App Marketing by App Masters

Steve Young
  • 4.7 (138)
  • MARKETING
  • UPDATED SEMIWEEKLY

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. The Productivity App That Actually Stops Procrastination (Wisey App Review)

    2D AGO

    The Productivity App That Actually Stops Procrastination (Wisey App Review)

    Looking for a productivity app that actually helps you stop procrastinating and get things done? In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results. But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple. You’ll Learn: ✅ How Wisey combines education & productivity tools to increase retention ✅ Why paid intro offers can outperform traditional subscriptions ✅ The onboarding flow that drives user commitment and engagement ✅ How tracking productivity patterns can improve user outcomes This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization. Learn More: 👉 Try Wisey here: https://tinyurl.com/359dfz3s More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026. You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠B7dev.com ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    12 min
  2. AI Apps & $6B Trends: What’s REALLY Working in 2026

    5D AGO

    AI Apps & $6B Trends: What’s REALLY Working in 2026

    In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide. Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets. Must watch, if you're building, growing an app, or finding what to build next. You will discover: ✅ Why micro-drama apps grew 126% YoY and how to replicate their success ✅ The rise of AI apps (Chat, Companions) and winning growth angles ✅ How to find winning creatives and spy on competitors using SocialPeta ✅ Top-performing ad creatives across regions (and why they work) Learn More: Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at https://www.socialpeta.com/. You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 5m
  3. This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026)

    MAR 31

    This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026)

    Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills? In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator. You’ll discover: ✅ How RiseGuide uses personalized onboarding to tailor your learning experience ✅ Why long-form onboarding flows can improve engagement in education apps ✅ How the app structures lessons to improve memory retention and focus ✅ The role of interactive learning, quizzes, and habit-building systems Steve also shared insights on: 👉🏻 Best practices for self-improvement and learning apps 👉🏻 How to structure content for daily habit formation 👉🏻 What app founders can learn from RiseGuide’s user experience This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills. 🔗 Learn More👉 Try the app: https://riseguide.com You can also watch this video here: ⁠https://youtu.be/3NN4qlM_2aY ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠⁠https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    21 min
  4. Build Better Paywalls with AI

    MAR 28

    Build Better Paywalls with AI

    This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever. In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app. If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work. You will discover: ✅ How to build high-converting paywalls using AI (live demo) ✅ The craziest paywalls that surprisingly work ✅ Real-time paywall ideas from the audience (and building them live) ✅ Creative monetization experiments most apps aren’t using Learn More: Get more out of your paywall with: https://tryhelium.com/ You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8 ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠⁠https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    57 min
  5. App Monetization Tactics No One Is Talking About

    MAR 24

    App Monetization Tactics No One Is Talking About

    Want to convert more free users into paying customers? In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue. If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue. You’ll learn: ✅ 3-Screen Paywalls that increase subscription conversions ✅ Trial-to-Discount Strategy to convert hesitant users ✅ Paid Intro Offers that outperform free trials ✅ Reverse Trials that turn free users into paying subscribers ✅ Pay-What-You-Want Pricing to increase purchase conversions If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base. Want access to the full video course? Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies: https://appfounders.co Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs: https://youtube.com/live/jN6e9sSyaoo?feature=share You can also watch this video here: https://youtu.be/FWF_AbsR0qc ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    16 min
  6. How One Validated App Idea Turned Into a $70K/Month App

    MAR 21

    How One Validated App Idea Turned Into a $70K/Month App

    Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked. Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month. After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media. In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike. If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches. You will discover: ✅ The landing page strategy he uses to validate app ideas before building ✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion ✅ The accidental $40K revenue spike caused by a cancellation flow mistake ✅ Why simple ad creatives outperform polished ads Learn More: Explore the KBMH App https://kbmh.app Follow Vadim on Instagram https://www.instagram.com/vadim.kettlebell/ You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 36m
  7. The Simplified App Analytics Tool Every Indie Dev Needs

    MAR 17

    The Simplified App Analytics Tool Every Indie Dev Needs

    App Store Connect shows a lot of data, but it’s not always easy to understand. In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams. AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard. Instead of digging through complicated reports, you can instantly see some important app metrics. If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier. Try it here 👇🏻 Use code EARLYBIRD to unlock the Lifetime Growth Plan for just $49 (normally $199), perfect if you want early access and to share feedback:⁠https://appsignals.io?utm_source=podcast You can also watch this video here: https://youtu.be/9IkraI0u4hE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    7 min
  8. Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

    MAR 14

    Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

    In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted. We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report. The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually working in today’s subscription economy. One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month. If you’re building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue. You will discover: ✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank ✅ Why hard paywalls convert 5× better than freemium ✅ The surprising truth about AI apps: higher revenue but worse retention ✅ The growing importance of web-to-app funnels and web revenue ✅ Benchmark metrics like conversion rates, RPI, and retention Learn More: Connect with David: https://www.linkedin.com/in/drbarnard/ State of Subscription Apps 2026: https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtube You can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 14m
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4.7
out of 5
138 Ratings

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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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