In Formation with Blondel & Co

Kellie Blondel

Oh great, another podcast. But don't worry. This one isn't here to teach you anything. In Formation is for the jaded, the unconvinced, and the unconventional. For business owners who are tired of being told there is one way to do things... one framework, one blueprint, one morning routine, one non negotiable truth that will finally unlock everything. Every week, host Kellie Blondel takes something we've all been told we absolutely have to do in business and actually looks into it. Where it came from. Who invented it. What the evidence says. And who's been making money from you believing it. No agenda. No course to sell you at the end. Just the question, the research, and whatever we find when we actually look. Who told you that. Why did they tell you that. And does it actually work. If you've got something you've been told you have to do and you're not sure whether to believe it, send it in. Let's have a look at it together. kellie@blondelandco.com

Episodes

  1. Aug 17

    Who Told You To Show Up Online?

    Every time a new platform launches, the same message arrives. You need to be here. Claim your name. Get in early. Build your audience now before everyone else does. Clubhouse. Threads. Bluesky. TikTok. Each one arriving with a wave of urgency and a wave of courses, packages, and certified social media managers telling you this is where your business needs to be. But who actually looked at the research? Who checked the demographics? Who asked whether your specific audience is even on the platform you've been told to drop everything for? This week I did. And here's what I found. From the rise and fall of MySpace to the psychology of FOMO, from what "certified social media manager" actually means to what the Facebook algorithm is actually rewarding in 2026, this episode is the one where the research genuinely surprised me. And where the answer to "does it actually work" is more nuanced than any other episode so far. Note: social media moves fast. Everything shared here is based on the most current research available in 2026. Chapters 00:00 Introduction: The Myth of Being Everywhere 02:04 The Shift to Paid Ads and the You Must Be Everywhere Message 04:09 The Platform Graveyard: Clubhouse, Threads and Bluesky 06:09 Facebook and LinkedIn's Changing Purposes 07:41 The Psychology of FOMO and Social Comparison 09:55 The Myth of Certified Social Media Managers 12:02 What the Data Says About Where Your Audience Actually Is 15:10 How the Algorithm Actually Works 16:47 Showing Up as a Credibility Check 20:10 The Research, the Stats, the Facts. Now You Decide. Want More? I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen. You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond. And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... you can email me at kellie@blondelandco.com

    Who Told You To Show Up Online?
  2. Jul 13

    Who Told You To Fake It Till You Make It?

    If you've spent any time in the online business world, you've heard it. Probably said with a lot of confidence by someone who needed you to believe that projecting certainty you don't yet have is not just acceptable but necessary. I never liked it. But my personal feelings about a phrase are never the point of this podcast. So I put them to one side and did the research. Who told you that. Why did they tell you that. And does it actually work. This episode goes into where the phrase actually came from, how the self help and business coaching industries turned it into a product, and what happens when it goes well... and when it goes very, very wrong. From Bill Gates to Elizabeth Holmes to Anna Delvey, the line between backing yourself and fraud is more interesting than you'd think. And there's a distinction that almost never gets made when this phrase gets passed around. Chapters 00:00 Introduction to Dismantling Conventional Wisdom 02:59 The Origins and Evolution of Fake It Till You Make It 06:01 The Impact of Fake It Till You Make It in Business 08:55 Case Studies: Successes and Failures of Faking It 12:04 The Fine Line Between Confidence and Fraud 14:44 Conclusion: Understanding the True Meaning of Confidence Want More? I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen. You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond. And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... email me at kellie@blondelandco.com

  3. Jul 6

    Who Told You That You Need To Wake At 5AM?

    I tried the 5AM thing. Not because a book I've never read told me to, but because a kitten with absolutely no respect for my eyelids gave me very little choice. And for a while it seemed to work. Until I realised it probably wasn't the 5AM doing the heavy lifting. So in true In Formation fashion, I asked... who told you that getting up at 5am was the key to success? Why did they tell you that? And does it actually work? This episode gets into the origins of the 5AM Club, what the sleep science actually says about chronotypes and productivity, and whether trading your lie-in for a cold, dark morning is genuinely making you more successful or just more tired. Chapters 00:00 Challenging Conventional Wisdom 02:58 The Myth of the 5 AM Club 05:48 Understanding Chronotypes and Productivity 09:06 Finding Your Optimal Time for Productivity Want More? Curious where you actually sit on the morning to evening spectrum? The Morningness-Eveningness Questionnaire is a proper, peer reviewed tool that's been used in sleep research since 1976. 19 questions, about four minutes, and it'll tell you whether you're a morning type, an evening type, or somewhere in between. You can take it here: https://psytests.org/trait/meqen.html And if you want to know more about who I am and what I do... I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen. You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond. And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... you can email me here: kellie@blondelandco.com

    Who Told You That You Need To Wake At 5AM?
  4. Season 1, Episode 1 Trailer

    Who Told You That

    Oh great, another podcast. But this one is different.  Every episode of In Formation takes one thing you've been told you absolutely must do in business and asks three questions: Who told you that? Why did they tell you that? And, does it actually work? No agenda. No course to sell you at the end. Just honest research, inconvenient questions, and whatever we find when we actually look. I'm Kellie, implementation and execution specialist with over a decade working inside businesses of every size and stage. I've seen what actually moves things forward and what just makes someone else money. And I'm done pretending those are the same thing. This is In Formation. For the jaded, the unconvinced, and the unconventional. Chapters 00:00 Oh Great, Another Podcast  00:30 Why Every Business Podcast Sounds the Same 01:00 The Brilliant People Who Aren't Doing the Thing 02:04 Who Is Kellie and Why Should You Care 02:59 The Three Questions We Ask Every Single Episode 03:49 Who Told You That You Had to Be Ready First 05:12 What This Podcast Is Actually Going to Do for You 05:41 Come Back Next Week. Or Don't. No Hard Feelings. Want More? If this landed and you want to know more about who I am and what I do... I'm Kellie Blondel, founder of Blondel & Co. I work with business owners as an implementation and execution specialist. Taking the ideas, the plans, the things you've been meaning to do, and making them happen. You can find me at blondelandco.com or come and say hello on Facebook. I'm not hard to find and I actually respond. And if there's something specific you've been told you have to do in your business and you want me to look into it for a future episode... you know where I am. kellie@blondelandco.com

    Who Told You That

Trailer

About

Oh great, another podcast. But don't worry. This one isn't here to teach you anything. In Formation is for the jaded, the unconvinced, and the unconventional. For business owners who are tired of being told there is one way to do things... one framework, one blueprint, one morning routine, one non negotiable truth that will finally unlock everything. Every week, host Kellie Blondel takes something we've all been told we absolutely have to do in business and actually looks into it. Where it came from. Who invented it. What the evidence says. And who's been making money from you believing it. No agenda. No course to sell you at the end. Just the question, the research, and whatever we find when we actually look. Who told you that. Why did they tell you that. And does it actually work. If you've got something you've been told you have to do and you're not sure whether to believe it, send it in. Let's have a look at it together. kellie@blondelandco.com