What happens when a creative agency embraces AI—and discovers that faster production is only part of the story? In episode 15 of Intelligence Resources, Samantha and Brittany welcome Kaycee Zabko, CEO and Creative Director of Tampa-based BayEdge Media, to discuss how AI is changing branding, design, and the business of running a creative agency. Kaycee shares her journey from reluctant adopter to hands-on experimentation, explains why her team combines AI-generated assets with traditional design tools, and describes how a brand’s personality, purpose, and visual identity shape better results. The conversation covers pricing, client expectations, inconsistent logos, subscription costs, and why designers increasingly need to think like creative directors. Plus, Kaycee shares a moving personal story about creating an illustrated children’s book with AI to help her young children understand the loss of their family dog. In this episode:• Why generic AI output often misses a brand’s identity• How Claude, ChatGPT, Figma, and traditional design tools fit into an agency workflow• Why AI can save time on one project and expand the ambition of another• How clear communication helps creatives direct AI• What changing tools mean for training, hiring, and client relationships• How Bay Edge Media is developing its Brand BIOS approach Subscribe to Intelligence Resources for real stories from people using AI in their businesses, and tell us: Where has AI improved your creative process—and where do you still need a human eye? Chapters 00:00 Welcome to Intelligence Resources, Episode 1500:20 Meet Kaycee Zabko and Bay Edge Media01:57 From AI Skeptic to Hands-On Experimentation04:54 Why Design Experience Still Matters06:07 Brand DNA: Giving AI More Than Colors and a Logo07:41 When AI-Generated Client Briefs Create More Work10:01 Websites, Apps, and Bay Edge Media’s Development Team11:24 Technical Expertise and Website Security13:03 How AI Is Changing Agency Pricing14:29 Faster Setup, More Time for Design16:20 Keeping Designs Editable: Figma and Adobe18:14 Tool Fatigue, Testing, and Training a Creative Team21:35 Inconsistent Logos, Product Mockups, and AI Credit Costs23:30 Building in Pieces: Combining AI with Design Tools26:16 Giving AI Context for Each Client’s Brand27:42 Balancing Turnaround, Quality, and Client Expectations28:41 Does AI Save Time—or Lead to Bigger Ideas?30:24 Creative Resistance and Reviewing AI Output31:33 Spotting AI-Generated Images32:45 Why Designers Need to Become Creative Directors35:45 Communication, Visualization, and Better Prompting38:23 Brand Context and a Conversation-Based Workflow40:15 AI Obsession, Burnout, and Side Projects41:38 Hiring Designers in the AI Era44:47 Knowing Your Value as the Tools Improve46:32 AI Video, Higgsfield, and Planning Before Generating48:34 Small-Team Agility and Corporate AI Adoption51:29 AI Policies, Sensitive Data, and Financial Boundaries55:20 Using Claude to Support Ongoing Learning56:27 Bay Edge Media’s Brand BIOS Approach58:55 WordPress, Website Builders, and Custom Branding01:01:55 A Personal Story: Creating a Book After Losing a Family Dog01:04:59 Where to Find Kaycee and Closing Thoughts #ArtificialIntelligence #AI #GraphicDesign #Branding #CreativeDirector #ClaudeAI #ChatGPT #AIDesign #AIArt #SmallBusiness #MarketingAgency #Entrepreneurship #Figma #AITools