One3 Design: The Design Orchestrator

One3 Design
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The Design Orchestrator | Beyond the Whiteboard Every product starts as a rough idea — a napkin sketch, a "what if we tried..." at a whiteboard. This show follows that idea to the shop floor, where it becomes something you can hold, weld, and ship. Hosted by One3 Design, we go behind the curtain on product development — industrial design, CAD modeling, prototyping, and manufacturing — with the engineers and fabricators who make it happen. Based in Cedar Falls, Iowa, One3 Design has spent 20+ years turning ideas into market-ready products. Follow along from napkins to steel.

Episodes

  1. Sep 24

    Episode 3: What Happens During the Discovery Phase of Product Development?

    A costly product development mistake can begin before the first design is drawn.In this episode of The Design Orchestrator, One3 Design CEO Clay Martin breaks down the first stage of One3's five-stage process: Discover, Define, Design, Build, Deliver. As a Product Development Partner, One3 starts by investigating a product's purpose, market opportunity, technical constraints, safety requirements, and manufacturing options before any design work begins.Why invest in discovery when there's no prototype to show yet? Clay walks through what clients walk away with: documented risks, the key challenges ahead, and a clearer path forward. He also shares how asking fresh questions helped one client rethink an expensive development approach before committing to it.Have a product idea, or a challenge your team can't quite solve? Explore how One3 Design takes products from concept to reality at one3designinc.com.Follow The Design Orchestrator on your favorite podcast platform for more conversations from inside the product development process: Youtube⁠⁠ ⁠⁠Amazon/Audible⁠⁠ ⁠⁠Apple Podcasts⁠⁠ ⁠⁠Pocket Casts⁠⁠ ⁠⁠Castbox⁠⁠ ⁠⁠iHeart Radio What's one question you'd want answered before investing in a product idea? Tell us in the comments.

    Episode 3: What Happens During the Discovery Phase of Product Development?

  2. Sep 16

    Episode 2: Why Use a 5-Stage Process Instead of Just Starting to Design?

    If you had an hour to solve a problem, how much of it would you spend understanding the problem? In Episode 2 of The Design Orchestrator, "Why Use a 5-Stage Process Instead of Just Starting to Design?", Clay Martin, CEO of One3 Design, explains why skipping straight into CAD means getting ahead of yourself. Clay borrows a well-known line: "If you have an hour to solve something, spend fifty-five minutes understanding the problem and five minutes solving it." That thinking is behind One3 Design's five stages, in Clay's words: 1. Discover: understand the current state, the constraints, and the opportunity 2. Define: define what done looks like and align the scope and outcomes 3. Design: develop the right solution using the right pieces 4. Build: execute, test, and improve to optimize 5. Deliver: deliver in the real world Each stage works as a gate. Before a project moves forward, the open questions get answered. Will the product face constant UV exposure? What loads does it need to handle? Which industry standards and regulations must it meet? That gives clients the chance to stop, recalibrate, or adjust scope before costs grow, and it keeps both sides aligned on what's being built. The process also flexes. Clay estimates about 99% of projects include Discover and Define, but some engagements end at Design, and others start at Build with a finished drawing package. As Clay puts it, "the framework of the five-stage process fits virtually everything." Coming up, the series breaks down each stage one episode at a time. Listen to Episode 2 of The Design Orchestrator: Youtube⁠ ⁠Amazon/Audible⁠ ⁠Apple Podcasts⁠ ⁠Pocket Casts⁠ ⁠Castbox⁠ ⁠iHeart Radio Learn more about One3 Design.

    Episode 2: Why Use a 5-Stage Process Instead of Just Starting to Design?

  3. Jun 29

    Episode 1: Inside One3 Design

    Great ideas don’t become real products on their own. They need the right engineering, testing, manufacturing strategy, and a team working in sync at every stage. In the first episode of The Design Orchestrator, host Mike Downer sits down with One3 Design founder Clay Martin to explore the experiences that shaped his approach to product development. Clay offers insight into the path that led him to establish One3 Design and the principles that continue to guide his work today. The conversation also touches on how One3 Design supports inventors, startups, and established OEMs in moving ideas forward, outlining a structured, stage-gated approach that takes concepts from early exploration through to production-ready solutions, including design, engineering, prototyping, testing, and manufacturing support. To learn more about how One3 Design applies this end-to-end development process in real-world projects, visit the One3 Design website to see how its team can help move your next product from concept to commercialization. Follow The Design Orchestrator and listen on your favorite podcast platform for more conversations about engineering, innovation, manufacturing, and how products actually get built. Youtube Amazon/Audible Apple Podcasts Pocket Casts Castbox iHeart Radio

    Episode 1: Inside One3 Design
  • 3 Episodes

About

The Design Orchestrator | Beyond the Whiteboard Every product starts as a rough idea — a napkin sketch, a "what if we tried..." at a whiteboard. This show follows that idea to the shop floor, where it becomes something you can hold, weld, and ship. Hosted by One3 Design, we go behind the curtain on product development — industrial design, CAD modeling, prototyping, and manufacturing — with the engineers and fabricators who make it happen. Based in Cedar Falls, Iowa, One3 Design has spent 20+ years turning ideas into market-ready products. Follow along from napkins to steel.

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