100 episodes

A book launch can change the entire trajectory of someone's career. So what are the steps and secrets to a successful one? And how can a book be the gateway to a bigger and better career—and life? Hosted by New York Times bestselling author and TEDx speaker Anna David, this entertaining and practical podcast features interviews with bestselling authors and expert entrepreneurs on what they've done to launch their books—and what they might have done differently.

Anna David's Launch Pad Anna David

    • Books
    • 4.7, 227 Ratings

A book launch can change the entire trajectory of someone's career. So what are the steps and secrets to a successful one? And how can a book be the gateway to a bigger and better career—and life? Hosted by New York Times bestselling author and TEDx speaker Anna David, this entertaining and practical podcast features interviews with bestselling authors and expert entrepreneurs on what they've done to launch their books—and what they might have done differently.

    Jay Abraham on Applying Lessons From Other Industries to a Book Launch

    Jay Abraham on Applying Lessons From Other Industries to a Book Launch

    Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.
     
    As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. 
     
    This is a man who is paid $30,000 for a day of business consulting. And I was lucky enough to not only get him to agree to come on this podcast to talk about applying lessons from other industries to a book launch but I was also able to get invaluable advice from him a few years ago that radically transformed my business (we talk about that at the very end of the episode; you definitely want to hear it).
     
    In this episode, he doles out some of his top gems—including what to write at the beginning of every business book, how to involve influencers in your writing process and why to read the Amazon reviews of every book on your topic that's come before.
     
    WANT THE TOP 14 BOOK LAUNCH TIPS FROM PREVIOUS PODCAST GUESTS? GO TO WWW.LAUNCHPADPUB.COM/POD-TIPS.

    • 50 min
    Adam Carolla on Why Having a Great Book is the Best Launch Tip of All

    Adam Carolla on Why Having a Great Book is the Best Launch Tip of All

    Adam Carolla is, well, Adam Carolla. The comedian, actor, radio personality, television host and NY Times best-selling author also hosts a podcast you might have heard of since it holds the Guinness Book of World Records record for most downloaded podcast. He was also the co-host of the long-running radio show Loveline, co-created The Man Show and does like 190 other things. 
     
    His first book, In 50 Years We'll All Be Chicks, was on the New York Times bestseller list for 10 weeks, while the audio version went straight to the #1 position on iTunes. He has since released a bunch of other New York Times bestselling books and it's probably safe to assume that his newest book, the just-released I'm Your Emotional Support Animal, will also make it there.
     
    In this episode, we talked about why he doesn't know his publisher's name, how to write a book while driving to a comedy gig and the best launch tip of all: have an amazing book.
     
    WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD THE ONE-PAGE STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

    • 28 min
    Neal Pollack on Working with Big Publishers, Indie, Amazon—and Everyone in Between

    Neal Pollack on Working with Big Publishers, Indie, Amazon—and Everyone in Between

    Neal Pollack, whose alter ego is "the Greatest Living American Writer,"  is the author of 11 books of fiction and nonfiction.
     
    His latest, Pothead, covers his journey from drug-addled literary sensation to sober Austin dad. He's written thousands of articles for publications current and defunct, prominent and obscure, whoever pays. To continue with the randomness, he's a three-time Jeopardy! champion and a certified yoga instructor. 
     
    Neal and I have known each other for years, with essays appearing in some of the same books (one of which I edited). A truthteller who reveals the often brutal reality of modern-day publishing, Neal is perhaps most brutal and truth-telling when it comes to himself.
     
    In this conversation, we talked about what happens to Gen X midlist authors, what happens when you seek literary fame and how the most important thing to do when launching a book is to enjoy it.
     
    WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

    • 36 min
    Tyler Wagner on How to Hit the WSJ and USA Today Bestseller Lists

    Tyler Wagner on How to Hit the WSJ and USA Today Bestseller Lists

    Tyler Wagner is the founder of Authorsunite.com, where he helps people become successful authors. 
     
    More specifically what that means is that he does something similar to what we do at Launch Pad—people pay him to write and publish their books.
     
    But he has a superpower we do not—namely, the ability to get books on the USA Today and Wall Street Journal bestseller lists. 
     
    How does he do it? And how does a college drop-out end up connecting with Gary Vee, Tim Ferriss before launching a massive publishing business? 
     
    It's all in this episode.
     
    WANT TO WRITE YOUR OWN BOOK? GO GRAB MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

    • 35 min
    Jeff Goins on How Real Artists Don't Need to Starve

    Jeff Goins on How Real Artists Don't Need to Starve

    Jeff Goins is a writer, keynote speaker, and award-winning blogger with a reputation for challenging the status quo. He is the best-selling author of five books, including The Art of Work, which landed on the best­ seller lists of USA Today, Publisher's Weekly, and The Washington Post. He lives with his family near Nashville, Tennessee. His website Goinswriter.com is visited by millions of people every year.
     
    He is also an idol of mine when it comes to the fine art of combining writing with entrepreneurship and the even finer art of being successful at both.
     
    In this chat, we got into the importance of patrons, why your network is like your neighborhood and how it takes years to promote a book. And of course we chatted about his top launch tips. Spoiler alert: it has to do with being a good neighbor.
     
    WANT TO WRITE YOUR OWN MEMOIR? START WITH MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET, WHICH YOU CAN GRAB AT WWW.MEMOIRDOWNLOAD.COM

    • 35 min
    Chris Voss on How to Negotiate a Book Launch

    Chris Voss on How to Negotiate a Book Launch

    Chris Voss may be the coolest guy in the world.
     
    The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.
     
    During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.
     
    But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.
     
    In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.
     
    WANT TO WRITE YOUR OWN BOOK? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM TO GET STARTED.

    • 39 min

Customer Reviews

4.7 out of 5
227 Ratings

227 Ratings

Bill Kendall ,

Start HERE to learn how to write a book

Anna's strength is taking the complex and making it simple. She's been there and done that so she knows how to make it easy for you so you don't have to keep wondering where to begin. If you've always wanted to write something but weren't sure where to begin. THIS is the place to begin! Right here. Right NOW. Get going!

Sparkly Unicorn Magicalness ,

Authors, put this podcast in your ear holes!

I am an author who has written and published one bestselling book and I am currently writing my second. I love this podcast because it is packed full of practical strategies for writing, publishing, and launching. The wisdom shared by Anna and her guests inspires me to think both creatively as a writer and strategically as an audience builder. Anna’s content has massively increased my confidence that my books and message can reach farther than I previously imagined. Highly recommend!

NatBBon ,

We’re on the same page!

I started listening to Anna’s podcast a couple of years ago. The subject manner was about recovery and I could relate to many of her guests. Then, she switched to publishing tips and low and behold, I am almost finished with my first book and every podcast has been helpful. I’ve learned so much from Anna and her guests. I feel like I am taking a course on how to self-publish!

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