Leaders Insights — Marketing

Leaders Insights
Leaders Insights
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Leaders Insights — Marketing. Daily strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episode every day at mba-training.com.

  1. 1d ago

    Product-led growth: a practical playbook for marketers

    Product-led growth has moved from a SaaS buzzword into a mainstream acquisition strategy, but most marketing teams still treat it as a product team problem. This playbook shows CMOs exactly where marketing plugs in, what to build, and where the model breaks down.

  2. 2d ago

    Retention and lifecycle as growth levers: a CMO playbook

    Acquiring new customers costs four to seven times more than keeping existing ones, yet most marketing budgets still skew heavily toward acquisition. This playbook walks through how to restructure your growth strategy around lifecycle stages, where the real margin lives.

  3. 3d ago

    The product-led growth motion explained for B2B marketing leaders

    Product-led growth shifts the acquisition engine from sales teams to the product itself, but most B2B marketing leaders misread what that actually demands of them. This article breaks down the mechanics, the real tradeoffs, and where the motion genuinely fits.

  4. 4d ago

    Composable and headless marketing stacks: a field guide to the players that shaped the category

    The composable marketing stack is no longer a fringe architecture experiment. This field guide names the companies and milestones worth understanding if you want to see how the category actually took shape.

  5. 5d ago

    Composable and headless marketing stacks: what CMOs actually need to understand

    The shift from monolithic marketing platforms to composable, headless architectures is reshaping how brands build and deploy digital experiences. Understanding the mechanics, not just the terminology, separates CMOs who lead these decisions from those who get led by their vendors.

  6. 6d ago

    How Procter & Gamble rebuilt its media mix modeling capability and what it actually changed

    Procter & Gamble spent years dismantling its traditional media mix modeling infrastructure in favor of digital attribution tools, then reversed course when the data stopped making sense. Their path back offers a practical blueprint for CMOs trying to measure marketing at scale without being held hostage to platform-reported metrics.

  7. Jul 29

    The consent illusion: why privacy ethics demand more than a cookie banner

    Most marketing organisations treat consent as a compliance checkbox rather than a strategic asset. The companies that understand the difference are building durable customer relationships while their competitors race toward regulatory cliffs.

  8. Jul 28

    Owned community vs rented reach: the strategic choice CMOs keep getting wrong

    Most marketing leaders know the difference between owned and rented audiences in theory, but few have genuinely stress-tested the tradeoff in their planning. This article unpacks the mechanics of each model, where the risks actually sit, and how to make a deliberate choice rather than defaulting to whichever channel is growing fastest.

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Leaders Insights — Marketing. Daily strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episode every day at mba-training.com.

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