Best SEO Podcast: Search with LLM Visibility®

Matthew Bertram
  • 4.3 (325)
  • Marketing
  • Weekly

AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

  1. 3d ago

    How To Build Category Authority In AI Search

    Getting your brand cited by ChatGPT, Gemini, or other AI platforms is one thing. Getting those platforms to actually recommend your business is another. Matthew Bertram sits down with Andrew, CEO of Skyword, to explore how enterprise brands can build category authority in an increasingly AI-driven search environment. They discuss why traditional SEO strategies aren't always enough, how outdated content can influence AI-generated recommendations, and why businesses need to rethink what makes their content valuable. Andrew introduces Skyword's Category Authority Index and six-step Category Authority Ladder, frameworks designed to help brands understand their current visibility and build stronger authority within the categories that matter most. Rather than focusing entirely on individual prompts or citations, the conversation explores how original research, expert perspectives, customer evidence, and proprietary insights can help brands stand out. They also break down Skyword's ROC framework: Retire, Optimize, Create. Andrew explains why auditing existing content should come before producing more, how brands can strengthen their most valuable assets, and why publishing generic AI-generated articles is unlikely to create meaningful differentiation. The conversation ultimately comes back to a question every marketer should be asking: Is your content simply helping AI answer questions, or is it giving potential customers a compelling reason to choose your brand? Guest Contact Information: Website: skyword.comLinkedIn: linkedin.com/andrewwheelerRate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  2. Nov 2

    SaaS SEO In The Age Of AI

    Matthew Bertram sits down with Sam Dunning, founder of Breaking B2B, to explore how SaaS companies should rethink SEO and AI search around buyer intent, positioning, customer research, and revenue. Sam explains why traditional "what is" articles and massive top-of-funnel content strategies are losing some of their value for SaaS companies. Instead, he argues that teams should focus on the searches and prompts closest to a buying decision, including competitor alternatives, comparisons, integrations, pain points, and specific use cases. They also break down why AI search tracking can be unreliable, how SaaS companies can combine analytics with self-reported attribution and sales-call data, and why understanding the language customers actually use may be more valuable than obsessing over individual AI visibility scores. The conversation closes with a practical strategy for smaller SaaS companies: get your positioning right, identify high-intent opportunities, move faster than larger competitors, reverse engineer what's already working, and create something genuinely more useful. • Sam’s path from web agency work to specialized SaaS SEO  • Why founders hit a tipping point when ChatGPT recommends rivals  • The top funnel traffic trap and why “what is” content underperforms  • Why listicles and alternatives pages still win for buying intent  • How to create fair comparisons with real pros, cons, and fit criteria  • Why AI SEO tracking is inconsistent and what to measure instead  • Pulling high-intent prompts from sales calls, support calls, and CRM notes  • Positioning mistakes that scare off startups or enterprise buyers  • Using startup speed as an unfair advantage against slow enterprise teams  • Reverse engineering what already ranks and making it more helpful  Guest Contact Information: Website: breakingb2b.comLinkedIn: linkedin.com/samdunningYouTube: youtube.com/SamDunning Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  3. Oct 26

    Generative Engine Optimization Basics

    What actually moves the needle in Generative Engine Optimization, and which GEO tactics are getting more attention than they deserve? Watch this episode on YouTube: https://youtu.be/fd5c2Vx7oZk Matthew Bertram sits down with Ross Hudgens, founder of Siege Media and author of a new book on Generative Engine Optimization, to separate emerging GEO best practices from tactics that still lack convincing evidence. Ross explains why third-party consensus may be one of the biggest differences between traditional SEO and GEO. Instead of simply declaring your company the "best," brands need other trusted sources, reviews, communities, publications, influencers, and customers consistently reinforcing what the brand is actually known for. They break down why reviews have become such an important GEO lever, how PR and awards contribute to trust, where Reddit and community management fit into the strategy, and why YouTube and influencer content can create another layer of third-party validation. The conversation also tackles schema, LLMs.txt, social signals, advertising, attribution, and the challenge smaller brands face when competing against companies with much larger budgets. Ross argues that the answer isn't trying to become the best at everything. It's defining where your brand genuinely wins, building authority around that position, and expanding from there. • defining GEO as influencing large language models and how it overlaps with SEO • why “best overall” language backfires without third-party consensus • third-party mentions as a core GEO lever, including listicles and citations • using PR, awards, and homepage proof as CRO that also helps AI trust • realistic expectations for schema markup and llms.txt files • building a review engine: volume, responses, fake review flags, and multi-platform strategy • community management on Reddit and reputation management as future-proof framing • how paid ads can create indirect lift through brand and click behavior • why YouTube influencer reviews and short-form clips matter for discovery • competing as a smaller brand through sharper positioning instead of broad category claims • attribution approaches: self-reported form fields, re-bucketing direct traffic, and behavior patterns Guest Contact Information: Ross Hudgens Website: siegemedia.com LinkedIn: linkedin.com/rosshudgens Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  4. Oct 19

    LLM Visibility For Modern Brands

    AI visibility isn't just an SEO problem. It's becoming a brand-wide challenge involving search, PR, social media, video, reviews, authorship, technical structure, and the consistency of everything published about your company online. Watch this episode on YouTube: https://youtu.be/hGBmNAakldg Matthew Bertram sits down with Lior Eldan, co-founder of Moburst, to explore how brands are approaching GEO and AEO as large language models become a bigger part of the discovery and recommendation process. Lior shares lessons from Moburst's early work in App Store Optimization, where download velocity and paid acquisition can directly influence organic app visibility, before explaining how that experience connects to today's AI search environment. They explore why data hygiene is becoming more important as AI systems synthesize information from across a brand's digital footprint, how enterprise brands are measuring personalized LLM results, and why PR, structured content, video, podcasts, social media, schema, and other signals need to work together. The conversation also dives into fan-out queries, author authority, AI information pages, attribution, server-log analysis, and what it means when an LLM appears to use your information without actually citing your brand. • How ASO rankings work through historic downloads and download velocity • Why paid acquisition often jumpstarts organic App Store visibility • Where paid media can inform SEO through faster keyword and audience feedback • Why data hygiene and consistency matter more in an AI answer world • How enterprises approach GEO and AEO for category leadership and reputation • Use cases beyond marketing like investor perception and public narrative campaigns • How personalization changes what clients see in ChatGPT and other LLMs • Practical tactics like schema, llms.txt, FAQs, video, podcasts, and social proof • Fan-out queries as a clue to what LLMs are really searching • Signals to watch when AI uses your content without citing you Guest Contact Information: Lior Eldan Website: moburst.com LinkedIn: linkedin.com/lioreldan Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  5. Oct 12

    Good SEO Still Matters

    SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search. Watch this episode on YouTube: https://youtu.be/GpviF-_gOPM Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visibility and where the playbook is starting to diverge. They dig into third-party listicles, online consensus, backlinks, outreach, brand authority, and why the sources talking about your company may become just as important as what's published on your own website. Leo also shares strategies for competing against larger brands when you don't have their authority or budget, including finding overlooked bottom-funnel opportunities, moving faster on emerging searches, and using data to identify opportunities before competitors. The conversation also tackles one of the biggest measurement changes facing SEO teams: moving beyond traffic and clicks toward leads, revenue, branded search, and actual business impact. They close by exploring how SEO differs across international markets and how businesses should approach multilingual websites without creating unnecessary complexity. • rebrand update and why Chiang Mai remains an SEO hub  • why AI search is structurally different from classic search engines  • listicles and third-party consensus as a key driver of AI visibility  • outreach that lasts, including broken link opportunities and fast link reclamation  • black hat lessons from affiliate SEO and why many tricks fade over time  • negative SEO threats like DMCA flooding and DDoS in certain niches  • underdog strategies using brand terms, alternatives, vs pages, and Google Trends  • shifting reporting from clicks to analytics, leads, revenue, and brand search growth  • international SEO differences across markets and competition levels  • multilingual SEO setups that stay maintainable with simpler implementations  Guest Contact Information: Leo Poitevin Website: astrak.agency LinkedIn: linkedin.com/leo-poitevin Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  6. Oct 5

    Entity SEO In The Age Of AI

    The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue. Watch this episode on YouTube: https://youtu.be/gq7M-mMiv5k Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer behavior, fragmented platforms, and longer decision cycles are reshaping digital marketing. They break down Google's "messy middle," the difference between creating influence and capturing existing demand, and why the channel that gets the final click shouldn't automatically get all the credit. Carol shares insights from tracking longer customer journeys, including why marketers may need much longer attribution windows and why constantly changing campaigns can interrupt the learning that makes advertising more effective. They also discuss behavioral targeting, ad fatigue, creative consistency, entity SEO, and how AI Overviews are changing the way brands need to think about search visibility. The conversation ultimately comes back to a bigger shift: marketers need to understand how people actually discover, research, remember, and choose brands across the entire journey, not just what happened immediately before the conversion. • why “ditch the last click” matters more now than in 2015 • entity consistency across website, profiles, aggregators, and forums to prevent AI confusion • the customer journey collapsing into streaming, scrolling, searching, and shopping • influence layer versus demand capture layer and why Google is the cashier • cleaner data, UTMs, and CRM linkage to defend SEO and marketing spend • long-tail decision timelines and why 30-day lookbacks miss the real story • using moving averages to report marketing performance on the right horizon • mid-funnel creative that explains the why, not just the logo • why constant ad refresh can reset learning and raise costs • persona targeting versus behavioral targeting and where waste shows up • AI Overviews and conversational search pushing SEO toward “thoughts,” not keywords Guest Contact Information: Carole Lawson Website: marketstorm.ai LinkedIn: linkedin.com/caroleslawson Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  7. Sep 28

    Why Your AI Is Acting Like A Junior Developer

    Using AI is one thing. Building an entire system around it is another. Watch this episode on YouTube: https://youtu.be/2O73XXqzwD8 Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompts and building their own AI architecture, specialized agent teams, memory systems, workflows, and internal infrastructure. They explore model drift, token management, specialized AI teams, scheduled learning, memory decay, human approval systems, and why AI shouldn't necessarily remember everything. The conversation also goes inside the challenge of transforming an organization from having a handful of AI power users to becoming truly AI-first. The discussion then turns to privacy, on-premise AI, security, credential management, deepfakes, impersonation, and the growing importance of controlling the infrastructure businesses increasingly depend on. Finally, they bring it back to marketing and SEO, exploring how AI systems can connect Search Console, analytics, trends, and other data sources to create feedback loops that continuously adapt marketing decisions to what audiences are actually doing. • rebrand updates and why we’re building a broader SEO and AI community resource • why Claude can get “nitpicky” and how model behavior changes break workflows • token management, subagent sprawl, and rules for routing tasks to the right model • Hector’s “teams” approach with doctrines, routing, scheduled learning, and change logs • memory decay, relevance scoring, and crystallization for keeping knowledge accurate over time • AI-first adoption inside organizations, consistency across tools, and reducing “islands” of usage • personas in Slack and email assistants, including permissioned execution and critical-system guardrails • on-prem and private setups for regulated industries, resilience, and avoiding vendor lock-in • security protocols like redaction, vaulting secrets, daily scrubs, and minimizing human error • deepfakes, propaganda, impersonation risk, and why EEAT signals matter more than ever please leave an honest review, uh, how we're doing. Guest Contact Information: Richard Valentine Website: richardvalentine.dev LinkedIn: linkedin.com/richard-l-valentine Hector Herrera Website: hexaisystems.com LinkedIn: linkedin.com/hector-herrera Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

  8. Sep 20

    GEO Vs SEO In The AI Era With Callum Kennard

    SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online. Watch this episode on YouTube: https://youtu.be/MUQRrN7h1S8 They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather than individual product pages. They also explore the difference between making a website GEO-friendly and actually optimizing for AI search, along with the growing attribution challenge as buyers increasingly research brands through ChatGPT, AI Overviews, social platforms, and other channels. Guest Contact Information: Website: https://www.clickslice.co.uk/ LinkedIn: https://uk.linkedin.com/in/callum-kennard Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com

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AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

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