286 episodes
The HeyCreator Show HeyCreator
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- Business
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4.6 • 295 Ratings
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The HeyCreator Show is for building your creator business.
Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
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012: How Successful Creators Think (With Amanda Goetz)
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.
(0:00) — Presented by Riverside
(1:14) — Why take a fractional CMO role?
(9:49) — Are other creators your competitors?
(15:21) — How do you think about community?
(20:48) — What are the habits of successful creators?
(26:54) — Parenting as a creator
(32:09) — The differences between creating and public speaking
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot -
011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.
Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.
(0:00) — Presented by Riverside
(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.
(14:05) — How do you incentivize your audience to sign up?
(23:36) — The 3 types of email newsletters to write
(37:25) — How do you monetize your newsletter?
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot -
010: Alexis Teichmiller on Career, Community, and Creator Journey
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again.
Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.
(0:00) — Presented by Riverside
(4:08) — Matt & Alexis working together at ConvertKit
(11:59) — Romanticizing the leap from W2 employee to full-time creator
(16:18) — From full-time creator to W2 employee
(26:07) — Different types of community business models
(32:23) — How to create signature gatherings in your community
(42:03) — How to set yourself up for sustainability as a creator
(48:36) — Where each platform fits in the audience funnel
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot -
009: What Creators Get Wrong About Email Newsletters
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
You know you need to be writing an email newsletter. It’s the hot thing to do.
But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.
Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.
(0:00) — Presented by Riverside
(2:53) — The elevator pitch for newsletters
(8:42) — What creators underestimate about newsletter perspective
(13:28) — A misconception about newsletter replies
(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)
(27:56) — What you’re getting wrong about launching a newsletter
(31:55) — The biggest issue with newsletter writing “quality”
(40:47) — Ranking what’s actually important about newsletters
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot -
008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.
(0:00) — Presented by Riverside
(1:45) — About today’s show
(2:53) — “Cold emailing is my favorite thing to do.”
(10:21) — What goes into a great cold email?
(15:38) — Why choose Kenny as the face of Enjoy Basketball?
(18:18) — The first channel that made sense for their business
(24:29) — How EB pulls almost every lever a creator business can pull
(28:29) — Why they partnered with ESPN & Omaha Productions
(35:54) — How physical products create serendipity
(38:48) — The value of in-person community building for creators
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot -
007: Best Advice for New Creators
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.
(0:00) — Presented by Riverside
(6:06) — Tim: Can you get past your immediate circle?
(12:25) — Matt: Pick one topic, one platform, for one audience
(16:40) — Tim: Don’t be an expert or idol when you aren’t
(22:43) — Matt: Are you making content for fun, or are you building a business?
(27:30) — Tim: Real artists don’t starve
(30:51) — Matt: What long-term project can you build alongside your content?
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot
Customer Reviews
One of my go-to creator podcasts!
Love the show and how the hosts and guests go deep on creator topics. I also appreciate how it’s not *just* an interview show. Fan of the segments like Mount Rushmore, Collab Corner, and Creator Mailbag. I never miss an episode!
Podcast is 🔥
I recently found Copyblogger Podcast and it’s quickly becoming one of my favorites.
Content is awesome.
Caulk full of great ideas and creators.
Definitely worth your time to listen.
The most actionable copywriting podcast out there
Tim and Ethan, you guys rock! I can't believe how much useful information these guys are dropping on us every time. They must have some secret synergy that enables them both to be informative and helpful without making it feel like work or anything too overwhelming - but still worth listening all the way through for any business owner and literally anyone who wants actionable insights on content creation/copywriting!
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