The STANDOUT Agency Podcast

Gareth Healey & Callum Healey - Agents of Change
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The Standout Agency Podcast is where father-son advisors Gareth and Callum discuss what it really takes to build a differentiated, well-run marketing agency - Gareth on strategy, operations and growth, Callum on AI and where it's actually changing the game. Sharp, practical conversation for agency owners who want to build something that stands out and lasts. thestandoutagencypodcast.substack.com

Episodes

  1. 3d ago

    EPISODE 5: The Founder Dependency Trap

    Every agency founder starts as the engine: the seller, the doer, the one everyone depends on. But the skills that get an agency from zero to £1m and a dozen people are exactly the skills that stop it going further. This week Callum asks Gareth about his own experience of running an agency and why agency founders find it so hard to let go. They unpack four intertwined barriers, from simple resourcing to something far more personal, that keep founders stuck being indispensable. If you've ever wondered if you're the reason your agency can't grow, this one's for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestandoutagencypodcast.substack.com

    EPISODE 5: The Founder Dependency Trap

  2. Jul 27

    EPISODE 4: Making AI Work For Your Agency

    Your AI sounds clever, but Callum's argument is blunter: it doesn't understand a word it says. It's a prediction machine - and without your agency's context, it can easily predict the wrong things.In this Episode, Gareth and Callum discuss the mechanics behind that claim, the demand amongst agencies for a "company brain”, and why most agencies are simply not set up to feed their brain the information it needs. They then explore the unglamorous Monday-morning starting point: a folder of markdown files.If you've ever pasted a brand doc into a chat window and called it AI adoption, this one's for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestandoutagencypodcast.substack.com

  3. Jul 20

    EPISODE 3: Nobody Agreed the Height of the Wall

    Gareth wrote a Substack post recently about a garden wall — inspired by a pricing conversation on one of Callum's client projects where nobody, not the agency, not the client, had actually agreed what they were building. That's this episode's strange title, and the starting point for a much bigger problem in how agencies price their work.In this episode Gareth and Callum unpack why marketing agencies have stayed hooked on hourly billing for decades, why AI is finally forcing the issue, and what it actually takes to move to value-based pricing — clarity on the brief, clarity on the outcome, and clarity on what that outcome is actually worth to the client. They get into why hourly pricing quietly punishes agencies for getting faster, and how AI itself can be used to interrogate your own service delivery and surface the value you're not currently charging for. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestandoutagencypodcast.substack.com

  4. Jul 13

    EPISODE 2: Why the AI Guy Wants Your Timesheets

    Callum has noticed a pattern to some of his recent AI engagements with agencies. It’s a surprising one and hardly glamorous - digging meaningful data out of their timesheet system. In this episode Gareth, a 30-year timesheet veteran, interviews Callum on why the AI lead, of all people, wants agencies to keep recording time - and why ‘AI means we don’t need timesheets’ is exactly the wrong lesson to draw. They get into what that timesheet data is actually extracted for, where AI genuinely will make time recording irrelevant, and why an agency with no data on its biggest cost line - human hours - is starting its AI journey from the worst possible place. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestandoutagencypodcast.substack.com

    EPISODE 2: Why the AI Guy Wants Your Timesheets

  5. Jul 5

    EPISODE 1: Standstill to STANDOUT: What Actually Separates the Two?

    Welcome to The STANDOUT Agency Podcast, brought to you by Agents of Change. Each week, Gareth and Callum get into what actually separates agencies that plateau from agencies that build something that lasts - Gareth drawing on decades of running agencies and advising agency founders on strategy, operations and growth, Callum on where AI is genuinely changing how agencies work. No theory for theory’s sake, just sharp, practical conversation built on real advisory work with real agencies. This is episode one, and it starts where the whole idea began.Buy the book STANDOUT or Die here.Learn more about the STANDOUT Agency System and the eight pillars here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestandoutagencypodcast.substack.com

  • 5 Episodes

About

The Standout Agency Podcast is where father-son advisors Gareth and Callum discuss what it really takes to build a differentiated, well-run marketing agency - Gareth on strategy, operations and growth, Callum on AI and where it's actually changing the game. Sharp, practical conversation for agency owners who want to build something that stands out and lasts. thestandoutagencypodcast.substack.com

Information

  • Creator
    Gareth Healey & Callum Healey - Agents of Change
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Agents of Change
  • Show Website
    The STANDOUT Agency Podcast