131 episodes
The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM
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- Careers
Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
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What You Should Talk about on Your Podcast, with Tara McMullin
Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.
In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.
In this episode, Darrell and Tara talked about:
How Tara got into podcasting
The importance of pivoting for podcasters
How to decide what content resonates most with your audience
Why you need to start your podcast content strategy with the right questions
How to use your value proposition to determine the premise of your show
Why the positioning of your podcast is so critical to discovery
Suggestions to overcome analysis paralysis
And much, much more!
The Show Notes
Copyblogger.com
Tara’s Website
Tara on twitter
Tara’s Podcast
Get Tara’s “Podcast Premise Worksheet” at Yellow House Media
“The Elements of Value” – Harvard Business Review
Darrell on Twitter
Tim on Twitter -
How to Win at Search in 2020
This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.
In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.
In this episode, Darrell and Tim talked about:
Why it’s a mistake to ignore the basics of SEO
The importance of establishing yourself as an authority
How to set yourself apart from your competition through positioning
Tools that any good SEO needs to utilize
3 fundamental things you can do to make Google love your website
Commonly undervalued strategies for building your backlink profile
Keys to proper site and content structure for optimal SEO
Location-based search and Google My Business for beginners
And a teaser for a free SEO workshop by Copyblogger
The Show Notes
Copyblogger.com
Darrell on Twitter
Tim on Twitter
Free SEO Workshop
Backlinks Article
Tools Mentioned:
Google Analytics
Google Search Console
Google My Business
SEM Rush (7-day Pro Trial)
Ahrefs
Yoast -
How to Turn Pro as a Freelance Writer
Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.
In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.”
In this episode, Darrell and Ed talked about:
How Ed transitioned to a full-time freelance copywriter (with no writing background)
The moment he narrowed down to his target market and the rapid change that followed
What your prospects really want to know about you
Short-term vs long-term mindset, and building a freelance career that you love
Why “hope” is not a professional strategy
Proven strategies for building recurring income and clients
Why luck is a myth, and why you should never trade your time for money
And much more …
The Show Notes
Copyblogger.com
High-Income Business Writing
High-Income Business Writing Podcast
Follow Ed On Twitter
Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast -
How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.
In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
How Brennan got his start as an online entrepreneur
Why you may not be doing as much segmentation and personalization as you need to be
How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
Why RightMessage is like MadLibs for your email marketing
The staggering difference personalized content can make for your brand
Tips and tricks on how and where to get started
Why personalization is so much more than email
And more …
The Show Notes
Copyblogger.com
Follow Brennan On Twitter
Read Brennan’s Blog
Take Brennan’s Courses at Double Your Freelancing
Sign-up for Right Message
Why You Shouldn’t Use Tags To Segment
Other Tools We Talked About:
Sign-up for ConvertKit
Typeform
Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast -
Podcasting Still Matters, with Pat Flynn from Smart Passive Income
In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.
These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.
In this episode, Darrell and Pat talked about:
How Pat got his start in podcasting, and why
Why its not too late to start a podcast
The reason you don’t need to break the bank or get in the weeds launching your show
Why podcast production gets easier by the minute
The power of storytelling and teaching in content production
How Pat’s podcast strategy has changed over the years and the 20% rule he uses
An examination of Super Fans and their importance for your business
And a defense of self-publishing
The Show Notes
Copyblogger.com
Pat’s Website
Follow Pat on Twitter
Pat’s YouTube Channel
Pat’s Podcast (Smart Passive Income)
Pat’s Podcast (Ask Pat)
Pat’s Course, Power Up Podcasting
Darrell on Twitter
Tim on Twitter -
The New Look Copyblogger in 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.
Darrell and Tim also also share strategies from behind the scenes.
In this episode, Darrell and Tim talked about:
How Copyblogger is restructuring its content and how
Why traditional content marketing distribution is outdated
The renewed importance of “series-style” content
Why user experience and serving your audience is still priority #1
Tips, tricks, and the technical side of strategic SEO
How a couple of dynamite pieces of content can completely change your inbound traffic
Why 90% of your content will never be seen (and how to change that)
Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity
The Show Notes
ConvertKit Blog
SmartPassiveIncome.com
Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast
Copyblogger.com
Customer Reviews
Insightful, entertaining and actionable
Sonia and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business.
The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show Sonia - keep up the great work!
Surface Level and Condescending at Times
I gave about ten or twelve episodes a chance before unsubscribing. The podcast can definitely have some useful information, but often times it will stop just short of the juicy details and instead refer you to a link in the show notes for more details. It isn’t really helpful while driving or on a flight. I’m not sure the producers understand the strengths and weaknesses of podcasts in that regard.
It’s possible that I came in during this show’s “NPR annual fundraiser”, but every other episode felt like they were trying to sell me on a class or conference. The worst instances were when they’d roll out manufactured scarcity and tell you to “buy now, because next week the price triples!” For me, it felt condescending and more like an MLM pitch than a real opportunity for professional development.
If you’re trying to teach people how to sell, at least assume we’re savvy enough to know when we’re being sold.
Pragmatic and Artful
I have listened to around 20 episodes over the last two months and have found them to be practical, clear and imbued with the experience of people who have been at copywriting a long time. Copyblogger is not the only place to learn about copywriting in the age of content marketing, but it is among the best. My thanks to Sonia and her fellow Rainmakers for sharing what they know.
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