short-staffed than poorly staffed and their approach to nurturing staff through mistakes instead of policing behavior. Plus their insights on AI's impact and what thriving activity centers will look like in 10 years. Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive Ready to grow your business? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call #GymnasticsMarketing #Cheer #SwimSchoolMarketing #DanceStudioMarketing #KidsFirstSportsCenter #BusinessGrowth #KidsActivityCenter #SmallBusinessScaling

  7. Aug 11

    She Was Ready to Quit Her 29-Year Gymnastics Gym Business Until...

    Tired of your business depending on your presence for everything?😓 Our Client, Robin Joens, ran Somersaults Gymnastics for 25+years but was ready to quit. Her tank was empty from being the hub of everything. Then she decided to book a call with us & everything changed. Robin went from working IN her business to working ON it. She can finally take vacations and rediscover why she loved gymnastics in the first place. Her business now runs without her constant presence, creating the freedom every gym owner deserves. Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsBusinessTips #SmallBusinessGrowth #GymOwnerSuccess

  8. Aug 5

    How I Grew My Gym While Competing Against 30-Year Rivals

    Patrick Thomas built Rock Gymnastics from nothing while sandwiched between two established competitors who had dominated the market for decades. In this Podcast Interview, he shares the exact strategies that helped him break through, including the single biggest move that changed everything for his business. You'll learn why most gym owners fail at marketing, the real secret to standing out in a crowded market, and how focusing on community communication transformed his entire operation. Ready to grow your business? Get your revenue growth session at: https://creativelydisruptive.com/book-a-call/ Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #SmallBusinessGrowth #GymnasticsBusinessTips #EntrepreneurSuccess

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About

If you own or manage a gymnastics gym, dance studio, swim school, cheer program, or any kind of kids activity center, this podcast was made for you. The Family Business is where owners come to get unstuck. Each week, host Andy Seeley, CEO of Creatively Disruptive, sits down with successful center owners, industry experts, and growth professionals to talk about what is actually working right now. Enrollment, marketing, staffing, pricing, operations. If you are ready to stop surviving and start thriving, hit subscribe.

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