Basic Bananas Radio

Basic Bananas
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY

Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!

Episodes

  1. FEB 1

    S16 EPISODE 02: From Visionary Leadership to AI-Driven Teams with David Anderson

    What do high-performing teams, artificial intelligence, and failing forward all have in common? They’re essential ingredients in building a future-focused business. In this inspiring episode, we’re joined by a seasoned entrepreneur with nearly 30 years of experience – David Anderson. He shares powerful insights on leadership, team dynamics, and why your environment matters more than ever in a rapidly changing world. In this episode, you’ll discover… Why the people around you must challenge you, not just agree with you. How to foster psychological safety for a culture of experimentation and high performance. The mindset shift is needed to truly embrace AI in your business. Tips for hiring AI-savvy talent and mapping out entire workflows using new tools. What business owners should really be focusing on. Why failure is a necessary (and celebrated) part of innovation. To connect with David Anderson, please visit dwleadership.com or his LinkedIn profile. Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S16 EPISODE 02: From Visionary Leadership to AI-Driven Teams with David Anderson first appeared on Basic Bananas.

    22 min

  2. JAN 25

    S16 EPISODE 01: Basic Bananas’ 2026 Game Plan for Smarter Business Growth

    Welcome to Season 16 of Basic Bananas Radio and welcome to 2026. This kickoff episode is a special one. For the first time, all three co-directors, Franziska, Christo, and Kevin, come together to open the season and share what’s ahead for business owners this year. After more than a decade on the mic, we’re more excited than ever about what’s possible. This episode sets the tone for the season ahead and what really matters in business right now. Key highlights: ✅ How AI is reshaping business and why learning to work with it now matters ✅ Why creativity and human connection are more important than ever ✅ The role of strategy in making AI and tools actually work ✅ Why community is the core focus for Basic Bananas in 2026 ✅ The personal themes guiding the year: uncapping potential, doing what matters, and bringing the creative This season, our focus is simple — practical insights, clear strategies, and ideas you can act on straight away. Come connect with us, join the community, and let’s make 2026 a year of real momentum. Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S16 EPISODE 01: Basic Bananas’ 2026 Game Plan for Smarter Business Growth first appeared on Basic Bananas.

    10 min

  3. JAN 11

    S15 EPISODE 23: From Transaction to Transformation: How Purpose-Driven Businesses Change Lives with B1G1

    What if every time you made a sale, something great happened in the world? In this powerful episode, we dive into the inspiring world of B1G1, a global movement enabling thousands of businesses to create positive impacts effortlessly. In this episode, you’ll discover… How this one question has created 300 million giving impacts and transformed 3,000+ businesses globally.  The philosophy behind “Businesses for Good” and how to integrate purpose seamlessly into your business. The ‘egg theory’ and why the first 15 seconds of how people perceive your business matters. How to go from standard to stand out, because you stand for something. The wisdom of humility, curiosity, and making your future more powerful than your past. One unforgettable question to ask yourself today: What’s your one egg? When your vision becomes more powerful than your memory, your future becomes more powerful than your past. To connect with Paul Dunn, please visit B1G1. Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 23: From Transaction to Transformation: How Purpose-Driven Businesses Change Lives with B1G1 first appeared on Basic Bananas.

  4. 12/14/2025

    S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows

    AI is changing how people find businesses — and if you’re not showing up in AI recommendations, you’re invisible. In this episode, Kevin chats with Justin Meadows, founder of TunedWP, about the shift to AI SEO and how to position your business as one of the 3–5 recommended providers AI tools suggest. Justin breaks down the essential steps: niching your message, building EEAT signals, and structuring your content in a way AI trusts. In this episode, you’ll learn… Why traditional SEO is fading and AI SEO is taking over How to niche down so AI sees you as the perfect match The EEAT formula for expertise, authority, and trust How to create conversational, FAQ-style content AI prefers The “Topic Domination” approach to becoming the go-to industry resource Connect with Justin Meadows at TunedWP.com Or on LinkedIn: https://www.linkedin.com/in/justin-meadows/ Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows first appeared on Basic Bananas.

    29 min

  5. 11/27/2025

    S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky

    What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million. Alexis shares the real, behind-the-scenes lessons on scaling, crisis management, and navigating private equity — the stuff founders rarely hear until it’s too late. In this episode, you’ll discover… Why every business needs a 9-month war chest How to spot private equity red flags before signing the deal Why long-term plans fail,  and why 4-year strategies work The surprising $40M exit target most founders should aim for How virtual C-suite teams help $8-10M companies scale faster Connect with Alexis Sikorsky at asikorsky.com Or on LinkedIn: https://www.linkedin.com/in/asikorsky/ Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky first appeared on Basic Bananas.

    25 min

  6. 11/19/2025

    S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells

    What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a leading Mystery Shopping and Customer Satisfaction Specialist and the founder of Above Benchmark. With over 23 years of experience in this space, Jen reveals how businesses can boost revenue by mastering their customer experience. In this episode, you’ll discover… What mystery shopping really is (and it’s not just for fast food chains!) How mapping your ideal customer journey can expose gaps in your customer experience The three biggest challenges holding back growing businesses Shocking real-life insights uncovered by mystery shoppers Practical steps you can take today to improve your customer experience To connect with Jen Wells, please visit abovebenchmark.com.au Or connect with her on LinkedIn: https://www.linkedin.com/in/jenwells01/ Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells first appeared on Basic Bananas.

  7. 10/17/2025

    S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri

    How do luxury brands like Louis Vuitton and Gucci stay relevant in a fast-changing world? According to Ameen Nassiri, it’s all about understanding your customer’s evolving expectations and delivering unforgettable experiences. As the founder of SPS Worldwide, a full-service production powerhouse, Ameen has spent 24 years helping top-tier brands adapt to seismic shifts in consumer behaviour, from image-driven purchasing to the demand for authenticity and emotional connection. In this episode, you’ll discover… Why industry lifecycles matter and how to know when it’s time to evolve. The shift from image to authenticity in luxury marketing and beyond. How AI and tech are shaping the future of brand activations. The power of micro-testing  Ameen’s top entrepreneurial lessons gained over 24 years of running a successful company. To connect with Ameen Nassiri, please visit: https://www.linkedin.com/in/ameen-nassiri-2178018/ To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri first appeared on Basic Bananas.

  8. 10/12/2025

    S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson

    Why do so many women feel uncomfortable talking about money? What if money didn’t have to be stressful? In today’s empowering episode, we’re joined by Jen Richardson, founder of 123 Financial Group and Got Money Honey. Jen is on a mission to help business owners and women rewrite their money stories and create lasting wealth through financial literacy. In this episode, you’ll discover… How your early money beliefs may be holding you back and how to uncover those. The impact of fear and how to go from financial anxiety to financial literacy. Practical steps to take control of your finances (including the “running away from home” account!) How to set up smart bank accounts for every part of your life. Why financial literacy is the ultimate legacy you can leave for your loved ones. To connect with Jen Richardson, please visit 123 Financial Group or check out the best financial literacy program for women, Got Money Honey. Happy listening! To discover more insights, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson first appeared on Basic Bananas.

    31 min

  9. 09/18/2025

    S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards

    Did you know your brain scans every single room you walk into, often in less than a second? From the colours on the walls to the scent in the air and even the beat of the background music, your senses are constantly influencing how you feel, think, and act. In this fascinating conversation, we explore the science and art of sensory wellbeing and how subtle tweaks in your environment can boost focus, creativity, and performance, both in life and business. In this episode, you’ll discover… 🏡 The role of environmental psychology and how spaces shape our mood, focus, and energy. 🧹 Why clutter-free doesn’t mean empty and how the right balance of stimuli improves productivity. 🎼 How music tempo changes the way customers shop and clients feel. 🌿 Why simpler scents are more effective and how they can increase sales and engagement. 💡 Practical tips for creating spaces that energise, calm, and inspire. Give your brain time to breathe, it’s in these moments of free-flow thinking that you’ll find solutions.  Make sure to grab a copy of Come to Your Senses by Ngahina Richards on Amazon now. Happy listening! To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards first appeared on Basic Bananas.

    35 min

  10. 09/03/2025

    S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee

    Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital Group and Freedom Bunch member, about the powerful intersection of numbers, narrative, and conversion. From tailoring lead magnets to qualifying leads, Brendan shares what it really takes to go from first click to raving fan. In this episode, you’ll discover… ✨ How to map content to conversion with precision. ❌ What most businesses do wrong when it comes to A/B testing and how you can avoid wasting money. 💘 The “dating strategy” of marketing. 📩 How to choose the right lead magnets (and titles!) for your audience. 💡 Why ROI starts with clarity: How to reverse-engineer your results. To connect with Brendan, please visit bedigitalgroup.com or connect on LinkedIn Happy listening! To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team The post S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee first appeared on Basic Bananas.

  • 10 Episodes

5
out of 5
7 Ratings

About

Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!

Information

  • Creator
    Basic Bananas
  • Years Active
    2011 - 2026
  • Episodes
    10
  • Rating
    Clean
  • Show Website
    Basic Bananas Radio