Beyond The Story with Sebastian Rusk

Sebastian Rusk
  • 4.8 (40)
  • Marketing
  • Updated Weekly

Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.

  1. 1d ago

    Rewire Your Mind & Step Into God’s Purpose with Tiffany Taylor

    In episode 320 of Beyond The Story, Sebastian Rusk interviews Tiffany Taylor, a Transformational Speaker and Master Coach integrating Neuro-Linguistic Programming and Faith, as she shares how, in her early 20s, she realized she had been programmed by childhood conditioning while simultaneously carrying a powerful vision for financial freedom, time freedom, and the ability to travel the world. Tune in to discover how subconscious programming may be influencing your business, relationships, goals, and everyday decisions—and learn why the version of yourself you want to become may require you to rethink the beliefs that got you here. TIMESTAMPS [00:00:00] Sebastian Rusk introduces Tiffany Taylor and how their connection began. [00:01:13] Tiffany’s journey toward financial freedom, time freedom, and subconscious transformation. [00:03:19] What limiting beliefs are and how they influence potential. [00:05:05] Awareness, subconscious programming, and rewiring identity. [00:08:08] Challenging “never” and “always” beliefs by looking for evidence. [00:09:31] Why personal growth can feel messy and why that should not be avoided. [00:11:49] The subconscious mind, habits, and the 90% of daily behavior it influences. [00:13:46] Why busyness can be poor stewardship and the importance of reverse-engineering goals. [00:14:53] Habits, vices, consistency, and how long it takes to build new patterns. [00:16:31] Hypnotherapy, NLP, and choosing the right tool for the right outcome. [00:20:12] Meditation, the “king and fool,” and feeding your highest intentions. [00:23:18] Regulation versus resolution and addressing the root of recurring patterns. [00:24:35] Tiffany’s personalized full-day intensive approach to breakthrough work. [00:28:57] Tiffany’s final message: Stop being a spectator and pursue the breakthrough you’ve been craving. QUOTES "Most limiting beliefs are a problem, but that's not the root cause of the problem." – Tiffany Taylor"Busyness to me screams lack of intentionality." – Tiffany Taylor"If you can make a decision to get stuck, you can make a decision to get unstuck." – Sebastian Rusk========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Tiffany Taylor LinkedIn: https://www.linkedin.com/in/coachtiffanytaylor/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  2. 1d ago

    How to Make Your Marketing Message Clear, Memorable & Effective - Jeffrey Kostick

    In episode 319 of Beyond The Story, Sebastian Rusk interviews Jeffrey Kostick, founder of Flying Chimp, a South Florida marketing agency that helps businesses develop strategies, create content, and execute marketing campaigns designed around their actual growth goals. He shares how unconventional marketing campaigns—including “shock and awe” strategies—can create meaningful opportunities when they're aligned with the economics of the business. Tune in to hear Jeffrey Kostick share his entrepreneurial journey, marketing insights, AI strategies, and perspective on building a business that stays creative and adaptable in a rapidly changing world. TIMESTAMPS [00:00:00] Sebastian Rusk introduces Jeffrey Kostick and their connection through Six Degrees Golf Networking. [00:02:41] Jeffrey’s journey from art major to graphic designer and marketing agency owner. [00:04:12] How Flying Chimp combines marketing strategy with hands-on implementation. [00:04:41] Understanding what businesses actually need to grow. [00:05:53] Unconventional marketing strategies and the “shock and awe” approach. [00:07:25] Why no marketing strategy can honestly guarantee results. [00:10:18] Setting realistic expectations for marketing, podcasting, and long-term growth. [00:12:29] How AI is transforming marketing, graphic design, and content creation. [00:14:26] The risks of ignoring AI and the importance of adapting business operations. [00:16:32] AI optimization, GEO, LLMO, and the future of search. [00:18:46] Jeffrey’s favorite campaigns and why creativity keeps him motivated. [00:19:53] Jeffrey’s final advice: Embrace AI without abandoning personal creativity. QUOTES "Any marketing company that tells you it's gonna work for sure, guaranteed 100%, is lying to you." – Jeffrey Kostick"When times are good, you should market. When times are bad, you should market more." – Jeffrey Kostick"Accept AI and try to adopt it into your life, but never abandon personal creativity." – Jeffrey Kostick========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Jeffrey Kostick LinkedIn: https://www.linkedin.com/in/jeffreykostick/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  3. 3d ago

    How to Get Unstuck, Reinvent Yourself & Build a New Identity - Jody Friedman

    In episode 318 of Beyond The Story, Sebastian Rusk interviews Jody Friedman, a music supervisor, entrepreneur, and coach. He explains why success doesn't always feel like success, how high achievers can become trapped in the need to constantly perform, and why sometimes the next level isn't about adding more—it’s about subtracting what no longer serves you. Tune in to hear Jody Friedman’s inspiring story of turning adversity into achievement, breaking free from old identities, and learning how to build a life and business that actually fits who you are today. TIMESTAMPS [00:00:00] Sebastian Rusk introduces Jody Friedman and their connection through Dan Martell’s coaching program. [00:05:14] Jody shares his childhood, family challenges, and the identities he built to survive. [00:07:00] Moving through 16 homes and discovering the “Wreck the Room” philosophy. [00:08:05] Florida State University, CNN, and the breakthrough that changed Jody’s career. [00:09:35] Creating the Nancy Grace theme song and learning to stop waiting for permission. [00:11:53] Jody explains what a music supervisor does in film and television. [00:12:20] The impact of COVID and Jody’s transition into online coaching. [00:13:47] Building Wreck the Room and helping entrepreneurs overcome burnout. [00:15:47] Breaking patterns, challenging beliefs, and doing the deeper work. [00:17:32] The Wreck the Room quiz and discovering which “room” you're currently in. [00:18:27] Getting unstuck, taking responsibility, and choosing a new direction. [00:19:20] Jody’s final message: “You’ve got to wreck the room.” QUOTES "That was the first time I really felt like I wrecked a room because I stopped waiting for permission." – Jody Friedman"If you're a high achiever or a performer and you can't break that cycle and you feel burnt out, there is a lie that you're telling yourself at a deep level." – Jody Friedman"If you can make a decision to get stuck, you can make a decision to get unstuck." – Sebastian Rusk========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Jody Friedman LinkedIn: https://www.linkedin.com/in/jodyfriedman/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  4. Sep 24

    AI Made Simple: What Every Business Leader Needs to Know | Rajeev Kapur

    In episode 317 of Beyond The Story, Sebastian Rusk interviews Rajeen Kapur, a technology executive, entrepreneur, author, speaker, and AI expert whose career has taken him from early sales roles in the computer industry to leadership positions at Dell, entrepreneurship, and the rapidly evolving world of artificial intelligence. He shares the story of taking a major risk early in his career when he accepted a 100% commission sales position in South Dakota, packed up his car, and drove across the country to start a new chapter.  Tune in to hear Rajeev Kapur's journey, learn how to approach AI with curiosity instead of fear, and discover how entrepreneurs and future leaders can use technology to augment, amplify, and anticipate what's next. TIMESTAMPS [00:01:32] Rajeev's early career and the beginning of his technology journey. [00:02:10] Taking a 100% commission job and betting on himself. [00:03:00] Working at Dell and gaining international leadership experience. [00:04:30] From entrepreneurship to becoming an AI leader. [00:05:00] Writing AI Made Simple and building an AI-focused platform. [00:07:32] Why betting on yourself still matters in the modern workplace. [00:08:16] Technology, remote work, and the importance of human connection. [00:09:29] The opportunities and risks of artificial intelligence. [00:12:44] The challenge of writing books in a rapidly changing AI world. [00:13:00] The future of human judgment, AI agents, and leadership. [00:14:38] How AI could transform podcasting and content creation. [00:15:07] Using AI for research, social clips, production, and interviews. [00:17:29] Rajeev's advice: Be curious, embrace AI, and use it as a tool. QUOTES "Be curious, not judgmental." – Rajeev Kapur"A job of a leader is to make other leaders." – Rajeev Kapur"Nothing beats being in an office, working close with people, developing those interpersonal skills, those communication skills." – Rajeev Kapur ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Lauren Nicole Peters LinkedIn: https://www.linkedin.com/in/laurennicolepeters/  Instagram: https://www.instagram.com/femininedevotion/?hl=en  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  5. Sep 15

    How to Build Passive Income with Airbnb Rental Arbitrage Without Owning Property - Linda Kim

    In episode 316 of Beyond The Story, Sebastian Rusk interviews Linda Kim, an Airbnb entrepreneur, coach, and design expert who transformed her life after leaving corporate America and building a successful short-term rental business. Linda shares how a difficult divorce, the loss of her best friend, and a sudden corporate layoff became the wake-up calls that pushed her to create a completely different life. Tune in to hear how Linda turned uncertainty into opportunity, built multiple businesses, and created a life on her own terms. TIMESTAMPS [00:00:05] Meeting through networking and the power of being in the right room. [00:03:28] Linda's journey from corporate tech to entrepreneurship. [00:04:41] Starting Airbnb after divorce, loss, and a corporate layoff. [00:05:46] Investing $35,000 in mentorship and scaling an Airbnb business. [00:06:52] Why Airbnb design matters in a competitive market. [00:07:19] How rental arbitrage creates passive income. [00:08:07] Building an Airbnb portfolio with low capital. [00:08:54] Helping a stay-at-home mom surpass $100,000 in four months. [00:10:18] Airbnb occupancy rates and potential profit per property. [00:11:07] Managing properties remotely with the right team and systems. [00:12:05] Staying competitive in today's saturated Airbnb market. [00:13:32] Scaling the coaching business, speaking, and writing a book. [00:14:03] Overcoming the fear of public speaking. [00:15:23] The power of sharing your story and impacting others. [00:16:51] Why taking the risk can change your life. QUOTES "Just do it because it's gonna change your life." – Linda Kim========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Linda Kim LinkedIn: https://www.linkedin.com/in/itslindakim/  Instagram: https://www.instagram.com/itslinda.kim/  ========================== Ready to start your Airbnb journey? Join Linda’s 3-Day Airbnb Challenge or take your skills further with her BNB Mastery Society. Join the 3-Day Airbnb Challenge Join the BNB Mastery Society ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  6. Aug 27

    From Near-Death Experience to Purpose-Driven Entrepreneur - Lauren Nicole Peters

    In episode 315 of Beyond The Story, Sebastian Rusk interviews Lauren Nicole Peters, a dynamic marketer and purpose-driven leader whose powerful transformation story will inspire anyone seeking more meaning and impact in their business journey. She shares the practical systems she’s used to grow a supportive entrepreneurial community, skyrocket clients’ results through smart marketing, and implement $5-a-day ad strategies for immediate business growth.  Tune in for an episode that will motivate you to lead with purpose, overcome obstacles, and take decisive action toward building the business—and life—you truly desire!  TIMESTAMPS [00:00:05] Welcome & reconnecting with Lauren Nicole Peters [00:02:27] The untold beginnings: spiritual visions and childhood challenges [00:03:40] The near-death experience that changed everything [00:08:41] Transforming insight into purpose-driven action [00:10:09] Marketing, mentorship, and helping others achieve results [00:12:38] Launching the Awakened Creators Community [00:14:07] Final thoughts on overcoming chaos and serving others QUOTES "If you are experiencing crazy chaos in regards to your gifts, just realize that that chaos is an opportunity, to see it as something you are a victim of, or something that you can and eventually will overcome." – Lauren Nicole Peters"I didn't have a near-death experience, but I went through an experience...that radically changed my life and helped me step into my power, believe in myself, love myself, et cetera. And I now bring that back to the work that I get to do..." – Sebastian Rusk"Everyone here is a unique spark, a unique creator...with unique gifts that we were given that we are here to serve each other with." – Lauren Nicole Peters========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Lauren Nicole Peters LinkedIn: https://www.linkedin.com/in/laurennicolepeters/  Instagram: https://www.instagram.com/femininedevotion/?hl=en  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  7. Aug 25

    How Great Leaders Turn Vision Into Execution with Michael Mok

    In episode 314 of Beyond The Story, Sebastian Rusk interviews Michael Mok, a powerhouse entrepreneur, as he shares how leadership, clear goal-setting, and relentless action turned his childhood passion for "adult Legos" into a flourishing business that empowers families.  Tune in and discover how taking action from a place of purpose can transform your life, your business, and those you serve!  TIMESTAMPS [00:00:05] Welcome & community—how Elite Coaching shapes relationships. [00:01:50] Michael Mok's transformation from science to construction: embracing childhood passions. [00:04:18] The mission: helping families, building safer homes, and industry challenges. [00:07:22] Health wins: discovering hidden dangers and making measurable impact. [00:11:19] The role of fulfillment, vision, and making a 10x impact. [00:13:24] Free resources & connecting with Michael Mok. QUOTES "You already know what you want to do as a young child; you just may not remember it. If you feel and listen to your heart, you know where you want to go." – Michael Mok"The fulfillment aspect is the most important thing that keeps you going. Without it, you just could give up." – Michael Mok"I believe that starting a podcast can radically change your life and your business if you let it. And I'm qualified to say something so bold because I’ve lived it." – Sebastian Rusk========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Michael Mok Instagram: https://www.instagram.com/michaeljmok/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

  8. Aug 18

    The Inspiring Story of Carter Bona - Autism, Entrepreneurship, and Purpose

    In episode 313 of Beyond The Story, Sebastian Rusk interviews Carter Bona, Founder and CEO of Carter's Spectrum Golf. He is highly functioning on the autism spectrum and managing skin sensitivity and dyslexia; he took the entrepreneurial leap, creating a comfortable golf apparel line and later launching a nonprofit and publishing his own book, “Swinging Beyond the Spectrum.”  Tune in to harness your unique strengths, build meaningful relationships, and take action toward your goals—no matter what obstacles stand in your way.  TIMESTAMPS [00:00:05] Introducing Carter Bona’s entrepreneurial journey [00:01:34] How a pandemic fear ignited a powerful business vision [00:04:12] Overcoming obstacles—dyslexia, skin sensitivity, and product innovation [00:05:51] Taking action: sourcing, manufacturing, and bulk inventory strategy [00:07:04] Building relationships and breaking into retail [00:08:37] Turning challenges into a published book and sharing his story [00:11:10] The power of a single decision and the mindset behind success [00:13:33] Final thoughts: perseverance, positivity, and never giving up QUOTES "I wanted to start my own business so I wouldn't have to worry about having a mean boss or a bad work environment." – Carter Bona"Money's a byproduct of doing what you love." – Sebastian Rusk"If you just stay positive and stay persistent and just never give up, things will get so much better." – Carter Bona========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Carter Bona Instagram: https://www.instagram.com/cartersspectrumgolf/?hl=en  Website Carters Spectrum Golf: http://www.cartersspectrumgolf.com/#/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

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4.8
out of 5
40 Ratings

About

Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.

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