Beyond The Story with Sebastian Rusk

Sebastian Rusk
  • 4.8 (40)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.

  1. 3D AGO

    La Republica Mushroom Coffee - How Mark Merthe Built a Multi-Million Dollar Brand

    Send us Fan Mail  In episode 293 of Beyond The Story, Sebastian Rusk interviews Mark Merthe, a former Hollywood video editor who transformed his career by creating a unique mushroom coffee brand, as he shares insights on the challenges and triumphs of building a family-owned business, the importance of health and wellness, and how his passion for music and creativity fueled this unexpected venture.  Tune in for an inspiring conversation on bold career pivots, building a purpose-driven brand, and the rising power of wellness-focused innovation! TIMESTAMPS [00:02:18] Mushroom coffee and wellness journey. [00:04:03] Mushroom coffee and immunity boost. [00:07:17] Best instant coffee on the planet. [00:11:23] Preventing cancer through lifestyle choices. [00:14:42] Podcast subscription and reviews. QUOTES "Cancer. So for thirty years, I tried to eat right, eat organic, I take supplements, and do everything I can." -Mark Merthe"Just educating yourself on all the crazy stuff in our foods... You can avoid so many bad things by just being a little more aware of them." -Mark Merthe  ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Mark Merthe LinkedIn: https://www.linkedin.com/in/mark-merthe-23383a10/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    15 min

  2. 5D AGO

    Why Clients Aren’t Hiring You (The Psychology of Positioning) with Lauren Balterman

    Send us Fan Mail In episode 292 of Beyond The Story, Sebastian Rusk interviews the powerhouse entrepreneur and leadership expert Lauren Balterman, as she shares her inspiring journey from therapist and health coach to founder of a multi-six-figure business, revealing the mindset shifts, leadership strategies, and actionable steps that took her from New York to Florida and to the top of her industry. Tune in to hear Lauren’s transformational story, practical framework, and the motivational mindset needed to rise above the competition. TIMESTAMPS [00:01:28] Lauren’s journey: New York to Florida, therapist to entrepreneur [00:03:34] Finding your “special sauce” and standing out [00:04:38] Scaling a health coaching business to $100K in 8 months [00:06:20] Pivoting to business and positioning coaching [00:07:01] Overcoming overthinking and expert challenges in marketing [00:08:09] In-person events and impact networking [00:09:36] The best part of inspiring client growth [00:11:15] Rebranding for a new era of business growth [00:12:03] Leveraging AI as a tool, not a replacement [00:14:49] Final thoughts: Outlier marketing and changing your industry QUOTES "If you're really, really good at what you do, know that marketing doesn't have to be hard. Know that you can be an outlier, do things differently, and stand out in your industry. Make waves, change the world." – Lauren Balterman"There’s a lot of fear-mongering happening out there. AI is a tool—it's not an end-all, end-all. It's never going to replace human connection, hand-to-hand combat, or closing the deal." – Sebastian Rusk"You really need to find your special sauce and your magic and bring that forward." – Lauren Balterman ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Lauren Balterman Instagram: https://www.instagram.com/laurennicolebalterman/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    16 min

  3. MAR 24

    From Burnout to Freedom - How Physicians Can Scale a Business Beyond the Practice

    Send us Fan Mail In episode 291 of Beyond The Story, Sebastian Rusk interviews Dr. Greg Pursley, a physician-entrepreneur, as he shares actionable insights on pulling yourself out of day-to-day operations, expanding your impact through strategic team building, and the power of implementing systems that allow for both financial growth and personal freedom. Tune in for a masterclass in leadership, implementation, and the transformative power of aligned action! TIMESTAMPS [00:00:05] Meet Dr. Greg—humble beginnings and the power of work ethic [00:01:31] From small-town chiropractor to entrepreneur—overcoming personal adversity [00:04:11] The realization: When your business no longer fits your goals [00:07:39] Leadership, team growth, and pulling out of day-to-day operations [00:09:01] How to do what you love, scale your impact, and buy back your time [00:11:02] Work-life balance, lifestyle business, and mentorship [00:13:09] Envisioning future growth—AI, social media, and multiplying impact [00:15:39] Parting advice: Find what lights you up and build around it QUOTES "The reason why I started the business was to have a lot of fun, help a lot of people, and make a lot of money all at the same time." – Dr. Greg Pursley"The more you can do that, the more it gives other people permission to do the same thing for themselves—and that is why it's not selfish, it is more selfless in nature." – Dr. Greg Pursley"Figure out what lights you up in your life, go out, do things, try things. If you like it, keep doing it. If not, do less of it." – Dr. Greg Pursley ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Dr. Greg Pursley Instagram: https://www.instagram.com/drgregpursley/?hl=en  LinkedIn: https://www.linkedin.com/in/drgregpursley1/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    17 min

  4. MAR 10

    From Physician Burnout to Building a Scalable Medicare Practice - Dr. Carlos Rafael Elizondo

    Send us Fan Mail In episode 290 of Beyond The Story, Sebastian Rusk interviews Dr. Carlos Rafael Elizondo, a dedicated medical doctor and entrepreneur, as he shares his incredible journey from growing up in a family of physicians in Alice, Texas, to overcoming personal challenges and ultimately establishing a thriving medical practice. Tune in as they explore the intersection of life and business, and how community support can lead to transformation. TIMESTAMPS [00:01:47] Family influence on medical career. [00:06:59] Moving to Mexico for medical school. [00:10:21] Complex patient care experiences. [00:14:05] Nature's role in overcoming burnout. [00:15:54] Rural healthcare access challenges. QUOTES "That's when I realized that hunting is not about killing. It's about the experience. It's about getting in nature, getting reconnected." -Dr. Carlos Rafael Elizondo"We have to continue doing what we're doing because we're passionate about bringing health care to the people that need it the most." -Dr. Carlos Rafael Elizondo"All change starts from within."  -Dr. Carlos Rafael Elizondo ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Dr. Carlos Rafael Elizondo LinkedIn: https://www.linkedin.com/in/drcarloselizondo/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    19 min

  5. MAR 5

    Building Leadership Infrastructure That Scales - Landon Lynch

    Send us Fan Mail In episode 289 of Beyond The Story, Sebastian Rusk interviews Landon Lynch, a dynamic business consultant and leadership strategist, as he shares his journey from pursuing curiosity in his early career to building a successful consulting business that helps leaders navigate the complexities of growth and organizational strategy. Tune in for insights on storytelling, entrepreneurship, and the power of community. TIMESTAMPS [00:01:47] Pursuing curiosity in career paths. [00:04:42] Identifying market gaps effectively. [00:09:23] Success scorecard development. [00:12:01] Podcasting for business growth. [00:14:23] Being useful over being right. QUOTES “I just want to make sure that everything that I'm doing is more committed to being useful and helpful than being right.” -Landon Lynch“If you help people identify and name and solve their pain, your time will fill up fast” -Landon Lynch ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Landon Lynch Instagram: https://www.instagram.com/landonclynch/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    15 min

  6. FEB 6

    Pain Is the Perfect Teacher: The Growth You Didn’t Ask For…But Needed

    Send us Fan Mail In episode 288 of Beyond The Story, Sebastian Rusk opens up about his personal experiences with emotional pain and shares insights on how to face it rather than avoiding it. He explores why pain enters our lives, the lessons it carries, and how embracing it can help us grow and become better versions of ourselves. Tune in for a thought-provoking discussion on transforming pain into power. TIMESTAMPS [00:01:33] Pain as feedback. [00:06:06] Pain as a catalyst. [00:12:03] Processing pain constructively. [00:17:31] Importance of subscribing and sharing. QUOTES "Pain is one of the only teachers in life that never misses class."“Most people try to escape pain instead of learning from it, instead of leaning into it.”"Your greatest pain often becomes your greatest message, your greatest mission, your greatest connection point with others, but you got to work through it."“Sometimes the most painful chapters become the most meaningful parts of your story.” ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    18 min

  7. FEB 3

    Orange County Realtor Holly McDonald on Building Wealth, Community, and Confidence Through Real Estate

    Send us Fan Mail In episode 287 of Beyond The Story, Sebastian Rusk interviews Holly McDonald, a passionate real estate agent and podcast host based in Orange County, California, as she shares her journey from working in TV production to becoming a successful real estate professional.  Tune in to hear more about Holly's story and the insights she gained along the way. TIMESTAMPS [00:01:25] Transition from TV to real estate. [00:04:30] Luxury market in Orange County. [00:07:26] Podcasting as a community tool. [00:10:40] Preparing homes for real estate. QUOTES "So much of the market is outside of your control, but how you look at things and how you're able to help people and bring service to them is still always gonna be at the forefront." Holly McDonald"I believe that podcasting will radically change your life and your business if you let it." -Sebastian Rusk ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Sebastian Rusk Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Holly McDonald Instagram: https://www.instagram.com/realtorhollymcdonald/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    12 min

  8. JAN 29

    From Network Marketing to Personal Brand - How Kindra Morse Built a Coaching Business with Content

    Send us Fan Mail In episode 286 of Beyond The Story, Sebastian Rusk interviews Kindra Morse, a dynamic entrepreneur with over 20 years of business experience, as she shares her incredible journey from the world of real estate and network marketing to discovering her true passion for helping others create irresistible offers and build sustainable businesses. Tune in to hear Kindra's inspiring story of resilience, success, and the network marketing industry's powerful impact. TIMESTAMPS [00:01:08] Empowering women in business. [00:05:21] Network marketing mindset challenges. [00:09:10] Helping women create sustainability. [00:10:41] Irresistible offer creation. [00:15:30] Innovation in startup funding. QUOTES "I had to grieve this reality or this fantasy world that I was living in that I owned my business." -Kindra Morse"If they just learn the simple aspect of how to find problems worth solving, that they are equipped to solve based on their story and their lived experiences, you can create an offer that the world needs." -Kindra Morse ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Sebastian Rusk Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Kindra Morse Instagram: https://www.instagram.com/kindramariemorse/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    15 min
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4.8
out of 5
40 Ratings

About

Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.

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