Beyond The Story with Sebastian Rusk

Sebastian Rusk
  • 4.8 (40)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.

  1. APR 14

    From Losing Everything to Building a Beloved Brand - Ken’s Kettle Corn NYC Story

    Send us Fan Mail In episode 295 of Beyond The Story, Sebastian Rusk interviews Ken Nercessian, founder of Kettle Corn NYC, as he shares his incredible journey from overcoming personal struggles to building a successful kettle corn business in New York City and beyond. Tune in for an inspiring discussion that goes beyond the surface to explore the deeper narratives of personal and professional development. TIMESTAMPS [00:01:43] Overcoming addiction and finding purpose. [00:06:34] Kettle corn business journey. [00:09:22] Business growth during COVID challenges. [00:15:10] Building a self-sustaining business. [00:16:20] Purposeful living through value. QUOTES "It was either that or be homeless. So I decided to go, you know, to put my best foot forward. And that was the first time that I had ever done that. And it changed my life." -Ken Nercessian"I want what he said about an empire, a business that runs itself, where I could create, where I could just be, I could grow and create and add value and not be stuck in those day-to-day problems." -Ken Nercessian========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Ken Nercessian LinkedIn: https://www.linkedin.com/in/ken-nercessian-b5731668/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    17 min

  2. APR 12

    How Fast Websites + Google & Meta Ads Drive Revenue with Adrian Heng

    Send us Fan Mail In episode 294 of Beyond The Story, Sebastian Rusk interviews Adrian Heng, Founder of a digital marketing agency in Singapore focused on fast websites, Google / META ads, and SEO, as he shares his incredible journey from studying real estate to building a successful web development business, navigating the challenges of a rapidly changing tech landscape. Tune in to hear more about Adrian's experiences and insights into the evolution of marketing in the real estate sector. TIMESTAMPS [00:01:04] Pivoting in business strategies. [00:06:22] Higher value clients and mindset. [00:10:12] Wealth as spiritual energy. [00:14:43] Believe in your dreams. QUOTES "In this economic climate, the persistence to try to make it work was the biggest challenge for me amidst family commitments and increasing financial commitments." -Adrian Cheng"Serving others, you can be serving from poverty, you can be serving from lack, but when you're serving from abundance and power, that's really different." -Adrian Cheng"Just believe in your dream because your dream came to you for a reason. If it's too big, it's not too big. It's something that you can achieve. So go for it. Aim for the stars." -Adrian Cheng   ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab   Adrian Heng LinkedIn: https://www.linkedin.com/in/adrian-heng/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    16 min

  3. APR 2

    La Republica Mushroom Coffee - How Mark Merthe Built a Multi-Million Dollar Brand

    Send us Fan Mail  In episode 293 of Beyond The Story, Sebastian Rusk interviews Mark Merthe, a former Hollywood video editor who transformed his career by creating a unique mushroom coffee brand, as he shares insights on the challenges and triumphs of building a family-owned business, the importance of health and wellness, and how his passion for music and creativity fueled this unexpected venture.  Tune in for an inspiring conversation on bold career pivots, building a purpose-driven brand, and the rising power of wellness-focused innovation! TIMESTAMPS [00:02:18] Mushroom coffee and wellness journey. [00:04:03] Mushroom coffee and immunity boost. [00:07:17] Best instant coffee on the planet. [00:11:23] Preventing cancer through lifestyle choices. [00:14:42] Podcast subscription and reviews. QUOTES "Cancer. So for thirty years, I tried to eat right, eat organic, I take supplements, and do everything I can." -Mark Merthe"Just educating yourself on all the crazy stuff in our foods... You can avoid so many bad things by just being a little more aware of them." -Mark Merthe  ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Mark Merthe LinkedIn: https://www.linkedin.com/in/mark-merthe-23383a10/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    15 min

  4. MAR 31

    Why Clients Aren’t Hiring You (The Psychology of Positioning) with Lauren Balterman

    Send us Fan Mail In episode 292 of Beyond The Story, Sebastian Rusk interviews the powerhouse entrepreneur and leadership expert Lauren Balterman, as she shares her inspiring journey from therapist and health coach to founder of a multi-six-figure business, revealing the mindset shifts, leadership strategies, and actionable steps that took her from New York to Florida and to the top of her industry. Tune in to hear Lauren’s transformational story, practical framework, and the motivational mindset needed to rise above the competition. TIMESTAMPS [00:01:28] Lauren’s journey: New York to Florida, therapist to entrepreneur [00:03:34] Finding your “special sauce” and standing out [00:04:38] Scaling a health coaching business to $100K in 8 months [00:06:20] Pivoting to business and positioning coaching [00:07:01] Overcoming overthinking and expert challenges in marketing [00:08:09] In-person events and impact networking [00:09:36] The best part of inspiring client growth [00:11:15] Rebranding for a new era of business growth [00:12:03] Leveraging AI as a tool, not a replacement [00:14:49] Final thoughts: Outlier marketing and changing your industry QUOTES "If you're really, really good at what you do, know that marketing doesn't have to be hard. Know that you can be an outlier, do things differently, and stand out in your industry. Make waves, change the world." – Lauren Balterman"There’s a lot of fear-mongering happening out there. AI is a tool—it's not an end-all, end-all. It's never going to replace human connection, hand-to-hand combat, or closing the deal." – Sebastian Rusk"You really need to find your special sauce and your magic and bring that forward." – Lauren Balterman ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Lauren Balterman Instagram: https://www.instagram.com/laurennicolebalterman/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    16 min

  5. MAR 24

    From Burnout to Freedom - How Physicians Can Scale a Business Beyond the Practice

    Send us Fan Mail In episode 291 of Beyond The Story, Sebastian Rusk interviews Dr. Greg Pursley, a physician-entrepreneur, as he shares actionable insights on pulling yourself out of day-to-day operations, expanding your impact through strategic team building, and the power of implementing systems that allow for both financial growth and personal freedom. Tune in for a masterclass in leadership, implementation, and the transformative power of aligned action! TIMESTAMPS [00:00:05] Meet Dr. Greg—humble beginnings and the power of work ethic [00:01:31] From small-town chiropractor to entrepreneur—overcoming personal adversity [00:04:11] The realization: When your business no longer fits your goals [00:07:39] Leadership, team growth, and pulling out of day-to-day operations [00:09:01] How to do what you love, scale your impact, and buy back your time [00:11:02] Work-life balance, lifestyle business, and mentorship [00:13:09] Envisioning future growth—AI, social media, and multiplying impact [00:15:39] Parting advice: Find what lights you up and build around it QUOTES "The reason why I started the business was to have a lot of fun, help a lot of people, and make a lot of money all at the same time." – Dr. Greg Pursley"The more you can do that, the more it gives other people permission to do the same thing for themselves—and that is why it's not selfish, it is more selfless in nature." – Dr. Greg Pursley"Figure out what lights you up in your life, go out, do things, try things. If you like it, keep doing it. If not, do less of it." – Dr. Greg Pursley ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Dr. Greg Pursley Instagram: https://www.instagram.com/drgregpursley/?hl=en  LinkedIn: https://www.linkedin.com/in/drgregpursley1/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    17 min

  6. MAR 10

    From Physician Burnout to Building a Scalable Medicare Practice - Dr. Carlos Rafael Elizondo

    Send us Fan Mail In episode 290 of Beyond The Story, Sebastian Rusk interviews Dr. Carlos Rafael Elizondo, a dedicated medical doctor and entrepreneur, as he shares his incredible journey from growing up in a family of physicians in Alice, Texas, to overcoming personal challenges and ultimately establishing a thriving medical practice. Tune in as they explore the intersection of life and business, and how community support can lead to transformation. TIMESTAMPS [00:01:47] Family influence on medical career. [00:06:59] Moving to Mexico for medical school. [00:10:21] Complex patient care experiences. [00:14:05] Nature's role in overcoming burnout. [00:15:54] Rural healthcare access challenges. QUOTES "That's when I realized that hunting is not about killing. It's about the experience. It's about getting in nature, getting reconnected." -Dr. Carlos Rafael Elizondo"We have to continue doing what we're doing because we're passionate about bringing health care to the people that need it the most." -Dr. Carlos Rafael Elizondo"All change starts from within."  -Dr. Carlos Rafael Elizondo ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Dr. Carlos Rafael Elizondo LinkedIn: https://www.linkedin.com/in/drcarloselizondo/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    19 min

  7. MAR 5

    Building Leadership Infrastructure That Scales - Landon Lynch

    Send us Fan Mail In episode 289 of Beyond The Story, Sebastian Rusk interviews Landon Lynch, a dynamic business consultant and leadership strategist, as he shares his journey from pursuing curiosity in his early career to building a successful consulting business that helps leaders navigate the complexities of growth and organizational strategy. Tune in for insights on storytelling, entrepreneurship, and the power of community. TIMESTAMPS [00:01:47] Pursuing curiosity in career paths. [00:04:42] Identifying market gaps effectively. [00:09:23] Success scorecard development. [00:12:01] Podcasting for business growth. [00:14:23] Being useful over being right. QUOTES “I just want to make sure that everything that I'm doing is more committed to being useful and helpful than being right.” -Landon Lynch“If you help people identify and name and solve their pain, your time will fill up fast” -Landon Lynch ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Landon Lynch Instagram: https://www.instagram.com/landonclynch/  ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    15 min

  8. FEB 6

    Pain Is the Perfect Teacher: The Growth You Didn’t Ask For…But Needed

    Send us Fan Mail In episode 288 of Beyond The Story, Sebastian Rusk opens up about his personal experiences with emotional pain and shares insights on how to face it rather than avoiding it. He explores why pain enters our lives, the lessons it carries, and how embracing it can help us grow and become better versions of ourselves. Tune in for a thought-provoking discussion on transforming pain into power. TIMESTAMPS [00:01:33] Pain as feedback. [00:06:06] Pain as a catalyst. [00:12:03] Processing pain constructively. [00:17:31] Importance of subscribing and sharing. QUOTES "Pain is one of the only teachers in life that never misses class."“Most people try to escape pain instead of learning from it, instead of leaning into it.”"Your greatest pain often becomes your greatest message, your greatest mission, your greatest connection point with others, but you got to work through it."“Sometimes the most painful chapters become the most meaningful parts of your story.” ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab ========================== Take the quiz now!  https://podcastquiz.online/ ========================== Need Money For Your Business?  Our Friends at Closer Capital can help!  Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT?  Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

    18 min
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4.8
out of 5
40 Ratings

About

Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.

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