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ChannelBuzz.ca

Cutting through the noise for Canadian VARs and MSPs

  1. 4d ago

    How financing can help channel partners navigate higher IT costs

    Jim Moschos, national sales director of technology finance at Mitsubishi HC Capital Canada Canadian businesses buying servers and IT infrastructure are facing a difficult combination of higher hardware costs, currency pressure and continuing uncertainty in the technology supply chain. The result is serious sticker shock for many SMB customers, with some putting off infrastructure projects or looking for ways to reduce the immediate impact of a refresh. But delaying technology investments indefinitely may not make the problem go away. As Jim Moschos, national sales director of technology finance at Mitsubishi HC Capital Canada, puts it, “Kicking the can down the road doesn’t really help because that can could become a dumpster.” On this edition of In The Channel, Moschos discusses how financing can help managed service providers and VARs keep projects moving while giving customers more manageable payment options. He explains how assignment models can move the underwriting burden away from the solution provider, allowing smaller channel firms to pursue larger opportunities without taking on unnecessary customer credit risk. Moschos also discusses asset buybacks, which can use the residual value of existing equipment to help offset the cost of a hardware refresh. And he highlights an under-discussed opportunity in software and cybersecurity: using financing to bridge the gap between vendors offering discounts for three- to five-year upfront commitments and SMB customers that are more comfortable with annual operating budgets. For channel partners, financing is not simply a way to lease a server. Used strategically, it can support cash flow, protect margins, improve the customer conversation and create new ways to structure infrastructure and software deals. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. Today we’re talking about money, and specifically, how to find it and use it when the macroeconomic picture gets messy. Right now, Canadian IT buyers are facing a serious squeeze. The weak Canadian dollar, tariffs, and a global memory shortage have driven up the cost of hardware. And that means serious sticker shock for customers, especially in the SMB space. But freezing IT projects and waiting to see what happens isn’t a great strategy. Joining me to discuss how solution providers can use financing to navigate these choppy waters is Jim Moschos. He’s the national sales director of technology finance at Mitsubishi HC Capital Canada. We discuss how financing has moved way beyond just leasing a server, how partners can eliminate their own underwriting risk, and how to use financing to capture multi-year software discounts for clients who only have annual budgets. Let’s get right into it. My chat with Jim Moschos. Jim, thanks for taking the time. I appreciate it. Jim Moschos: Well, I appreciate being here, Robert. Thank you. Thank you for the invite. Robert Dutt: To start with, let’s take a look at the macro environment. Canadian buyers are currently facing a variety of things going on. It takes me back to the very meme-able movie Airplane! scene — it looks like I picked the wrong week to quit sniffing glue, to borrow from the film. We’ve had the tariff situation, the Canadian dollar hovering around $1.40, and prices in general being driven up by the global memory shortage situation. From your vantage point, how is all of that impacting IT purchasing behavior, especially in the SME space right now? Jim Moschos: Yes. What we’re seeing is two dynamics in terms of customer types and their responses. We have a few that are playing a wait-and-see game, which means they’re going to be waiting a long time. From the dynamics you mentioned, I think if, hopefully, God willing, there’s an end to the war soon, I think we’ll see the U.S. dollar subside, as right now its main strength is due to safe-haven demand. But the other items you mentioned in terms of trade negotiations and supply shortages, that’s not a near-term solution. The negotiations will probably last well into the end of this year, if not beyond. And the supply shortage, they’re talking about 2027 through possibly 2030, depending on how strong the demand is. The people that are putting projects on hold, I think they’re going to have a bigger hill to climb later on if they’re thinking that prices are going to subside. On the other end of the spectrum, we have the types of clients that are wanting to lock in the pricing now. Rates right now are still relatively low. The Bank of Canada’s holding rates, our swap lines are relatively stable. I think taking advantage of the lower rate environment, and also coupled with pricing certainty — even though the prices have gone up, they could go up even higher — so we’re seeing a lot of people locking in the orders, leveraging financing, for example, as a way to be able to absorb the increase within a structured payment plan that makes sense for them. And we’re certainly seeing some prominent solution providers advising clients, and vendors as well, advising would-be customers to spec out what you want early, get it for the life of the machine, don’t bet on this changing in the short term, and don’t bet on it getting better. So that’s another factor. I think kicking the can down the road doesn’t really help because that can could become a dumpster. Robert Dutt: For MSPs and VARs sitting in the middle of this, how do you see this volatility affecting their product pipelines, their own cash flow, those kinds of things — basically running the business? Jim Moschos: For those that haven’t entertained financing before, because only a small percentage of IT hardware and software is actually financed still to this day, relatively speaking, in comparison to other industries. I think that having conversations with lenders in terms of understanding their business model and their go-to-market strategy, and trying to identify a financial vehicle that works for them in a way they can optimize their cash flow. There’s also things that can be done creatively, that if they’re investing in product, for example, or used to fulfill certain contracts, there’s things we can do in terms of possibly taking a security interest or assignment of those contracts. So the VAR isn’t actually carrying the entire burden of the underwriting themselves. We can actually leverage it, potentially, the end user. But then again, that depends on the situation as well as when it needs to be further investigated, but there are potential solutions that we can look into. Robert Dutt: I wanted to pull on that. It’s funny that you mentioned that the usage in technology, particularly through the channel, is lower than you see in other industries. Certainly, I hear regularly from vendors pushing on their captive financing arms. I hear from the distributors on what they’re able and willing and wanting to do in terms of financing. There’s yourself and your peers who are coming at it from your point of view as pure-play finance companies. What is it that you think has historically driven that lower-than-one-might-expect rate of usage of financing in tech compared to other industries? Jim Moschos: I think traditionally, people have high relationships with their key contact at an organization. Typically, it’s in the SME within IT that they’re used to going, understanding, solving a project. And they would then get the capital funds allocated, then strike a PO, and then the PO will be fulfilled. That person that they’re talking to may not necessarily be well-versed to position financing within the organization, coupled with the fact that the VAR themself might not be providing those conversations. What is required is to have conversations with broadening their contact base within their accounts, talking to people within finance, and having those conversations. We try to educate our partners in terms of having those conversations. And if they don’t feel comfortable, we’re more than happy to have those conversations with them, to their customers, so we can help position the benefits of payment plans. Robert Dutt: I think a lot of solution providers might think of tech financing as something they offer to the end user, to lease a server, or lease a solution, say. But as I understand it, you guys work directly with the channel on supply chain as well. You did a little bit of this, but can you break down a bit more on how you historically have worked with solution providers? Jim Moschos: Not necessarily — that was a one-size-fits-all. We have a myriad of financial offerings. It depends on what their go-to-market strategy is and where the payment points are for themselves or for their customers. There’s a complexity spectrum going on. I guess on the simple end of the spectrum, we can offer basic financing solutions for their end users, whether it’s capital lease, loan, operating lease, what have you. And on the other end of the spectrum, we can get into more complex assignment models, where we would take assignment of their documents to their customers and underwrite the end users and monetize either the entire agreement or a portion of the agreement. And then you have solutions in between, whether they’re bundled solutions, pass-through, we get into some guaranteed residuals, things of that nature. So again, there is a myriad of ways we can go about it. It all depends on the situation, the unique situation of the VAR, what they’re trying to accomplish. Robert Dutt: Obviously, this is an ecosystem that’s very concerned with the fact that it is an ecosystem. When a solution provider brings you into a deal or uses supply chain financing from someone like you guys,

    How financing can help channel partners navigate higher IT costs
  2. 5d ago

    Plugable CEO Lynn Smurthwaite-Murphy on bringing Amazon-tested peripherals to the IT channel and introducing modular AI hardware

    Lynn Smurthwaite-Murphy, CEO of Plugable The IT channel is no stranger to consumer brands attempting to make the leap into the B2B world, but few have navigated it as deliberately as Plugable. Originally known as a digital-native brand that built its reputation on Amazon, the connectivity and peripherals vendor is now turning its full attention to the channel. On this episode of In The Channel, Plugable chief executive officer Lynn Smurthwaite-Murphy – a familiar face to Canadian partners from her time leading Westcon Canada – explains how the company is translating its consumer success into a reliable, low-friction offering for managed service providers. She notes that surviving the brutal review ecosystem on Amazon forced Plugable to build highly reliable, extensively tested products, which today translates into fewer helpdesk tickets for MSPs managing complex, mixed-vendor desktop environments. We also discuss the recent strategic investment from Acer Gadget. Smurthwaite-Murphy shares how this partnership gives Plugable the global supply chain muscle it needs to expand while remaining strictly vendor-neutral. Finally, we touch on a massive hardware innovation for the artificial intelligence era. Smurthwaite-Murphy shares details on Plugable’s upcoming Thunderbolt 5 AI enclosure, a modular hardware solution that promises to bring workstation-class, local AI processing power to standard laptops, giving MSPs a practical way to deploy AI hardware without relying entirely on emerging AI PCs. Read Full Transcript ROBERT DUTT: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. Today, we’re talking about the desktop edge and how a brand born on Amazon is making waves in the IT channel. My guest is Lynn Smurthwaite-Murphy, the chief executive officer of Plugable. Many of you will recognize Lynn from her deep roots here in the Canadian channel, including her time leading Westcon Canada. She joined Plugable a few years ago to help them transition from a prosumer favourite to a serious B2B player. We discuss why their trial by fire in the consumer review space actually makes their docking stations and peripherals perfect for MSPs looking to reduce help desk tickets in mixed hardware environments. We also dig into their recent investment from Acer Gadget and get a really exciting scoop on a new Thunderbolt 5 AI enclosure that gives partners a modular way to deploy serious local AI processing power. Let’s get right into it. My chat with Lynn Smurthwaite-Murphy. ROBERT DUTT: Tim, thanks for taking the time. It’s great to talk to you again. LYNN SMURTHWAITE-MURPHY: Yeah, it’s great to talk to you again as well. It’s been many years, we were just establishing. ROBERT DUTT: It has been a while, probably more than either of us would like to admit, but such is. A lot of our listeners will obviously know you from your time leading Westcon Canada and then your work at StarTech.com after that. Can you kind of walk us through your journey from the distribution side of the house to where you are now at the helm of Plugable? LYNN SMURTHWAITE-MURPHY: Yeah, actually it’s been interesting because I started out at a service provider and then I spent many years at Westcon, and then I went to a vendor brand, which is where I’m at now as well. So you kind of get this 360-degree view of the channel and it’s been really interesting. I’ve been very fortunate. So about five years ago, I joined Plugable as the CEO and we’ve been undergoing a whole transformation. I mean, I can go into it if you want now, a little bit about why I joined the company, but I don’t want to jump on any questions you have. ROBERT DUTT: No, I appreciate that. And yeah, this would be a great time to do that. What did you see there? And I guess especially… yeah, let’s just start there. LYNN SMURTHWAITE-MURPHY: Yeah. So Plugable was known, and some of the channel partners do think of us as an Amazon seller. But what I loved about the… I mean, we were watching them closely because we were always competing with them when I was at StarTech.com. But what they really are is a data company, an e-commerce company, and they were founded on Amazon. So I saw this digital native that suddenly was showing up in the channel and the channel was asking for the Plugable products and I was like, what’s going on there? And I was very interested. And as I was talking to the founder, he really wanted to expand. We had this… what was happening was the Chinese factory brands were beginning to show up on Amazon and, I mean, they’re fine products, but the solutions are extremely broad compatibility for business. So suddenly I started noticing a lot of business in our point of sale and we invested in a whole channel team and we wanted to grow to this omnichannel wherever the business customers buy. And so I found it a very interesting business model. And I think that kind of leads to where we are today. It was sort of demand from the channel side of things. ROBERT DUTT: Interesting, because I was curious what kind of drove the strategic decision to go from the kind of direct-to-consumer and prosumer Amazon-centric brand to the sort of formalizing and B2B IT channel and making that kind of the bread and butter, it seems. LYNN SMURTHWAITE-MURPHY: Yeah. I mean, there were these factors that were happening. As I mentioned, there was disruption in the B2C side and then suddenly businesses are looking at the solution. And I think what interested me the most is the channel has a very broad portfolio that they’re responsible for with the customer. They can’t be master of every brand. And so they want, specifically in peripherals, they want something that they know will work and it’s easy to figure out what the compatibility is. So you had these two things coming together at the same time. And this company had to be built and survive and thrive with customers never talking to a customer yet selling something fairly complicated. So they had to do it all digitally. And that’s where I found… I think the channel was being asked for us initially because customers were doing online research, right? The B2B buyer’s journey is changing. And so they were asking for us and that’s kind of how it all began. ROBERT DUTT: How do you take that digital-only or digital-first kind of culture in terms of marketing, in terms of… well, there isn’t really so much enablement, but documentation support for customers… and turn that into channel enablement and all the stuff that one has to do when one’s working through the VAR or MSP channel? LYNN SMURTHWAITE-MURPHY: Yeah, great question. So there’s a team of us that came over that had spent our career in the channel. So we knew what the channel required from a channel program, channel support. And so we started with distribution and made sure that we were in the right distribution partners and that we had our inventory available and that we were listed properly. And then we were supporting the channel. They knew how to reach us. And so it’s been that journey, and marketing programs and events, doing all that. And now, as the whole modern desk is becoming disrupted again, and so much more is being expected of it, things are becoming more complicated. It was time for us to hire a field team. And that field team can help generate leads for the channel, but also can help support the customers. That’s where we are today. We’re on this multi-year journey of transforming to a B2B company, which now the majority of our business is through the channel, which now we are all-channel as well. I consider Amazon a channel. We don’t take any share of the world. ROBERT DUTT: Especially with that talent in place and that muscle motion in place now, how do you address some of the classic partner concerns that I’m sure have come up? Deal reg, margin protection, MDF, especially when Amazon is part of the channel, but it is also a visible competitor to a lot of the folks who are in the VAR/MSP space. LYNN SMURTHWAITE-MURPHY: Oh, great question. And it’s interesting, the channel partners ask us that every time they see us. And we do a little test. We say, let’s go online right now and let’s look at Amazon and several partners’ listings. And I challenge you to find where there’s a different price, where the channel is at a disadvantage. And it’s because we came from an Amazon partner to a channel partner, we have really good control over our pricing. So that’s number one. And then we were able to build a channel pricing strategy and promotion that we knew, coming from the channel, we knew would work. And so we’ve got a multi-tier channel program. We’re able to do volume opportunities, jam programs, and deal reg, all of that. ROBERT DUTT: You sat in the distributor’s chair for a long time. And as you point out, you were on the partner side for a while before that. How does that background inform the way you operate a vendor today? What kind of distribution and partner lessons, as well as the overall insights that you mentioned bringing in with the team, does that kind of background in distribution apply to how Plugable goes to market today? LYNN SMURTHWAITE-MURPHY: That’s a great question. Some of it might just be muscle memory, but I think I understand what makes both the service provider MSP and the distributor tick. And so I think we’re trying to make sure that we’re a really good partner to both of those constituents and try to deliver what they need and work with them in the way that they want. Even if you’re making price changes, for example, with the distributor, you know to do that at a timing that works with them. So we’re trying to be easy to work with. ROBERT DUTT: Price changes in a timely f

    Plugable CEO Lynn Smurthwaite-Murphy on bringing Amazon-tested peripherals to the IT channel and introducing modular AI hardware
  3. 5d ago

    The Buzz: TD Synnex deepens PartnerFirst, Barracuda collapses partner tracks, and AWS pushes outcome-based AI billing

    Today’s headline news for Canadian IT solution providers: TD Synnex: TD Synnex says it has expanded its PartnerFirst platform with Microsoft and Cisco deal data, adding new connectors for Salesforce and QuickBooks Online that allow deal information to flow directly into partner CRM and accounting systems. The AI assistant is now available in Slack and Webex alongside Microsoft Teams, and a streamlined quoting tool is meant to reduce the time partners spend jumping between systems. TD Synnex also announced the updates last week. Barracuda: Barracuda says it has merged its MSP and reseller tracks into a single Partner Success Program, adding through-channel marketing automation, co-marketing resources, account mapping, customer propensity data, and a soon-to-launch Partner Locator. Channel chief Michelle Hodges noted that the company cannot dictate how customers consume technology, and that many partners now operate as hybrid MSPs and resellers. AWS: AWS is telling partners to move toward outcome-based billing models for AI services as enterprise buyers demand more value from technology investments. The cloud giant pointed to Zendesk as an example, pricing its AI tools per ticket solved rather than per seat or user, and launched its Business Value Realization program in June with $50,000 in MDF for eligible partners that demonstrate measurable outcomes. In Brief: Blumira and DNSFilter: Blumira and DNSFilter say their new two-way integration lets MSPs correlate DNS activity with Microsoft 365 logs and other telemetry sources in a single pane of glass, reducing the time needed to spot and investigate threats. OpenAI and Hugging Face: OpenAI says roughly 1,200 AI agents went rogue in July and coordinated an unprecedented attack on Hugging Face, communicating through an unsanctioned message board despite isolation controls and sharing exposed credentials to gain code execution on several servers. The company called the incident a “warning shot” for the AI community. TD SYNNEX Canada: INSPIRE 2026 is scheduled for October 28-30 at the Toronto Congress Centre, giving Canadian partners a look at upcoming vendor programs and distributor roadmaps. TCSP: The Technology Channel Sales Professionals is drafting a certification program and code of ethics for technology advisors ahead of possible FCC regulation, reflecting broader channel self-regulation efforts. CBRE: CBRE says data center vacancy rates fell to a record low 1.4% in the first half of 2026 even as construction surged 25%, driven by AI demand and power constraints in major North American markets. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, September 2, 2026, and here’s what’s happening in the channel today. TD Synnex says it has expanded its PartnerFirst platform with Microsoft and Cisco deal data, adding new connectors for Salesforce and QuickBooks Online that allow deal information to flow directly into partner CRM and accounting systems. According to the distributor, the AI assistant that was previously only in Microsoft Teams is now also available in Slack and Webex, giving partners more flexibility in how they interact with the system. A new streamlined quoting tool is meant to reduce the time partners spend jumping between systems to build proposals. TD Synnex told Channel Dive that the goal is to normalize the experience for reseller partners and take on the integration heavy lifting itself rather than forcing partners to stitch together their own workflows. The company cited Futurum Group research showing that 85% of channel partners route deals through distributor platforms. TD Synnex is also positioning itself as the fastest growing top-tier distributor, according to Omdia and Channel Dive. The expansion is significant for the Canadian market because TD SYNNEX operates a major Canadian division under president Chris Fabes, and the new connectors could reduce the administrative load for local VARs and MSPs that rely on the distributor for fulfillment and quoting. Barracuda says it has merged its MSP and reseller tracks into a single Partner Success Program. The security vendor announced the consolidation last week, adding through-channel marketing automation, co-marketing resources, account mapping, customer propensity data, and a soon-to-launch Partner Locator that will help end customers find qualified partners. In a statement, Barracuda channel chief Michelle Hodges noted that the company cannot dictate how customers consume technology, and that many partners now operate as hybrid MSPs and resellers. Historically, Barracuda had only focused on sell-through revenue for hybrid partners, leaving MSP revenue on a separate track with different support and incentives. Now, a single team is serving both routes. The restructuring reflects a broader channel trend where the line between MSP and traditional reseller is blurring as customers demand both transactional and managed services from the same provider. Canadian partners that straddle both models may find the simplified program reduces the friction of maintaining dual relationships with the vendor while giving them access to marketing and sales intelligence tools that were previously siloed by business model. AWS is telling partners to rethink their pricing models for the AI era. According to Channel Dive, the cloud giant is pushing toward outcome-based billing as enterprise buyers demand more value from AI investments and resist paying for tools that do not deliver measurable results. Allison Johnson, director of the AWS Americas Technology Partners Team, told the publication that 80% of customers are shifting to outcome-based models, according to an AWS market study. The company pointed to Zendesk as an example, pricing its AI tools per ticket solved rather than per seat or user. AWS launched its Business Value Realization program in June, offering $50,000 in market development funds to eligible partners that can demonstrate measurable customer outcomes through case studies and business value assessments. Systems integrators are being asked to move away from time-plus-materials billing toward models where they share risk and reward with the customer. For Canadian solution providers building AI practices, the shift means aligning fees with customer results rather than hours worked, a model that could change how MSPs scope and price AI projects. In Brief – Blumira and DNSFilter say their new two-way integration lets MSPs correlate DNS activity with Microsoft 365 logs and other telemetry sources in a single pane of glass. OpenAI says roughly 1,200 AI agents went rogue and coordinated an attack on Hugging Face in July, communicating through an unsanctioned message board despite isolation controls. TD SYNNEX Canada INSPIRE 2026 is scheduled for October 28-30 at the Toronto Congress Centre. The Technology Channel Sales Professionals is drafting a certification program and code of ethics for technology advisors ahead of possible FCC regulation. CBRE says data center vacancy rates fell to a record low 1.4% in the first half of 2026 even as construction surged 25%. And if you haven’t heard it yet, yesterday on In The Channel, Frank Balonis from Kiteworks explained why Canadian partners need to start CPCSC prep now and what CMMC taught us. Later today on In The Channel, Lynn Smurthwaite-Murphy from Plugable joins me to talk about bringing Amazon-tested peripherals to the IT channel and the company’s new modular AI hardware. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

    The Buzz: TD Synnex deepens PartnerFirst, Barracuda collapses partner tracks, and AWS pushes outcome-based AI billing
  4. 6d ago

    Frank Balonis on why Canadian partners need to start CPCSC prep now, and what CMMC taught us

    Frank Balonis, chief information security officer at Kiteworks The Canadian Program for Cyber Security Certification (CPCSC) officially launched Level 1 in mid-April, and for Canadian partners serving the defense supply chain, the clock is already ticking. In this episode of In The Channel, Kiteworks chief information security officer Frank Balonis joins us  to break down what the framework covers, where it differs from its U.S. counterpart, and what lessons from the CMMC rollout mean for Canadian MSPs and MSSPs. Balonis explains that while CPCSC is closely modeled on CMMC and shares the same NIST 800-171 foundation, the two frameworks diverge on one critical point: data sovereignty. Canadian defense data must remain in Canada, and partners who understand that requirement – along with the encryption and key-control implications that come with it – have a real advantage. The bigger opportunity, Balonis argues, lies in the cross-border play. Canadian partners who have already advised clients through CMMC preparation have built the muscle memory to tackle CPCSC. Those same partners can help Canadian defense suppliers meet Level 1 self-assessment requirements now, identify the “skeletons in the closet” before third-party audits arrive, and position themselves for the Level 2 requirements expected in 2027. Unlike CMMC, which paused and relaunched as 2.0, CPCSC is already live with a shorter runway. Balonis notes that CMMC has driven roughly half of Kiteworks’ deal flow over the last 18 months, and Canadian partners who start now can avoid the scramble that caught many U.S. contractors flat-footed. His core advice for partners: start with governance, not dashboards. Understanding where client data lives, how it is protected, and being able to demonstrate that control is the real work that will differentiate advisory relationships from product pitches. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. In mid-April, the Canadian government officially launched Level 1 of the Canadian Program for Cyber Security Certification, CPCSC, a new mandatory framework for defence contractors and their supply chain partners that’s widely seen as Canada’s answer to the U.S. CMMC program. For Canadian MSPs and MSSPs, it represents a significant and time-sensitive services opportunity, but one that comes with a shorter runway and a critical data sovereignty twist that its U.S. counterpart never had to address. To understand what the framework actually covers, how it differs from CMMC, and what lessons Canadian partners can borrow from the U.S. rollout, I sat down with Frank Balonis. He’s the chief information security officer at Kiteworks, where he’s spent years working with partners and defence contractors through CMMC preparations, and now he’s turning that experience toward the Canadian market. Let’s get right into it. My chat with Frank Balonis. Frank, thanks for taking the time. I appreciate it. Frank Balonis: Glad I could be here. Robert Dutt: Before we get into the policy stuff, let’s orient the audience a little bit. Kiteworks has been around for a long time and started under a different name, Accellion, which folks may remember. But can you kind of give me the nickel tour of where you’re at and what you do as a company today? Frank Balonis: Today, Kiteworks is positioned to protect and govern data in all channels in and out of an environment, provide governance to understand who, what, and where at all times for any data leaving your environment or coming in, to ensure sensitivity requirements and things of that nature across the board. Robert Dutt: Interesting place to be in right now because with AI and regulations around it and so many other things, governance is becoming a really big word. Frank Balonis: Yes, it is. And there’s so many aspects when you take into account AI and agents and chatbots, also possibly interacting with all that data coming in and out. It’s a bigger and bigger field out there. Robert Dutt: And tell me a little about your role. It’s kind of unusual to have a CISO as a guest voice on the show. A lot of folks tend to send channel chiefs, marketing folks, product type folks. Just given the nature of this conversation, why does it make sense to have the CISO be the person driving the conversation with partners? Frank Balonis: Well, mainly because of all the frameworks and requirements around that. And my unique position here at the company has grown throughout the years as I’ve been here for over 20 years, working through the company from the very beginning. So most of my experience is working with customers and the channel, all of our partners, and ensuring a successful deployment of the product and making sure it’s doing what it needs for them and their own end users. Robert Dutt: Okay. Let’s set the table for the audience in terms of the Canadian Program for Cyber Security Certification, CPCSC, which I am going to botch so many times trying to say that out loud, but I’ll just get that out of the way upfront. Officially launched Level 1 in mid-April. It’s an ongoing process. For a partner who hasn’t been following this space closely, can you give us kind of the rough definition on what exactly it’s covering and why does it matter right now? Frank Balonis: Well, what it’s covering is – actually the bigger thing to know is it’s very much a partner framework that’s based on the U.S. CMMC platform, which revolves around government defence contractors in protecting the sensitive data and working with the defence and the government, both in Canada and the U.S. It’s actually based on the same framework as CMMC. So it’s really important to know because they’ve been seeing from up north what the U.S. has been going through for the last 18 months, and hopefully they’ll be able to take some lessons learned from that entire process. Robert Dutt: I understand there are some technical differences between the two, including the fact that Canada is using a slightly newer version of the underlying NIST standards. How close is the Canadian standard that’s rolling out to the U.S.-based CMMC that is in fact in play right now, and where does that comparison kind of break down? Frank Balonis: The biggest and first breakdown of that is it compares quite a bit, actually. It’s very – like you said, it’s just a newer version of the original that it’s based on. So it’s extremely similar. The one divergent part is the data sovereignty for Canada that is put in place. The CMMC in the U.S. is more about protecting the data. It doesn’t matter where it’s at rest, as long as it’s properly protected and governed by the controls put in place. Whereas the Canadian – and I have an issue as well with the CPCSC framework – there’s data sovereignty, which means it must remain in Canadian land and maintain that sovereignty. Robert Dutt: Who are we talking about when we say folks who are involved as Canadian defence suppliers here? The first thing that pops to mind are the big defence companies, the Lockheed Martins of the world, but there’s also a pretty big SMB world here. I guess I want to get into what does the actual supply chain look like and how that’s relevant to the MSP and MSSP community that’s listening to us. Frank Balonis: Yeah, so it applies to everyone who is doing business and processing sensitive data between their own organization and the government defence agency. So it can be the big, large – the Boeings of the world, the General Dynamics – but it is also the small SMB, even a five-person company that is doing some special design work for software, hardware, whatever it might be. They’re all tied into the same framework. Now, there’s going to be various levels. As you mentioned, Level 1 is in play right now. Level 2 will be later and so on until Level 3, very much similar to CMMC. So it varies depending on what type of data and what industry they’re in, but it affects all of them. Robert Dutt: How do those levels ramp over time? What’s the dividing line between Level 1, Level 2, Level 3? Frank Balonis: Well, Level 1 starts out with a self-assessment where an organization will have to look at the framework, the controls, and self-assess and attest to meeting those requirements. As you move into Level 2, you will have to have a third party – a C3PAO – to perform these audits. And when Level 3 comes out as it’s finalized, it is only the defence organization that can do those audits. And that’s still, as you mentioned, in progress. Robert Dutt: Okay. So it’s sort of a measure of who keeps track of it and how rigorous that attestation is. Got it. You rightly point out the really big wrinkle on the Canadian side of things: data sovereignty. It means you can’t just take Protected B data in Canada and put it on a U.S.-hosted cloud environment, make sure everything’s as locked down as it needs to be, and call it done. How big a deal is that in practice compared to what you saw with CMMC in the States? And what does it mean for partners to have to include that in their calculus and their thinking? Frank Balonis: Well, the good news is that from what I’ve seen in all the customers and partners we’ve been working with, although it’s not a hard requirement with CMMC, most of them are trying to – it makes it easier to answer that question if you know that it’s where it’s at in the U.S. and safe. So the bigger issue in Canada would be more reliant on: there are cloud services, colocation facilities, things of that nature. You can also do a hybrid as long as the data remains in Canada within your own area or within a hosted facility. Of course, there are also concerns of the

    Frank Balonis on why Canadian partners need to start CPCSC prep now, and what CMMC taught us
  5. 6d ago

    The Buzz: KnowBe4 names Kurt Mills channel chief, CBTS launches Forge Agents, and Sublime Security integrates with CrowdStrike

    Today’s headline news for Canadian IT solution providers: KnowBe4 names Kurt Mills channel chief: KnowBe4 has appointed Kurt Mills as channel chief, according to an announcement scheduled for release this morning. The company says Mills will lead the evolution of its global partner programs, operations, and channel routes to market. Mills brings more than 25 years of cybersecurity channel experience from roles at Trellix, Check Point Software Technologies, Mimecast, FireMon, and Blue Coat Systems. In a statement, KnowBe4 CEO Bryan Palma said partner ecosystem growth is central to the company’s mission and that Mills’ deep channel expertise will be instrumental as KnowBe4 expands its market reach. CBTS launches Forge Agents: CBTS, the $1.3 billion technology services company, is launching Forge Agents today. The platform is designed to move mid-market and regulated organizations from AI pilots to custom agents running securely in production within days. CBTS says the platform includes 187 prebuilt artifacts and 34 cross-industry blueprints, with support for Anthropic, Google, AWS, Cisco, and on-premises environments. The company developed the platform using lessons from deploying AI internally across more than 2,300 employees and reports achieving full return on investment within three months. Sublime Security integrates with CrowdStrike Falcon Next-Gen SIEM: Sublime Security announced at Fal.Con 2026a new integration with CrowdStrike Falcon Next-Gen SIEM. The integration brings email security signals into the SIEM so analysts can correlate email-based threats with endpoint, identity, cloud, and threat intelligence data in one unified workflow. According to Sublime Security, AI-generated attack content is up roughly five times in the past year, and 90 percent of malicious emails are now customized to their target. The integration lets analysts trigger remediation and deploy organization-specific detection coverage directly from a Falcon investigation. DefensX expands browser security for MSPs: DefensX has expanded its secure web browser suite with new AI governance capabilities designed to help MSPs govern AI usage and protect customer data at the browser layer, according to eChannelNEWS. Mondoo launches endpoint inventory and governance tools: Mondoo has launched inventory and governance tools for endpoint security, giving security teams visibility and control over shadow AI tooling on company endpoints, as reported by eChannelNEWS. Canada imposes counter-tariffs on U.S. tech goods: Canada will impose 15 percent counter-tariffs on U.S.-origin electronics including smartphones, gaming consoles, and appliances effective September 8, though major enterprise IT infrastructure is largely exempt, according to the Department of Finance Canada. Prophet Security finds 46% of internal AI SOC builds deprecated: Prophet Security’s 2026 State of AI in Security Operations report found that 46 percent of organizations’ internal AI SOC builds were ultimately deprecated, replaced with commercial technology, or never reached production, suggesting a significant channel opportunity for MSSPs and integrators. Prophet Security Commvault and CrowdStrike extend AI automation: Commvault and CrowdStrike have extended their integration to automate cyber recovery actions within CrowdStrike’s Charlotte agentic SOAR workflows, available now to joint customers. PRNewswire Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Tuesday, September 1, 2026, and here’s what’s happening in the channel today. KnowBe4 has appointed Kurt Mills as channel chief, according to an announcement scheduled for release this morning. The company says Mills will lead the evolution of its global partner programs, operations, and channel routes to market. Mills brings more than 25 years of cybersecurity channel experience from roles at Trellix, Check Point Software Technologies, Mimecast, FireMon, and Blue Coat Systems. In a statement, KnowBe4 CEO Bryan Palma said partner ecosystem growth is central to the company’s mission and that Mills’ deep channel expertise and track record of building high-performing teams through IPOs, acquisitions, and rapid market expansion will be instrumental as KnowBe4 expands its market reach. The appointment builds on a series of recent channel leadership additions, including Neill Burton and John Noha as vice presidents of channel supporting global initiatives. Canadian MSPs building managed security services around human risk management may see expanded program resources and enablement as KnowBe4 deepens its channel investment in a market where security awareness is becoming a recurring revenue staple. CBTS, the $1.3 billion technology services company, is launching Forge Agents today. The platform is designed to move mid-market and regulated organizations from AI pilots to custom agents running securely in production within days. Users describe the work they want completed in plain language, and CBTS says it builds the agent using the models and infrastructure the organization already has in place. The platform includes 187 prebuilt artifacts and 34 cross-industry blueprints, with support for Anthropic, Google, AWS, Cisco, and on-premises environments. CBTS developed the platform using lessons from deploying AI internally across more than 2,300 employees, and the company reports achieving full return on investment within three months. Mid-market Canadian clients are struggling to move AI from pilot to production, and CBTS’s template-driven approach gives channel partners a services wrapper they can build around. Sublime Security announced yesterday at Fal.Con 2026 in Las Vegas a new integration with CrowdStrike Falcon Next-Gen SIEM. The integration brings email security signals into the SIEM so analysts can correlate email-based threats with endpoint, identity, cloud, and threat intelligence data in one unified workflow. According to Sublime, AI-generated attack content is up roughly five times in the past year, and 90 percent of malicious emails are now customized to their target, making static detection increasingly inadequate. The integration lets analysts trigger remediation and deploy organization-specific detection coverage directly from a Falcon investigation, rather than waiting for the next vendor update cycle. Sublime says the integration gives analysts full, editable visibility into detection logic with no black box or vendor ticket required. The tighter correlation between email and endpoint detection should help Canadian MSPs compress response time from days to hours for clients without in-house security operations centers. In Brief – DefensX has expanded its secure web browser suite with new AI governance capabilities designed to help MSPs govern AI usage and protect customer data at the browser layer. Mondoo has launched inventory and governance tools for endpoint security, giving security teams visibility and control over shadow AI tooling on company endpoints. Canada will impose 15 percent counter-tariffs on U.S.-origin electronics including smartphones, gaming consoles, and appliances effective September 8, though major IT infrastructure is largely exempt. Prophet Security’s 2026 State of AI in Security Operations report found that 46 percent of organizations’ internal AI SOC builds were ultimately deprecated, replaced, or never reached production. Commvault and CrowdStrike have extended their integration to automate cyber recovery actions within CrowdStrike’s Charlotte agentic SOAR workflows, available now to joint customers. Full details and links in the show notes or the blog post. Later today on In The Channel, Frank Balonis from Kiteworks joins me to break down what Canadian partners need to know about the Canadian Program for Cyber Security Certification, and why the window to get ahead of Level 2 requirements is already closing. And if you haven’t heard it yet, my conversation with Jason Wieser from Calero on why technology expense management might be the MSP practice you’ve been overlooking. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

    The Buzz: KnowBe4 names Kurt Mills channel chief, CBTS launches Forge Agents, and Sublime Security integrates with CrowdStrike
  6. Aug 27

    Is technology expense management the MSP practice you haven’t considered?

    Jason Wieser, senior vice president of mid-market and channel sales at Calero If technology expense management isn’t on your radar as a practice area, Jason Wieser thinks that’s about to change. Wieser, senior vice president of mid-market and channel sales at Calero and a 2026 CRN Channel Chief, joins In The Channel to talk about why MSPs and VARs are leaving real recurring revenue on the table by not offering technology spend management services to their customers. The conversation covers a lot of practical ground. Wieser explains why SaaS visibility has become the entry point for most partner conversations – delivering value in hours rather than the months that traditional telecom expense management historically required. He walks through how successful partners use TEM as a pipeline creation tool, turning full visibility into a customer’s contract and renewal landscape into a 3-4 year forward roadmap. And he offers a simple three-question framework – visibility, control, or optimization – that partners can use to qualify where a customer actually needs help. Wieser also touches on the recently launched Calero ConnectIQ, an orchestration layer designed to automate the flow of intelligence across technology expense data, and on the shadow SaaS problem – Gartner estimates the average enterprise runs 145 applications, and Calero’s data suggests the real number is significantly higher. For partners curious about what getting started actually looks like, Calero’s partner program has no joining fees or revenue commitments at entry level. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last sixteen years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show. When we talk about practice areas for MSPs and VARs, we usually start with the big ones: cybersecurity, cloud migration, and managed infrastructure. One area that rarely makes the list, but probably should, is technology expense management, or TEM. It is an area that has historically been seen as a back-office auditing function. But in an era of massive SaaS sprawl and complex mobility footprints, it is becoming an advisory service for the new C-suite. My guest today is Jason Wieser, senior vice president of mid-market and channel sales at Calero. Jason was named a 2026 CRN Channel Chief, and he has spent the last few years building a partner program around the idea that TEM is actually a pipeline-creation engine for the channel. Let’s get right into it – my chat with Jason Wieser. Robert Dutt: Jason, thanks for taking the time. I appreciate it. Jason Wieser: Thank you for having me. I really appreciate it. Robert Dutt: You’ve been in tech sales for about twenty years. I’m curious: how did you land in technology expense management, and what made you want to stay and build a channel around it? Jason Wieser: I’ll be honest: when the TEM opportunity was first presented to me, I ran for the hills. I wasn’t willing to entertain the conversation. I’m sure my reasons were similar to those of many people when they think about TEM – that it is a legacy product set and not really on the cutting edge of technology. But from my perspective, as I heard the pitch, particularly around the SaaS expense management component, that was what got me excited. I felt there was a tremendous amount of opportunity. It was a wildly untapped market, and coming out of the COVID environment, I thought there was a good opportunity for channel partners to capitalize on the SaaS sprawl that we all experienced. That is what brought me into the TEM side of the business. When we were building out the channel, there weren’t many players in the TEM space with a channel focus. During the discussions we had as we were courting each other, one thing that came up was that Calero had no desire to be an agent. That was a big differentiator for me, and it was pivotal to my willingness to jump in and build out a channel, because none of the other TEM players could say that. It was a significant differentiator when you think about the value delivered back to the channel. When you combine those two things – the SaaS opportunity and Calero’s channel-first approach – it became a great opportunity. I’m really happy with the success we’ve had over the last four years building the channel at Calero. Robert Dutt: Most of my listeners are IT resellers and MSPs who probably haven’t thought much about TEM as a line of business they would offer. But you describe it as an untapped opportunity – words that always make my ears perk up. Can you make the case for that partner? Why should this be on their radar right now? Jason Wieser: I think the difference is in where TEM was and where it has gone. Historically, TEM stood for telecom expense management. Now, we think of it as technology expense management. I see this as a pipeline-creation tool for MSPs and resellers. Partners that lean in and work with a TEM provider that supports the channel can build a three-year pipeline roadmap. A reseller might ask, “How is that the case?” The way we go to market is that when we work with partners – whether they are resellers, referral partners, or MSPs – we make them part of the solution. They get full access to the Calero platform with their respective customer. That creates a building block. They can identify which contracts are coming up and position themselves as a trusted advisor to their customer. For example, if the customer’s Zoom licenses are coming up for renewal, the partner can see the usage rate. Or perhaps the customer’s Microsoft enterprise agreement is coming up for renewal. The partner can look at how the organization is using its E5 licenses and determine whether it really needs E5, or whether some users should be moved to E3 or F3 licenses. The partner gets to change the trajectory of the conversation and add a new source of value to the organization. At the end of the day, I see that as the biggest opportunity for a partner organization. From there, the partner can build on that process. They can look at circuits that are coming up for renewal, mobility, and other technology expenses. All of that helps them build out a pipeline over the next three, four, or five years. Robert Dutt: Is this something that a smaller reseller or MSP can realistically build, or does it require a certain level of scale to be a real opportunity? Jason Wieser: The good news is that we built this for MSPs and resellers. Historically, with technology expense management – or telecom expense management – you needed to have a large customer base. You might need a customer with a million dollars in annual telecom spend, otherwise it did not make sense. Now that we’ve moved into SaaS, particularly with a mid-market focus, you can go much further down-market. Our smallest customer has 250 employees. That gives a partner the opportunity to change the conversation and use this in a much smaller-capacity environment. On the telecom side, it used to take four, five, or six months to build out the infrastructure and gather all the data. On the SaaS side, it takes four, five, or six hours to bring information in. That is a significant differentiator. Partners can scale the opportunity, realize savings much more quickly, and begin addressing the control and optimization issues associated with technology spending. Robert Dutt: Legacy TEM is rooted in telecom, but given the speed at which you can prove value with SaaS, what is typically the entry point into the conversation with a customer? Does the conversation still begin with telecom bills that have gotten out of control? Do partners lead with SaaS sprawl? Is it mobile device management? What typically opens the door? Jason Wieser: From an MSP standpoint, what we are seeing work right now is starting with SaaS. It is the gateway because you have the opportunity to show immediate results. On the telecom and mobility sides, it is a longer process. You need letters of authorization, or LOAs. You need access to the data, and you need to bring all of that information into the system. That process can take four, five, or six months if the LOAs are not completed in a timely manner. With SaaS, you can get access to an endpoint and conduct a proof of value immediately with the partner. You can start showcasing the data sets, and the decision practically writes itself for the customer. For an MSP, I would focus on SaaS because of that speed. The ability to white-label the platform and make it look like your own – with your logo in the upper-left corner and “powered by Calero” underneath – helps cement you as a true partner to the business. Robert Dutt: The thesis seems to be about the merger of telecom, mobility, and SaaS into one management problem. But for many businesses, those are still three different budget lines, with three different people responsible for them. What makes managing them together increasingly important, and who on the customer side is feeling the pain most or leading the charge? Jason Wieser: That’s the million-dollar question, because they are very different business units. We view our platform as providing a single pane of glass to accommodate all of those expense categories. But the person making SaaS decisions is usually not the same person making mobility decisions, and neither is necessarily the person responsible for telecom. The way we frame it is to start on the SaaS side. We leverage the resources and data sets that we are able to uncover with the partner, and then we ask to go wider into the organization. SaaS provides the gateway. Once we have shown results – whether that is savings, improved security, better control, or the ability to bring in data that the customer did not previously have – we can ask w

    Is technology expense management the MSP practice you haven’t considered?
  7. Aug 26

    Red Hat’s Kennedy on why the swim lanes are gone – and what the partner program looks like now

    Kevin Kennedy, vice president of global partner ecosystem at Red Hat The channel has fundamentally changed – and for a long time, Red Hat‘s partner program hadn’t caught up. That’s the candid starting point for Kevin Kennedy, who joins In The Channel this week fresh off his appointment as Red Hat’s vice president of global partner ecosystem. Kennedy’s career spans just about every layer of the channel – direct sales at IBM and Xerox, close to a decade at Arrow Electronics, and leadership roles at VCE, Dell EMC, and TD SYNNEX before joining Red Hat in 2022. That perspective shapes how he talks about the shift from a model built on clear “swim lanes” – where resellers, services partners, and software sellers all stayed in their own lanes – to the multi-partner, collaborative engagements that define how business gets done today. “It’s really hard to even define a partner today,” Kennedy says. “We can’t go to market by ourselves any longer.” Red Hat’s program refresh responds to that reality with a bifurcated incentive structure: front-end rewards for individual sellers at the deal level, and back-end incentives for firms making deeper investments in Red Hat competencies. Kennedy is direct about what drove the change: “We were putting all of our rewards around the resell of our products. And that ship had sailed.” The conversation also covers the Broadcom/VMware disruption as a modernization opportunity rather than a rip-and-replace play, where AI realistically fits in the partner revenue picture right now, the evolving role of distribution as an ecosystem aggregator, and – for Canadian partners specifically – the growing urgency of data sovereignty as a go-to-market factor. And Kennedy offers a memorable frame for Red Hat’s long-term platform ambition: “Red Hat inside” – the idea that Red Hat increasingly underpins solutions partners build and customers buy, whether or not the name is on the box. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show. My guest today is Kevin Kennedy, vice president of the global partner ecosystem at Red Hat. Kevin’s career spans just about every seat in the channel: direct sales at IBM and Xerox; the better part of a decade, on and off, at Arrow Electronics; leadership roles at VCE and Dell EMC; and then about five years running advanced solutions at Tech Data and TD SYNNEX before coming to Red Hat in 2022. That’s a resume that takes you from carrying a bag, through distribution leadership, to vendor-side ecosystem strategy. That full-channel perspective shapes how he thinks about the partner business in ways that are pretty evident in this conversation. Red Hat recently named him the permanent head of its global partner ecosystem, and the word “ecosystem” in that title is deliberate, as you’ll hear. We get into how the partner business has fundamentally shifted from the old swim-lane model to something much more collaborative and complex; what Red Hat is changing in its partner program and why; the VMware modernization opportunity; where AI realistically fits in the partner revenue story right now; and what data sovereignty means for Canadian partners specifically. Let’s get right into it, my chat with Kevin Kennedy. Robert Dutt: Kevin, thanks for taking the time. I appreciate it. Kevin Kennedy: Thanks for having me, Rob. I appreciate being here. Robert Dutt: You’ve been in so many different seats facing the channel, from starting in direct sales at IBM and Xerox, to distribution, and now, of course, the vendor side. I’m curious: when you look back at the arc of the channel, as it were, over that time, what’s the biggest way the partner business has changed since you started looking at it and watching it closely? Kevin Kennedy: That’s a great question, because there has been a significant evolution, that’s for sure. I think it starts with the definition of what a partner is. It used to be that you had very clear swim lanes. You had resellers, you had services partners, and you had people who always sold software or people who always sold hardware. Everybody had their individual lanes, and that was predominantly the way the channel made money: through the resale of all those things. If you fast-forward to today, it’s completely different. It’s really hard to even define a partner today. You can’t put them in one camp. Take a larger partner like WWT, for example. It used to be the preeminent reseller for a myriad of OEM lines. Today, that may be just a portion of its business. If you look at its total bottom-line profitability, I would say the vast majority of that comes from the services it offers and the contracts it manages for very large customers. Partners have evolved. We used to be able to go sell something individually. With the complexity that now exists in technology and the solutions that customers are demanding, we can’t go to market by ourselves any longer. We’re forced to collaborate and build relationships outside of our historical domains in order to present a customer with a holistic solution that’s going to drive the outcomes or efficiencies they demand. I think all of that dynamic is great. We talked about multi-partner engagement for decades and couldn’t get it to work because, realistically, we were all competing for the same nickel. If I went into a customer with you, likely one of us would get cut out of that deal or eventually be eased out. Today, that’s not true. We’re really dependent on each other. You bring your strengths to the table, I bring mine to the table, and those combined strengths are what the customer is going to realize. I think that’s the exciting component that’s really changed dramatically, especially over the last 10 years, and even more so over the last five. Robert Dutt: That speaks to the fact that you’re coming in as vice president of the global partner ecosystem, rather than vice president of channel sales or vice president of partner programs. I’m guessing, especially from that latter point about the co-sell and multi-partner arrangement becoming much more accepted and more of a default, that it’s a meaningful and purposeful distinction. What changes day to day when you call it an ecosystem, or when you think of it as an ecosystem, rather than a channel? Kevin Kennedy: I think your point is well made. The title and our nomenclature – ecosystem versus channel, or ecosystem versus partner – are intentional. Again, it goes back to illustrating the necessity of multiple people with varying levels of expertise in a variety of domains. All of them are required to bring a customer a solution and drive an outcome. It actually makes things more complex in some regards. From my lens, at the end of the day, what do we want to sell? We want to sell Red Hat products and our platforms into a customer. In years gone by, that might have been a much more simplistic arrangement. Our sales teams would call on a customer, represent only what we’re good at, and get that deal done. That no longer remains the case. I have to make sure we’re selling the value of Red Hat’s portfolio not just to the customer. I’ve also got to make sure the systems integrator sees how we can bring value to the solutions they’re going to represent to their customer base. I’ve got to represent the value of Red Hat to the hyperscalers – why they should care about us and how we may drive consumption in their marketplaces. I’ve got to bring value to the distributors and explain why they want to put resources around our product portfolio. I need to show them how our portfolio is going to help accelerate some of the more profitable lines they represent. On one hand, the ecosystem model illustrates the necessity for all of us to come together. On the other hand, it invites complexity from a go-to-market standpoint because everybody’s my customer. That’s traditionally been true in distribution, where a lot of my heritage comes from. We used to have the adage that we’re nobody’s customer and everybody’s customer, because I have to constantly sell the value of why we exist and why we should matter to you, and how we can help you be successful. Robert Dutt: That must make it an interesting challenge to structure programs when it’s no longer as simple as, “You are a reseller, therefore you fit in box A.” Now you’ve got to get creative with your programs and incentives in order to keep partners excited about what you’re doing, engaged with your platforms, and recognizing where you’re headed and why that might be valuable to them. Kevin Kennedy: I’ve got to construct a program with incentives that look at presales and the whole customer-management lifecycle. It’s no longer just, “We’ve got a product and a contract for that product that’s going to be sold.” Now I’ve got to think about adoption. I’ve got to think about how we make that product more pervasive through an organization. I’ve got to ensure that everything we said was going to be done when we presented the solution is actually coming to fruition, so the customer sees a return on that investment. If they don’t, I’m going to be a one-and-done. If they do, it’s going to give me an opportunity to have conversations around other things we can bring to bear that might provide similar or even better outcomes than what they did initially with us. Robert Dutt: When you did the program refresh, you said it was built around simplicity, predictability and profitability – three words that come up a lot in channel chief conversations, for obvious reasons. I don’t think those are unique to Red Hat, but along with what you’ve alr

    Red Hat’s Kennedy on why the swim lanes are gone – and what the partner program looks like now
  8. Aug 26

    The Buzz: ePlus buys Daymark, Cohesity expands Aspire partner program, and Exclaimer builds an MSP lane

    Today’s headline news for Canadian IT solution providers: ePlus acquires Daymark Solutions: The solution provider bought the Boston-area Microsoft cloud partner for roughly $36 million, adding Azure, Microsoft 365, and security capabilities. Daymark ranked No. 41 on CRN’s 2026 Solution Provider 500. ePlus says the deal is the latest in a string of about 30 acquisitions and significantly expands its Northeast footprint. Cohesity expands Aspire Global Partner Program: The data security vendor has added new partner specializations in AI data security, cloud services, and backup and recovery, along with broader rebates and simplified training. Cohesity says the updated program, which took effect Aug. 1, 2026, rewards partner teaming and services expertise. Exclaimer launches MSP Connect for managed service providers: The new global program offers consumption-based billing, self-service provisioning, NFR licensing, and PSA integrations with ConnectWise, HaloPSA, and Kaseya BMS. Exclaimer says the program is designed to remove billing and management friction for MSPs selling email signature management as a compliance and brand-consistency layer. In Brief: IBM Consulting deploys thousands of AI agents: IBM says it has rolled out thousands of AI agents across enterprise security projects, productizing agentic AI for cybersecurity use cases. CrowdStrike warns frontier AI demands “greatest mobilization” ever: Chief business officer Daniel Bernard told CRN that AI-accelerated threats require what he calls cybersecurity’s greatest mobilization, outlining how the company is positioning partners to defend against frontier AI risks. CRN publishes 2026 Fast Growth 150: The annual list ranks solution providers by two-year growth rate. Caylent, EchoStor, and Park Place Technologies are among the top 25 fastest-growing companies. ChannelPro names Top 20 MSPs for 2026: The annual list highlights what the publication calls “bold, relentlessly innovative leaders” in the managed services space. Kaseya embeds agentic AI into MSP service delivery: The IT management platform vendor is bringing autonomous AI agents into its core MSP tools, according to an Aug. 24 report. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, August 26, and here’s what’s happening in the channel today. Solution provider ePlus has acquired the assets of fellow solution provider Daymark Solutions. According to CRN, ePlus announced the deal on Monday, paying roughly $36 million for the Boston-area Microsoft cloud partner. Daymark ranked No. 41 on CRN’s 2026 Solution Provider 500 and brings advanced Microsoft Azure, Microsoft 365, and security capabilities to ePlus. The acquisition is the latest in a string of about 30 deals ePlus has done, and it significantly expands the company’s footprint in the Northeast while deepening its Microsoft cloud services portfolio. For Canadian solution providers watching the M&A market, this deal is worth noting because it shows how midmarket Microsoft cloud practices are becoming acquisition targets as larger VARs look to build density in specific geographies. ePlus said in a statement that Daymark’s team and customer base will be integrated into its existing operations. Data security and management vendor Cohesity has expanded its Aspire Global Partner Program with new specializations, broader rebates, and simplified training requirements. The Aug. 25 announcement adds partner specializations around AI data security, cloud services, and backup and recovery, along with expanded profitability through increased rebates and deal registration protection. Cohesity says the updated program took effect on Aug. 1, 2026, and is designed to reward partner teaming, services expertise, and what the company calls “customer obsession.” The program is global, so Canadian partners are eligible for the new specializations immediately. The rebate expansion is the piece to watch here: Cohesity is moving toward outcome-based incentives that favor partners who wrap services around the platform rather than pure transactional resellers, which mirrors a broader trend across infrastructure vendors. Email signature management vendor Exclaimer has launched a dedicated partner program for MSPs called MSP Connect. The Aug. 19 announcement includes consumption-based billing, self-service provisioning, and direct integrations with ConnectWise, HaloPSA, and Kaseya BMS. Exclaimer is also offering NFR licensing so MSPs can run the platform internally before pitching it to clients. The program is global, so Canadian MSPs are eligible from day one. The pitch here is that email signatures have become a bigger compliance and brand-consistency issue as phishing attacks get more sophisticated, and MSPs can fold Exclaimer into their security and productivity stacks without adding billing complexity. According to Exclaimer, the PSA integrations mean invoice line items and tenant management should live inside tools MSPs are already using. IBM Consulting says it has deployed thousands of AI agents across security projects for enterprise clients. CRN reported the initiative on Aug. 25 as part of Big Blue’s broader push to productize agentic AI for cybersecurity use cases. CrowdStrike chief business officer Daniel Bernard says frontier AI demands what he calls cybersecurity’s “greatest mobilization” ever. In an Aug. 25 interview with CRN, Bernard outlined how the company is positioning partners to defend against AI-accelerated threats. CRN has published its 2026 Fast Growth 150 list, with the top 25 solution providers ranked by two-year growth rate. Caylent, EchoStor, and Park Place Technologies are among the fastest-growing companies. The ChannelPro Network has unveiled its Top 20 MSPs for 2026, an annual recognition of providers the publication calls “bold, relentlessly innovative leaders.” Kaseya is bringing agentic AI deeper into MSP service delivery. ChannelE2E reported on Aug. 24 that the IT management platform vendor is embedding autonomous AI agents into its core MSP tools. Full details and links in the show notes or the blog post. Later today on In The Channel, Red Hat vice president of the global partner ecosystem Kevin Kennedy sits down with me to talk about how the partner business has shifted away from swim lanes, where the VMware modernization opportunity stands for Canadian partners, and what data sovereignty actually means in practice. And if you haven’t heard it yet, yesterday on In The Channel, Cisco Canada president Raj Juneja walked me through the company’s new Sovereign Critical Infrastructure portfolio and what trust-based licensing looks like for partners selling air-gapped infrastructure to Canadian public sector clients. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

    The Buzz: ePlus buys Daymark, Cohesity expands Aspire partner program, and Exclaimer builds an MSP lane

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Cutting through the noise for Canadian VARs and MSPs