Cracks and Conversations, a Foundation Repair Marketing Podcast

Cracks and Conversations, a Foundation Repair Marketing Podcast
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This podcast is for foundation repair business owners. We are Foundation Repair Marketing, a digital marketing company. While we specialize in marketing for foundation repair businesses, we created the podcast to bring value to the foundation repair business industry. We intend on talking about all things foundation repair - the challenges, environment, materials, new innovative techniques, scaling your business, increasing profit, tools, office software, business coaching, interviews of small & large foundation repair businesses sharing their stories of growth & experience.

Episodes

  1. 15h ago

    Cracks & Conversations Ep. 8: Waterproofing, Mold & Foundation Repair – Why All 3 Win Customers

    Cracks & Conversations Episode 8: Three Services You Should Be Offering To Win More Customers What if your waterproofing company's service department could become a profit center instead of an expense? In Episode 8 of Cracks & Conversations, Jen from Foundation Repair Marketing sits down with Robert Lanfrank of Healthy Way Waterproofing & Mold Remediation to explore how offering multiple services, building customer trust, and creating maintenance programs can help contractors grow more profitable businesses. IN THIS EPISODE: Maintenance Contracts That Make Money: How Robert transformed his service department into a profitable business through maintenance agreementsOne-Stop-Shop Business Growth: Why offering waterproofing, mold remediation, and foundation repair creates more opportunities to win customersReal Contractor Challenges: A recent homeowner inspection revealed a bowing foundation wall in addition to basement water intrusionSelling the Right Solution: Why Robert refuses to compete solely on price and believes contractors should recommend complete solutionsBuilding a Strong Team: How Healthy Way trains inspectorsMarketing & Reputation: How customer testimonials, Google reviews, and a professional website help build homeowner trustWhether you own a foundation repair, basement waterproofing, or mold remediation company, this episode delivers practical lessons on profitability, sales, customer service, and long-term business growth. ABOUT OUR GUEST Healthy Way Waterproofing & Mold Remediation Website: https://healthywaynj.com/ Services: Basement Waterproofing | Foundation Repair | Mold Remediation ABOUT FOUNDATION REPAIR MARKETING Foundation Repair Marketing is a digital marketing agency specializing exclusively in helping foundation repair and basement waterproofing companies grow. Services include SEO, Google Ads, Google Local Services Ads, website development To learn more about Foundation Repair Marketing visit: https://foundationrepairmarketing.net/ To book a strategy session with Jason, owner of Foundation Repair Marketing visit: https://foundationrepairmarketing.net/schedule Call: (682) 686-5680 🎙️ For more episodes of Cracks & Conversations: *YouTube:* https://www.youtube.com/@FoundationRepairMarketing *Spotify:* https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1 *Apple Podcasts:* https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352 *iHeartRadio:* https://www.iheart.com/podcast/269-cracks-and-conversations-a-341468578 #FoundationRepair #FoundationRepairBusiness #FoundationRepairMarketing #CracksAndConversations #BasementWaterproofing #FoundationRepair #CrawlSpaceRepair #Waterproofing #GoogleAds #GoogleLocalServiceAds #SEO

  2. Sep 25

    Cracks & Conversations Episode 7: Foundation Repair in Earthquake Country

    In this episode of Cracks & Conversations, Jen sits down with Nisan Zeevi, founder & CEO of Golden Bay Foundation Builders in California as well Bedrock Foundation Builders in Colorado. We get into the technical side of foundation repair & the business behind it, including: 🔹 How California and Colorado soil conditions affect repair methods 🔹 Helical piers vs. push piers — & how Nisan decides which to use 🔹 Foundation repair on hillsides and the use of helical tiebacks 🔹 How earthquake and seismic retrofitting works in California 🔹 Why educating homeowners is critical to building trust 🔹 How reputation and reviews helped grow Golden Bay 🔹 Competing as an independent foundation repair company 🔹 Why Nisan believes marketing should be one of a new foundation company's first investments 🔹 Paid advertising vs. organic SEO — and why he says you need BOTH from the beginning 🔹 The unexpected realities of foundation repair, including one job where piers had to go roughly 150 feet deep 🔹 What Nisan has learned from operating foundation companies in California and Colorado Nisan also shares an important philosophy that's helped shape Golden Bay: don't walk into a home trying to sell a predetermined solution. Diagnose what's actually happening and recommend what that specific house needs. 🎙️ Cracks & Conversations is a foundation repair industry podcast hosted by Jen of Foundation Repair Marketing 👇 Connect with Nisan: Golden Bay Foundation Builders goldenbayfoundationbuilders.com Info@goldenbayfoundationbuilders.com Bedrock Foundation Builders bedrockfoundationbuilders.com info@bedrockfoundationbuilders.com To learn more about Foundation Repair Marketing visit: https://foundationrepairmarketing.net/ To book a strategy session with Jason, owner of Foundation Repair Marketing visit: https://foundationrepairmarketing.net/schedule 🎙️ For more episodes of Cracks & Conversations: YouTube: https://www.youtube.com/@FoundationRepairMarketing Spotify: https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1 Apple Podcasts: https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352 iHeartRadio: https://www.iheart.com/podcast/269-cracks-and-conversations-a-341468578 #FoundationRepair #FoundationRepairBusiness #FoundationRepairMarketing #CracksAndConversations #BasementWaterproofing #FoundationContractor #HelicalPiers #PushPiers #SeismicRetrofit #EarthquakeRetrofit #CrawlSpaceRepair #Waterproofing #GoogleAds #GoogleLocalServiceAds #SEO

  3. Sep 22

    Cracks & Conversations Episode 6: How to Build a Sales Team That Doesn’t Depend on You

    What does it take to build a sales team that can grow without depending on the owner? In this episode of Cracks & Conversations, Jen sits down with Neal Glatt, founder and CEO of Neal Glatt Sales & Strategy, to talk about building a high-performing sales organization that can scale with your business. Neal shares practical strategies for hiring salespeople who actually produce, developing talented employees already on your team, creating repeatable sales systems, and coaching sales leaders who can develop and retain great people. We also discuss how Foundation Repair and Basement Waterproofing company owners can avoid costly hiring mistakes and recognize when it’s time for the owner to step back from selling and start building a team that can take the business to the next level. If you own a foundation repair or a basement waterproofing and want to improve your sales process and build a stronger team, this episode is for you. Cracks & Conversations is brought to you by Foundation Repair Marketing, a digital marketing agency specializing in helping foundation repair and basement waterproofing companies grow. #FoundationRepair #BasementWaterproofing #SalesTraining #SalesLeadership #SalesTeam #BusinessGrowth #FoundationRepairMarketing #CracksAndConversations #DigitalMarketing #GoogleAds #GoogleLocalServiceAds #SEO To learn talk with Neal Glatt visit: https://www.nealglatt.com/coaching#form-coaching To learn more about Foundation Repair Marketing visit: https://foundationrepairmarketing.net/ To book a strategy session with Jason, owner of Foundation Repair Marketing visit: https://foundationrepairmarketing.net/schedule For more episodes of Cracks & Conversations: YouTube: https://www.youtube.com/@FoundationRepairMarketing Spotify: https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1 Apple Podcasts: https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352 iHeartRadio: https://www.iheart.com/podcast/269-cracks-and-conversations-a-341468578

  4. Aug 13

    Cracks & Conversations Episode 5: Growing a Foundation Repair Company Without Competing on Price

    What happens when you stop knocking on doors and start building a marketing system that consistently brings in qualified leads?In this episode of Cracks & Conversations, Jen Guy sits down with Sarafina of Cutting Edge Foundation Repair to discuss the journey from relying on door-to-door sales to building a company fueled by paid marketing and predictable lead generation.In this episode, you'll learn:✔️ How Cutting Edge transitioned away from door knocking✔️ What finally started producing leads that turned into *booked jobs*✔️ How paid marketing helped increase revenue and accelerate growth✔️ Why hiring the right team changed the trajectory of the business✔️ The importance of delegating as an owner instead of trying to do everything yourself✔️ The software tools that help keep the business running efficiently✔️ Advice for foundation repair contractors looking to grow without burning outIf you're a foundation repair or basement waterproofing business owner looking to grow your company, this conversation is packed with practical lessons you can apply to your own business.Learn more about Cutting Edge Foundation Repair:https://cuttingedgefoundationrepairs.com/To Book a FREE Marketing Strategy Sessionhttps://foundationrepairmarketing.net/schedule-a-callLearn more about Foundation Repair Marketing:https://foundationrepairmarketing.net----------------------------------------#FoundationRepairMarketing #FoundationRepairPodcast #FoundationRepair #BasementWaterproofing #ContractorMarketing #GoogleAds #GoogleLocalServiceAds #LocalSEO #SEO #PPC #DigitalMarketingAgency #SmallBusiness #HomeServices

    Cracks & Conversations Episode 5: Growing a Foundation Repair Company Without Competing on Price

  5. Aug 1

    Cracks & Conversations Episode 4: Not Every Foundation Needs The Same Fix

    Every foundation has a story—and not every foundation needs the same repair. In this episode of Cracks & Conversations, Jen sits down with Ronnie Wiethorn, owner of The Foundation Doctor, to discuss his journey from architecture and home inspections to building one of Central Texas' trusted foundation repair companies. Ronnie shares why treating every foundation with the same repair solution is a mistake, how educating homeowners builds trust, and what it takes to grow a company that stands out in a competitive industry. Whether you own a foundation repair company, are looking to grow your business, or simply enjoy hearing real conversations with industry leaders, this episode is packed with practical insights you can apply immediately. In this episode, we discuss: Ronnie's journey into foundation repairWhy every home deserves a customized repair solutionThe importance of educating homeownersLessons learned while growing The Foundation DoctorThe moment Ronnie realized referrals alone weren't enough to fuel growthMarketing strategies that helped expand the businessLeadership lessons from building a successful companyAdvice for foundation repair business owners looking to growAbout Cracks & Conversations Hosted by Jen of Foundation Repair Marketing, Cracks & Conversations brings together foundation repair owners, industry experts, manufacturers, and business leaders to share real conversations about leadership, profitability, marketing, operations, sales, and business growth. Our mission is simple: help foundation repair and basement waterproofing companies build stronger businesses. If you enjoyed this episode, be sure to like, subscribe, and share it with another contractor. Learn more about The Foundation Doctor:https://ineedthedoctor.com/https://www.foundation-doctor.com/ Learn more about Foundation Repair Marketing: https://foundationrepairmarketing.net/ https://www.youtube.com/@FoundationRepairMarketing https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352

    Cracks & Conversations Episode 4: Not Every Foundation Needs The Same Fix

  6. Jul 10

    Cracks & Conversations Episode 3: Why Most Contractors Think They're Profitable (But Aren't)

    Cracks & Conversations A Foundation Repair Marketing Podcast Episode 3: Why Most Contractors Think They're Profitable (But Aren't) | with Fred from The Aspire Institute Running a successful foundation repair company takes more than knowing how to fix foundations. Pricing jobs correctly, protecting your profit margins, managing your team, and making smart business decisions are what separate companies that survive from those that truly thrive. In this episode of Cracks & Conversations, I sit down with Fred from The Aspire Institute to discuss the business side of contracting and the common mistakes that prevent contractors from reaching their full potential. We cover topics including: When a contractor should consider business coaching or outside guidanceThe biggest mistakes contractors make that hurt profitabilityHow to properly price jobs for long-term successHidden costs that quietly destroy profit marginsThe one number every contractor should be trackingPractical changes you can implement immediately to improve your businessA real client success story and the impact the right systems can have on both a business and the owner's life Whether you're just getting started or managing a growing foundation repair company, this conversation is packed with practical advice you can apply right away. If you enjoy the episode, be sure to **Like**, **Subscribe**, and **Share** it with another contractor who could benefit from the discussion. Cracks & Conversations is the podcast dedicated to helping foundation repair business owners build stronger companies. Each episode features industry experts, successful contractors, and practical strategies covering marketing, sales, operations, profitability, leadership, and everything it takes to grow a foundation repair business. Learn more about The Aspire Institute https://www.theaspireinstitute.com/ Learn more about Foundation Repair Marketing:https://foundationrepairmarketing.net/For a free strategy session: (682)686-5680https://foundationrepairmarketing.net/schedule-a-call For more Cracks & Conversations Podcast Episodes: https://www.youtube.com/@FoundationRepairMarketing https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1 https://anchor.fm/s/111fcba2c/podcast/rss

    Cracks & Conversations Episode 3: Why Most Contractors Think They're Profitable (But Aren't)

  7. Apr 28

    Cracks & Conversations Episode 1: Introduction

    Cracks & Conversations A Foundation Repair Marketing Podcast Episode 1: Introduction If you own a foundation repair company… you already know this business isn’t easy. The jobs are tough.The customers can be tougher. And nobody really hands you a playbook on how to grow. I’m Jen, and this is Cracks and Conversations—a podcast built specifically for foundation repair business owners. And I’m Jason Guy, owner of Sixty-Four Leads and author of Foundation Repair Marketing Mastery. At 64 Leads we help foundation repair and waterproofing businesses generate more calls, more booked jobs, and more revenue through digital marketing. We created this podcast because there’s something missing in this industry. There’s information out there…but not a lot of real, honest conversations. Most foundation repair owners are figuring things out on their own—how to get leads, how to grow, how to hire and how to actually run a profitable business. And we wanted to change that. On this podcast, you’ll hear from real foundation repair company owners—people who are in the field every day. We’ll talk with foundation repair business owners about what’s actually working marketing, materials, hiring, growth tools and the real challenges you face out there every day. And if you serve the foundation repair niche, this is also an opportunity for you to get your name in front of others in the industry, and show what value your tools or software bring to the table. We’ll bring on contracting business coaches…CEOs of office and field service software companies…and other experts who support this industry behind the scenes. Including the environmental conditions that impact your jobs—soil, weather, water…the stuff that affects every project. Our goal is simple—help foundation repair companies build stronger, more profitable businesses and to be informed about the industry. We want every episode to give you something real—something you can use to get more calls,close more jobs,and grow with confidence. So whether you’re just getting started…or scaling your company…This podcast is for you. If you’d like to be a guest on the podcast, please send an email to jen@sixtyfourleads.com or text us at (682) 686-5680. …This is Cracks and Conversations.

    Cracks & Conversations Episode 1: Introduction

  8. Apr 28

    Cracks & Conversations Episode 2: Show Why You're Different

    Cracks & Conversations A Foundation Repair Marketing Podcast Episode 2: Show Why You're Different | with Bobby, owner of Strata Jack In this episode of Cracks & Conversations, I sit down with Bobby from Strata Jack. We talk about Bobby's journey founding Strata Jack in 1973, common challenges foundation repair contractors face in the field, tips for improving efficiency and job quality, what separates successful foundation repair companies from the rest and advice for contractors looking to grow and improve their business. Bobby also shares what he offers his customers that sets him apart from many other foundation repair businesses...a lifetime warranty whether you were the original homeowner or not.Whether you've been in the foundation repair industry for decades or you're looking for ways to improve your operations, this episode is packed with practical insights and real-world experience.If you enjoyed this conversation, be sure to **Like**, **Subscribe**, and **Share** it with another contractor who could benefit from it.Cracks & Conversations is a podcast dedicated to helping foundation repair business owners build stronger companies. Each episode features conversations with industry leaders, manufacturers, and business experts covering marketing, sales, operations, leadership, and the tools that help contractors grow more profitable businesses. Learn more about Strata Jack - https://stratajack.com Permajag System Patent - https://patents.google.com/patent/US3786444A LinkedIn - https://linkedin.com/in/bobbyclanton Learn more about Foundation Repair Marketing:https://foundationrepairmarketing.net/ For a free strategy session: (682)686-5680https://foundationrepairmarketing.net/schedule-a-call For more Cracks & Conversations Podcast Episodes: https://www.youtube.com/@FoundationRepairMarketing https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1https://anchor.fm/s/111fcba2c/podcast/rss

    Cracks & Conversations Episode 2: Show Why You're Different
  • 8 Episodes

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About

This podcast is for foundation repair business owners. We are Foundation Repair Marketing, a digital marketing company. While we specialize in marketing for foundation repair businesses, we created the podcast to bring value to the foundation repair business industry. We intend on talking about all things foundation repair - the challenges, environment, materials, new innovative techniques, scaling your business, increasing profit, tools, office software, business coaching, interviews of small & large foundation repair businesses sharing their stories of growth & experience.

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