Attract Raving Fans

Alan J.
  • 5.0 (4)
  • Marketing

Your customers are satisfied. But your business isn't growing. That gap — between the quality you're delivering and the growth that should be following it — is what this show is about. Attract Raving Fans is built on the Raving Fans Framework, for small business owners who want to turn satisfied customers into raving fans. Each episode delivers one practical idea and one Small Action you can complete before the next episode drops. Want to know where your business stands first? Take the free Raving Fans Scorecard at AttractRavingFans.com — six questions, about two minutes. Start here. Then go to Episode 1. Host: Alan J. | Website: AttractRavingFans.com

Episodes

  1. 17h ago

    When Your Work Is Better Than Your Word-of-Mouth

    Most owners do good work but never build the one moment that turns a satisfied customer into a raving fan. The Experience Gap is what's left when excellent work isn't paired with a deliberate Turning Point — a moment where the customer shifts from feeling served to feeling seen. In this episode, Alan introduces a Turning Point Catalyst and shows you how to find the moments you're already having by accident, so you can make them happen on purpose. This week's Small Action: Think back over your last handful of clients. For each, find the moment their energy shifted — when they went from transactional to connected — and write down what you were doing. If you can't find it, that's your gap showing itself. Add it to your Fan Plan — the plan every FanMaker builds, one small action at a time. Resources mentioned: - The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ **Next week — Episode 8, "The Story Gap"** — you've already got raving fans; we'll find the proof that's hidden where no new customer can see it, and move it into the light where the buying decision happens. ©2026 Attract Raving Fans - All rights reserved.

    11 min

  2. Jul 6

    When You're Talking About the Wrong Person

    Your credentials get you the job. Your message gets you chosen for it. In this episode, Alan tells the story of two accountants with identical backgrounds and opposite results — one price-shopped, one with a waitlist — and the three signs that you've got a Messaging Gap. Then he hands you the Customer Mirror: a ten-minute exercise that shows you whether you're writing for yourself or for the person who needs you, plus the one-sentence rewrite that changes how people respond. This week's Small Action: Run the Customer Mirror on your most visible marketing — swap every "we/our/I" for "you/your" and read it aloud. If it falls apart, you're talking about yourself. Rewrite your first sentence so it describes your customer's world. That's the next piece of your Fan Plan — the plan every FanMaker builds, one small action at a time. Resources mentioned: - The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ - Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/ Next week — Episode 7, "The Experience Gap" — the one moment in your service that turns a satisfied client into one who talks, and how to build it on purpose. ©2026 Attract Raving Fans - All rights reserved.

    11 min

  3. Jun 29

    Which Gap Is Yours?

    You know there's a gap between your satisfied customers and the ones who actually talk. But *which* gap? In this episode, Alan walks through the three places a business gets stuck — the Messaging Gap (people never quite get what you're about), the Experience Gap (good work, but no moment that makes anyone talk), and the Story Gap (you have raving fans, but their stories live where no new customer can find them). The costly mistake is fixing the wrong one first. So you get the Five Questions — a two-minute, honest way to find the gap that's actually yours, before you spend a single weekend building. This week's Small Action: Answer the Five Questions in writing, yes or no. Then notice the one you didn't want to answer — that flinch is pointing at your gap. Don't fix it yet. Just name it. Resources mentioned: - The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ - Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/ Next week — Episode 6, "The Messaging Gap" — we close the first one, with a ten-minute fix called the Customer Mirror. ©2026 Attract Raving Fans - All rights reserved.

    10 min

  4. Jun 22

    The Hidden Cost of a Quiet Customer

    A satisfied customer who never mentions you isn't a win — it's an invisible cost. In this episode, Alan walks through what happened when a gift shop owner realized her loyal customers weren't talking, and why that matters more than it looks. You'll learn the three hidden costs of a quiet customer: the Referral Shadow (the people who'll never hear about you), Trust Decay (good work that counts for less because nobody vouches for it), and the Effort Trap (winning every new customer from zero) — plus the one small estimate that makes the invisible visible. This week's Small Action: Run the quick math from the episode — your rough active-customer count, and how many of your last ten customers have ever told someone about you on their own. That points to the share of your customers who stay silent. Write that silent number down and keep it somewhere you'll see it every day. Shrinking it is one of the best things you can do to grow your business. Resources mentioned: The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/ Source: the "people referred by a friend are 4× more likely to buy" figure is from Nielsen consumer research. Next week — Episode 5, "Which Gap Is Yours?" — we find where your customers are actually getting stuck, so you don't spend months fixing the wrong thing. ©2026 Attract Raving Fans - All rights reserved.

    14 min

  5. Jun 16

    The One Idea That Changes How You Think About Marketing Forever

    Two barbershops on the same street. One has a line on Saturdays. One has empty chairs. The difference isn't the haircut — it's whose story is being told. In this episode, Alan lands the idea at the heart of the podcast: your customer is always the center of the story, and your job is to help them get there. Once you see it, you can't unsee it. This week's Small Action: Rewrite one piece of your marketing with your customer at the center. Homepage headline, bio, or elevator pitch — pick one. Put your customer's transformation at the center, not your credentials. Use the words your customers gave you in Episodes 1 and 2. Resources mentioned: The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/ ©2026 Attract Raving Fans - All rights reserved.

    12 min

  6. Jun 16

    What a Raving Fan Actually Looks Like

    A raving fan isn't a super-customer — it's a customer who has a story about you and tells it. In this episode, Alan introduces the Three Languages (Before/After, Identity, and Story), explains why the specific words your best customers use reveal what your business is actually delivering, and shows how to use that language as a map to what's already working. This week's Small Action: Find three examples of real customer language — a review, something said directly, and a referral. Tag which of the Three Languages each one is. If they're all generic, that's not failure — that's your next target, and the rest of this podcast is built to fix it. Resources mentioned: The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/ ©2026 Attract Raving Fans - All rights reserved.

    12 min

  7. Jun 16

    You Have Happy Customers. So Why Isn't Anyone Talking?

    You've built something real. Your customers come back. Some have told you they love working with you. So why isn't the phone ringing with referrals? In this first episode, Alan introduces the Gap — the space between customers who are happy and customers who spread the word — and explains why closing it isn't about working harder. It's about understanding a layer of your business most owners never think about. This week's Small Action: Find the last piece of meaningful praise a customer gave you — a review, a message, a comment — and write down their exact words. Over the next two episodes, you'll turn those words into marketing that sounds like your best customers. Resources mentioned: The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/ Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/ ©2026 Attract Raving Fans - All rights reserved.

    13 min

  8. Trailer

    Start Here: Welcome to Attract Raving Fans

    Your customers are satisfied. But your business isn't growing. That gap — between the quality you know you're delivering and the growth that should be following it — is what this podcast is about. A raving fan isn't just a satisfied customer, or even a loyal one. It's the customer who, when someone they know needs what you do, says: "you gotta call this person." Most small business owners have a handful of them. What they don't have is a system for creating more. Season 1 is that system — the Raving Fans Framework, refined over 27 years with more than 1,100 business owners. Clearer messaging, deliberate connections, customer stories that travel, and a referral engine that doesn't require you to beg or spend more on ads. Each episode runs about fifteen minutes and ends with one Small Action you can build on before the next one drops. Want to know where your business stands right now? Get your free Raving Fans Scorecard at AttractRavingFans.com — six questions, about two minutes. Subscribe anytime, but start with Episode 1. I'll see you there. Host: Alan J. | AttractRavingFans.com ©2026 Attract Raving Fans - All rights reserved.

    3 min

Trailer

Ratings & Reviews

5
out of 5
4 Ratings

About

Your customers are satisfied. But your business isn't growing. That gap — between the quality you're delivering and the growth that should be following it — is what this show is about. Attract Raving Fans is built on the Raving Fans Framework, for small business owners who want to turn satisfied customers into raving fans. Each episode delivers one practical idea and one Small Action you can complete before the next episode drops. Want to know where your business stands first? Take the free Raving Fans Scorecard at AttractRavingFans.com — six questions, about two minutes. Start here. Then go to Episode 1. Host: Alan J. | Website: AttractRavingFans.com

Information

  • Creator
    Alan J.
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Attract Raving Fans
  • Show Website
    Attract Raving Fans

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