Paid What You’re Worth: The Personal Brand & Sales Podcast

Daria Astanaeva
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This podcast is for service providers and founders who are already making money but not getting paid what they're worth. Daria Astanaeva, personal brand strategist and founder of The Sell Well Agency, shares how to build offers that sell, create simple sales systems, and run launches that convert. It features interviews with The Sell Well Agency clients and successful case studies, plus behind-the-scenes breakdowns. Learn how to get clients through Instagram and personal brand content, scale without ads or viral moments, and turn expertise into consistent revenue.

  1. Sep 14

    She Launched a Course That Made $0 for 2 Years. Then Got 25 Sales in 24 Hours.

    Tianna Mamalick is an SEO expert who runs a marketing agency with 26 clients averaging 4x ROI. She had been running her course, Master SEO, for two years — it always sold out, students loved it, and yet she had never turned a profit. In this podcast episode, we break down what changed: why experts often struggle to sell their own products, what was missing from her funnel, and how a 90-day strategy engagement helped turn a course that had been sitting on her to-do list into 25 sales in the first 24 hours. If you have a product you’ve been meaning to launch but keep putting off, this episode is for you. Tianna’s Instagram Master SEO Course Daria's Instagram The Sell Well website

  2. Sep 12

    I Spent $45,000 On Networking Events: Here Is What Actually Works

    Networking events can be one of the best ways to find clients — if you know how to turn connections into conversations and conversations into sales. In this podcast episode, I share the strategies I’ve used after attending 200+ events and spending over $45,000 on networking. We talk about how to follow up, stay top of mind, use Instagram to nurture relationships, and turn event connections into paying clients months later. If you’re a coach, freelancer, consultant, or service provider who wants to get more ROI from networking, this episode is for you.

  3. Sep 4

    Every Coach, Designer, and Trainer Believes This One Lie

    Many coaches, designers, and service providers believe their industry is too saturated to stand out - but this mindset is often the very thing holding them back from finding clients. In this podcast episode, I break down the truth about market saturation and why competition isn't the real reason most people struggle to grow. We talk about how to differentiate yourself, position your services effectively, and stop comparing yourself to everyone else in your industry. If you're a coach, consultant, creative, or service provider who's worried there are "too many people" doing what you do, this episode will help you shift your perspective and find opportunities in a crowded market.

  4. Aug 28

    How I'm Scaling 2 Online Businesses to 6 Figures Without Paid Ads

    Scaling multiple online businesses doesn't always require paid ads, complicated funnels, or endless growth hacks. Sometimes the biggest growth comes from building the right foundations: a strong personal brand, a clear content strategy, and a sales system that consistently attracts the right clients. In this podcast episode, I share how I'm scaling two online businesses toward six figures without relying on paid ads. We talk about the strategies behind organic client acquisition, how I'm approaching content and sales differently, and the systems I'm building to create sustainable growth. If you're a coach, freelancer, or service provider who wants to scale your business organically and attract premium clients without depending on ads, this episode is for you.

  5. Aug 21

    This Content System Brought Me $100,000+ on Instagram

    Most service providers don't struggle because they don't know how to create content - they struggle because they don't have a system behind what they post. In this podcast episode, I break down the Instagram content system I used to build a $100,000+ personal brand that consistently brings clients to my agency and coaching business. We talk about how to create content with a purpose, build a strategy that attracts the right audience, and turn your Instagram presence into a reliable lead generation channel. If you're a coach, consultant, or service provider who feels stuck trying to figure out what to post, this episode will help you create a content system that actually supports your business goals.

  6. Aug 14

    From $0 to a Sold-Out Online Membership Launch in 90 Days — The Emily Shimwell Story

    Emily Shimwell had built something most people spend years trying to create. Over 800 women had attended her events. Her tickets sold out in minutes. Her community trusted her completely. And she was making almost nothing from it. When Emily came to me, she had every ingredient of a profitable personal brand - community, trust, proof of concept, and a natural ability to sell - but no system to turn it into consistent revenue. In this podcast episode, we walk through everything: from the original $27 WhatsApp idea we scrapped to the launch of The Room, which sold out 50 founding spots and generated nearly $5,000 in monthly recurring revenue within hours. If you have an engaged audience, proven demand, and feel like you're leaving money on the table, this episode is for you.

  7. Aug 7

    These 4 Things Will Never Bring You Clients on Instagram

    A lot of service providers spend hours creating content, assuming that more effort automatically leads to more clients. The reality is that some types of content will never generate sales, no matter how much time you invest in them. In this podcast episode, I break down the four biggest mistakes that keep your Instagram content from bringing in clients. We cover which activities aren't worth your time, why more content isn't always better, and what to focus on instead if you want Instagram to become a consistent client acquisition channel. If you're a coach, consultant, creative, or service provider who wants to create content that actually leads to conversations, clients, and sales, this episode is for you.

  8. Jul 31

    Networking Tips for Introverts: How I Get Clients Without Being Salesy

    After attending more than 150 networking events, conferences, masterminds, and workshops, I've realized that the best opportunities rarely come from networking the way everyone else does. In this podcast episode, I share the unconventional networking strategies that have helped me turn events into one of my most consistent client acquisition channels. We cover everything from the rotating lunch strategy and why the coffee line is the best place to meet people, to the introvert networking rule I swear by and the one question that instantly creates better conversations. If you're an entrepreneur, coach, consultant, or service provider who's tired of awkward small talk and wants networking to actually lead to clients, this episode is for you.

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About

This podcast is for service providers and founders who are already making money but not getting paid what they're worth. Daria Astanaeva, personal brand strategist and founder of The Sell Well Agency, shares how to build offers that sell, create simple sales systems, and run launches that convert. It features interviews with The Sell Well Agency clients and successful case studies, plus behind-the-scenes breakdowns. Learn how to get clients through Instagram and personal brand content, scale without ads or viral moments, and turn expertise into consistent revenue.

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